¶ Authentic Conversations With Talented Guests
I am back with Selena and if you're only hearing me and you're looking at her for the first time , you're like , how are you back ? Who is Selena ?
Well , we just finished recording an episode called Before we Hit Record , where you get to learn about behind the scenes of who she is as a website developer and who I am , and it's beautiful developer and who I am , and it's beautiful . And not many podcasts are doing this , where you hear a guest expert on the podcast and you really don't know who they are .
She was just sharing with me how it's almost taboo sometimes to talk about kids and family , as if we , as online business owners , exist in the silo where we have our one or two monitors I have three and we do our business thing and we're not like these humans with these other aspects to our life , and so if that kind of thing and those kind of conversations
that happen from like real humans who also are online entrepreneurs interest you , head down to the show notes below and click to the link to that episode . I'm biased , but I think it was a pretty good conversation . And Selena ?
So if you haven't heard who she is from the previous episode , she is a WordPress and website designer and she's dedicated to helping small and medium-sized businesses thrive in the digital landscape , and her expertise , like it , spans , like many things but from facets of digital strategy to encompassing social media management , to email marketing , to crafting effective
advertising campaigns , and she's also your tech bestie . If you head to her website , which is in the descriptions below , you will see that she can , and her team can , help you out with all the tech things .
And if my voice is new to you , hi , I'm the new host of the Art of Online Business podcast , still bringing to you tips and tricks and strategies to help scale up your online business and your online membership , if you have one , from low six figures to high six figures , and you can find out where rick , the former host , went , where he is at in life and
what he's doing . It's a pretty cool project . That link is in the descriptions below and you can also learn more about me when rick interviewed me and shared why he wanted me to be the new host . So , selena , welcome , welcome back , and I feel like we hit record for the before we hit record segment .
We teased that you were going to talk in this episode about website analytics and how they can help someone , an online business owner , in their marketing efforts . Because you had told me that you , on your intake form , you get questions surrounding website analytics and how to like interpret them and how to make the best use of them .
So we teased that for this episode and then , as we were switching studios , we just had the most beautiful of conversations for like another , another , like 15 minutes . Now , here we are back we forgot .
We were supposed to have an episode .
We really had our own moment , you know we did and it was cool , and I'm just trying to figure out how to capture more of , like , the offense authenticity of two people in every , in every episode . So , before you share about website analytics , I will share what I was telling you about .
Well , I guess you had asked me about being in other cultures and speaking Chinese oh yes , I yes , I just real fast .
I just thought it was so fascinating that you do what a lot of people wish they could do you travel and and you immerse yourself and , like you can go and visit , but you also learn the language and that's so huge .
So anyway , go on , carry on . It's just some people have other hobbies and like or other things that are inside of them , so to speak , that they just love .
And for me , I just love being in a foreign country and that challenge , that struggle , that transformation that happens when I am learning how to communicate in a language and then , past that , learning how to communicate with the cultural language , because you could know the words just fine and not even have an accent , but you can still clash because you don't
know the culture , and so they're both things I just like learning , yeah .
No , I think you know , as I mentioned , I'm from Hawaii , I'm part Hawaiian and you know , when you learn another language , it really helps keep it alive . Right , and you see a lot of things in the news on . There are certain Native American languages that are dying just because some of the newer generation doesn't speak it right .
So I just think it's so important that we even if you're not part of that , but you help keep it alive . So it's still around and it's part of our history . So that's why I think I'm just , I just , I don't know . I love that you embrace other languages , because it just wants them to stay around , you know .
So it's pretty cool .
We're going to put Hawaiian on Kwejo's next list of languages to learn .
Is that easy or hard ? Do you feel like ?
So I you know what I think I grew up . I don't speak it fluently at all , in fact I'm learning but I have a couple of cousins that are professors in the universities back home in Hawaii that teach the language , and one of my cousins is a school teacher . So there's an immersion program in the state of Hawaii that has a Hawaiian curriculum .
From kindergarten to sixth they teach everything in Hawaiian . Wow , and you don't speak everything Every course you don't speak English . English is not integrated . I think it's fourth grade . So when they're there the kids only speak Hawaiian , and so it's fantastic . I wish that was something that was around when I was younger , but that wasn't , and so I love .
