Marketing - Do banks need to 'hack it'?
Nov 02, 2022•33 min•Season 1Ep. 7
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Episode description
What can banks learn from the so-called 'growth hacking' of startups? What can B2B learn from B2C? Which banks are hitting a home run with growth and marketing?
Our guests are:
- Isha Chander, head of EMEA marketing, executive director, payments, J.P. Morgan
- Lucy Woolfenden, founder, The Scale Up Collective
- Shilpa Bangera, chief revenue officer- platform and data, Finastra
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