Use Minimalist Marketing & The Oprah Effect To Grow Your Business With TaVona Denise

the process or giving up on their values , which I do believe is so important . And you're going to hear us talk about why you have to do marketing , but why minimal marketing is so good , and how playing the social media game is keeping experts like yourself , the listener , from getting clients .

And also she's going to break down something called the Oprah effect , which I'm excited to hear because I haven't heard about it yet , but why it's her goal strategy for attracting clients , especially if you're running your business by yourself . Speaking of yourself , if my voice is new to you , hi , I'm the new host of the Art of Online Business podcast .

It's been at the recording of this video a good five months since that happened and if you're curious , like , where did Rick go and who are you , I got two episodes for you in the show notes below . One is where Rick interviews me , so you can find out about me and Rick also shares why he brought me on as the host .

I worked with him , coached with him for about three years . And then the other episode Rick shares about his new AI adventure and it's doing quite well and it's quite intriguing and you should go and find Rick and you can if you head down to the show notes below and also Tavana it's your second time on this podcast , right ?

And this time we're going to talk about what we're going to talk about , unless we add in some extra stuff too . The last thing I'll say before we jump in is I got to get to know you on the previous episode , and so if you want to get to know Anna , head down to the show notes below .

If you want to get to know Anna , head down to the show notes below . We just recorded an episode For us . It was moments ago , but it's a segment called Before . We Hit Record and we had a great conversation and you get to just peek behind the scenes at the life of an online entrepreneur .

I felt like honestly so lonely , being here in Mexico and just running my business and meeting people , but not really getting to get to know them , because you know Tavana like the day job , if you will , or like the in-person so much of it is made up from like , I guess , those conversations that amount to nothing , but when you add you know it's like a lot

of the pointless stuff , right , you're all laughing . But it's true , all those little conversations that just don't matter , but they actually make up life and it's what makes , like life really rich . You know the part , the parts of the day job that you know aren't productive . I mean , I'm productive 100% of the time on my day job , but you know I missed .

I missed that% of the time on my day job but you know I missed that . And so the whole before we hit record segment was almost like my excuse to really get to know people that I'm interviewing on the podcast and I had a good time getting to know you . And so you're all laughing .

I was tech support at a internet cafe , back when you needed internet cafes to access the internet , and I will never forget that it was 2001 . One , because it changed my life , that experience . Two , because that was when . Oh , I just forgot what was the album Dr Dre , was it the Chronic album 2001 ? It was a huge album and that album dropped that summer .

And the people in the French cafe I'm now Googling it because it's going to annoy me , but they were playing the whole album over and over and over again and I'm like these lyrics are explicit , like we can't listen to this at work , you know , and they just loved it , you know . I think it was actually called 2001 .

Yeah , the album , the album , it was Dr Dre and it was 2001, . Dumoulin in French . There you go , 2001, . I can still speak some French . And , yeah , that album dropped that summer . So I listened to it over and over and over again . Where were we ? Nevada , tell us , please . Can we start with the ? I want to talk .

So you said that you can talk about minimalist marketing , but really the Oprah effect sounds more . Can we start with the Oprah effect and then we'll get to like talking about ? They go hand in hand .

And the thing that I noticed , when you think about Dr Phil , dr Oz , iyana Van Zandt , these kind of . Suzy Orman ? I don't know about .

She was a person that people trusted , they listened to , they tuned into every day , monday through Friday , for however many years 20 plus years that she was on the air , and so the Oprah effect is not a term that I created . It's just literally what would happen if you got on the Oprah show . Your business was about to blow up .

You were about to become a household name . Because so many people watched that show and trusted her , she was able to loan credibility to you , and so I just borrowed that concept and said we don't actually have to be on Super Soul Sunday , since that's the only show she has right now , but we can create the Oprah effect in our business .

And how do we do that ? By being on other people's platforms who can loan us their credibility , who are in front of our ideal customers . And so that's literally what I mean about the Opereffect is being on other people's platforms who are already serving your audience , the people that you want to serve , and they can lend you their credibility .

I love it because it just cuts down on that .

