A Conversation with Segment CRO Joe Morrissey
Feb 01, 2022•38 min
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Episode description
Segment's Chief Revenue Officer, Joe Morrissey, joins John Kaplan to discuss how Segment implemented a value-based sales motion to scale their organization’s product-led growth (PLG), increasing Annual Recurring Revenue by 150% over two years. They discuss:
Elevating the go-to-market approach
Key challenges when scaling product-led growth and how to overcome them
The right time to invest in distribution and customer success
Capturing cross-functional alignment behind customer outcomes
Here are some additional resources
Segment Case Study
How to Scale Product-led Growth
What CROs Prioritize to Drive Critical Company Outcomes
Aligning Sales with Product: A Conversation on Alignment
Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
Elevating the go-to-market approach
Key challenges when scaling product-led growth and how to overcome them
The right time to invest in distribution and customer success
Capturing cross-functional alignment behind customer outcomes
Here are some additional resources
Segment Case Study
How to Scale Product-led Growth
What CROs Prioritize to Drive Critical Company Outcomes
Aligning Sales with Product: A Conversation on Alignment
Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website.
For the best experience, listen in Metacast app for iOS or Android