The Art of the Fail - Episode 002 [Hongwei Liu]

In Episode 002, we sat down with Hongwei Liu, CEO & Founder of MappedIn, a company that helps their customers manage dynamic indoor spaces, enabling consumers to find what they are looking for - by category, brand, product and promotion. Hongwei takes us through his personal experiences of tricky hires, co-founders leaving the company, spending too much capital on an office space too early in their life cycle, and spending too much time on small returns early on.