Twinkie is embracing 4/20 with Munchies Mobiles... because the US economy is now PG-13. China just stopped selling us Rare Earth Metals… We call it the Acupuncture Needle Strategy. Say hello to “Nepo-preneurs”… Because kids joining family businesses just surged 13%. Plus, the top way to reduce stress at work? Playing Tetris… $SJM $LMT $SPY Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… the Super Soaker 🔫 S...
Apr 17, 2025•23 min•Ep. 1426
Harvard is taking on the Trump admin for $2B… so we looked at the Economics of Endowments. 60% of Coachella ticket sales were payment plans… it’s not buy-now-pay-later, it’s pay-now-party-later. Netflix thinks it’s recession-proof… So its new internal goal? Hit $1 trillion Dollars. Plus, what’s the most forgetful day of the year?... Uber’s Lost & Found data just told us $NFLX $SPOT $UBER Want more business storytelling from us? Check out the latest episode of our new weekly deepdive sh...
Apr 16, 2025•23 min•Ep. 1425
Chinese factories are retaliating in the trade war… with TikTok videos exposing $5 Lulu pants. Moleskine’s journals are thriving despite the digital age… because they created a Gen Z Board. Will Instagram get split from Meta?... Zuckerberg testifies this week in FTC vs. Meta. Plus, the untold origin story of… The Super Soaker. $LULU $META $SPY Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Super Soaker 🔫 Subscri...
Apr 15, 2025•22 min•Ep. 1424
Louis Vuitton opened its 1st Texas factory 6 years ago… but we’ll explain why it’s failing (#FooeyVuitton). Dubai Chocolate went viral 17 months ago… It shows why every biz needs a “Trend Team.” Trump’s trade war focus is the “trade deficit”... But America’s economy is Brains & Brands. Plus, tomorrow is tax day… But if you haven’t done yours yet, Pokemon can help. $LVMUY $SHAK $SPY Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: Th...
Apr 14, 2025•21 min•Ep. 1423
Yesterday we covered the trade war pause… today the behind-the-scenes Trump drama. Versace was just sold to its Italian cousin Prada at ½ price… because time kills all deals. Nick just got his 1st colonoscopy… so Jack found our fave economics lesson in the exam. Plus, Google is now paying AI engineers to do nothing… no joke. $CPRI $PRDSY $SPY Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Peeps 🐣 Subscribe...
Apr 11, 2025•23 min•Ep. 1422
Trump paused most tariffs, except for 1: USA vs China… Who will win the isolation game? The Masters golf tourney begins today… but the real strategy is in the $1.50 sandwiches. Harry’s Razors filed to IPO as “Mammoth”... because Harry’s is really a startup studio. Plus, scammers moved from email, to text, to… job apps? 25% of interviewees will be fake humans. $SPY $PG $EPC Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin sto...
Apr 10, 2025•22 min•Ep. 1421
Colossal brought the Dire Wolf back from extinction… by using a strategy from Hollywood. The #1 winner of the Trade War? ThredUp… The second-hand clothing stock has doubled this year. Shopify is requiring everyone at the company to use AI every day… AI is part of the dress code. Plus, introducing “Tasteful Tariffs” — Things that should be tariffed. Think Cargo pants, small talk, QR code menus… $TDUP $REAL $SHOP $NDAQ Want more business storytelling from us? Check out the latest episode of ...
Apr 09, 2025•22 min•Ep. 1420
Should you buy the stock dip?... The best way to decide is with our stock Time Machine. Artipope just unveiled a $4,000 baby carrier… because the best status symbol is “status subtle.” Ford launched employee pricing for all… because tariffs will hit garages over groceries. Plus, the untold origin story of the world’s biggest marshmallow company… Peeps. $SPY $F $WBD Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… P...
Apr 08, 2025•23 min•Ep. 1419
Stocks fell 10% Thurs/Fri, now this trade war could trigger a global recession… a “Pan-cession.” Chipotle went on a 7-year journey to find a tariff-free avo… but it doesn’t exist. 4 o’clock is the new 5 o’clock… You now leave work 42 minutes earlier, but with one big catch. Plus, the hottest new fashion product?... It’s the Nvidia CEO’s leather jacket. $SPY $NDAQ $CMG Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of...
Apr 07, 2025•22 min•Ep. 1418
White Lotus’ szn finale is Sunday… and HBO’s drip strategy is beating Netflix’s drop. The best way to understand Trump’s trade war nuclear bomb?... The $324 iPhone tariff. Coach’s handbag stores are adding ice cream bars?... Because “dwell time” leads to “sell time.” Plus, Buffalo Wild Wings invented March Madness smart-glasses that beat Apple’s Vision Pro… $WBD $NFLX $TPR $AAPL $NKE $SPY Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The u...
