Ep. 25: Correlating Non-Financial Metrics into Financial Outcomes + More w/ Trisha Egberts @ Figure1

On this episode of The Backbone, I chat with Trisha about: - Her path into health and technology after starting her career at PwC, and moving to CAMH - the Centre for Addiction and Mental Health before jumping into tech and at her current role as Finance Manager at Figure1. - Figure1 and what it's all about. - The most important metrics to track for the largest crowd-sourced medical platform and how to correlate non-financial metrics into financial outcomes. - The challenges of balancing ad-load and monetizing through sponsored content. - The importance of the finance function at a technology company. We close things off with a quickfire round: - Your go to online resource for all things startup finance related - Your favourite productivity hack - Tech jargon that makes you cringe - The best advise you've received - One thing you don't leave the office before finishing