With Thanksgiving coming up, we are re-releasing a previous episode to focus on time with family. We hope you all have a wonderful holiday! OK, if we're being honest, the topic for today’s episode is just as much for us as it is for you. We have been behind the scenes creating some awesome products for solopreneurs, and as the marketing gal (Carly) for LifeStarr, it’s been up to me to develop a launch plan. It’s been a little stressful because we want to get it just right. Now, we are offering m...
Nov 26, 2024•37 min•Season 3Ep. 146
Staying motivated as a solopreneur can be so hard! Whether you're in the thick of scaling your business or just starting out, finding ways to keep that momentum going is key. In this short episode, we talk about the importance of celebrating milestones big and small, setting aside time for self-care, how time-blocking can help you stay focused without burning out, and more! So, be sure to tune in! Being a solopreneur is awesome but it’s not easy. It's hard to get noticed. Most business advice is...
Nov 21, 2024•15 min•Season 3Ep. 145
Today, we’re diving into a topic that keeps business owners awake at night almost as effectively as a triple espresso: marketing. It’s the puzzle that everyone loves to hate…until they get some expert guidance. And that’s exactly what we have for you today! Meet Donna Amos, the mastermind behind The Marketing Blueprint: From Planning to Profit and owner of Solopreneur Solutions, LLC. Donna has over 30 years of marketing experience. She’s worked with thousands of clients, helping them turn market...
Nov 19, 2024•27 min•Season 3Ep. 144
Our topic for today is one of the most critical, yet often overlooked, aspects of solopreneur success: and that is lead nurturing. As a solopreneur, your leads are more than just names on a list—they’re potential partners, loyal clients, and future advocates for your brand. But here’s the thing: if you’re not actively nurturing those connections, you’re missing out on the full potential of your network and the lasting relationships that can help take your business further. In this episode, Joe a...
Nov 14, 2024•10 min•Season 3Ep. 143
Who doesn’t love a good comeback story? Our guest, Matt Theriault, made millions, lost it all, and then rebuilt his wealth from scratch, emerging stronger and more resilient. In this episode, he opens up about the challenges he faced as a solopreneur in the early days of building his real estate empire and reveals the mindset shifts that kept him going when things got tough. Whether you’re looking to bounce back or take your business to the next level, this episode is packed with insights and st...
Nov 12, 2024•28 min•Season 3Ep. 142
Some of the most powerful yet often overlooked tools in a solopreneur's journey are collaborations and partnerships. Running a business solo doesn’t mean you have to go it alone. In fact, building strategic alliances can open doors to new audiences, fresh ideas, and shared resources—all while keeping your independence intact. Whether you're looking to co-host a project, cross-promote with a fellow business owner, or simply add value through joint efforts, collaborations can be a game-changer for...
Nov 07, 2024•9 min•Season 3Ep. 141
We're talking a lot this week about forming partnerships, collaboration, relationship-building, etc., and in light of that we thought it would be relevant to bring back a previous episode on building community as a solopreneur, because honestly, if you can do that, building those partnerships will be a breeze. Building a community is important, but it can be easier said than done if you've never done it from scratch before. In today's episode, we stepped away from our standard interview format a...
Nov 05, 2024•44 min•Season 3Ep. 140
Is SEO still relevant in the age of AI? As AI tools continue to reshape how we search, communicate, and even run our businesses, some are wondering if the traditional SEO playbook still holds value. In this short episode, we discuss the evolving role of SEO and what solopreneurs need to know to stay ahead. Whether you’re just starting to build your online presence or looking to level up your strategy, this episode will help you make informed choices about where to invest your time and energy in ...
Oct 31, 2024•12 min•Season 3Ep. 139
It’s not often that you get to meet somebody you’ve looked up to for the majority of your career, but that’s exactly what happened when we had Marcus Sheridan on the show. There's a reason we follow his work and that’s because he has totally transformed the way we market and sell, with authenticity at its core. Marcus basically invented the phrase "They Ask, You Answer." (No big deal, right?) and in this episode he shares his secrets on how YOU can take your solo business to the next level just ...
Oct 30, 2024•49 min•Season 3Ep. 138
In today's quick soundbite episode, we're tackling a topic that's on every solopreneur's mind—work-life balance. It's easy to feel like the hustle is never-ending, but achieving balance isn't a far-off dream. In fact, it's completely within reach, as long as you make it a priority in your business plan. In this episode, we explore practical ways that we use to weave flexibility and balance into our daily routine, so you can thrive both personally and professionally. Being a solopreneur is awesom...
