¶ Welcome to Author Revolution
Welcome to the Author Revolution Podcast . I'm Carissa Andrews , author and your host here to help indie authors like you master mindset , harness manifestation and embrace cutting-edge innovation to elevate your career . Let's dive in .
Well , hey there guys , welcome back to the Author Revolution podcast . Okay , let me ask you something . Have you ever followed a book launch checklist to the letter , like we're talking , all the way down to like the very last thing , only to end up stressed out and overwhelmed and probably wondering even if you're doing it right ?
Or maybe you skipped the checklist altogether , like I have not gonna lie , and said , screw it , because you wanted to just launch your book and hit publish without sending maybe even a single email , and then felt weirdly guilty for not doing more . Yeah , if that's you , you are so not alone . Like I said , I've been there on both ends of the spectrum .
Now the truth is , most traditional launch strategies were designed for traditional publishing and a lot of us in the indie space we kind of just took them on board and tried to continue on with it . And you know , for high energy and neurotypical marketers who thrive on doing all the things , it's probably just fine .
But let's be real , that's really not most of us right In the author space , especially when we're neurodivergent , we're juggling other jobs , parenting , or we just don't vibe with the rigid , like one size fits all kind of rules . And that's where I think a lot of us most of us maybe get tripped up .
We try to squeeze ourselves into someone else's launch model and some of us do that because we believe that they're going to know better , right ? So we follow those 30-step formulas that we found in a blog post or in a course , thinking if I just do it right , I'll finally get the results I'm looking for . But guess what ?
The right way quote , unquote isn't the same for everyone . And over the years you know my decade plus when
¶ The Problem With Traditional Launch Plans
it comes to putting out books , launching books , figuring out my strategy and what works for me I can honestly say I wish I would have understood this part of it sooner . Right Now , here's something I want you to really listen up for .
Okay , when you launch a book using a plan that doesn't match your specific energy , your goals or even your audience , it doesn't matter how many steps you check off Like I'm a double Virgo , right , I love all the checklists , doing all the things and saying , woohoo , I did it all , but what ends up happening ? You're not going to like it .
You're going to end up feeling burnt out , disappointed by the results , or like you've somehow failed , even if you didn't . And that's why today's episode is all about rethinking the way that we approach book launches .
Now , if you know me , you know that I'm all about revolutionizing the way that we come at indie authorship Well , most things , but definitely indie authorship . Now , today , we're not talking about throwing the strategies out the window .
We're talking about creating a strategy that actually fits you like , literally you One that feels aligned , doable and , dare I say it , even fun . I'll share what that kind of launch plan looks like next and how it's different from everything you've probably tried before .
Okay , so , if traditional launches are not cutting it for you , if the way that you've been doing things just doesn't feel aligned . What does work ? Well , let's talk about something I like to call an aligned launch plan . Now , if you've been following me for a while , you already know that I'm very big into alignment .
This past year has been a huge one when it comes to finding my inner soul , finding what feels right , finding what it is that actually lights me up in terms of content creation , sharing my stuff , just being more me right . And alignment in manifestation terms is all about doing this in our own energetic flow . So what is an aligned launch plan ?
Well , this is a plan that is not centered around doing more . It's about doing what makes more sense for you . It takes into account your specific goals , your book's genre , your timeline and this is the big one your specific energy levels .
Because , let's face it , some of us are ready to go all in with a big you know , pre-order push or bonus bundles and a full social media blitz , like we can go all in . We can do all the things , and some of us , well , we just want to quietly release our book to our email list , keep it low key and then go take a nap .
Right , and both of those are totally valid
¶ Creating an Aligned Launch Plan
, but the indie author space makes it seem like you're failing . If you pick the latter , okay . Now an aligned launch plan , in my personal opinion , starts with clarity , because in order to really create what we want , to create the lifestyle we want as an author , we have to ask certain questions , right ?
So the aligned launch plan asks what does success look like for this specific book ? Okay , do you want to grow your list , get more reviews , hit a specific revenue goal , or maybe you're just not wanting to burn out in the process ?
Right , once you're clear on your vision of success for this launch , it becomes so much easier to choose the launch style , the timeline and the tasks that get you there without all the extra fluff . Okay . Now here's where it gets really fun . When you combine this aligned approach with a tool like ChatGPT , that's where you unlock a whole new level of support .
You know me , you know how I love to utilize new technology , new tools . We've talked about ChatGPT a lot and that's because I kid you not it is still , to this day , the best AI platform for authors , especially as it continues to grow with us .
So , like I said , this is where you're going to unlock a whole new level of support , and no , I'm not talking about AI taking over your launch or spitting out cookie cutter plans here . That's not the goal , that's not the vibe right .
I'm talking about using it as your strategic co-pilot , someone to help you brainstorm , organize and tailor your plan step-by-step , based on the actual inputs that you give it . Okay , it's like having a project manager who works 24 seven and doesn't judge your caffeine levels . Okay , mine might be a little bit high , but you get my point right .
So we're going to get into how that works in a masterclass coming up this month in July . We're going to go into the nitty gritty in that class , but for now , just know this If you've been feeling like launch planning is overwhelming or misaligned or just plain broken in general which is where I was sitting at for a very long time
¶ ChatGPT as Your Strategic Co-Pilot
there is a better way , and it starts with you giving yourself permission to do it your way . So let's talk about the AI part , okay , because I know some of you are curious and maybe a little bit skeptical , especially if you haven't taken any of my other previous masterclasses on AI .
