Send us a text 🔥 Get our free AI prompts: https://datadrivenmarketing.co/prompts Everyone's talking about AI changing everything, but what does AI itself think about the future of online courses? I sat down with ChatGPT for 20 minutes to find out. Some answers were useful, others were ridiculous (wait till you hear the $25,000 suggestion). We covered AI predictions for 2026, practical tools you can use now, and why ChatGPT thinks younger and older learners want completely different things. #Onl...
Jun 27, 2025•21 min
Send us a text 🔥 Want to boost your course revenue by 30%? Get our FREE guide on how to implement order bumps in 3 simple steps! 👉🏼 https://datadrivenmarketing.co/order-bumps Brendan Williams runs an online education business teaching Photoshop to photographers and designers. With 160,000 YouTube subscribers and 40,000 monthly website visitors, he was generating nearly 1,000 leads per month. But his revenue was inconsistent. Some months were great, others terrible. He was doing monthly promot...
Jun 19, 2025•41 min
Send us a text In this episode, I sit down with Dominik to answer the most common email marketing questions from our Instant Course Sales clients. You'll learn the exact email calendar structure that helps our clients double their revenue in 90 days, why too many value emails create "passive subscribers not buyers," and the soft opt-out strategy that reduces unsubscribes during promotions. Dominik also shares how often you can promote the same course without burning out your audience, and why pr...
Jun 12, 2025•19 min
Send us a text 🔗 Get the exact lead magnet formula we used to generate $12 million at https://datadrivenmarketing.co/double In this episode of The Art of Selling Online Courses, I sat down with Boris Mez from Data Driven Marketing to uncover the real secrets behind high-converting lead magnets and opt-in pages. We dive deep into why high opt-in rates might actually be KILLING your sales, how to go from 15% to 70% opt-in rates (and why that's not always the goal), and the backwards engineering a...
Jun 05, 2025•30 min
Send us a text 📧 Want direct help implementing this strategy? Email me at john@datadrivenmarketing.co In this episode of The Art Of Selling Online Courses, I sit down with my brilliant funnel strategist Josip Belina to break down how we made one of our clients $67,000 from just a 7,000-person email list using a paid webinar funnel. Here's the kicker - nobody bought anything during the actual webinar, but we still got incredible results. Josip walks you through our entire strategy for this clien...
May 29, 2025•21 min
Send us a text 💰 Download the $100 Million Offer Workbook Template and my completed version: https://datadrivenmarketing.co/million In this episode of The Art of Selling Online Courses, I explain why most people read Alex Hormozi's $100 Million Offer book but never actually implement it. The problem? People try to do it all in one go, but it's actually a series of exercises you need to work through step by step. That's why I created a workbook that breaks down the entire process. I use this exa...
May 22, 2025•32 min
Send us a text 🔗 Want a free funnel review Mimi's? Email me at john@datadrivenmarketing.co with "free funnel review" in the subject line. In this episode, I tear apart Mimi's funnel live - she's a sensuality coach making $5K monthly aiming for $15K. We uncovered why her 157K Instagram followers only generate 240 monthly email subscribers, and how switching from two-step to one-step opt-ins could instantly double her list growth. Her current tripwire funnel makes $775/month but could hit $6K wit...
May 16, 2025•49 min
Send us a text 🔗 Running a course business making $1k+ monthly? Email me at john@datadrivenmarketing.co for a free business review to identify your growth opportunities. Joe Armstrong (founder of 90 Day Korean and 90 Day Japanese) reveals how he doubled his previous best month's revenue using our email marketing strategies. We dive into the exact process that transformed his business, from ditching his "complicated, archaic" automated sequences to implementing strategic live promos. Joe gets su...
May 08, 2025•42 min
Send us a text 🔗 FREE Customer Avatar Course: Email me at john@data-driven-marketing.co with "Customer Avatar" in the subject line and I'll send you our client-only course to help you understand your audience better. In this episode, I chat with Florence who built a $2M art course business from scratch. She shares her fascinating journey from being "just an intermediate" artist to creating nearly 200 courses and a membership bringing in $80K monthly. We dive into her Facebook ad strategy (spend...
May 01, 2025•48 min
Send us a text 🔗 Grab my free email templates: https://datadrivenmarketing.co/templates I just interviewed Stewart (SEO Jesus) and I'm still processing what he shared with me. This guy is running a successful $60K/month SEO agency but he's actually WALKING AWAY from it to focus on his course business instead. Why? Because he made $40K from ONE course launch and consistently makes $20K monthly with way less stress. He puts lead magnets at the START of YouTube videos when most people are still wa...
