Well , welcome back to another episode , and this one you're going to get to look at ads for three of my clients and see how visually your ad should be set up so that the one , two , three , four components that somebody will first see of your ad all complement each other so that your ad is more effective , ie you make more sales or you reduce your lead costs
. Hi , my name is Quajo . Welcome back to an episode of the Art of Online Business . I'm the new host .
If you wondered where I came from , because you haven't met me before , hello , and I got a link in the description to another episode where you can see where Rick already went , the previous host , what he's doing now and why he chose me to carry on the art of online business , bringing you tips and tricks and strategies to scale up your course creator business
from low six figures to high six figures , like nine hundred and eighty seven thousand dollars a year gross annual revenue . I just picked that one , but that's what I mean by high six figures , and I am a Facebook ads manager , so you will still get good Facebook ads management tips .
If you're listening to the audio version of the podcast , now would be a great time to click in the show notes below , go over to the Art of Online Business YouTube channel and continue to watch this episode there , because this is visual , I will do my best to describe as much as I can for you auditory only folks , but definitely head over to the YouTube
channel to see these ads that I'm looking at . And so right here on the screen I'm looking at one client of mine , better at Beach Volleyball . Now an ad has , as I'm going to make this bigger for you an ad has four components the ad creative , which is in the middle here . This is a blue background . It has bold white text on a red shape .
It says free beach volleyball drill book and there's a person doing a spike and there's a volleyball sitting there . The ad creative is designed to stop the scroll . Right , I'm not married to super wonderful , pretty ad creative . Well , we can do that . If you look at this one , it's rather simple but it's effective . We know because we've tested a lot .
So that stops the scroll . Now , where does somebody's eyes go after they look at the ad creative ? It goes right above the ad creative to the two or three lines of text , the first two or three lines of your ad copy text that display there . You know , if it's Facebook , you'll see three lines and if it's mobile Facebook you'll see two lines .
And so then , after they read this top part which for this client , says question for you want to know how to get better at beach volleyball right now Question mark Then their eyes come right back down and they see the headline . Now the headline is this bold text at the bottom next to the call to action button .
This call to action button says learn more and the headline next to it says 36 no-nonsense volleyball drills . And then , ideally , they'll scroll now they'll , they'll move back up with their thumb or their mouse usually their thumb , because most people are viewing on mobile phones this these days and they'll click the dot dot dot , see more and expand that ad .
This is the goal of those components the ad creative , the top two to three lines , the headline . You want them to then click dot dot dot , see more and read . You don't necessarily want them to click right away and go to your website or your lead form . Why ?
Because the words help attract the right people To your business , because they know that you understand them and that you can serve them .
So the more words they're consuming and they're reading , the better , because that means they're going to be a better quality lead , versus somebody who just really quick , click , click , click and opt it into your lead magnet and then they don't even remember what exactly they were looking for . So that's the anatomy of this ad .
I still got two more ads to show you , but what happens once we click dot , dot , dot , see more ? Well , then you see the rest of the ad copy . So , moving to a second client of mine , this is Tax Samaritan . If you notice in the thumbnail , completely different style , right , but this is a video of an ad .
Right , this is a video ad and we put right there a question . This is actually a compilation of people answering the same question . This is a testimonial video ad and it's working quite well for Tax Samaritan . But you can see the text on the ad creative .
The video says what was the number one benefit you received from working with Tax Samaritan , and I put the cover of a lady here and I think that and then you can click , play and see what she thinks . By the way , if you hear a little bit of fan interference , it would be because I'm living in Mexico If didn't know that .
It's super hot , like 32 degrees Celsius , which is what we use down here , which corresponds to I don't know 90 , something too much degrees Fahrenheit , and I could not turn off my fan because I would be sweating bullets to record this short episode for you . So that's what you hear . Sorry , sorry about that , but at least I'm not dripping in sweat .
If you look up above the on top of the video , then you'll see the text worried about overpaying on your US taxes while living overseas . It's a common concern for expats who often miss out on dot dot dot see more .
So somebody's eyes would look at the ad creative first and then those top three lines and then they would come down to the headline which is next to the learn more button that says free guide stop overpaying US taxes . Now let me say something to you . This is really important .
Those components the headline , headline , the text up above the Cover or thumbnail of the video or or the graphic they should work in Symphony with each other .
Those are like three pieces of real estate that you have on your ad at least the initial portion of the ad that somebody can see and it serves you no benefit to repeat components like why would you put free on the ad creative , on the graphic , and then put free inside of the headline and then put free up at the top of the the top text that repeats above
the ad no , no , no , no , no , no . Much like you want people in a cool orchestra to like Pirates of the Caribbean da-da-dun-dun , da-da-dun-dun , da-da-dun-dun , da-da-dun . Music parts for the different instruments . You want them to complement each other , and it's just like that with the ads . And I don't know why .
I'm thinking of Pirates of the Caribbean , but I also like the Time theme song to Inception , while we're at it , and that one song from Interstellar . I like that one too . You should go find those . So this is another example of an ad where the pieces of the ad are complementing each other . Let's look at the third one . Now . You may be like Quajo .
What kind of ad creative is this ? It's a video and it's a marker in a book and the cover is written in marker in a notebook saying goal finish my book in 2024 . Well , you know what different ad creative performs for different clients , different ad clients . You have to test and you have to know your audience . For this client's audience .
This kind of ad creative works really well , as you can see from the likes , the comments and the shares . As we put it diplomatically , this would be low production value add content and it does work , but you have to understand your audience .
So if you look above this video , which is actually a vertical video , then you'll see the text that shows up above it that says did you know that 90% , 97% of writers who start writing a book never finish question mark ? Okay , cool , and going right down to the headline , it says finally finish your book in 2024 . Okay , then learn more .
And those work together to get somebody to click the dot , dot , dot , see more above the graphic and then we have the rest of the ad copy .
If you want to avoid the seven biggest mistakes that I see over and over again not for my clients that I manage ads for , because I'm managing their ads , but I also consult clients in three call 30-day Coaching , one-on-one coaching experience over the course of a month where I help them Successfully set up their ads and and run their ads and even look a bit at
their funnel and optimize it . So if you want to know the seven biggest mistakes that I see when consulting for clients and you want to avoid those , there is a lead magnet below in the show notes get there , download it . It has the seven biggest mistakes . You can learn those . Avoid them .
But it's not just a list , friend , it's actually a five minute tutorial with a solution for each mistake . That way you can have your ads running much better than before , which I hope then means higher sales for you and better quality leads for you . This was a short episode . Until the next time we see each other , take care , be blessed and we'll chat soon .
Goodbye .