So . My cousin does a lot of work for the state of Hawaii . A lot of them that kind of keep our language alive because we were . You know , it was actually banned a while ago .
Really .
Yeah , long , long ago , when you know , when the , when the state was overthrown , the language was not allowed to be spoken by the government military government because you know that's just a way to oppress people , right , like , take away their language . So my grandparents actually did not grow up speaking it out loud because they weren't allowed to out in public .
They could go into , they could go to jail or whatever . So what I love is just growing up in the 70s and 80s we didn't embrace our culture as much and I love that there was just like this kind of like campaign to like bring our culture back .
I loved going back to the airport , especially when I went back home just two weeks ago is now things are actually not just in English but in Hawaiian too , like on signs , just to kind of reiterate , right , and I'm so proud that our language is making a comeback . So it is . It can be hard , but I think I think you could totally do it .
You speak spanish and chinese , like , and english , no , okay yeah , I think you could . I feel like I'm gonna send you something and see what you think all right , why not ?
I mean , I just learned , I just as you're saying that , I just googled it . I just learned that , like hawaiian was banned , it says 1896 and then it was . It was banned all the way up until it wasn't used as a medium of instruction until 1987 . I'm like , yeah , wow , yeah , that is one way to just eradicate a culture is getting rid of a language .
Like they're , they're intertwined , you can't separate them .
So the fact that it's making a comeback , it's nothing short of miraculous yeah , so , oh well , I just thought it was common knowledge , but no , so this is good , this is good . So , maybe , maybe , yeah , we're gonna get you , we're gonna get you on a wait here . Wait , this one is here , I'm gonna show you . So this is one of my cards that I get .
It's called from actions of aloha . I'm going to show you oh okay , I can see it .
Yeah , what is it okay ?
and then what it means is keep moving forward .
Oh so these are like are these just vocabulary cards or are they more like yeah affirmations , but in Hawaiian , yeah to help you kind of learn your language , learn words that , like you know , and so I have like a deck sitting in my desk and I just pull them out and I rotate them and I kind of hold it up to my you know , I stick it on my computer and
I just kind of look at it . So when I look at it it just kind of reminds me like what that word means . I want it to feel more natural to say than me , like I gotta look at my own language .
I gotta look at my own language because I want to say it in Hawaiian and not just in English , you know yeah , I tell people all the time I , you know , I used to teach .
My previous online business was teaching Chinese right .
Yeah , that's what I was doing before , before this so I bet you you'd be curious .
I was just going to say I have seen quite a few language learning materials and have never seen what you just showed me and am secretly not secretly publicly hoping that they have that in Spanish .
Oh see , and if not , you know who needs to make something like that ?
Right . One more idea that I can pursue . Thankfully , I have my wife to keep me on track , right , because I have all these I think are good ideas , and she's like you don't have the time , you don't have the time Wait . So , please , after this , like tell me the brand of those cards .
Oh yeah , totally , because they looked cool , of those cards because they looked cool yeah no they are and I do .
I bring that up because , like in my own business , I really try to infuse my Hawaiian culture into the way that I work with clients , and so I just kind of bring it up when I can , or talk about it , or I don't know , tell me how you do that you try to infuse your culture . Yeah .
Into the way you work with your clients as a web designer .
So I and I think a lot of it is like you know , when I do regular greetings I do say aloha . I don't say hi , such and such or sincerely , selena , right , I use aloha . I say mahalo nui nō .
Like I get them used to seeing Hawaiian words in there and then just my personality of you know , you hear like the word Aloha it's not like a just a word that says hello or goodbye or I love you . It's a way of like being and like , yeah , it's a way of being as a Hawaiian . You want to live Aloha and you want to make sure .
It's a way of being as a Hawaiian . You want to live Aloha and you want to make sure .
And so that's what I do with my clients is maybe this is why I invite them into having my daughter come say hello to them and greeting them properly and saying , hey , this is Uncle Tom or this is you know Auntie Shanda or whatever , Right , just because it's just a respectful thing and it's also a learning thing for her .
Just because it's just a respectful thing and it's also a learning thing for her , and I don't know , just this feeling of just full transparency , knowing that what they've built I will take care of and love on it . You know , as I am and I think that's that's how I infuse it I do .