Apr 24, 2025•57 min
Send us a text 🔗 Get Your Funnel Help: https://datadrivenmarketing.co/call 🔗 Check out Jack's work: https://www.banjoskills.com/ In this episode, I sit down with my friend Jack Kowalski who's built a $5,000/month banjo teaching business with just 5,300 YouTube subscribers. Jack opens up about his funnel strategy that gets a 7% opt-in rate (when most creators manage just 0.5%) and how his simple $17 tripwire product brings in $1,500 monthly. We chat about his approach to creating courses, why b...
Apr 17, 2025•44 min
Send us a text 🔗 Download our FREE Resources: https://datadrivenmarketing.co/resources/ In this episode, funnel expert Josip Belina pulls back the curtain on the EXACT strategy that made one client a whopping $111,000 in just 7 days. No fluff, no complicated tactics – just a simple 8-email sequence that flat-out works. Want to know why most course creators leave money on the table? Josip reveals the psychology behind his gain-logic-fear email framework that turns subscribers into eager buyers. ...
Apr 10, 2025•27 min
Send us a text 🔗 Download FREE 7-Day Roadmap to Increase Your Revenue: https://datadrivenmarketing.co/roadmap 🔗 Need help growing your course business? http://datadrivenmarketing.co/call 🔗 Check out LearnCraft Spanish Podcast: https://www.learncraftspanish.com/podcast This interview might change how you run your entire business. Timothy Moser reveals how he tripled customer retention (2.5 to 7.5 months) by making one counterintuitive change - focusing on becoming truly the best in his market,...
Apr 03, 2025•45 min
Send us a text 🔗 Get your FREE Personalized Profit Increase Report: pimpyourfunnel.com 🔗 Have Yota help you build the best personal brand: yotatrom.com Your personal brand is either working for you or against you. In this conversation with Yota Trom (who's worked with top CEOs), we uncover why many course creators hit income plateaus despite solid marketing. Discover how to turn your unique strengths into your biggest business advantage and attract perfect-fit clients who happily pay premium p...
Mar 27, 2025•56 min
Send us a text Anna Tyrie shares the brutal truth about building YouTube channels that actually make money. Forget what the gurus tell you - Anna's been there, done that, and learned the hard way what really works. Her Scouse accent video blew up, but brought in all the wrong people. Meanwhile, her simple singing warmups with zero fancy intros quietly built a business without her even trying. In this conversation, Anna opens up about the YouTube mistakes that nearly derailed her business, why vi...
Mar 20, 2025•38 min
Send us a text Join me and our Funnel Strategy Lead Josip Belina as we break down why customer avatars are absolutely critical for anyone selling online courses. Most course creators think they understand their audience - but we've never met a client who didn't learn something surprising when they created a proper customer avatar. You'll discover why guessing what your audience wants is costing you sales, and how to use data-driven research to create messaging that makes prospects feel like you'...
Mar 14, 2025•22 min
Send us a text In this episode, David Denning reveals how he built a Facebook group with 35,000 insurance agents that generates over $1 million in annual revenue. David shares his journey from zero industry knowledge to building a thriving community, including the critical turning point when he switched from low-ticket offers to high-ticket coaching. Learn the systematic sales approach that achieves 25-40% close rates, how to hit the crucial 1,000-member milestone where groups become self-sustai...
Mar 07, 2025•52 min
Send us a text In this eye-opening episode, I reveal the pricing strategy that allowed me to generate $1 million annually from an email list of just 1,000 people. Discover why approximately 10% of your audience will gladly pay 10× more for your offerings, and how implementing this approach has helped course creators across diverse niches add hundreds of thousands—even millions—to their revenue. I break down: The "power curve" principle that explains why this strategy works so reliably Real examp...
Feb 27, 2025•13 min
Send us a text Most course creators think they need to: Create more content Build a bigger audience Launch new products Run more ads Work longer hours But what if that's all backward? In this episode, I talked with our Funnel Strategy Lead Josip Belina who revealed something surprising: 9 out of 10 course creators already have everything they need to double their revenue. The problem isn't your content or your audience. It's your system. We broke down hundreds of successful email campaigns and d...
Feb 20, 2025•21 min
Send us a text Discover how Oscar Owen transformed from teaching magic tricks on YouTube to building a 7-figure course empire. In this eye-opening interview, Oscar reveals why chasing viral views might be killing your course sales and shares his counterintuitive approach that helped him make nearly the same revenue from a 20K subscriber channel as his 1.4M subscriber channel. Key insights: Why quality views beat viral views for course creators How to convert YouTube viewers into high-ticket clie...
