Episode 224 "Don Cannon"

Don Cannon and the snaps, what's up, sir? Looking very wealthy? You brother, ball Alert? You gotta come the Ball Alert right yeah, and we did. We did it right here at Main Street Studios. You can book the session. You know what I'm saying With that generation now, A lot of people don't know that Don Cannon is one of my um people I call when I need when I make a tough decision. He's one of the five people I call, Hey, man, what's you think? And he never

should the co said. He always kind of gives me sound advice, always answers my calls. Always either if you can't answer, he'll text me right back. I also wanted to say that on camera. I appreciate you and definitely want to salute you for everything. Now you're hosting the

show with us. Is that okay? Bill Board announced that formal Apple executive Larry Jackson is embarking on a new business venture, Gamma, that will allow major artists and brands to work in kandem with music, films, merchandise, fashion, and other areas. The first artists to join Gamma roster were Usher and Rick Ross. So you guys excited to see or hear this type of news. Always excited about news interest, especially people that's in the culture. You know what I'm saying,

actually benefit off the coach. Yeah, I'm glad behind the scenes people are getting their chance to Like Larry Jackson been behind the scenes with Apple for so long. You've seen them pop up on college Timeline a couple of times. You've seen him around Jay, you seen him at some brunches. So, uh, just to have these like minds get out here and just get some real backing, Like for a long time, we didn't have a chance to get any backing from people.

So to get these people, excuse me, get these people out here and just being in front of the movement and pushing the culture. Uh feels really good, you know to me, because you know it's a lot of us. We talk about it a lot um and I want to get to a point where we're all in that position, you know, to make other positions. I don't think a lot of people know you had a lot of executive roles in your career. I did. I did, and you

know it's it's it's different from me DJO. Yeah. I mean I took some roles because you know, I did a bid with DJ and and you know, certain things, and I wanted to get in and really learn the business and get out, you know what I mean. I

got in. You know, I took a position at def JAM early in twenty twelve vp an R. And when I took that position, you know, I tell the story at the time, I lifted the hood up and I was like, oh they got nitrogen, Okay, cool, you know what I'm here And that's what you know, helped me learn a lot of things I didn't know, Like I had a publishing deal prior to that, but you produced, I produced, And when I got to deaf Jam, I was like, Hey, what don't I know you know, you know,

what are the books saying, how's a budget? Ran? You know, I need to know those things in order to advance. So that was you know, the exact roles, just having that on, you know, on your shoulder. And a lot of us don't want to do that because a lot of us looked at as bad people when we step in building and do things, you know, the respect level goes down. But you know, fortunate, you know, I held my head high. Was good. How did you get to a JEF jam? They actually came and saw me? You

know what I mean? Yeah, it was DJ and producing. But I tell you like a little inside story and you know some of the guys a test too of rich On M. Kuam was one of the first dudes I wanted to sign at def jam um A Sap Rocky and an ASAP mob like. I had this vision on them being dip set Um, Slash Bone Dougs and Harmony Um for New York and you know that was one of those things that I really wanted to bring to the building. Um. I actually missed out on those deals.

I was a little too late on one with a SAP and then Richilmei Kwan was already with tig Um, and then I wanted to do Iggy Azelia, which I think was introduced to me through Rocket and she wounded up beyond already talking to death jam there and wound up biling a deal. So you know, as you know, the Eyes and Ears people was like, yo, we respect your Eyes and Ears. Come in and help us, you know, move the ship. So how long did you stay there?

I did a three year um turn with them, and the reason why I came out of it, it's because I wanted to come back to Atlanta. I was in LA at the time. I wanted to come back to Atlanta and lived in Yeah. I love in La. Yeah, j Elijah uh La was cool. Um, I like it to visit more in my East Coast person. Um, my family's here, you know. And I was also DJ, and people don't know, like just get your insider than DJAN.

When you're getting flown to different cities the DJ, it's really hard to get back to Charlotte or Texas or Miami, you know, with the prices. So I felt like some of my DJ gigs that I was doing monthly didn't want to fly me from LA to get back to these you know cities, and it just was, you know, wearing tear on me, trying to pay for it out of my pocket. You're trying to still make that you know,

club day in Atlantic City. So I just had to make a you know, I had to make a transition back to the A so I can just be in a triangle Atlanta, La, New York and back so I can just got Spirit now. I don't know how long because trying to buy Spirit right now. And you know, if Jet Blues buy Spirit, it won't be as cheap anymore. So in the government need the least spirit alone, man. Heard. If that happens, they're going to upgrade the plane. Yeah, so it will be classes in the man. They need

the least spirit alone, man. Well, the government is trying to stop it right now. They need the least spirit alone, man, because Jet Blue is on a great job being Jet Blue. Spirit is Spirit is crazy, bro. I've been on Spirit planes where they flew in a whole different airport. For real, I'm supposed to go to Texas. I was in Orlando. I'm like, why I'm the Lando bro, what's going on? Well, we had to fly the plane. We had a little issues,

so we had to. We're laying here. I'm like, man, but you know those days I was trying to be cheap. We're trying to get to the hustling. Hustling. All right, now you're you're a big sports guy, right, yes, sir, all right, let's let's get into players ball. It is now time for players ball. I'm a fowl up. It seems scary to man. John Morant will not face charges for appearing to flash his gun on it's a fake gud. I told you it was a fake an that wasn't fake. Okay,

