Most leaders share a common trait: they are doers. They take action, even when it means stepping outside of their comfort zones. Jay Karen, CEO of the National Golf Course Owners Association (NGCOA), exemplifies this mindset. As a key figure in the $103 billion golf industry, Jay not only leads NGCOA but also contributes his expertise as a board chair and member of prominent organizations like ASAE and the U.S. Travel Association. In today’s conversation, Jay offers an insider’s perspective on w...
Dec 17, 2024•43 min•Season 2Ep. 22
Understanding your association’s value proposition is key to showing up effectively for members—because every membership sector has unique needs. This insight is especially critical today, as members are more discerning about where they invest their dollars, expecting clear returns on their membership. Today, we’re joined by David Murillo, President and CEO of Compass Management Solutions, and an association executive with over 20 years of experience. David specializes in governance and strategi...
Dec 10, 2024•26 min•Season 2Ep. 21
Technology isn’t something to fear—it’s a powerful tool that can propel your association to new heights. Today, we’ll speak with a leader who used both data and new technology like AI to transform his association. In this episode, we’re joined by Michael Reed, Executive Director of the American Fence Association. With over 25 years of experience working with associations and their leaders, Michael brings a wealth of knowledge in organizational development. He’s not only an expert in the field bu...
Dec 03, 2024•33 min•Season 2Ep. 20
During challenging times, effective organizational leadership can make all the difference. Leadership isn’t just about riding high during moments of growth - it’s about guiding teams through obstacles and increasing resiliency. Today, we dive into the qualities that help leaders stay grounded, authentic, and effective, especially when facing instability. Joy D. Calloway is an expert at leading organizations through crises and transitions. She is the Executive Director of the National Medical Ass...
Nov 19, 2024•38 min•Season 2Ep. 19
To effectively serve members, associations must first understand them—their priorities, preferences, and the ways they consume information. Today, we’ll explore the art of meeting members where they are to ensure they feel seen, heard, and engaged. Our guest is Mike Skiados, MBA, CAE, and CEO of the National Association of Professional Insurance Agents (PIA). Prior to this role, Mike served as the director of membership for several organizations, including the American Institute of Architects an...
Nov 12, 2024•31 min•Season 2Ep. 18
An organization’s brand is the voice of its story—and sometimes, that story needs a fresh look. If you've been considering rebranding but don’t know where to start, this episode is for you. Today, we’ll explore the power of storytelling through design, why an inclusive design process is critical, and how a successful rebrand can elevate your organization’s impact. Joining us is Meredith Martino, the Executive Director of Women in Government, a nonpartisan nonprofit that empowers women state legi...
Nov 05, 2024•37 min•Season 2Ep. 17
If your organization is facing challenges with member retention or engagement, this conversation is a must-listen. Today, we’re exploring the power of service-driven leadership and its transformative impact on association growth. We’re diving deep into the strategies and principles that build thriving associations, beginning with strengthening your core membership. Our guest, Shan Haugabrook, CNP, Senior Director of Member Relations & Engagement at the Atlanta Apartment Association (AAA), ha...
Oct 29, 2024•24 min•Season 2Ep. 16
Prospering associations have one thing in common: the ability to successfully communicate their story. If you want to build a communications strategy that elevates your organization, this is the episode for you. Our guest today is Evan Sparks, CAE, Senior Vice President for Member Communications at the American Bankers Association. From writing to editing to podcasting, Evan has decades of experience crafting and delivering the core narrative of an organization. Together, host Christine Shaw and...
Oct 22, 2024•41 min•Season 2Ep. 15
Preparing for the future isn’t just a smart business move - it’s an essential step for the survival of an organization. Listen in for actionable tools to create a governing strategy that is forward-thinking, innovative and shines a light on the areas that may be holding your organization back. Today’s episode is all about being nimble and prepared in the face of unknowns. For our guest, Jeff De Cagna, AIMO, FRSA, FASAE, Executive Adviser of Foresight First LLC, the future has always been front o...
Oct 15, 2024•34 min•Season 2Ep. 14
Keeping an association relevant and thriving over 50 years after its founding is no small feat. Today’s episode will teach you how to lead an organization into the future, while staying true to founding principles and values. We’ll discuss the importance of taking risks and staying at the forefront of innovation to ensure that your association membership remains active and engaged. Joining us today is Shelley Frost, CAE and Executive Director of Association of Old Crows (AOC), a group that bring...
Oct 08, 2024•19 min•Season 2Ep. 13
We’re in an authentic leadership revolution. In this episode, you’ll learn how to show up fully as association leader and how to succeed without sacrificing yourself or your values. In today’s Season Two premier of the Association Adviser Podcast, we have the pleasure of speaking with Artesha Moore, FASAE, CAE, President & CEO of Association Forum. She inspires with her vision for this new style of leadership where honest communication is prioritized and failure is valued for the lessons it ...
Oct 01, 2024•31 min•Season 2Ep. 12
Inspiring and effective leadership is the cornerstone of any thriving association. That’s why in Season Two of the Association Adviser Podcast, we’ll be doing a deep dive into all aspects of leadership. In this Season Two preview, our host Christine Shaw, CEO & President of Naylor Association Solutions, is joined by Sarah Sain, CAE, Vice President of Content Services and one of the lead researchers of the Association Benchmarking Report . This season is all about leadership and what it takes...
Sep 17, 2024•18 min
So much of an association’s value proposition is delivered through content. Whether you’re struggling to streamline your content efforts or looking to maximize engagement and revenue, this episode will equip you with practical strategies to elevate your association's impact. We're diving deep into the vital role content plays in driving membership engagement, delivering mission-aligned value, and boosting non-dues revenue for your association. Joining us today is Hilary Marsh, President and Chie...