I do let them know too , right , like , hey , thank you for employing a native Hawaiian , a woman owned business . You know all these things too , so that they're just kind of aware of their purchases . Too right , when they make these purchases , that they know that they're what they're supporting and what that means .
I like that . Yeah , I like that . It's you really do have to be purposeful about these things , otherwise people just don't know , like it's not related to anything as noble as sharing my culture with my clients .
But I get applications for people to be on the podcast , or even clients are talking to me and it comes up that they had no idea that I even live in Mexico , which is just to say that the things that matter to you , like your culture , for example , you really have to be purposeful about like spreading that knowledge or or , as you said , bringing it into how
you do business , cause it makes it that . I think it makes you you , but it does make also the experience a lot more memorable for your clients too .
Yeah , experience a lot more memorable for your clients too . Yeah , I hope so , you know , I hope
¶ Grandmother's Aviation and Job Journey
so . My , I will share this like a funny story . It's but my grandmother she was a . Hawaiian airline flight attendant in the forties . So she was part of that era where you did not leave the house , the face was made up and the lipsticks were put on .
And so she's always , like always told her kids and then her grandkids , and then her great grandkids put your best face forward , you know .
And so I laugh , I think about that all the time , Like , okay , I always put your best face forward and I feel like that , like just being me and making sure I kind of like you know , like this sign back here spread the Aloha is kind of like part of what I do Right .
So I'm always like spread the aloha is kind of like right part of what I do , right . So I'm always like , okay , do what grandma says , put best face forward all the time .
And I'm just thinking that took a whole different level of bravery to be a flight attendant or a pilot or anything to do with planes in the 40s , because I think like , was it like 30 planes were like 20-ish years old at that point , you know yeah , I don't know , but yeah , I would be that , yeah , to fly on a plane was like just , I bet , mind-boggling
mine .
And what's funny is when you talk about getting a job , my grandma , you know , I I had a CNN travel writer reach out to me because of a LinkedIn article and they wanted they interviewed my grandma , made an article out of her on CNN and she shared with them . During the interview , my grandmother said she went to the job .
She was 19 years old , because they were looking and they said have you flown before ? My grandmother , 19 in the 40s , said absolutely , she had never flown before in her life and she said the first day she's wearing heels on a plane and she had never been on a plane and she did not account that she would get sick .
So she was like air sick and she had to serve . You know the things and it was just funny hearing her share that with the writer . But she says but I made it , I did it , I pulled through and worked with them for several years until she got pregnant with my mom and you know , you know how it was in the fifties .
They get pregnant and then they , they quit the job and they go and they have babies , but yeah , yeah yeah , so anyway , but yeah , just , you know , we all gotta like fake it till you make it sometimes right , just to kind of get that job , I guess , and that's what my grandma did so I understand .
Yeah , you and I have had job interviews . I'm sure you have back in the day too . Well , actually I shouldn't say I'm sure , because one of my clients I work with he never had a regular job . Have you had other jobs before being a web designer ?
yes , so actually , before I became a military spouse , I actually was 20 years in the restaurant industry and I was in . I was assistant general manager of a big chain restaurant and then eventually sales and marketing before I officially left at the last year of the 20 years .
So I worked a lot with clients , big clients , a big team , I think , corporate , you know , doing travel but it was just so , it , it , yeah , I had the real job . People say sometimes because I'm plucking into a brick and mortar Before I started my own business that I started in 2017 .
So there's a nice foundation , though , that was created from that 20 years in the restaurant business in a very bustling Waikiki city . So lots of learning , lots of interesting things .
¶ Hawaiian Islands and Website Marketing
The last question that's not website marketing analytics related is which island is Waikiki on ? Because my parents , my dad and my stepmom love to go to Hawaii and they'd go there like three times a year and I know , unfortunately , so little about Hawaii .
No , that's okay . Oahu is actually where Waikiki is .
Okay , so it's kind of that's the big island , right ?
No , the big island is actually called Hawaii Island .
Oh , okay .
So what's funny is so Hawaii Island and usually that's how we'll reference it , or we say the big island and then you have Maui , kauai , molokai and Lanai , and Oahu is the main island where you go for Pearl Harbor , for Diamondhead , for Waikiki . It's way smaller than the big island , but it's the most busy or the most population , you know .