I'm man that no charges. I hope that he learned his lesson and I hope he just continues to, you know, grow from these types of Hope he gets new friends, you know, I hope much friends also learned that you have to protect the ask No. I hope he gets new because that was a close call, very close and they could have got it, could have went all the

way left. Yeah, we need we need to have more mentorship on how these young guys are getting one hundred million, fifty million, two hundred max deals and you're twenty two years old, bro, what do you expect out of us at this young you're giving me a hundred million dollars. A lot of these players who come from unfortunate circumstances, they come from the hoods, so like they're not they don't have like you know, like you said, a buffer or a therapists or anybody to tell them how to

do certain things. Bro, everything changes if you're twenty two, everything in your neighborhood changes. Every phone call you get, every text message you get is going to change. I don't know if most people have seen that in success world, Bro, they's going to change. And those calls, Hey, my cousin is sick, they're about to die. We need five thousand dollars. Hey, Homie is picking on your sister. Yeah, it's so much stuff. You're lawyer, feeds and taxes, taxes, taxes, so it's so

much going on. So I wanted to see more mentorship because I can't blame Homie, Like I see a lot of people on there just saying, man, he's a fool, and you making money. You ain't the streeting on a suburb. He's a kid, Yeah, your suburb hood. He's a kid. Bro. Like, these guys need to get, you know, some help with this stuff. And you know, I'm glad that he got off because this is, you know, hopefully the last time he has to get involved in something that's you know,

this deep. And keep in mind they took away to Kyrie Shoe and they gave him a shoot. NICKI. Yeah, and only thing Kyrie did was posted a book. You know what I'm saying? Okay, all right? Create three star Jonathan Majors to play Dennis Rodman in the film fortyen Hours in Vegas. Many I burned Jonathan Mayors out. Do you remember the Hours in Vegas? Remember this? Yeah? When I've heard the story when they when you had to

go get him. He was with Karma Letcher and you know, Jordan was like, hey, man, Dennis Rodman was off the chain back then. Yeah, he can a big story. Go to the wrestling match. Yeah, the wrestling match, got married. This is gonna be a wild uh. The documentary, that's gonna be crazy. And dudes playing he looked just like him. Definitely favor she was liking. Yeah, you know, he a great actor, so he's probably gonna get all into character

with the hair. When you said that, I immediately went to the picture on Ebony with the roses and with the COVID. Yeah, get them ear rings and them sunglasses over. He's gonna lose. I feel like he probably needs to lose aesome weight too, because he kind of buff. Yeah he can't, Yeah he can, he can lose a couple. But he looked just like it. Yeah. Now you're a big Lakers fan fan or both. I'm a Lakers fan. So I started liking Kers. Okay, So I give you a short story. When I was growing up, like the

seventy six is, Charles Barkley was my favorite player. Everybody everybody like Jordanlly, I liked Charles Barkley. When he got traded mean Prime out of there, I said, yo, I would never watch the Sixers again. And all they recruited with Sean Bradley, and I was like, bro, we had Charles Barkley, Like what's going on? Yeah, So I just stopped watching the Sixers for a little bit. Uh. In high school, we played against Kobe Bryant a lot, you know what I mean. I knew his father, he coached

this and some playground. Yeah, so so cope was you know, he'd become all these games his sister played. Um, so they were like what I wanted to be when I used to watch him train at seat watch Kobe in high school. Yes, wow, that's crazy. So I always say this thing about I played with him, so I didn't play on his team so many I used to play against Kobe. Yeah, and people don't believe me, but anybody

will tested it. Like his one league called the Sunny Hill League, and we would go down there and that's where he would be at. So our team would play sometimes they'll pick mismatch, but he would be at the school called Saint Joe's University was a college, and he will shoot a thousand jump shots. So when we left the AU tournaments and stuff like that, I would like on the gym and people be in the stand just watching them, like practice by myself shoot thousand. He went

straight out of high school. Yeah, he was crazy. So when he got drafted, I was like, damn, I'm gonna be a hornete you know, or Lando Magic fan. Then they wound up being the Lakers. I was like, I'll rock with the Lakers. And since ninety six I was rocking with the Lakers. Okay, playing at that time, did you ever have your own hoop dreams? I did. I wasn't good. I was flat foot it sometimes you know what, I never said this to you on you know a lot of people in high industry are kind of short.

