👻 “Spirit Christmas” — Spirit Halloween’s santa spinoff. Bogg Bag’s suburban boom. Hurricane Milton’s economics.

Subscribe to our new (2nd) show… The Best Idea Yet: Wondery.fm/TheBestIdeaYetLinks

Listen free anywhere you get your pods starting Oct 15th (or early and ad-free on Wondery+).

Episodes drop weekly. It’s The Best Idea Yet.

Spirit Halloween sells 16% of America’s Halloween costumes… now it’s pivoting to Christmas.

As Hurricane Milton heads for Florida… one industry is taking it most seriously.

The Bogg Bag has become the best-selling bag in America… by copying Crocs.

Plus, we’ll reveal the 1st episode of our new show The Best Idea Yet… It’s the untold story behind the McDonald’s Happy Meal.

$TGT $GNRC $SPY

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