In this episode of The Author's Leverage, Parchelle speaks with Kathleen Sweeney about effective social media management for authors. Kathleen shares invaluable tips on creating engaging content, the importance of hashtags, and maintaining consistency to foster brand loyalty. Discover how to leverage social media without burnout and learn about the comprehensive services Book Brush offers to support authors in amplifying their books and reaching a wider audience. Who is Kathleen? Kathleen Sweene...
Jul 08, 2024•22 min•Season 3Ep. 28
In this episode of The Author's Leverage, Jennifer brings her expertise in guiding authors to maximize the impact and reach of their works through strategic speaking engagements, book signings, and podcast interviews. Who is Jennifer? Jennifer is a multifaceted entrepreneur, author, and developmental editor. She is the creative force behind the TufFish podcast and the author stylist of Own Your Greatness, Get Visible, and Share Your Message. Her work has inspired and empowered many to confidentl...
Jul 01, 2024•29 min•Season 3Ep. 27
In this episode we dive into a fascinating conversation with Kory Kirby, a publishing strategist. Kory shared valuable insights about one of his clients book, The Rebellious Recovery by Aaron Baker and their experience distributing books to rehab facilities and other organizations. From discussing the use of AI in writing and editing books to advocating for personalized and creative marketing approaches, Kory's expertise is as extensive as it is inspiring. Join us as we unravel Kory's unique app...
Jun 24, 2024•30 min•Season 3Ep. 26
In today's episode, Parchelle sits down with Kathleen, the founder and CEO of The Well Paid Expert, to dive into the crucial topic of why every author needs a sales funnel. They discuss the significance of sales funnels in the digital landscape and share valuable insights on how authors can leverage them to deepen engagement with their audience. Kathleen also opens up about her journey in digital marketing and offers tangible advice for authors looking to enhance their book marketing strategies....
Jun 17, 2024•23 min•Season 3Ep. 25
Welcome to The Author's Leverage podcast, where we delve into the intersections of personal healing and business strategies. In this episode, our guest Aleya share her experiences of breaking free from traditional molds to align their businesses with their unique approaches. Inspired by Oprah's example, Aleya highlights the importance of infusing authentic selves into work for differentiation and purpose. We discuss the transformational power of acknowledging one's worth, sharing personal experi...
Jun 10, 2024•40 min•Season 3Ep. 24
Welcome to The Author's Leverage podcast, where we explore the dynamic world of book publishing and writing success. In this episode, host Parchelle engages in an insightful conversation with Dr. Judith Briles, an accomplished author with over 45 books to her name. Dr. Briles shares her expertise on navigating the ever-evolving landscape of publishing, offering valuable insights on topics such as the power of book titles, marketing strategies, and the evolving formats and platforms preferred by ...
Jun 03, 2024•36 min•Season 3Ep. 23
Welcome to The Author's Leverage where we delve into the power of podcasting for authors looking to elevate their influence, attract clients, and drive sales. In this episode, our host Parchelle sits down with Ike Fontaine, an award-winning executive producer specializing in helping leaders establish successful podcast channels. Together, they explore the immense potential of podcasting as a strategic content marketing tool, debunking myths and emphasizing the impact of genuine human connections...
May 27, 2024•34 min•Season 3Ep. 22
Welcome to another episode of The Author's Leverage! In this installment, we sit down with the dynamic entrepreneur Kris Simmons, founder of Big Nature Publishing. Kris shares valuable insights from his entrepreneurial journey, discussing how his experiences with his spouse and personal passions have shaped his professional and personal life. From providing advice for working with a significant other to rediscovering hobbies and pursuing new ventures, Kris offers a wealth of wisdom that is sure ...
May 20, 2024•41 min•Season 3Ep. 21
Welcome to The Author's Leverage podcast, where we delve into the strategic world of writing and publishing to help you leverage your book for maximum impact. In today's episod we sit down with guest Robin Colucci, an expert in helping authors write world-changing books strategically. Robin, with her extensive background in journalism, acquisitions editing, and entrepreneurship, shares insights on how to create impactful books that resonate deeply with readers and drive meaningful change. From s...
May 13, 2024•36 min•Season 3Ep. 20
Welcome to "The Author's Leverage." In this episode, host Parchelle is joined by guest Christina Daves, a publicity strategist and founder of PR for anyone. Together, they delve into the world of media coverage, thought leadership, and the future of storytelling in the digital age. They discuss the importance of building relationships with journalists, the potential of media interviews for establishing thought leadership, and the details about the PR Fast Track program. Sharing valuable insights...