You might be the TA tallest, DJ tallest, like you had to bend down to walk in the door. Yeah, test done Canada six seven And I can hoop a little bit. That's what I'm saying. I'm good like when you go out here. But I'm only saying that towards like if I'm out there Trey Young here, I can't hoop. You know what I'm saying. If you know college players, I can't hoop. If we industry, I can hoop. I'm

gonna get y'all thirty. So you like, you're like you like the LA fitness balling, Yeah, but Lifetime probably like matches fitness. But they're trying to go to the league. I'm like, brother, you forty, you're gonna league? Now. I value every time all that scratching and on that. I'm cool. Are the Lakers making the playoffs? Number one and two? Two questions? Are the Lakers making the playoffs? And I know you're gonna say some B team and are they gonna If they do, are they gonna make it out

the first round. They will not make the playoffs, still make the play in right, So the playing is goofy because I still don't know. If you lose, you might be out. You lose twet the bronze, you know what I'm saying. So I don't think they'll make it to the playoffs. We have too many we have the jail first with the new team, and we have too many injuries. I think the whole game for the Lakers is riding on eighty you know what I mean. Like the new editions,

I do. I love the new editions. I like d Low. I think it's a small player, all the young guys. I like Reeves, He's crazy. Lebron is the greatest basketball player to ever live in my opinion. Um, but I think the Lakers have a little bit more time on their hands before we get back in death. You know. I don't want them to discredit our our a ring in twenty twenty one, Like, come on, Dawk, I don't discredited.

I don't think anybody discredited. But you know what I think that h No, I love, I love the Lakers, but I keep I keep it, I keep it real. They should have never let Lebron try to be the gym. Let him be the great basketball. You don't make no decisions? Yes he does. How did they get Russell? How did you get Mellow? He just that's Lebron said. These are my friends and we're old and we all came up together.

Everybody not like you, Bro, I don't think so. I think he's like, hey man, that would be a good look. I can play with anybody. That's how he's saying. He did. GM would be like, we're getting this, we're doing that. So you mean to tell me. You don't think Lebron

is over there telling them go get him, go get Nah. No, no, you think they getting traded because when they get traded, like he wouldn't get somebody to get traded, like he won them before they made a bad decision, and then I think they was like, hey now we got to be business people and we gotta get rid of them. Bro, he's smart as hell. They don't really make them bad decisions. Okay, you make no bad decisions. I just wish they started off with this team that they have right now. I

wish they did too. Listen, all the players we should have had, all of them, we should have been had. Uh, what's my man over? Why should have d low? Y'all should have had? Uh? Oh momok, like all those players should have all those young core players should have already in position. They said, I did you hear about Sean Kemp being arrested after allegedly dri drive by shooting. Um

he was arrested. He three years old, by the way, UM, two of them old dispute with another driver outside of uh Tacoma, Washington shopping mall on Wednesday, cops saying altercation broke out between the two cars around two pm. According to the police dispatch, Witnesses claim Camp fired five to ten shot at the other vehicle during the incident. Sources tell Fox thirteen that Kemp was acting out of self defense. He was attempting to retrieve a stolen item and when

someone opened fired him him. First, yeah, have y'all seen a video? First of all, Now I've seen a video this morning, and first of all, didn't look like a drive I look like he just started shooting at somebody. Yeah, And it's like, bro, you can't take that video. If that video is on the video, yes, if that video is real, then you can't take that. The court and said, you know, it's self defense. It's self defenses, you flee in scene and having to defend yourself. But he didn't

look like he was scared at all. Yeah, I didn't have enough information. I thought it was one of the moves where you know, you have a registered gun and some of your potness take your gun and do Oh you thought it was somebody else. I didn't see the I'm thinking he would never do that. Man. I'm thinking like, oh, somebody. Anytime I hear Sean Camp, I think about how fire held. I just think about how fire he used to be before he got hurt. Seattle's sumer Soignics. He used to

be one of the dopest players ever. He had so much energy and he got hurt and it was rapp and he was on he was on that you know, Oh he was on that Sugar Booker booking Sugar I smoking a lot of weed. Yeah that's what that's allegedly. Think a quick commercial bred come back and getting don Cannon baby right here on The ball Alert Show podcast, available everywhere you get your podcast. We'll be right back with more of The Baller Alert Show. You're listening to

a special edition of The Baller Alert Show. Check it out. Man's the number one co sign of Don Cannon. You know I'm rocking with the family Ball Alert Show. Were in this joint Stay tuned, Baby ball Look, welcome to the Ball of Show podcast. We have bad Don Cannons in the building. We appreciate you hosting with us. Sir. Now you've been promoting this app called the Tomorrow App, Yes, sir, and of course CEO Generation Now, yes, sir. I would love to talk about both at the same time, but

that's not possible. So let's talk about the Tomorrow app. Tomorrow. What is the Tomorrow app? And why is it spelled that way. It's the greatest thing for creatives to hit the market in a long time. Man. This is a market place app for creatives to make money and clients to find creatives. And the only reason I dove into this is because when I go to speak in front of people, a lot of people their first questions to raise their hand and say, hey, how do I get on?