Aug 27, 2024•26 min•Season 1Ep. 11
What if you could personalize every email uniquely to the individual recipient on your list? It turns out you can with the help of AI. In today’s episode, Erica Salm-Rench, COO of rasa.io, shares with us how AI is revolutionizing newsletter conversion rates and engagement by adding value through personalization. Erica brings her wealth of experience in digital marketing, web development, SEO, and advertising to the conversation as she shares her early days at Tulane University to leading innovat...
Aug 20, 2024•17 min•Season 1Ep. 10
What do positivity and creativity have in common? When combined, they can motivate a team to achieve above-and-beyond results. In today's episode, special guest, Dianne Vance, CAE, Director of Business Development and Sales at the American Occupational Therapy Association (AOTA), inspires us by sharing her unique journey into the world of associations. She shares how her background in psychology unexpectedly led to a thriving career in sales and marketing. You'll hear real-world examples of crea...
Aug 13, 2024•24 min•Season 1Ep. 9
When an association values its team as much as its members, the results are inspiring! Today, we have a truly refreshing guest joining us — Christina Lewellen, MBA, CAE, Executive Director of ATLIS, the Association of Technology Leaders in Independent Schools. In this episode, our host Christine Shaw talks with Christina about her compelling journey from journalism student to association leader and shares invaluable insights into the fast-growing world of her relatively young association. She di...
Aug 06, 2024•27 min•Season 1Ep. 8
Creating a sense of belonging and community can be a challenging task but when accomplished the results are pure magic! Today’s episode dives deep into the world of creating intentional and meaningful experiences that drive member engagement and foster growth. Our guest, Aaron Wolowiec, MSA, CAE, CMP Fellow, President & Founder of Event Garde, is a trailblazer in the association space, with four successful brands under his belt: Event Garde, Facilit8Me, Review My Speaker, and Health by Assoc...
Jul 30, 2024•29 min•Season 1Ep. 7
Clear communication and marketing directly translates to how an association is resonating with its members … or not. In this exciting episode, we’re diving deep into the world of association communication and marketing strategies and rebranding efforts with our special guest, Bill Rowan, Senior Director of Communications & Marketing for the National Asphalt Pavement Association (NAPA). Bill shares his incredible journey from designing ads for the Yellow Pages to spearheading a comprehensive ...
Jul 23, 2024•24 min•Season 1Ep. 6
Empowering and motivating a team consistently can be a daunting task, but it doesn’t have to be if you center your efforts on the human experience. In today's episode, we're joined by Jennifer McClennon, MSN, RN, CNL, CHPN, Manager of Business Strategy at the National Hospice and Palliative Care Organization (NHPCO). Jennifer, with her unique background in nursing, patient care and sales strategy, shares how she has built strong corporate partnerships to support NHPCO’s mission of delivering per...
Jul 16, 2024•17 min•Season 1Ep. 5
What does it take for an association to go global and also withstand the test of time? In today’s exciting episode, we sit down with Larry Montague, President & CEO of TAPPI, to explore the dynamic strategies that led him on a path to transforming TAPPI’s financial state into one of notable, profitable success. Larry shares how he transitioned from a corporate sales and marketing career into the leadership role at TAPPI, and the pride that comes in taking the helm at an association with more...
Jul 09, 2024•27 min•Season 1Ep. 4
Being a growth-minded leader can shift your association into a culture that is both value-driven and authentic. In today’s episode we’re honored to talk with Tracy Folkes Hanson, CAE, President & CEO of CSAE. Join us as we dive into what it means to embrace a growth mindset as our host, Christine Shaw, discusses with Tracy the significance of mentorship, including reverse mentorship, and how aspiring leaders can benefit from surrounding themselves with diverse teams. Tracy highlights the evo...
Jul 02, 2024•34 min•Season 1Ep. 3
We are all aware that storytelling is a powerful tool to create connection, but are you using this strategy to its fullest in your association? In today's episode, we explore the dynamic world of association management and how to bring events, publications, and content to life with the power of storytelling. We have two remarkable guests, Executive Director Steven Stout, FASAE, CAE, and Marketing & Communications Director Katy Markert from the Texas Society of Association Executives (TSAE). ...
Jun 25, 2024•31 min•Season 1Ep. 2
What is the key to creating an inclusive, collaborative and value-driven culture? In today’s premiere episode of the Association Adviser Podcast, we have the distinct pleasure of talking with Michelle Mason, FASAE, CAE, President & CEO of The American Society of Association Executives (ASAE). Michelle brings her wealth of expertise in association leadership to the forefront in a conversation centered around conscious leadership and the development of impactful Diversity, Equity, Inclusion an...
Jun 18, 2024•30 min•Season 1Ep. 1
The recent Association Benchmarking Report shows that generating more non-dues revenue stands as the biggest challenge associations face. That is why we chose to focus on the topic of non-dues revenue throughout our Season One launch of the Association Advisor Podcast. In this preview of Season One's topic, our host Christine Shaw, CEO & President of Naylor Association Solutions, is joined by Sarah Sain, CAE, Vice President of Content Services and one of the lead researchers of the Associati...
May 28, 2024•9 min
Welcome to the Association Adviser Podcast, brought to you by Naylor Association Solutions! Hosted by Naylor CEO & President Christine Shaw, the podcast explores strategies and solutions that keep association professionals informed and inspired. Christine is joined in conversation by leading association executives and industry professionals who share their stories and lessons learned. By sharing practical tools and expert advice, the Association Adviser Podcast will give your association the...
May 14, 2024•1 min
