Why Alistair Croll wants Canadian startups to be more evil

“ Subversiveness is a way of changing the system. And I think what we're seeing right now is that all systems are changing.”

Entrepreneur and Startupfest founding partner Alistair Croll has co-authored a new book, Just Evil Enough: The Subversive Marketing Handbook. Why are Canadian companies so bad with their go-to-market execution and is now really the time to be preaching subversion and disagreeableness? Let’s dig in.

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