I had no answer. All I can say is YO, just keep working hard, guy, gonna lead you away. I wanted to be able to give them something that they can live by, and this is one of the things that I created to live by you know what I mean. My partner, Kayla, she also had a similar She was working in the field and when our friends was a designer and she was working on sets and things, but the jobs were, you know, in between. She had to do with some door dashing just to keep the bills paid.

And we were just like, how do we keep people in their field? How do we keep people working? There's no marketplace for them to be where they can consistently work. And the reason why we named it tomorrow because it's like, not only work get paid as early as tomorrow. When you get in these places, you don't get paid that fast. Sometimes you get a net thirty, sometimes you get in that sixty net ninety. You're on DM with people, you give them the good work, they go shoot, they don't

pay you. We wanted to start a portal to where you're in this marketplace and you do the work for somebody, The money goes into escrow and it sits there until the job is done. Once they hit bun the money is in your account. And that's where fiber fever whatever sort of you know, fiber is a little bit more broad. We're more focused on entertainment in the music business. When we first started, I had something really broad and we were going after people that wanted to do photography of

weddings and stuff like that. But um, I got to a point where I was like, people were coming up to me like, how can I get the music business? I can music business. So that was another pain point of me saying, hey, let me offer this. This is still a dream job for any buying the world. We've made this culture for everybody to be a part of, from any you know, entertainment, lawyers, chefs now uh, producers, rappers, stylists, makeup artists, haircut people. Um barbaris. I'm sorry, um, but

everybody liked case. So I made that and you know tomorrow it's like the big statement. It's like everything happens tomorrow, you know what I mean. Obviously, if I said today, I would be lying that you could get paid today. You know what I'm saying, you get paid tomorrow. So that's that's what I felt like. The name felt, you know, good and just. I never told the story. When we first started, the app was called Connect and we were trying to get to a space where we connect to people.

You know what I mean. But then I was like, man, it's gotta be something about people getting paid. Like people don't get paid, you know, creatives, creatives do not get paid. And then clients that want to pay, like your client, you need to find somebody who does videography. You can go in there and find somebody. Creatives can use the app as a portfolio, like you can use the scan and just be like, Yo, this is my work. Check

me out. You got your Spotify lengths. If you're a rapper, you got your portfolio pictures, if you're you know, taking pictures. Everything's in there. Like it's just one of those things that's just a vehicle for the future for creatives. And that's what I wanted to do. I wanted to bring that and just have that piece. I want to give back to the community. I always talk about how much I've done in my career, but how much of that has paid forward to creatives and you know, clients. Just

trying to help people connect. So that's my way of doing it. All right, Uh that's dope, And uh why did you spell it like that? Is there any particular way because it's no particular way. I just felt like, um, uber is for letters, tomorrow. How can I make it as simple as that is something that people could be like, Yo, that's simple and it looks good. It's not all drawn out. So I just wanted to be able to like have it like you know, quit not crazy, you know what

I mean? And is it available already? Yeah, it's been out two years. Um, you can get on there now. It's in the Apple Store. We're working on an Android version for this year for the people. I've found out through research that a lot of people use androids a lot more than people on iPhone. People were still on blackberries too before that game that got canceled. Yeah, all right, so that's what that's what I'm wanting. I'm just you know,

I'm surveying the scene and just getting into everybody needed. Well. I'm glad you're here, man, because I always wanted to ask you these questions. And I talked to Drama too, that's my guy. But I wanted to talk to you about Generation now. Um Philly. Now, so you and Drama from Philly, we're both from Phillies. Where's Lake show Flakes from Los Angeles? Lake is from That's how he got the lake? Cheasy? Okay, So how did you guys. I know that you guys were together. First of all, I

always wanted to fill this chance. I want to chance, I love I love the Phillis. How did you guys come together to form Generation Now? Generation Now first started as a mixtape in early two thousand and two three and uh it was part like Gangster Grills was moving so fast, but I think Drama didn't feel like everything fit under Against Girls brand, So we wanted to make a brand that like it just was a part of like the new upcoming people coming. People like Jay Mills,