May 06, 2024•26 min•Season 3Ep. 19
Welcome to The Author's Leverage podcast! In this episode, we have the privilege of hearing from Ashley Graham, the founder of the Conscious Publicist, a PR firm dedicated to helping purpose-driven brands share their stories. Join host Parchelle as she delves into a fascinating conversation with Ashley, exploring the transformative power of conscious communication, mindful leadership, and voice activation. They discuss the value of storytelling in PR and media relations, the importance of authen...
Apr 29, 2024•32 min•Season 3Ep. 18
In today's episode of The Author's Leverage, we dive into a captivating conversation with Doug Kornfield, an author, speaker, and former college athlete. Doug is the Director of Disability Dream and Do (D3) sports camps, which he co-created with Dave Clark. Together, they have been making a profound impact by organizing events that provide opportunities for children and young adults with special needs to interact with professional sports players and compete without limitations. Throughout the ep...
Apr 22, 2024•29 min•Season 3Ep. 17
Welcome to The Author's Leverage podcast, where we uncover the power of leveraging a brand book for content marketing. In today's episode, our host Parchelle sits down with Jessica Andersen, an editor turned book coach, to explore the art of repurposing a brand book for content marketing. Jessica shares her journey from editor to book coach and dives into the concept of a brand book and its role in content marketing. She discusses the challenges entrepreneurs face in transitioning from tradition...
Apr 15, 2024•23 min•Season 3Ep. 16
Welcome to The Author's Leverage, where we explore the world of writing, ghostwriting, and author coaching. In today's episode, we have the pleasure of diving into the insights of Matthew Harms, a New York-born ghostwriter and author coach with a wealth of experience in diverse fields like finance, project management, and real estate. Matthew's unique background has significantly influenced his approach to capturing the authentic voices of his clients and shaping their stories. Join us as we del...
Apr 08, 2024•30 min•Season 3Ep. 15
Welcome to The Author's Leverage podcast, where we provide valuable insights and strategies for authors looking to maximize their online presence. In this episode, our host, Parchelle, invites Pauline Wiles, an indie author turned website designer, to discuss the importance of an author's website and how to best leverage it. They delve into the key elements that make an author website effective, the potential pitfalls of a "buy now" call to action, and practical tips for establishing a strong au...
Apr 01, 2024•22 min•Season 3Ep. 14
Welcome to "The Author's Leverage," where we explore the power of storytelling and the impact of words with influential guests. In today's episode, host Parchelle welcomes Bryan Heathman, CEO of made for success Publishing and author of "Book Marketing Reinvented." They delve into a thought-provoking discussion on the potential of storytelling and AI technology in the publishing industry. The episode also touches on the legal and ethical implications of copyright protection for AI-generated cont...
Mar 25, 2024•43 min•Season 3Ep. 13
Welcome to The Author's Leverage podcast, where we dive into the strategies, stories, and insights that help authors leverage their books for business growth. In this episode, host Parchelle sits down with best-selling author and founder of Published Author, Joshua Steimle. Joshua shares his journey from writing for Forbes Magazine to helping entrepreneurs become successful authors and highlights the key strategies for writing the right book tied to business goals. He emphasizes the impact of a ...
Mar 18, 2024•33 min•Season 3Ep. 12
Welcome back, dear listeners, to another episode of The Author's Leverage. In today's fully packed episode, we have the pleasure of hosting award-winning author, international book coach, developmental editor, and ghostwriter, Alyssa. She joins our host, Parchelle, to delve deep into the inspiration behind her upcoming book and the invaluable insights she shares to help aspiring authors bridge the gap in their writing journey. From the genesis of her book to the pivotal components of a successfu...
Mar 11, 2024•36 min•Season 3Ep. 11
Welcome to The Author's Leverage podcast, where we dive deep into the world of audiobooks, audio recording, and personal development. In this episode, we had the pleasure of speaking with Allegra Bandy. Who is Allegra? An expert in audio recording and engineering, as well as the founder of Oduwa Publishing. Allegra shared valuable insights on the transformative power of narrating your own work, the impact of audio content on personal development, and the process of turning books into audiobooks....
Mar 05, 2024•26 min•Season 3Ep. 10
Welcome to a special episode of "The Author's Leverage," where we dive into the world of audiobooks with the insightful Stephen George. Host Parchelle Tashi leads an engaging conversation, covering everything from the production process and marketing strategies to the impact of audiobooks on readers with disabilities. Join us as we explore how authors can leverage the power of audiobooks to enhance their book marketing efforts and engage with a wider audience.
