Can this Canadian company make a splash in plant-based fish?
May 31, 2024•51 min
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Episode description
“We’re not in the business of selling food, we’re in the business of behaviour change.”
New School Foods founder Chris Bryson joins to discuss his plans to commercialize a pet R&D project into a Canadian plant-based meat competitor. Can he do the impossible better than... Impossible?
The BetaKit Podcast is presented by Innovate BC: a Crown Agency of the Province of British Columbia. Visit innovatebc.ca to learn more about Innovate BC’s programs, initiatives and ongoing work across British Columbia’s innovation ecosystem.
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