So I bet you're curious what kind of Facebook ad creative is working better and better in more of my clients accounts . Well , here's the answer it is reels . You know the vertical video format .
Now , before you just check out or leave this episode , I need to tell you how to select the best content from your organic Instagram posts and then to put that into your Facebook ads . And if you listen to the end , then I will tell you the second best format that I'm seeing working more and more . This one will surprise you , actually .
So how do you choose the content ? Simply go into your Instagram .
You'll see a screenshot right here on the side of the screen , where it's an Instagram account and then you want to make sure and tap your thumb or whatever you use for your phone , to select the the reels feed and then , as you look in your reels , you will see which one is getting the most plays . This is the easiest way to choose something .
Now , of course , if you have a lead magnet , you want to choose a reel that could be used with that lead magnet , or maybe you are already using mini chat to deliver the lead magnet .
When somebody comments , give me the lead magnet and in that case , take that reel and get the raw video , of course , and throw it into a Facebook ad campaign and watch how it performs . Now you have to test , you have to watch , you have to test , you have to watch , you have to observe , you have to compare .
You should test a couple against each other , but this is what's working well for my clients . Now the next thing is if you haven't run a reel yet in your ads , go try one . If you're not posting reels , guess what ? I have a client who's absolutely crushing it . She just has not used reels . She's been crushing it with graphics .
I told her to try a Reel because it's working for several of my other clients . She pulls out her phone and later on that afternoon I have a new Reel recorded from her vertical video again and I run it in her ads . It's crushing . So this is your sign . If you've been waiting for a sign , jump on reels , try some reels , see what's working organically .
And if you are running facebook ads which you probably are , if you're listening this far then go ahead and try that . Now what else is working ? Second best for my clients ? This one was surprising , but we're going back to square video and not just like video cropped into a square , but I mean a square frame that has a horizontal video at the bottom .
Above the video is like the title , the headline , but it's all in a square . You can see the screenshot right there and another screenshot right there from two actual clients of mine . Now , these don't have to look super fancy , but what I've been seeing for certain accounts is that the conversions are happening in the Facebook mobile feed .
Okay , so let's put a square video in there and the video on a square frame is outperforming the graphics , the animated graphics I've tested and even the reels . Interesting . Now , can that happen in your account ? I don't know and you don't know until you test it .
If you do not yet have my checklist , it's the same checklist that I use to set up accounts for my clients so that from the get-go , they and you because you can get it for free in the show notes if you're listening to the podcast , but you can get it and then start off in a better place , like I , start off with the best chance of getting a lower cost
lead and a higher cost lead . It's the exact checklist I follow and it has a video tutorial where I show you me in an account using the checklist to set up ads , and I explain some pitfalls and Facebook suggestions too that you want to avoid . Until the next time that you see or hear from me , take care , be blessed and we will chat soon . Bye .