Feb 13, 2025•43 min
Send us a text From slipping sales to hitting $100K in one month - that's what happened when Lindsay McMahon transformed her course business through systematic monthly launches. In this episode, she reveals her journey from random launches to a structured approach with monthly live promos and quarterly flash sales. Lindsay shares how she built All Ears English into a diversified business with online courses, a podcast reaching 200M downloads, premium apps, and corporate partnerships. She discuss...
Feb 06, 2025•37 min
Send us a text From £1,000 to consistent five-figure months - that's what happened when this dog trainer optimized his online course funnel. In this episode, Mark reveals how he doubled his revenue during Black Friday by implementing a proven funnel system, optimizing his sales page, and crafting high-converting email sequences. You'll discover how Mark built a 5,000+ email list using Instagram and Facebook, his exact tripwire funnel converting at 6%, and his strategy for growing to 500 customer...
Jan 30, 2025•28 min
Send us a text Book a call with me or someone from my team at www.datadrivenmarketing.co/call Unlock the secrets of transforming passion into profit by joining us for an inspiring conversation with Daniel Schreiber, a former PE teacher who turned his wife's fitness influence into a $3 million empire. Discover how Daniel and his co-founder Benoit prioritized ownership of their product and navigated the tumultuous landscape of app development during the COVID-19 pandemic. Our discussion highlights...
Jan 18, 2025•1 hr 7 min
Send us a text In just 3 weeks, Andy Morgan made $72,000 in coaching sales by selling 16 high-ticket coaching spots at $4,500 each - without ever getting on a sales call. And not only that he won't have a single call to deliver the coaching either. Here's the truth: Most course creators are leaving serious money on the table by not adding coaching to their business. Andy breaks down his exact process for running a profitable coaching program that doesn't eat up your time. You'll learn his contro...
Jan 10, 2025•54 min
Send us a text In this episode, Monica is joined by email marketing expert Eman Ismail to uncover the essential email sequence every course creator needs - the welcome email sequence. If you've been wondering how to turn subscribers into engaged students through email, this conversation is for you. Eman shares her proven framework for welcome sequences that build genuine connections and drive consistent sales. You'll learn practical strategies about email timing, segmentation, and how to craft m...
Nov 25, 2024•43 min•Season 1Ep. 153
Send us a text In this episode, I’m sitting down with Richard Jalichandra, a seasoned seasoned technology executive and CEO Coach, to talk about how to build a sustainable course business that not only thrives but scales with ease. If you’re feeling stuck or overwhelmed with growing your online course business, this is the episode for you. RJ shares his journey from simple course launches to creating a full-fledged business model that supports long-term success. You’ll hear about the strategies ...
Nov 14, 2024•36 min•Season 1Ep. 152
Send us a text Want to improve your email deliverability and stay out of spam before Black Friday? In this episode, Matt Brown, email deliverability expert and author of the Deliverability Now newsletter, shares actionable tips to improve inbox placement for your sales emails. Learn why emails end up in spam, how frequency impacts deliverability, and the steps to monitor and reduce spam complaints. If you're ready to improve email performance and reach more of your audience, tune in for insights...
Nov 01, 2024•46 min•Season 1Ep. 151
Send us a text Josip Belina, COO and Funnel Strategy Lead at Data Driven Marketing, shares actionable insights on email marketing automation for course creators. In this episode, you'll discover the best tools, essential automations, and when live promotions can outperform automated campaigns. Whether you're building a strong email list or optimizing your campaigns to drive more enrollments, this episode provides proven strategies to streamline your marketing and increase revenue. If you're read...
Oct 25, 2024•23 min•Season 1Ep. 150
Send us a text On this episode, Lara Acosta reveals her proven strategies on how to grow on LinkedIn and build a personal brand that stands the test of time. With over 20M+ impressions, 300,000 followers across social media, and multiple six-figure income streams, Lara has become the #1 female creator on LinkedIn and a trusted expert in LinkedIn growth and personal branding. Lara has coached and worked with over 500 clients to help them build effective content systems, increase engagement, and i...
Oct 15, 2024•41 min
Send us a text Are you ready for Black Friday? On this episode, we’re sharing the Black Friday tips that helped our clients generate over $400K last year. You’ll learn how to create offers that actually get people to buy and how to cut through the noise in people’s inboxes. Whether you're a course creator or just looking to make the most of Black Friday, we’ve got you covered with simple strategies that work. Check it out and get ready to crush it this Black Friday! If you're interested in growi...
Oct 06, 2024•37 min•Season 1Ep. 148