Corey Gunns, Kanye West, Joe Buttons. Those were all the guys we were breaking at the time. But everybody couldn't get against the girls. So we formulated the brand Generation Now and even some of the Gangster girls, like I think Killer Mike's Gangster Girls just like Gangster Girls, Killer Mike been in the corners like Generation Now. Addition, it was like breaking a new artist, so I think we

just we always dibble and dabble with the name. We did some a couple more tapes, but Gangster Girls had took so far off that we was like, okay, let's just rock with you know, Gangster Girls and pushed behind it. We all had our separate brands. Trendsetter Sense was with us. He had an R and B BRANDUM And as we moved on, we just kind of like branched into you know, I branched into learning in the business. Drown was being

a face. Lake was always around. He was bringing us uh brown bags every now and then for you know, he's right, that's money. So he was moving around. Uh. He was managing Mace and Freeway and just doing a lot of stuff with corrupt and everybody. And he would just always just be a part of this situation, you know what I mean. M After I went to def JAM and learned all the stuff that's going on with it, I came back home and I was like, man, how

can we set up another label? Um? So I was in Philly, and this is one of the reasons why to come back to Atlanta. I was able to still keep my jobs in Atlantic City Charlotte, DJ. And you know what I mean. I went to Atlantic City one day and on the drive from Philly it was about fifty miles. I had the radio. I just checking on what's going on in Philly, just like to hear real rap. I heard this kid on radio going crazy. It would happen to be Uz and uh, well, he was freestyling. Nah.

He had a song. It was called the Real Ouzy, but it felt like a freestyle and it was just running it back, running it back, and I'm like, yo, what the hell is this? You know what I mean? I wind up calling the radio Diamond Cuts, which was in the Academy Diamond Cuts, Yeah, with US DJ crew, and she was like, yeah, it's this kid Ouzy. I'm working he dope. I was like, yeah, I want to meet him when I come back from Atlantic City to go to Philly and I came back, I met him.

You know, kid was phenomenal. Was like, bro, I really do this, but I really, I'm a rock star from Yep. I'm really a rock star. Bro, Like, I really know what I'm doing. I'm gonna show you. And he was like, you know, just trying to use a vehicle to get there. I think at the time he started growing so fast, locals getting I think um Kanye had reached out to him on favor you already already had him, not quite I was working on manager or Diamond Cuts manager, but

he wasn't signed. He wasn't signed to a production company or anything like that. I'm signed so Diamond Cuts and her husband they were managing them and just moving them around. But I think Charlie Heat, I never mentioned his kid's name. Charlie Heat was a producer. He did some stuff with Kanye. He was working with Good Music. He was doing a lot of Ouzi's early beats, you know, with Molly row on him. And I think that he was making a

connection with Kanye. And I think that I went to see Oozy a couple of times, and uh Philly, and then I was like, yo, you need to come to Atlanta, bro, Like, just come to Atlanta and see what we got going on, saying he was like he's just playing oh cool, yeah whatever he was. He was in this Philly mode. And then when I got in to Atlanta, he was like, yo, um what we're doing? Bro? Like I already know what you do? Like, like what do we do? He like

pressed yeah, but yeah, he like what's going on? Like come on? He was like, yeah, I'm gonna go to Philly. I'm gonna grab some clothes, I'm coming back down here. But I had no way of getting in touch with him, so I remember just going to store and just buying my phone, like Hunt, take that back home with you. We're staying in touch, and the rest is history. He came down. I went to the guys and I told Lake and John. First I told John, I said, Yo, bro, listen,

we need to do this shit over again. You know what I mean. I don't know if John was interested. I already say that I didn't feel like he wanted to get back into a label space because so much you know, heartbroken stuff that that we've been through with it. But when I played him, he was like, man, let's do it, and you know, the rest is history. Lake was always around. He put in you know, blood, sweat and tears. He was first one like, listen, bro, I'm

trying to change my life. I got this amount of money I'm ready to put in and just rock out. He was the one who did it. Was it really a gut punch when um it was? He left the generation. Now, he didn't let relieve, you know, left he kind of with you all now. Yeah, so I don't explain what he did. He went, he went and got management with rock Nation, but it was always put out there that he left. He signed. Yeah, he was still signed to us, he just had different management. So as of to this day,

he still signed with Generation. You know, you know he can't Yeah, you can't just leave. Yeah. Yeah. So when they were when they went into it, it was just, you know, a lot of the Internet was thriving. That's why you never seen us talk about it, because I like how y'all handled that situation. Y y'all had a professional Yeah. I mean, it's all about the asset, and we know we built and we're not gonna we're not gonna ruin it over anything that's going on. Like I

