Making QBRs Valuable w/ Tim Caito
Aug 03, 2021•27 min•Ep. 77
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Episode description
Your buyers have likely experienced a lot of bad QBRs — so differentiate your company by making them truly valuable for you and your buyer.
Tim Caito joins us to talk about how sales leaders can equip their account teams to flip the script on negative buyer perceptions and get customers to see value in a QBR. He covers the pre-sale, during-sale and post-sales steps sales reps need to take to improve QBR execution, long-term account monetization and most importantly, customer outcomes.
Here are some additional resources based on making QBRs Valuable
- How to Make QBRs Valuable for Your Customers
- https://bit.ly/3jgyr4i
- Overcoming Sales Challenges: A Buyer Focus on Seller Deficit Disorder
- https://bit.ly/3in54xG
- How To Negotiate Early [Podcast]
- https://apple.co/3s3fDcR
Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
Tim Caito joins us to talk about how sales leaders can equip their account teams to flip the script on negative buyer perceptions and get customers to see value in a QBR. He covers the pre-sale, during-sale and post-sales steps sales reps need to take to improve QBR execution, long-term account monetization and most importantly, customer outcomes.
Here are some additional resources based on making QBRs Valuable
- How to Make QBRs Valuable for Your Customers
- https://bit.ly/3jgyr4i
- Overcoming Sales Challenges: A Buyer Focus on Seller Deficit Disorder
- https://bit.ly/3in54xG
- How To Negotiate Early [Podcast]
- https://apple.co/3s3fDcR
Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
For the best experience, listen in Metacast app for iOS or Android