And I totally get it right there's a lot of buzz going around out there about AI writing your books or replacing your creativity or giving you brain rot .
But that's not what we're doing here , okay , what we're talking about is using ChatGPT as a strategic partner , as a strategic planner Not all of us even though I'm high in strategic not all of us think strategically , and sometimes it's great to have an outsourced type of partner that can really help you .
Think of it like a brainstorm buddy , who's always available , never gets tired , doesn't roll its eyes when you ask the same question five different ways . I might be guilty of this multiple times . Okay , ask me how I know , right ? Yeah , that's how it works .
But it's so fun because I've been using this not only for the strategic planning of my launches , but for strategic planning in so many different areas .
Now here's the magic okay , when you combine your unique book , your goals and your preferences with the right prompts , chatgpt can actually help you clarify your vision for your launch , choose a launch style that actually fits your energy level , break down your content and tasks into manageable chunks because , let's face it , nobody wants to get overburdened , burnt out ,
overwhelmed because the confused mind does nothing right and it will even help you brainstorm creative ways to monetize after and through or within or without , without feeling salesy . Okay , and the best part is it's not a rigid template . It's fully customizable .
You get to guide the process and ask ChatGPT to help bring structure and ideas to the table really , really fast , and you can do this for every single launch . But if you like your certain launch plan , once you get one underway now , you can access it and use it every single time too .
It's not about having to recreate the wheel , but sometimes we do need flexibility in our launches , and so , if you need to be able to , you know , plan and pace out the different launches differently . This is a fantastic way to do it .
So , instead of staring at a blank page or cobbling together advice from 10 different blog posts , you're going to create a launch plan that feels clear , personalized and totally doable . But and this is important you don't need to be a tech wizard to make it work right .
You just need to ask the right questions , and that's what we're going to walk you through in the AI-powered Launch Lab Masterclass on July 25th . Okay , we're going to walk you through in the AI powered launch lab masterclass on July 25 . Okay , we're going to go step by step .
So by the end , you're not only going to have a launch strategy , but you're also going to know how to use chat GPT to support your process again and again , for every single one of your book launches . So stick with me here , because in the next part , I'll tell you how to join us live and start building your own aligned launch plan .
All right , so if you're nodding along and thinking , yes , this is what I need , then let me officially invite you to that next step .
Okay , so , like I said , I'm hosting a free live masterclass called the AI powered launch lab , and it's all happening live on YouTube this month , so that you can join from wherever you are , no special software required , and in this one hour session , I'm going to show you how to use ChatGPT to co-create a launch plan that actually works for you , and that means
your genre , your goals and , most importantly , your energy level . Like I said , no more burnout , no more cookie cutter plans , just real strategy made personal . Now we're going to cover how to clarify your launch vision , even if you're still figuring it out , choosing a launch model that feels good , because there are multiple launch models .
Right , I want you to map out your content without overwhelm , because we have enough of that in this space anyway , and , like I said , even add a little monetization magic . Without feeling salesy , this is the exact process I use and teach my students . So you're going to learn how to make ChatGPT your launch co-pilot , not your overlord . And , the best part ,
¶ AI-Powered Launch Lab Masterclass Invitation
I've even created a custom GPT to go along with this entire class . So the strategy that I'm teaching on how to use ChatGPT and how to create this process over and over , that's going to be there for you . But it's also been built into the custom GPT . So I have Launch Lab custom GPT . It understands the methodology behind what I'm going to be teaching .
It understands the process , the four step process , and it's also going to like when you ask the questions , there are prompts that are in there already , but you can ask whatever questions you need to . It will get you started on your launch plan strategy and ask you questions one at a time .
I went through and really kind of put a lot of energy into wanting to get this thing to work . For those of us who are already feeling a bit overwhelmed , right , sometimes ChatGPT can give you like 16 steps all in one prompt answer , and for me that's not quite the vibe , right .
We want to be able to brainstorm just a little bit at a time , without letting our brain ping pong all around . So I went through , I tweaked it , I gave it all the information , tweaked it again , played with it and now it's gotten to the point where I'm even using it for my Kickstarter that I currently have for Carissa Knight .
It's the one for dirty developments . I'm brainstorming new methodologies , new ways that I want to be able to , you know , share what dirty developments is doing on the Kickstarter , all the things . And what's great about it is that I can do it mid-launch , like literally .
I'm halfway through the month of July and it ends July 31st , but I'm creating new things that I didn't even plan for when I was doing this before . So it's amazing . You get access to that custom GPT by joining this class , and there will also be a prompt download that you can access as well .
So to get all of the details to get signed up , you just head over to authorrevolutionorg forward slash 274 . Again , that's authorrevolutionorg forward slash 274 . You can save your spot , mark your calendar and come hang out with me . Live .
We're going to walk through so much stuff and you're going to walk away with a plan that feels totally doable and , dare I say it , maybe even a little fun . All right , that wraps everything up for today's episode . I am super excited about this one .
You are going to have an absolute blast getting over the hang-ups , the things that have been keeping you stuck when it comes to launching your books . I know you're going to enjoy it , so get signed up . I can't wait to see you inside the masterclass . So go forth and start your author revolution . You .
