Episode 20: Considerations for CAC and Churn in a Self-Serve Pricing Model with Matt Dove, VP FInance at Celtx

On this episode of The Backbone, I chat with Matt about: His move into tech after stints in PwC Nova Scotia and Australia; What Celtx is all about; The biggest challenge for you moving from a professional services firm to a growing technology company like Celtx; How to think about customer acquisition and churn at a company with a self service pricing model; The importance of the finance function at a technology company