The B2B Growth Marketer

Helpful Hot Take 15: How to Tell a Story Using Video

When it comes to telling a story to create a movement, Marty Berman is no stranger. Marty was the in-house Senior Producer at SpaceX, helping shape the future of space exploration. Marty has joined the team at Hermeus, which is creating a new era of hypersonic private and commercial flight. In today's episode, we dig into the impact of visual storytelling and how it can shape the brand for years to come. Marty Berman - Director of Content & Marketing / Hermeus LinkedIn Alex Meade - Beacons P...

Helpful Hot Take 14: How to Create Content on Topics When You're Not an Expert

Joseph Lewin is the Marketing Manager at CADENAS PARTsolutions, working in industrial manufacturing. Before starting, Joseph had no prior experience in manufacturing. In this week's Helpful Hot Take, we discuss how he could create content without being an expert. Joseph is also the host of The Strategic Marketer podcast found here . Joseph Lewin - Marketing Manager / CADENAS PARTsolutions LinkedIn Alex Meade - Beacons Point, VP of Sales & Marketing LinkedIn...

Helpful Hot Take 13: How To Build Relations As A New Sales Person

How do you build successful relationships? It starts with doing your homework and creating the right process. Dan Englander gives his advice for sales professionals beginning at a new job and how to get meetings by building relationships. Dan Englander - CEO & Founder / Sales Schema LinkedIn Alex Meade - Beacons Point, VP of Sales & Marketing LinkedIn...

Helpful Hot Take 12: Thinking About Starting An ABM Strategy?

Sam Capra from flexEngage and Sales Samurai Podcast host joins us to talk about starting an ABM strategy. How to identify when it's right to implement? What software or platforms do you need? If this sounds familiar, tune in to hear Sam's advice. Sam Capra - VP of Sales at flexEngage // Host of the Sales Samurai Podcast LinkedIn Alex Meade - Beacons Point, VP of Sales & Marketing LinkedIn...

Helpful Hot Take 11: How to Plan a Hybrid Event in 2022

The world has changed. Is your organization or event ready? Hybrid events are a great way to expand your reach, provide more value, and make the in-person count. Join Ike Kehal from Social27 to talk future of virtual, in-person, and hybrid events. Ike Kehal - CEO / Social27 LinkedIn Alex Meade - Beacons Point, VP of Sales & Marketing LinkedIn

Helpful Hot Take 10: How to find the right online Community

So, you want to join an online community? Corinna Gelster-Borgard and Sannah Vinding share their tips and ideas on choosing the right community for you. Are you looking to join an online community? The Campfire Mastermind is a group of peers looking to help each other get better by providing feedback, insights, and solutions to the community's needs. Check it out and register for our next sessions. Corinna Gelster-Borgardt - Director of Marketing and Brand / Metal Toad LinkedIn Sannah Vinding - ...

Helpful Hot Take 9: Why SDRs Should Be Part of Marketing Team with Nick Wassenberg

This week's Helpful Hot Take is all SDRs (Sales Development Representatives). Nick Wassenberg, VP of Marketing at Fulcrum, manages the SDRs, and he discusses why. Nick Wassenberg - Fulcrum , VP of Marketing LinkedIn Alex Meade - Beacons Point, VP of Sales & Marketing LinkedIn

Helpful Hot Take 8: Tips to Launch Your Own Start-Up with Jeroen Corthout

a Jeroen Corthout didn't always plan to be an entrepreneur and develop his start-up Sales CRM tool, Salesflare. Like most great entrepreneurs, he saw a gap in large CRM systems and sales systems and build a solution for small and medium-sized businesses. In this episode, Jeroen gives his advice to young entrepreneurs who are looking to start their own tech start-up. Start your trial at Salesflare.com Jeroen Corthout - Salesflare, Co-Founder & CEO LinkedIn Alex Meade - Beacons Point, VP of Sa...

Helpful Hot Take 7: How to Create Webinars Your Audience Wants to Join

In Episode 15 of the podcast, we talked with Steve about his first 90-days at KETOS and how he build the marketing function from the ground up. This week's Helpful Hot Take is all about how he creates webinars that his audience wants to join. Steve Shaffer Vice President of Marketing KETOS Connect on LinkedIn Beacons Point is a video-first inbound marketing agency that creates high-quality content that drives action. Learn more at beaconspoint.com...

Helpful Hot Take 6: How to Manage Work life Balance as a B2B Marketing Leader

Corinna Gelster-Borgardtis back for the Helpful Hot Take! Corinna has many roles and responsibilities at Metal Toad. Still, she also recently went back to school and received a Digital Marketing: Customer Engagement, Social Media, Planning & Analytics" certification from Columbia Business School Executive Education in her free time. So, I thought it would be great to learn how she manages her work-life balance. I hope you enjoy the show! Corinna Gelster-Borgardt Partner Marketing Manager Pos...

Helpful Hot Take 5: How to to Create a Personalized Experience & Gifting Campaign

This week's Helpful Hot Take is all about gifting. We welcome back Tara Soles, the (former) Partner Marketing Manager at Postal, who explains how to create a gifting campaign that drives personal connections. Since recording this episode, Tara received a job offer at Mindbody as their Strategic ABM Program Manager. Tara Soles Partner Marketing Manager Postal Connect on LinkedIn postal.io Beacons Point is a video-first inbound marketing agency that creates high-quality content that drives action....

Helpful Hot Take 4: Why SMBs Should be Collecting Data?

Zach has an incredible story of asking questions to collect data. On this week's Helpful Hot Take, he shares why it is so essential for SMBs to be collecting data and acting on it. Check out the full episode with Zach to learn about him and his company, Survey Soft. Zach Rasmussen Co-Founder & CEO Connect on LinkedIn GetSurveySoft.com...

Helpful Hot Take 3: Tips to Starting a Business During a Pandemic

Helpful Hot Take with Erik Osland & Sentari Minor of EvolvedMD. Question: What advice do you have for anyone who is looking to start a new business? Erik Osland Co-Owner - Managing Partner Connect on LinkedIn Sentari Minor Head of Strategy Connect on LinkedIn...

Helpful Hot Take 2: Personalized Outreach Vs. Mass Outreach

On this week's edition of the Helpful Hot Take, we have our friend Kristina Finseth back to discuss why you should personalize your email outreach and why you should stop your 1:many mass emails. Check out Kristina's Outbound FIRE Framework course: https://outboundfireframework.teachable.com/p/outbound-fire-framework Connect with Alex on Linkedin: https://www.linkedin.com/in/alexmeade/ Connect with Kristina on LinkedIn: https://www.linkedin.com/in/kristinafinseth/...

Helpful Hot Take 1: What is a Pillar Page with Sannah Vinding