never bought into nobody's Internet. I never had to face nobody and say nothing. Even if I just wanted to take out of the space that if I wanted to say something out there about how I felt, it wasn't gonna be like, oh he talking about Uzy, Oh he's talking about this person. I don't want to be in that space because I'm not that guy. Y'all didn't say anything. Yeah, Sometimes not saying yeah, it's nothing to say, especially when it's like we're living for the artist. The first thing

is the artist, that's the asset. We are the verising network behind pushing the artist. Why get in front of the train and stop it from moving when it's being the best asset it can be. Let's just figure out what it's going to be. And you know that it was from what was going on the internet. Some stuff was painful, and you know there's conversations that you hear and then you'd be you know, you move, but until nobody we were all in the room and then nobody

said nothing. Crazy. So it's like, want to just put on a boxing just like? Man, I would love I would love to. But again you know what I'm saying. Do you know who we're gonna fight it with? This family? That's what family is, bro. I love to box everything that's I think that that is the key to autist. Put the blocks and gloves on this. Yeah, just like I'm ready for that. Yeah. Anything. So it's his contract based off of albums or is it years? Say yes, albums?

No years? Yeah? Years is unfair. I mean if you got any deal that's based on years because somebody though, no, it's not unheard of. But I mean, as an upstanding businessman, I don't do unfair business. Two things. I ride on doing fair business that anybody doesn't want to work with me, you can walk. I don't want to be in business with anybody. Don't want to be in business with me because it's never gonna work. I want to I want to be able to give you everything you need to

live your vision. And that's across the board. That's me doing stocks, that's me doing anything. I don't want to be in business with anybody. Didn't want to be in business with me or my partners. We don't want to be in that space. We'll be right back stayed with more of the Baller Alert Show. You're listening to a special edition of The Paul Or Alert Show. Check it out, man, the number one co sign of Don Cannon. You know I'm rocking with the family. Faul Alert Show were in

this joint. Stay tuned, baby. Did you guys think Jack Carlo would be as big as he is down? Oh yeah, I did um when I met him. So the funny thing is I heard him around the same time because soon you graduated high school, came up to the station. I actually got suspended for two days having him come

freestyle on my show. You just graduated, he came up there, and then I remember maybe twenty four hours later he was here and R's bragging about him too, because I remember when Jack Carlo was like, man, this jew can really rap, and I'm looking at him like I literally posted him a couple of days ago. Because he would come to compound with Wyatt and getting wasted. I would have to go get him for my side and he would come in and he would like, for all, I'm

just hanging out with you. That was my guy. Yeah, he's still my guy now. But the funny thing is, and again you got an exclusive. I heard three songs before he even came to meet us, and the three songs, one of them was with our artists game, and like a couple of others at when I heard the songs, I didn't see urgent potential, you know what I mean. I did see urgent potential when he came to the office. Is when I seen urgent potential. He came in, he had his producer too for wine with him. They sat

down and it's the same thing over again. So I have this thing where I see things and I know what it's going to be because we saw it before. He did the same thing. He's not oozy, but he had the same conviction when he came to the office to talk about how he was going to do this, what he was built for, and what each and every step he wanted to do. He was very intelligent and he had his own producer, which was like his metro to the future. And I was like, man, this kid

got everything we need to do. We don't have to do nothing, like we don't have to hold his hand, artist pay attention. All we have to do is groom it and get it to where it's supposed to be. And that when he came to see us, that was the moment I felt like, Oh, this kid is urgent. And another thing with generation now. We never want to sign two oozies. We never want to sign two Jacks like people bring us. I got another Jack for y'all.

We don't want that. These superstars are superstars on their own. There's only one Jack Harlowe, There's only one Oozy verb And to anybody that we extended help with Playboy Cardi, there's only one Playboy Cardi. You know what I mean us. Yeah, one time I said, it's only one of these guys that we're gonna leave. I'm not gonna sign to Columinatis, I'm not gonna see you know what I'm saying. Like the regular labels, they if it ain't broke, don't fix

it thousand percent. But some labels there's label heads want to get to Kevin Gates to you know, little Babies, to City Girls. We just signed all this. You see it all the time because it'd be like a label or sign somebody that's similar, that's their biggest artists, and you like, these people are not gonna gravitate to this person because they're already focused on this. Yeah, I alreadys had that issue too, even when I'm produced, Like people would come and say, bro, I need to go crazy.