So , yeah , and there's actually a really cool island , if you all want to look it up , it's called Niihau and it's actually a privately owned island and it sounds like a Chinese .
It sounds like saying hi in Chinese .
I know , niihau , it's N-I-I-H-A-U .
Okay .
That's how we spell it , but it's privately owned . I think it's the Robinson Valley , but it was set so that the native Hawaiians could live there and cultivate the culture , and it's private . So you cannot just go to the island , you have to actually be invited by a resident of the island , oh , like a visa thing .
If you will , yeah , right , I mean you don't need people , but you have to have special permission and go , and so you , you know my it's and , and that island has probably the most like full-blooded hawaiians , because that's not very common nowadays to see . So it's just yeah , that's a little island that you'll see kind of on the map , but it's not .
It's not one that somebody can plan a tour and you know you can go to , but , yeah , your parents are on a walk . A o a h ?
u I think . I think now you're going to have some people dming you to say to see if you know any residents so they can get to this like exclusive .
I will say I do . Actually , my cousin is married to one of the residents . She lives in oahu . Obviously they they married and they they have , they raise their family here . So yeah , it was fascinating . It's like the whole island closed down because it's very small .
And when they came to the wedding I was like wow , even I haven't seen so many full-blooded Hawaiians in one space together , and it was just the coolest thing I think you know . So yeah , I mean I can't get you any tickets . Sorry guys , I don't know if I can . We haven't all been on the island , okay .
So you can't get us on the list is what you're saying . So , like somebody listening , don't go and DM Selena , she can't get you on the list for the most exclusive Hawaiian island . But we got to talk about website marketing Specifically .
I found it intriguing when I asked you of the topics that you can talk about because you can talk about quite a bit more , since you help people with email marketing and digital strategy too , and launches you said website analytics and how it can help your marketing efforts . And then you told me that on your intake form most people ask about .
Can you want to share that with the listeners ?
Yeah .
¶ Improving Website Performance With Analytics
So most people , when they come to me , you know and something's been built is , I'll ask them hey , do you know what your current traffic is ? Do you know what the busiest page is on your website ? All the'll ask them hey , do you know what your current traffic is ?
Do you know what the busiest pages on your website , all the things in there , like I don't know ? I just my friend said they've gone to the website and they loved it and I'm like , oh , do you don't have any numbers ? Or , and they're like you can have things like that , like , how do you know Right ?
And I and I have to remember for myself like , oh gosh , like people just know what they know . Right , they built a website . That's , that's a lot for a business owner , right , to have a website building like , okay , it's done , I'm done , now people can come and do the things . So .
But I always encourage people to tag on some analytical tool , right , google analytics is the most popular one . So I love it and I use it for my clients , and the reason why I encourage it is it get numbers . Don't lie . You know we talked about this early , right , numbers don't lie and you should know how your website is working for you .
You paid money to get it built . You paid somebody to either tell you how it should be built and let's see if that's working for you and your business , and so when you get numbers like this , this is where you can take these numbers and go to the developer or to whoever was hoping hey , you said this would drive this traffic here and I don't see that .
Like what can I be doing ? Do we need to change up our SEO words ? Do we need to be changing up ? Is the site loading slow ? You know , I mean , this is where answers come in , and not like a year later . But you could do that within a week , within a month .
So and it's important just to look at it and my clients love it I just I generate a weekly report that comes from analytics and it gets sent to them and it just tells them the traffic that is coming , what source that's coming from . So , is it direct ? Does it come from Instagram ? Does it come from YouTube ?
Because you have this podcast , you know what I mean . So then you know where people are coming from and part of that funnel that we all create as a business .
So break it down . Break it down . Is a website working for someone ? What does it mean to you when you can answer yes to that question after having done like a website audit ? And let's put this in the context of , like most of the listeners , either have an online course or like an online membership . So what is a working website Like ?
Yeah , so for me , like the work maybe I'll use this analogy a little bit Right .
And and . So for me , like the work maybe I'll use this analogy a little bit Right and and , and I get it . And then this is where I understand . So I it's like I buy a car for me . Technically sometimes I only because my mom .
