EP28 | A Case For Negative Keywords and ASINs With Your Amazon Ads

Negative Targeting with your Amazon Ads is a task that a lot of authors don't perform, because it takes time and they would rather be writing! 

However, if you want to see results from your Amazon Ads and not waste a huge chunk of money on them without seeing the results, then negative targeting is going to become your new best friend. 

In today's episode, I'm making a case for why authors should be using negative targeting with their Amazon Ads...

• Why negative targeting is critical to see success with Amazon Ads
• The difference between Keywords and Search Terms
• Why you should be negating Keywords and ASINs, not just Keywords
• Where to find Keywords and ASINs to negate
• What to do with relevant Keywords and ASINs that are costing you money with little to no return
• The always-on Campaigns that should be running in the background at all times for harvesting the top performers
• And much, much more...

• Join Author Ads Insider (Free 7 Day Trial)
• Your FREE Resources For Running Ads: Author Ads Toolkit
• Advertising Books: FREE Books Written by Matt
• Work With Matt One-on-One: Ads Management
• Email Matt: matt@matthewjholmes.com