Persuasion

The idea of persuasion can give salespeople a bad rap. Instead, flip the script. The best sellers don’t persuade customers, they let customers persuade themselves. John Kaplan joins us to detail how you can get your buyer to come to their own conclusions in a way that steers the opportunity in your favor.
Here are some additional resources:
Improve Your Active Listening Skills
Helping Buyers Reach Their Own Conclusions
Getting Comfortable with Uncomfortable Conversations


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