I'm like , I just know , I turn the key in the ignition and it works , and I'm like , hey , I'm not maintaining it , I don't know all the things Right , and so my husband's very smart . He'll tell me little things that I need to know when I need to know it . So that's how I feel like with a working website is the gas going ? Is the oil changed ?
You know what I mean . Are you getting the miles on it and is that miles like worth ? The miles that you know is there because there's costs to having a website right . You have to have web hosting , domain hosting , all these things . So if you're paying for something , don't you want somebody to come to it ? You know it's .
Well , right , right . So it's working , if people A website's working , if people come to it , and then Sure , but the right people have to come to it right .
There's many components . What I love about Google Analytics this is where I geek out is there are some things where , for one of my clients , we have it so that it it actually lets us know what buttons are getting clicked on throughout the whole website .
OK , what do you do with that information ?
So we'll take that information , say , hey , the reservations page for this particular location is showing this many clicks versus this location . So we know that our efforts into pushing where more of the people are going maybe might go here . Or do we have to look at why we're not getting as many people for this location ?
I mean , when you have that information , because you have the data , a clear data like , so you know it tells you okay , a thousand people came to your website . Okay , that's great . Was there any conversions ? And that's what you want to look for , right , yeah , because a thousand people can come to your site but leave like one second or two seconds later .
And so if all of a sudden you see conversions like , oh , there was a click over and a conversion is anything over to another page or some kind of action . Did they fill out your contact form , you know ? Did they click on the link to listen to your podcast on your show notes ?
Did they download your free lead magnet ?
Yes , Right . So but if those thousand , you can see through the funnel how many are converting and you can make like , okay , I wonder , why do I need to move this part on my section up just to kind of test AB and see , oh wow , people like this , or is a cotton copy need to be changed ? You know what I mean .
Like because you see that people are not clicking . So I think for me , I love , I love that Like when I get to share that kind of information . I swear I have clients . My one client , who's 65 , been in the business long time . He's like I have never had this kind of information about what happens on my website and he loves it .
Yeah .
Yeah , he , he says he goes , man , the decisions I could have made previously just having this right , Cause he runs four concepts and they are great . But there's opportunities that I think , that are missed on the table , that you don't realize are there , and so that's why I think instituting some kind of analytics to your website .
I know there's other tools but I don't use them so I can't speak on them . I just know of Google Analytics because everybody knows that one . It's been super helpful . I've never had a client say I don't need it . They really just kind of loved , really loved the information that it gathers .
All right . Yeah loved , really loved , the information that it gathers . All right , yeah , so what sort of information that you could gather with a tool like google analytics like , without getting super technical , but what sort of information would like an online course creator absolutely want to know about their website .
so here's an example I had with a quilt maker when we talked about Google Analytics . So some of the demographics can be like if you're , say you're global , it can give you what country that is coming to your website being viewed .
You can even get it down to kind of the like city and location and obviously female , male , you know your gender and sometimes , sometimes the age , but just knowing those two things . For her , she was looking for sponsors , right , so she could take her Google analytics data report that said , hey , 10,000 people come to my website .
They come from this city which you are , you know you are located in , and she was able to get a sponsor , right . Or she can get a sponsor just because she had some real time data to share with a potential investor in her business , for a program or whatever . She has those to back up a pitch , right .
Because , again , whenever you're dealing with people with money , they just they want numbers and they want statistics , and so Google Analytics gives you that because your website is your primary headquarters for your business , right . Or buy a service , right . Those are kind of like the three main things .
So I know I'm going off on a tangent because I get so excited about it , all right .
Like no , I got plenty of questions because I am an online course creator and so , like , here's something that might be in the listener's mind . It's certainly in my mind . Yeah , this dreaded bounce rate .
Every time I log into WordPress I see a bounce rate and I'm like most of the people that come to my website are leaving right away , which means they're not buying my course or they're not inquiring about my ads management services .
So for me and the listener , like , I'm sure you got some tips and tricks and tactics to reduce that bounce rate and get people to like stick around on the website .
Yes , okay . So remember earlier when we said a thousand people can come to your website . But what if you are marketing and you know , as a Facebook ads genius , if you , if your website gets targeted right , it gets targeted to the right wrong people that your bounce rate is going to be higher just because the wrong people are coming to your site ?