It's like, no, that was Taylor made for jay Z and jeez, you know what I'm saying, geez murk that I'm not gonna give you that that that destroys my legacy by doing that same beat. I'm not gonna do Cannon twice. I'm not gonna do money longer twice. I want to get like those live as pieces on the wall, like boss Yat You're only gonna get one of those, see you know what I'm saying, And that's that and I can make you something, but they ain't gonna be

that beat. I just don't live like that. I feel like if people thought like that in the industry, we wouldn't have radio sounding the same with the same song for so long. Now we have like you know, we're finally getting too different sounds in women, you know what I'm saying in the culture in general. So I wish that had a lot of labels thought like that. Yeah,

I want to get into space. So like we're talking about women's mouth right now, Like I want to get into space where we have not necessarily Queen Latifa, but somebody that has a voice in different spaces, like a message behind she don't really get the yes, but she's not she's alone. So it's like we need five in that area. Company, like we're staying together, Like when you did Ladies Night they had all the women on there, or you remember I Want to Be Down remix, they

was all on that joint. Like we got too much separation with the women now with how they're how they're working together, or they work together, and then now that fall out, Like it's the egos because if you if you notice, it's the same thing that happens you know a lot with with male rappers. You know, once they get big guys like, oh, you don't rock with this person. I don't want to do a song with you. But the one thing that I do like is um I

love how you know popular. You know, the women's music is now its sounding different, like Lola doesn't sound like Ice Spice. You know that's what Spice don't sound like? Doja cat? You know? He said, well, I said all of sounds like she's six. Yeah, I love. I love all that, like I love, I love the difference and stuff, but I just want to see more of it. Like we've been tackling this sound that we have now for about two years, and soon we're just gonna get still

as human beings. We're gonna be like, man, we're tired of that. Yep. You could be young, you've been old. We're just gonna get tired of that. So we need to kind of like make some different feels for people to vibe to. It's even getting worse when we're playing new artists for people and the first thing that says, yeah, so vibe, like that's becoming a bad word to me, Like it's a vibe. Oh that's what you're hearing a lot of meetings, yes, just people run up on me

be like, yeah, that's just a little vibe. Like that's becoming a bad word to me because I don't want the vibe. I want energy, like I want I want to feel something. People want to feel something like what are we feeling? Like? I want to test to whatever you're saying and feel a certain way. We're all from the Mud, but I think we're drilling the fact that we're all from the mud. Like, you know, each of all of us have done something out of the mud.

I don't want to hear ten records about it, you know what I mean, that's not what we're living for. We always use hip hop as a vehicle to get out of the mud. It's always since the eighties. Always mine, Man, I'm getting out the projects, I'm getting out the situation. I want to live a better life and still make comparable music. But that's where we're getting stuck at in the space where we're just like, man, you don't think

it's the label's fault. No, well, we make it, but but the labels are the ones that's that's putting the money behind. But we're making the records because they know we're gonna give them a million dollars you're gonna give them two million dollars. That's where it's at. When the money don't kind of like dictate what we make. That's when you're gonna see difference because people are gonna be all broke, and people gonna be like, well, I'm doing this broke and I'm happy. Well, I'm doing this broke

and I'm happy. Everybody's doing things based on their money, and they change. You know, who got the best chain? Like, we ain't heard no music from it. We ain't heard no these rappers like you see, you see all these rappers in the club. The ship that pisses me off the most is like you will see a you know, an independent rapper and he in the club with a million chains, and he tries to get a DJ twenty

dollars to play a record. Yeah, And I'm looking at him like yeah, because they're starting at a low ball situation. So they always had that relationship. But I don't have no issue with your hustle, in your chains and anything. I want everybody to look different. If I have little baby coming in with a Dior suit, I want to see somebody elsewhere of a Sachi suit. I don't want you to wear with little babies wearing my brother that's

his little baby, that's a superstar on its own. He would get some influenced bodies by the artist, though, you know, it's it's it's hard because people to see somebody like little Baby or Oozy and they're on top of the game, and then they like, I should imitate that, because then people would think, you know, my success is simo too. Like think about Ouzy, right, there's a lot of people that wouldn't dare wear what he wore. But but they starting to try to. It's started trying to dress like

uzi Um, you know, like trying his formula. They try this formula, like even with the beats and yeah, the new sound. But happening, you know, all stuff has been happening in the industry. Doing a song and dance people are like, hey, they're about to give me five er thousand, I might as well copying. They would have it. You know, it's just it's just difference, Like I'm stuck in the mode of everybody being individuals. We did that when Will Smith wore Nike's bus, Markey wore Poema, Puma wore uhha,

and then you wore dadas. They wore new shoestrings, So it was like, bro, you we know you copied. You know what I'm saying, I'm gonna wearing my hat. I'm gonna take it out and it's gonna be open like you do that. You know you're copying me. Now It's like it's okay. Yeah, I think it's okay to being a club. Did you and do things that you're doing? I never thought that was okay. I want to see him do his thing, stand on the couch and do what he has to do, pouring shots to everybody. That's

where the past of I want to see. I don't want to see another one of those. Social Media has a lot of large part in that, Yeah, because it makes it accessible to uh be able to get that feel right away. Like you know, if you come on there and you're wearing that jacket, I could just look up your fit and I want the jacket and not even give you respect for I saw this jacket on

and like you did it first. That's all I'm saying. Like, we're not We're not in that space, and I feel like we need to get back into a space where, um, we're not doing the same thing. I love to be an influence. But like, I'll come here and there's nothing on this hoodie. You know what I mean. I would love for somebody to get their own blue nothing on this hoodie. You know what I'm saying. I don't because do what you want. I'm just saying I wore this.

