#10 Why it's important to understand who your ideal B&B guest is
Episode description
Buying or setting up a B&B is not a cheap business so you need to do your research very thoroughly to ensure you’re not about to make a very expensive mistake. If you’re having to borrow money to acquire your business, you will have to prove to the lender that it will be a viable business and that you can keep up on the loan repayments.
Knowing who your customer is is key to running a successful business. Once you know who your customer is you can create and run a B&B experience that matches their requirements, expectations and dreams. You’ll have B&B guests who love your business. They’ll write you great reviews, recommend you to their friends and keep coming back.
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