It's not that you know what I mean . Like , oh , maybe there is a word that somehow is being found on your website and that's why they're coming over . So sometimes you just have to look at why they came , because they're on the report . It will say , oh , your site was found for these reasons and it will .
It will actually give you search queries sometimes , like so I will tell you actually one of the . I have sometimes a high viewer rate , but it's .
I have a also kind of a medium-sized bounce rate , but I'm okay with it because I know people say what does haole mean in hawaiian and I don't know how , but my website gets picked up to be a source for that Okay . All right . But so because I know the why , you know what I mean and yes , it can penalize you , so it's just like a reframing .
So I think we took like what this means . I have to remember , but at least not you know . Again , that's information for you to know why , right . So when you have analytics , sometimes you can understand why maybe they're bouncing . I will tell you another tool which I love google analytics .
But plot jar , if nobody's heard of it , it's a heat map tool say that one again it's hot jar okay yeah , it's a heat map tool , and so it it knows how many people .
So , of the thousand people that we talked about earlier , it will actually tell you how many of those thousand people made it all the way down to the end of your page , and it shows this map of where they drop off , right , and I love that too , and so , together with Google analytics , sometimes I feel like it's such a power , like you know , and they also
have people where they're clicking . So you should see , like for your site put on HotDrop , because they do have a free option , see where they stop and see what it is like . Is there a changing of message for your site that you think you need to ? You know what I mean ? I don't know .
I just because I'm not in your analytics , because I'm like I know if I found you , I was finding because I wanted to find you , because you're I ?
I agree I should . I should do that for my own website . That is something that I have done or recommended to clients in the past and that they've done to increase landing page , like opt-in page for lead magnet Opt-in rates , is install Hotjar and then it records .
It does make a recording too , of not everyone , but some people , and so then my clients have been able to look at that and do just what you said .
See , oh , people are coming down to this point and then they start clicking around as if they're confused , even though I thought my page was really clear , you know , and yeah super useful so and then that's why , and then again , when you have that hot jar information and then you take your google analytics information , it just makes sense and you can make a
really like solid change if you need it , you know so , yeah , I again I could talk about analytics . So I just I feel like it's important I just again , if you're a business owner and you spent the money , you should have some basic reporting come to you so you're you know what's really happening on your website .
I think somebody that just says oh , my friends said they , they came to it last week , so I know people are going to it .
Here's another thing I see , which is some websites of clients of mine have their offer , their paid offer , available on their website , like there'll be a tab and it's their course that's on sale . And then other clients don't actually have their paid offer on . Well , they do , but they have like a specific .
Maybe it's like a hidden page where it's on their main website but it's not , you can't navigate to it from the navigation menu . Or some have like a whole nother domain , as in like whatever , whatevercom , dedicated to that paid offer . Have you seen one way or another like what works best to get traffic that converts to sales ?
you know I I what I realized with users when they are buying the simpler you make it , the easier you make it for them to buy , the conversion usually happens better . So when you said you got to click over here or click over there , or if there's any pause or hesitation in the in the that buying per like journey , it shoots them off . So I love that .
If that's like a great offer , like on a website you may have heard this term it's called above the fold , right , whatever's the most like , the most best thing ever that you want to make sure somebody sees when they land on your site , because it's that , that's it . You put that up above the fold .
So if your paid offer is something you want to make sure that they see , because that's the only place they're going to scroll down to , that should be there and you've made it super easy for them to go to . So some people are like oh , I want them to learn this , this and this , and I'm like sometimes you don't care about that . If they knew
¶ Optimizing Website Performance for Marketing
they . Just every website business owner sometimes assumes people like , look at a whole Web page that they scroll from top to bottom , Everybody does right , yeah , they do .
So , you know , prime real estate is more to the top , right , so put the things that really matter in the most desirable place on the website , because if you make them search for it , you know it just people will drop Right .
And so , yeah , my advice , I think , and what I've seen , is when we've changed things around and we've made it easier for somebody to either go to an event , to take a download or whatever . That's where you see those banners , sometimes in the top of the nav bar .
