13. Approaching Your Sales Conversations with Empathy w/ John Kaplan

This episode covers how to approach sales conversations right now to mitigate stalled deals and communicate with purpose and empathy.  Many sales professionals and leaders within their organizations are wondering what’s working in sales conversations right, what isn’t, and who’s doing it well.  In this episode, John Kaplan covers how you can focus your sales teams on having purposeful conversations right now, including: How salespeople can focus on the buyer and be effective in their conversations to grab onto interest and opportunities How to use conversations to uncover changing needs and the specific challenges buyers are facing to approach them with viable solutions How to navigate what other organizations are dealing with to mitigate potential stalls and delayed in their deals Check out this and other episodes of The Audible-Ready Podcast at Apple Podcasts, Spotify, or our website. Here are some additional resources focused on the importance of empathy right now :  Reframing Your Buyer Message for What’s Happening Right Now Get Busy: Responding to the Crazy Week That Was