No , like trust factor that everybody talks about , that you need to have it's just like if somebody tells you which chiropractor to go to or where to get your hair done or where to buy the jeans , if that's a friend of yours , you're not going to ask a whole bunch of questions , you're not going to need a whole bunch of conversation , you're just going to do

it because somebody that you trust has made that recommendation , and so I personally think that the Oprah effect is one of the fastest and best ways to spread the word about what you do . If you're an expert , a coach , a consultant , service provider , what have you ?

Because one , like I just said , you borrow credibility , you shorten the no like trust , you come , the people come pre-sold , almost . You don't have to do a lot of the things that we tend to do in the online community . Oh , we got to run ads , we got to build the audience , we got to establish a community ourselves . No , no , no , we just go borrow it .

We just go do that .

Anytime you can be a guest on somebody else's platform , you are technically using the Oprah effect , you're borrowing their audience , their community , and so anytime you can put the word guest in front of what you do , you have the potential to invoke the Oprah effect .

So being a guest on a podcast versus having your own , being a guest in a conference or a virtual summit versus hosting your own , being doing guest blogging versus writing or starting your own it's literally all of the strategies that people are thinking about to be visible , spread the word about what they do , but you go do it on somebody else's why ?

This is super , super smart , in my opinion , and effective , and just like again I say I love the Oprah effect when you run a business by yourself , because we don't have a lot of time .

Time is the most precious resource that we have , and so when you're wearing six hats in your business and you have to make sure that people know what you do , how do you do it in the most efficient way possible . Of course you can run ads . You can absolutely do that .

But what do you do if you either don't have the money or the knowledge and skill to be able to run the ads or you're still in the testing phase of your business ? You're really working on your messaging and trying to figure out what is going to work If you don't have the time and the money to test with paid advertising .

I love this because you can test your messaging in other people's platforms All right , because you get to see what lands , what doesn't land , and I just , I just love it for so many reasons , but it's just . The other thing that I think about is the Oprah effect , but then I also think about Beyonce , or insert Taylor Swift at . That's your jam .

Because , one of the things and we talked about how experts are using social media and why it's actually it potentially is hurting their business . Why ? Because when you're in social media and you're trying to beat and hack the algorithm , you jump in there and you start playing the content creation game .

You're trying to run against the content creators , the influencers , where that's their whole . Entire job is to figure out how to have more eyeballs look at their stuff for longer periods of time .

And when you're an expert and a service provider and you actually have work to do outside of creating the content , when do you have time to sit there and think about the latest hack and is it actually going to lead you to the right customers ?

And so when you look at doing things like the Oprah effect and being on other people's platforms , guess what else you get to do ?

You get to create the content one time and take it to multiple platforms and tweak it and refine it as you get to the platforms , versus jumping on what I call the content treadmill and pumping out content all day , every day , all the time , whether or not you batch the content for social media and the algorithm and all the games that it plays .

The concept minimalist marketing does it tie in to this ? Well , how ?

And to me it's like how can you do minimalists , minimalism , minimalists they , they have less things in their house , they have things that can do multiple , they have gadgets that can do multiple things , right ?

So , like , I'm some semi-obsessed with looking at the little tiny houses in the construction where you know you fold the bed up and then it turns into a bookshelf and a desk and all of this stuff .

So when we think about minimalist , it's not necessarily that you have to have a little space like that , but how can you get the most out of what you're doing and not have to do the most ? Because , again , if you're running the business by yourself , the chances are you're wearing the same six hats that I'm wearing .

You're the marketing director , the sales department , you're the coach or the service provider , you're the CEO , you're the CFO , you're the . Who am I missing ? Oh , the administrative assistant . That's six jobs .

How do we use leverage in order to spread the word about our business , because the marketing has to get done , and to me , when I think about a person that's running their business all by themselves and or a person who is still kind of working out the kinks in their core messaging , this is the best way to do it because , you just create the talking points ,

create the topic , create the things that you want to get known for . that you want people to come to you for that you want them to get to look to you for . And you just go to the various platforms , assuming that they make sense for what you're doing , and then the people start coming .

Their social media their one main social media channel that brings in organic traffic or maybe it's paid Facebook ads , because I am an ads manager that brings in leads to their email list and then they routinely launch their program several times a year and they do very well for themselves .