Apr 04, 2025•22 min•Ep. 1417
It was T-Day: Tariffs, Tesla, & Trump… We got an update on all of ‘em (and why it’ll cost you $3,600/year). Tinder launched a Flirt-bot… Because AI’s most powerful use is training pickup lines (seriously). Nintendo’s Switch 2 is its biggest launch in 8 years… and Mario Kart is getting social. Plus, we found a Skier’s Arbitrage: It’s cheaper to fly to Japan for a weekend of shredding than staying here in the states… $NTDOY $TSLA $SPY Want more business storytelling from us? Check out the late...
Apr 03, 2025•23 min•Ep. 1416
The Hooters founders are buying it outta bankruptcy… but did you know Hooters once had an Airline? Facebook is going back to the OG version… Because the Social Network became a Stranger Network. Canada’s using a WWII playbook to fix their housing crisis… and it’s inspired by Long Island and Everything Bagels. $AAPL $META $EAT Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… 📱iPhone: The Device Steve Jobs Didn’t Wa...
Apr 02, 2025•23 min•Ep. 1415
The New York Yankees set a home run record… Thanks to a new data-optimized torpedo bat. The #1 term you gotta know for Q2? “Stagflation”… when unemployment and inflation both rise. One drone delivery startup is beating Amazon in the sky… but should serve houses or hospitals? Plus, Kim Kardashian’s Skims is launching a Wall Street Shapeware line… $SPY $AMZN $GOOG Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of...
Apr 01, 2025•23 min•Ep. 1414
ChatGPT’s servers “melted” because of its new feature… Steal from every movie studio. SoulCycle is launching 1st chain of fashion stores… It’s SoulCycle vs Lululemon. CoreWeave is the biggest tech IPO in 4 yrs, but it flopped… Because of our 3 Rules for IPOs. Plus, we’re heading to Chicago for an Awards Show… “Best Business Podcast”) $CRWV $LULU $MSFT Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Goldfish Cracke...
Mar 31, 2025•21 min•Ep. 1413
Frida’s breast milk-flavored ice cream is due in 9 months… It’s not April Fool’s, it’s a “product-tizement.” Robinhood launched big bank products this week… but we think it’s the Airbnb of Finance. American cars are now so big it’s affecting traffic… So we’ll explain “Car Bloat” and “The Panamax Effect." Plus, Jeff Bezos just sent out invites to his wedding (we got the financial deets)... Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The u...
Mar 28, 2025•23 min•Ep. 1412
A gym-fluencer did a 3:52am sparkling ice facial… and Saratoga Water’s stock jumped 6%. Sesame Street is facing 3 major threats… Bluey, Cocomelon, and Ms. Rachel. The Atlantic’s journalist shared more screenshots… but we got curious about the chat app, Signal. Plus, one movie Director spent $11M of Netflix’s budget on Ferraris, mattresses, & crypto… $PRMB $WBD $NFLX Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story ...
Mar 27, 2025•23 min•Ep. 1411
StubHub is the #1 secondary ticket marketplace… but the biz totally depends on scalpers. Napster still exists (?) and just got bought for $207M… because “Say my name, say my name.” 23&M is bankrupt, but 15M customers have a question… ummm, what about my DNA? Plus, the newest economic indicator is “Recession Brunette”... $STUB $ME $EBAY Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Goldfish Crackers 🧀&...
Mar 26, 2025•23 min•Ep. 1410
Single women who don’t want marriage are a new economic force… they’re “Boy Sober.” Foreign investment is pouring into Arizona and Georgia… they’re New Taiwan and New Korea. Disney’s new Snow White reboot is a bust… but Disney’s vault’s still full of magical numbers. $MTCH $HYMTF $DIS Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Goldfish Crackers 🧀 Subscribe to The Best Idea Yet: Wondery.fm/TheBestIdeaYe...
Mar 25, 2025•22 min•Ep. 1409
With Tesla stock tanking and drivers trading them in... we’re proposing the Tesla Solution. Why the Celtics sold for a record amount… even though they rent their arena. Gucci, H&M, & Ralph Lauren all launched coffee chains… but it’s not about $12 lattes. Plus, we wrote a financial rap song about the most important investment for kids… $PPRUY $TSLA $RL Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of MT...
Mar 24, 2025•23 min•Ep. 1408
Ben & Jerry are trying to buy back their company… and it reminds us of The Super Bowl of AI just went down… Nvidia now plays with Disney, Taco Bell, and Barbie. AppleTV+ is the only Apple product *losing* money... because it’s missing a Growth Mindset. Plus, there are a dozen real-life companies in America named… Lumon. #Severance $UL $NVDA $AAPL Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of MTV 📺 “How...