Oct 24, 2024•14 min•Season 3Ep. 137
The name of the game this week is work/life balance, so we wanted to bring an episode out of the vault and re-share it with you because it's too good to miss! Our guest today, Jordan Tait, coaches overworked business owners, especially solopreneurs, on how to get their lives back, and earn a great living while working fewer hours. If you want to reclaim your time while earning a great living, listen to this episode where we talk about things like: Common challenges solopreneurs face How he helps...
Oct 22, 2024•39 min•Season 3Ep. 136
Today we're diving into a topic that many of us know is important, but often overlook or feel unsure about—networking. But here’s the thing, we’re not talking about your usual "swap business cards and shake hands" kind of networking. We're sharing our unique take on what really works for us—some strategies and approaches you may not have considered before. Whether you're a seasoned solopreneur or just starting out, we’ll be exploring fresh, unexpected ways to build connections that actually move...
Oct 18, 2024•9 min•Season 3Ep. 135
Have you ever felt the fear of standing in front of a crowd, heart racing, palms sweating, wondering if you're about to say the wrong thing? As solopreneurs, public speaking can seem intimidating, but it's a game changer for connecting with clients, building your brand, and growing your business. We invited Blair Bryant Nichols on the show to not only discuss how to engage your audience, but also how to approach the business side of public speaking. And you may be asking why Blair? Well, Blair i...
Oct 15, 2024•33 min•Season 3Ep. 134
Jay Schwedelson has his epic email marketing conference (virtual and free!!) coming up on October 16 and 17. We highly encourage all solopreneurs to attend. In light of this event, we're re-releasing this amazing episode. We all have questions about email, whether it be for mass marketing campaigns or just one-on-one communication with clients or customers. So, the fact that we got Jay Schwedelson, I repeat, JAY SCHWEDELSON, to answer these questions is basically just the coolest thing ever. He ...
Oct 08, 2024•35 min•Season 3Ep. 133
Staying busy as a solopreneur is one thing, but being productive is something entirely different! Sure, you've heard all the basics – time blocking, to-do lists, and the Pomodoro technique...but I bet you haven't heard of Carly's favorite productivity hack that she shares in this episode (it may even be a little TMI!)! In this short episode, she and Joe share their favorite hacks that you can't always get from a simple Google search. They go beyond the obvious to uncover hidden gems that will ha...
Oct 03, 2024•9 min•Season 3Ep. 132
This podcast episode is being released in early October 2024, and just over a week ago, HubSpot hosted their massive annual conference that covered the latest trends and tactics in marketing, sales, and AI…and we had two people attend who are ready to give you the biggest takeaways from the event that apply specifically to solopreneurs. Co-host of this podcast and founder of LifeStarr, Joe Rondo attended, and our very own George B. Thomas not only attended, but presented multiple times. So you h...
Oct 01, 2024•37 min•Season 3Ep. 131
Lead magnet effectiveness has evolved significantly as consumer expectations and digital landscapes shift. In the past, solopreneurs could rely on whitepapers and ebooks to capture leads, but with the oversaturation of content, these strategies have lost their edge. Today’s audience seeks more immediate, interactive, and personalized value. Solopreneurs can no longer depend on static downloads—they need to create engaging, actionable resources that build trust and provide tangible benefits in re...
Sep 26, 2024•11 min•Season 3Ep. 130
INBOUND, Hubspot's annual conference dedicated to the latest trends and tactics in marketing, sales, and AI, took place in Boston last week, and in honor of this incredible event, we wanted to re-release an episode from one of INBOUND's favorite recurring speakers, Nancy Harhut. We were fans of hers before our interview and became even bigger fans after our chat. Nancy is the author of Using Behavioral Science in Marketing, and getting people to take action is what Nancy is all about. Her specia...
Sep 24, 2024•38 min•Season 3Ep. 129
We all rely so heavily on social proof these days, whether we're asking a friend for advice, reviewing testimonials, searching through Google reviews, or whatever. We all do our background research when we are trying to find a new solution, which always makes us wonder why more solopreneurs aren't implementing this tactic in their own businesses. In this episode, we have a full conversation about this and give our thoughts and opinions on what you should do about it. This is a great episode if y...
Sep 19, 2024•13 min•Season 3Ep. 128
Folks, we’re getting personal. On today’s episode, we’re joined by Michael DeVous Jr. He has been living and breathing the entertainment industry for over 30 years, and while that certainly comes with its glitz and glam, life has thrown its fair share of curveballs his way, from daunting obstacles to downright heartbreaking tragedies. However, in those tough times, he found something extraordinary—how to make fear his friend. In this unique and personal chat, we talk about the power of community...
