Episode 20: Building and Retaining Customer Loyalty in the Digital Age

Technology is playing a more prominent role in auto financing as car buyers increasingly look for lenders to provide digital options for communication and payment. Today, customers expect content to relate to what they're doing anytime, anywhere and on any device. To that end, captive financier Nissan Motor Acceptance Corp. is meeting customer expectations with its online portal, text communications, and mobile computing applications. In this episode of The Roadmap, Auto Finance Excellence chats with NMAC's Colin Cooke, director of financial products, about strategies the captive has implemented to appeal to new customers online while keeping loyal customers in the fold. Featuring Colin Cooke, director of financial products, Nissan Motor Acceptance Corp.