But they have not started to do more of this , of these things that are basically the Oprah effect . Where would you advise them to start and how ?

And so I was recently told about a book called Worthy that just came out . Jamie somebody I can't think of her last name , but first name is Jamie .

Just came out , Jamie somebody I can't think of her last name , but first name is Jamie and she did a launch for her book and it was a one day , yeah , a one day summit , I believe , and Tony Robbins was there I'm dropping all the names , but just a bunch of people , right ? Amy Porterfield was on there .

A bunch of people were on there in support and service to the launch of this book . Now this lady sold her cosmetics company to L'Oreal for one point two billion , that's with a B . With a B All right , right , and she was still . Now , in this case , she's doing a reverse , but she still had other people on her platform .

Those people Amy Porterfield , tony Robbins . What have you ? Her platform , those people , amy Porterfield , tony Robbins . What have you ? The people that are in her audience were getting exposed to Tony Robbins , amy Porterfield thus and so forth Amy Porterfield . She's made a hundred million in her business so far . She's still doing it .

So what I would say is one , nobody builds businesses that big . And two , I think it's just smart to have more than one way of bringing in leads and bringing in clients .

So back to your original question just look around to who's in your circle , because I think if you've already made 150 , 250 , you've probably been in some masterminds , you've probably had , you've probably got some peers in . If you got certified or you have I don't know if you're like a VA or OBM or something you have peers , right .

So sometimes you just look to your peers and the people who are already around you , because I'll tell people I've been on over 60 stages in the last three or so years oh , ok , without pitching , though , and without applying , you can 100 percent go . Do that . You can be intentional . You can look at I call it the peanut butter to your jelly .

So I'll give an example Copywriters and web designers . Peanut butter and jelly they go well together , all right . So I'll give an example Copywriters and web designers . Peanut butter and jelly they go well together , all right . So maybe a nutritionist and a personal trainer peanut butter and jelly .

If they have platforms like you can do lives . Nobody has to have a formal podcast . You could , you could just do a live . That's , that's borrowing somebody's platform . If they're open to that , all right .

So find out who's in your immediate community , find out who you were in masterminds with , masterminds with , and what you'll notice is that people are , they will recommend you and they will think of you , because the reason I got onto Rick's podcast in the first place was because Judith Gatton and I went to master coach training together . You know , Judith .

It's like we're talking about people who are in the top 5% of earners in the States you know , globally , the top of the world , unless you're like I don't know , from Switzerland or Luxembourg where , per capita per person , like they're making way more because banks . So my last question is I'm so random , so much of the time , but my last question is okay .

So this same entrepreneur you know , who's got to , say , 300k effectively by themselves being very effective , what platform would you recommend them to start collaborating with other people on ?

First , because you mentioned like lives , you mentioned , I don't think you mentioned YouTube videos , but I'll insert like recording YouTube videos together and , of course , podcasts like where would you recommend they start ? Now that you've told us where they could look for the people , what would be the good kind of first collabs to get the Oprah effect working ?

So , for me , I'm always thinking about this how can we play to your strengths ? Because if we can play to your strengths and your preferences and then , of course , make sure that your audience is on those platforms , then you'll be more likely to do it .

You'll have better energy when you're doing it , and that energy is contagious and infectious and people want to be around you . So it's like there is no preferred platform . It's the one that you prefer being on and the one that you are the strongest at , as long as your ideal client is using that platform .

Like one of my best friends down here in Playa del Carmen slid into my DMs and was like I'm moving there , we're going to be friends , and I was like , ok , weirdo , but let me know when you get here . And that is true , like she's one of my besties now . So slide into the DMs , I don't bite . Also , you can find me at TavanaDenisecom .

And then I think we were going to talk about having the collab checklist . I think I called it referral ready checklist , and so if they want to download that , it will .

This , I would say , is for the people that are maybe under 150 , if they happen to be is what you want to have in place so that , if you approach somebody to do a collab , that you have what you need to be credible and not wasting people's time , because I don't personally believe that you have to have a lot of followers to be taken seriously .

You just need to know what you're talking about .

I have thoroughly enjoyed hanging out with you on not just one , but two episodes , and now I'm going to have to find my way down to Playa del Carmen .