Sep 17, 2024•33 min•Season 3Ep. 127
Welcome to our first Sound Bite episode! We decided to add some shorter episodes each week to give you some quick food for thought. This week, we dive into how content marketing has changed over the past decade and what you need to know now as a solopreneur. This is just a quick little chat between those hosts where we shed light on our opinions of the topic of the week. Enjoy!
Sep 12, 2024•11 min•Season 3Ep. 126
Ever have a conversation with somebody and leave feeling like you just drank a cup of coffee because their high energy is just so contagious? That recently happened to us during a conversation covering legal and tax pointers for solopreneurs. We know, not always the most upbeat topic, but let us tell you, this chat was so energizing and so informative! We invited Mark Kohler on the show and if you aren’t familiar with Mark, it’s time to get familiar. To say he has a wealth of expertise in tax, l...
Sep 10, 2024•31 min•Season 3Ep. 125
We always say that going solo in business doesn’t mean you’re alone. And we can’t stress this point enough. You do not, and should not, carry the weight of an entire business on your shoulders. That’s a lot. However, it can be hard for people to not want to take everything on themselves, which can leave them feeling trapped and stagnant in their businesses. So how can you overcome this? Well, one of the ways is by hiring a coach and if you clicked on this episode, chances are we’ve already pique...
Sep 03, 2024•33 min•Season 3Ep. 124
Have you ever felt like you’re doing everything that professionals tell you to do in your business to make it successful and something just doesn’t feel right or isn’t clicking? For many of us solopreneurs, we start our own businesses to feel more fulfilled in our careers, but what do you do when that isn’t happening? Well, let us ask you this, have you ever considered applying the concept of Human Design to your business? You may not have even heard about this concept, and that will all change ...
Aug 27, 2024•31 min•Season 3Ep. 123
Shut your eyes and think of a stereotypical salesman. If you’re like me (Carly), you’re imagination may have immediately transported you to a car dealership, or a person with a briefcase ready to give you a pitch. That’s how I always used to think about sales, and frankly, why I was always turned off to that profession. But then, over time, I started meeting people who revolutionized the industry, and turned my original connotation into one that thinks of people who can be relied on as trusty so...
Aug 20, 2024•30 min•Season 3Ep. 122
OK, if we're being honest, the topic for today’s episode is just as much for us as it is for you. We have been behind the scenes creating some awesome products for solopreneurs, and as the marketing gal (Carly) for LifeStarr, it’s been up to me to develop a launch plan. It’s been a little stressful because we want to get it just right. Now, we are offering more than courses, but those are definitely included, so when we looked at our inbox to see that there was a gal interested in being on our s...
Aug 13, 2024•37 min•Season 3Ep. 121
Alright, you guys. So we actually don't know how this episode is going to go. This could be our best-performing episode to date that people just can't get enough of or it could totally flop! We decided to take a different approach, and instead of interviewing a guest today, or at least a human guest, we thought it would be fun to interview ChatGPT and have it answer questions about solopreneurship. It was really entertaining. We didn't really have a plan for this episode. We just wanted to see h...
Aug 06, 2024•21 min•Season 3Ep. 120
Are you tired of merely surviving through your daily grind? You know, you can actually break free from a cycle of boredom or stress and design a life you actually love. You don’t have to settle for a life by default. You can actually start thriving now. We invited Nancy Gentle Boudrie on the show to discuss her 4R Method. Using an innovative and cutting-edge approach focused on the science of neuroplasticity of the brain. Nancy uses four foundational pillars to help her clients acquire new skill...
Jul 30, 2024•39 min•Season 3Ep. 119
“I just need to clone myself.” Have you ever had that thought while running your solo business? Us too. What if we told you you could actually have more time to focus on what you love or actually have to do while a skilled professional handles the nitty-gritty details? Oh, and what if we told you it doesn’t have to break the bank? Well, we invited John Meyer on our show to share insider tips, proven strategies, and real-life success stories of life with a virtual assistant that will actually hav...
Jul 23, 2024•37 min•Season 3Ep. 118
One of the greatest things about being a solopreneur is that you can design a business around your desired workstyle and actually follow your passions. But here’s the thing. It’s still a business and one that likely needs to support you financially. We have talked to countless financial professionals on this show, and we have yet to come across an interview where we don’t learn something new that we can apply to our business. Our interview with the Tax Savings Architect himself, Mark Myers, is n...
Jul 16, 2024•30 min•Season 3Ep. 117
