Why $9.99 Tricks Your Brain — Wine Pricing Psychology Pt. 4
Jun 16, 2026•4 min•Ep. 321
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Episode description
Guest: Claire Wang, an international pricing expert
Book: The Price of Influence — available September
Topics covered:
- Charm pricing: why $9.99 outsells $10.00
- The Stanford experiment proving price changes how wine tastes
- Anchoring effect: seeing a high price first makes the next one feel like a deal
- Why "limited time" scarcity is mostly psychological
- Free shipping vs. price cuts — which moves product more
- The uncomfortable truth about "rational" consumer decisions
@thebestwinepod
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