Right , hey , grab my free this or do my this at the very top , because that's the first thing you'll probably see when you land on their page .
Yeah , yeah , just this morning , like look , it's on my phone , somebody is watching , they can see on YouTube , they can see it . It's on my phone , somebody is watching , they can see on YouTube , they can see it . Just this morning I was giving one of my clients oh , you can't really see it , come on camera .
Yeah , anyway , a quick , a quick review of their landing page . Yeah , and telling them that , hey , great that they have two buttons above the fold on a mobile phone to get their free guide .
Yes , you just said it too .
Yeah , to get their free guide .
Yes , you just said it too , so important . I mean , this is not about how , but just not looking at just the desktop version , but also of your mobile version , because I think it's like 60% or 70% of the world uses their mobile for everything .
For most of my ads clients the majority of their traffic is going to the mobile .
Yeah , so , but yeah , I again , I mean I think that's why I just always encourage , I always talk about it and I hope people are like oh , I feel like it's complicated and it's not as complicated . It's a free tool for Google analytics . So great for that beginner person that is just starting out , right Cause we always want to keep the costs down .
But as you kind of grow your business , you know you can hire people to really kind of dig into Google Analytics . Make sure you can . I mean , there's so many setups and so many things that you can monitor and watch for your website . It's bananas . So I just I don't know . And you know again , you don't have to , there's just basic stuff . You should know .
You should know how many people are coming to your , your website . You should know how many people are or where they're coming from . Right , sometimes you want to know the referral source and you want to know , sometimes , the most engaged pages .
So if you have like a popular like article , like website , maybe there are certain articles you want to also say oh wow , article A got like 7 000 views , where article e , which I thought was going to be amazing , didn't even hit . Like what , what ? I don't understand . You know so and you should just know that stuff .
And if you have a product shopify , you should know what products are getting looked at the most yeah , right , yes .
So which which of these analytics , like , helps marketing efforts the most ? If an online course creator comes to you and they say something general like I want more sales or I want more opt-ins in my lead magnet , what go-to metric are you looking at first that would have the biggest impact on their marketing ?
first . That would have the biggest impact on their marketing . So I think the metric on a Google Analytics is I would look to see how much traffic is actually coming to the website first , because if nobody is coming to the site , that answers your question .
And now you have to say why are people not coming to your website Before you do anything else like why are people not coming ? So you can fix that . And that could be on the marketing side . Do I need to push this more ? And it could be something as basic , really as , oh , I don't put my link in my LinkedIn article to come to this website .
I say , hey , go to my website , go to my profile , three links away and go to my website . We don't make it easy for people to visit websites . You know what I mean ? It could be as simple as that , but then the Google analytics tells you you're like , but I tell people to go to my website .
On my article or on my this , put your link every time , make it easy for them to click and go immediately there . But that's , that's the first thing , because then that way we can then strategize and make a plan . Right , okay , so say they did have views . Okay , where are most of these views coming from ? Because why is there not a conversion happening ?
Oh , for some reason they're coming from this one referral website that you did 10 years ago . That kind of doesn't have anything to do with your business , and so you can then maybe even go to them . Hey , can you do a no follow ? Or maybe unlink me , or I don't know if the article is you know what I mean .
Like you can do things where you can say , hey , can we update this , cause this is not the type of business I do . So those are just two things that I would immediately look at , because sometimes it is just sometimes an easy , you know , an easy thing , because there's a little bit more we got to put toward it .
It's important .
It's very important when , when it comes to Facebook ads , one , as I'm sure you're aware , one of the audiences that , like , we can retarget would be an audience that visits a website and we can build a lookalike audience of that and tell Facebook hey , these people visit my website , so give me two or a million or 2 million other people who share like the same
attributes so I can show my ads to them . And so what you're saying about figuring out where your traffic comes from and how much traffic is getting there , and if it's a lot or if it's a little , and doing the basics to send traffic to your website .
It is really important because that's one of the main audiences that we can use , and some of my clients get their best results from lookalike audiences of their website visitors .
And , yeah , yeah , I love that so much . I just was speaking to somebody a month ago . They were like I knew I don't have an audience and I'm like , if you do paid ads , there's lookalike audiences where you can and they're like what you know what I mean . But there's lookalike audiences where you can and they're like what you know what I mean .