Mar 21, 2025•23 min•Ep. 1407
Diet Coke always targeted women… but now it’s the drink of Hustle Bros & the White House. The top tennis players sued the grand slam tournaments… but pro sports is a monopoly. BYD just announced the Holy Grail of Electric Cars… Zero to fully-charged in 5-minutes. Plus, the Oregon Ducks basketball team just set a record… a 26,700-mile road trip. $BYD $KO Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… MTV...
Mar 20, 2025•22 min•Ep. 1406
Duke is the #1 pick to win March Madness… but that’s a lesson in dumb investing. Google is buying Wiz for $33B… And every Wiz employee is getting $588,000. Corporate Nicknames are actually a curse… Chevy, Mickey D’s, & Bloomies are bad for biz. Plus, time-poor millennials are paying time-rich gig workers $27/hr to wait in line. $GOOG $JWN $MCD $GM Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… MTV 📺 “H...
Mar 19, 2025•22 min•Ep. 1405
Poppi soda just sold for $2B to Pepsi thanks to 1 rebrand strategy… inspired by Cinderella. Apple quietly announced its “Super Siri” AI is delayed a year… and Warren Buffett sold. Law school applications surged by 21% this year… because thinking is AI-proof (we think). Plus, the untold origin story of… MTV. $AAPL $AMZN $PEP Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… MTV 📺 “How Video Killed the Radio St...
Mar 18, 2025•23 min•Ep. 1404
5 Hour Energy owns 90% of the market… which is why this energy shot got sued. The company behind Pokemon Go got bought by Saudi Arabia… because tech is more valuable than content. The hottest trend in entrepreneurship? Mature, boring industries… we explain why boring is booming. Plus, on St. Paddy’s Day, Wall Street tends to get lucky. Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of… Costco’s Kirkland 🌭. Sub...
Mar 17, 2025•21 min•Ep. 1403
Since it’s Spring Break (or you may just need a break from the insane news cycle), we whipped up 3 of our best pop-biz stories on the fitness industry from the last year: #1. Barry’s Bootcamp tries to sell itself for $700M… Because nothing drives cash flow like a cult. #2. Vuori is eating Lululemon’s leggings… And it’s now worth twice as much as Under Armour. #3. Nike’s stock had its worst day in over 20 years… but Nike’s pain is Adidas’ gain. Share this episode with your spotter, your trainer, ...
Mar 14, 2025•23 min•Ep. 1402
266-year-old Guinness just hit all-time-high sales… because of one viral drink-tivity. A secret North Korean hacker team just stole $1.5B of crypto… it’s the biggest heist of all time. Hollywood is pivoting to serve red meat TV to red states… we call it “RonSwonsification.” Plus, a big thing you can do for this show (and it just takes 5 seconds)… Follow the show Turn on auto-downloads HOW TO TURN ON AUTO DOWNLOADS: Apple Podcasts: Go to our show page → Tap Follow (top right) → Tap the down arrow...
Mar 13, 2025•23 min•Ep. 1401
The US stock market began dropping after losing to Canada in hockey… b/c the trade war is a hockey fight. MrBeast’s business is worth $5B… but he makes more money on chocolate than content. Southwest just killed its famous “Bags fly free”... and it reminds us of a lesson from The Godfather. Plus, Trader Joe’s has the greatest art collection in America (and we can prove it)... $LUV $AMZN $SPY Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: Th...
Mar 12, 2025•23 min•Ep. 1400
Stocks had their worst day since 2022 because of T.R.I.C… “Trump’s Recession Idea Concept” Touchland is the 1st hand sanitizer to go viral… Because it turned Purell into a fashion accesory. Skype is shutting down in May… but we think it’s the most innovative tech biz ever #RIP Plus, how Costco’s Kirkland brand disrupted the entire private label industry. $MSFT $TSLA $HOOD Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin stor...
Mar 11, 2025•23 min•Ep. 1399
The #3 retailer in the world? It’s TJMaxx… because TJ is tariff-proof. The South By Southwest tech-tainment is this week… because the conference biz is booming. Ryan Reynolds’ investment in one crappy soccer club… just got a 4,900% return. Plus, one Jurassic Park startup just invented a new species… The Woolly Mouse. $TJX $HESAY $LVMUY Want more business storytelling from us? Check out the latest episode of our new weekly deepdive show: The untold origin story of Subscribe to The Best Idea...
Mar 10, 2025•22 min•Ep. 1398
Since we all lose an hour of sleep during Daylight Savings tonight, we whipped up a podcast to help you fall asleep: We’re reading Warren Buffett’s Annual Shareholder Letter for Berkshire Hathaway. The world’s most legendary investor, Warren outlines how he makes every financial decision. But it’s still a *shareholder letter*, so you’ll drift off somewhere between the 5th and 9th time Warren mentions “investment thesis.” So grab your pajamas and get under the spreadsheets, it’s time to enjoy the...
Mar 08, 2025•22 min•Ep. 1397