Feb 26, 2024•30 min•Season 3Ep. 9
Welcome to The Author's Leverage, where we delve into the world of personal branding and self-expression as an author. In this episode, our guest Keasha Lee, a branding coach with 18 years of experience, takes us on a journey to discover the "It factor" that sets us apart in the crowded marketplace of ideas. Keasha emphasizes the importance of minding our own business and being mindful of what we consume to boost creativity and personal brand, while Parchelle underscores the value of remaining c...
Feb 19, 2024•34 min•Season 3Ep. 8
Welcome to "The Author's Leverage" podcast, where we explore the stories and insights of authors and thought leaders. In this episode, we welcome Jennifer Jane Young, a Canadian author, speaker, and intuitive leadership advisor. Jennifer shares her journey and wisdom, emphasizing the significance of following intuition and taking imperfect action. Her recently published book, "Say Yes To Your Yes, How to Trust Your Gut and Take the Leap," reflects her passion for supporting women to embrace thei...
Feb 08, 2024•30 min•Season 3Ep. 7
Welcome to another exciting episode of The Author's Leverage! In today's episode, we delve into a topic that is near and dear to every author and speaker's heart: leveraging their assets and maximizing their earning potential. Join us as we welcome our special guest, Lyn Miller, a seasoned expert in the field of learning business development. With over 25 years of experience, Lyn has developed a game-changing process called "Ten X Your Expertise" that helps authors and speakers monetize their co...
Feb 05, 2024•27 min•Season 3Ep. 6
Welcome to another episode of The Author's Leverage! In today's installment, we have an exciting guest, Max Traylor, who will be sharing his unique insights on revolutionizing the consulting practice. Max is an expert in simplifying services for consultants and believes in the power of digital scalable and residual business models. He grew up around entrepreneurship, which has shaped his perspective on thought leadership and expertise. Max challenges the conventional wisdom of giving away free k...
Feb 01, 2024•33 min•Season 3Ep. 5
Welcome back to another episode of The Author's Leverage. In today's episode, we dive into a fascinating conversation with Jennifer Wilkov, a successful author, literary agent matchmaker, and book and business consultant. Jennifer shares invaluable insights on platform building, book promotion, and the crucial role of writers in ensuring the success of their books. We explore her journey from starting a consulting business to becoming a certified financial planner, and how that led her to write ...
Jan 29, 2024•32 min•Season 3Ep. 4
Are you an aspiring author with a book in the works? Or maybe you've already published a book and are looking for ways to maximize its impact? Either way, we have something exciting to share with you in our latest episode of The Author's Leverage podcast. In our newest episode titled "Unlocking the Power of Your Book: Leverage Strategies Before Publication with Ben Gioia," we dive deep into the strategies and techniques to leverage your book even before it hits the shelves. Our guest, Ben Gioia,...
Jan 22, 2024•26 min•Season 3Ep. 3
Welcome back to another exciting episode of The Author's Leverage! In today's episode, we have a very special guest joining us, the talented Kim Elley. Kim is an exceptional author who specializes in bringing humor and lightheartedness to her writing, particularly in the genres of personal development and children's books. She is associated with KWE Publishing and has a wealth of knowledge in helping authors make their book dreams a reality. During our conversation, Kim shares insights on how to...
Jan 18, 2024•31 min•Season 3Ep. 2
In this episode, David shares his valuable insights on guerrilla marketing for writers, drawing on his vast experience in both traditional and self-publishing. We delve into the benefits and limitations of each model, and how the entrepreneurial mindset of authors can shape a new approach to publishing. David teaches us the power of collaboration over competition, highlighting the importance of building a support system and working with others to achieve success. We also explore the concept of p...
Jan 15, 2024•32 min•Season 3Ep. 1
In this episode of The Author’s Leverage, I am joined by Dre Evans. We’re going to be talking about Defying All Odds. Who is Dre Evans? Dre is a veteran Naval Officer, Entrepreneur, and motivational speaker passionate about self development and helping others achieve wealth through investing in real estate. He is a Wall Street Journal and #1 International Bestselling Author. Get to know more about Dre here: https://provethemwrongthebook.com If you’ve published a book or in the process of publish...
Mar 30, 2023•30 min•Season 2Ep. 48
In this episode of The Author’s Leverage, I am joined by Everett O'Keefe. We’re going to be talking about The Power of the Published. Who is Everett O'Keefe? Everett O’Keefe is a Wall Street Journal, USA Today, and International #1 Bestselling Author. The Power of the Published is his most recent solo work. He has also helped create and launch more than 100 bestselling books for his clients. Everett speaks across the nation on the power of publishing. He is the founder of Ignite Press, a hybrid ...
Mar 25, 2023•31 min•Season 2Ep. 47