So , but if you knew Google analytics , nobody was coming . But you could do that with Facebook ads , like , and I think there's a way . There's just so many wonderful like again , so that the work you're putting into it doesn't go wasted . Right , you know and I just I've seen too many people . You know it's done , it's fine . You know the whole people will .
People will come , I built it , it's . It's not that days anymore . You know you have to really put a lot of marketing efforts and again we've , we've , we've squashed campaigns because we've had the analytics for some of our clients .
They really believed it was going to be a great thing and it was like I said there's everything we're doing to drive , there's no interest , you know , and so they had to let it go . And they were like okay , I have a tangible reason to let it go . This is not the right time . People are not interested .
Nobody's , nobody's baiting or nobody's taking the bait or whatever , not . I'm not saying we do clickbait stuff . I'm just saying like nobody's , nobody's biting on that particular content that we're working really hard toward and we're putting marketing efforts in the wrong space and dollars , which you would know .
Right . So for the listener who has a website and it's been on their list to upgrade their website or get into the analytics and do something with their website , because they know there's money , kind of hidden in their website , Like do they just have to unlock its potential to convert into sales ?
Like , what would be a good next step for them to get in touch with you ?
Yeah , you can find me . For some reason . This is where I found you , right ? We connected on Instagram .
Yeah , yeah .
I love kind of being there , I think because I love the visual right now but other than that , I'd love LinkedIn connect with me . We can chit chat , um , and then my website , the housecom .
Yeah , all right . Yeah , both of those will be linked in the description below , and so your LinkedIn and your website below , and so your LinkedIn and your website what was the website address again ? Oh no , instagram . So yeah , instagram and LinkedIn . I'll put both of those in the description below , for sure . And what was this ?
You had shared this , this guide , and you titled it . Don't forget , forget the Ketchup . Unlock the Secret Sauce of Successful Launches .
Yeah . So , yeah , I , you know we came up with that . You know I'm using a little bit of my restaurant referencing , but you know , have you ever , like , gone to your best fast food place and you're like , yeah , I'm getting my burger and my fries and then you head to your next destination ?
You're probably eating in the car and you just you go in and you're looking for the ketchup and it's not there . It's not why you went , but then all of a sudden , the no ketchup in the bag , or like the no napkins in there , really kind of like affects the experience of the burger a little bit .
You know , you have a little conniption fit for a moment and we don't want that , right , and it's just for a little thing , and so I named this little thing that we're talking about . Don't forget the ketchup , and it's just kind of making sure , like this checklist of things to think about before you close the bag and hand it off to the buyer .
And so we cover social media , email marketing , the checkout portion of your website and , my favorite thing , website , and guess what ?
There's some Google Analytics info in there , guess what , of course , the website developer would put some Google Analytics Of course I was like there has to be , and so it's just a little thing and I hope you like it , and obviously there's more that you can get from it , and just let me know .
Well , cool , I think we're going to end here , because I just got a little note One more over time . My wife just slipped me this little note . This camera is not auto-focusing .
Still recording ? If no , let me know please . Oh my gosh , I love your wife , Right ?
She oh my gosh , I love your wife , right , she's so nice . She didn't like knock down the door , she slipped me this little .
My office doors are open so my husband just kind of goes , like he goes in front of it and out of it , like if she looks at me that means she's free , and if not , then I need to .
I need to go on right so . I feel like I would be a bad husband if I had that opportunity . I would be doing little dances in front of the door and distracting them . It's thank you for it . Thank you for sharing and being a guest on this episode , by the way .
Yeah , it's been a pleasure . Thank you for having me on and just being a wonderful conversational list .
I try and you're good folks to have , but we knew that we were going to have some good conversations when we met on Instagram yeah , I appreciate you being on this episode and to you , who's listening . Head down to the show notes below and you can find those three things that we talked about .
Don't forget to catch up Lead Magnet , this guide , if you will , and then connect with Selena on Instagram or in LinkedIn for your website needs , so you can figure out the title of this episode , the marketing or the website analytics that can help increase your marketing effort .
Cool , all right , until the next time that you see me or hear me , be blessed and we'll chat soon . Bye .