I found this in the office and I wanted to have on something different than what I had on the Supreme T shirt, which it's like, hey man, everybody has sprint. Okay, how about this, It's a five dollar hoodie. Quick question though, Did you do the dance to the just want to Rocky? Nah? I don't. I don't have the I don't have a rhythm for that, Like for that dance, who made their dance? Did that go viral? I think it's a Philly dance.

I feel like it's one of those things where people were battling, like member had to dance and the start would be and I would throw it up and hit the baseball. Somebody would twist they had like it started out like that. So I think that Oozy added something parts to his that made it his. But there's people that I think they start here like oh you want to battle and to start Yeah, I say the video

him that rolling out, ye want viral? Yeah, it started as a battle, like they'll be in a circle, they'll be on TikTok and they'll start with this and then somebody will do a split, come up and do some shit like that. I think that everybody got their own piece, so it's no start to it. It's just like, hey, it's like what we started the hood and how we started, you know, rock, paper scissors, whatever. My question is, what was it that you took from the labels to generation

now to make your your labels so successful. One of the things was partnership. I feel like, uh, when I was at death Jam, my partner with so many people too. So so when I was coming up, HyG was there, Big Sean Janet, King Logic, Little Dirt Loorice, Alicia carr Iggy was there. I don't know if you'll remember the double XL when they had the deaf Jam pull and they pulled out the spread and it was like all

the rappers that was rocking at that moment. I felt like when we were doing all that of Jeremiah, when we were working with all these artists us as a round table of the best brains Sycamore, Noah, no Id, all a tag app, all these guys. We were sitting in the room and was like, hey, we're gonna do it together. Nobody was off in the corner like I'm doing Dirk, I'm gonna break this and show you I'm the best and our best executive ever. We was like, hey, man,

Sycamore was like, Yo, let's do it together. If you fall off, I got your back. I fall off, you got, I got your back, you know what I mean. We did Jeremiah together, you know what I mean. And we wasn't worried about who got the credit for nothing. We did. Me and him did watch You together. He wanted wanted me to pull in excuse me, some some records for him, you know. Uh the rich Homi Kwan, my hitter came out of me helping Sycamore with his project, you know

what I mean. And uh, no Noah was doing logic in Janet and we all put in pieces to help him do that. Dirk was one of the things that I put my arm around and was like, yo, you're the next guy. Me and Dion did that together, you know what I mean. So it was like we all had our back, so when Big boss Man came in the room, He's like, so what we got was I'm worried. I got Geez Me and Sycamore doing Jeezy me and you know me and Beon doing this, and it was like they wanted to separate it and make it in

a space where everybody could get blamed. It's something that happened, but we were sticking together, and I feel like that partnership kind of allowed everything to work and move smooth, and I think that's what happens now. It's like, even though I may have been the first one off the ship to find Oozy and start to set up, everybody added day piece to make it work. You know what I mean, you know, finding something that's whatever, making it

making a vision grow. It's something totally different. And that was that was the main staple, was like partnership, Like any of us easily. Drum could start a label on his own right now. I could start a label on myself right now, same as they anybody else. But I felt like the partnership allowed us to do a ton push instead of me just turn around, sweat and trying to make it work. So that was the main thing I learned outside of that if we're talking about seeing

how budgets work is a different thing. You know, you don't see that seeing on the streets. Like I'll always work with artists and some of the mixtapes we've done, we didn't understand budgets, you know. So I wanted to learn how budgets worked, How product managers add tool you know, the conveyor belt product, the products of the conveyor belt. Marketing people why they market that way? Radio people, why

do you target those certain radio stations? Execs? Why are you only spending this amount of money in this quarter? So all those things, like I wanted to learn, like, you know, a playbook on Tom Brady arn Like, I wanted to know all the plays so I knew when we come out of there and I go back in that building, they're like, hey man, you can't do this, and I'm like, well, I know how to do that. I know why, I know why you're coming like that,

and I know what we deserve. So that's the things that I wanted to work on coming out of that building, and that's what I learned. You know, don can't appreciate you joining us, son. Yeah, it is now time for PEP talk. Yo, Yeah, what's up. It's the legend self proclaimed legend Don Cannon. I'm in here ball Alert. You know what it is, man, If I can tell you one thing is be honest with yourself and that's it. Baby. Can't get enough of baller Alert. Follow us on all

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