How To Turn ChatGPT Into A Swiss Army Knife

If you still are not quite sure how to best use ChatGPT in your online course business , or just waiting for somebody to break it down for you step by step , so ChatGPT can actually write and sound like you and even help you plan out a launch or your online course structure , make it more follow alongable I just invented that word , but I'm running with it Then

John is going to help break that down for you today . We're going to say hi to John in a second . You can see him right there smiling . But if my voice is new to you , head down to the description below , and there's two links .

One heads to an episode where you can find out where Rick went , the former host , and two you can find out more about me , where Rick interviewed me , and then figure out how am I now living in Mexico when I was in China for 12 years before that , and what am I doing in the online course space other than managing Facebook ads and providing tips and tricks

and strategies for the online course creator , coach or membership owner who wants to scale up from , let's say , low six figures to high six figures .

Before we hit record , however , for the listener who would love to know how to make ChatGPT work better for them before we get into how to say how you planned your own launch using ChatGPT and even even getting chat GPT to , which I thought was pretty cool you told me you got chat GPT to kind of look at the holes in the launch , so to speak , and maybe

fill in the plans that you may have forgotten or remind you of things that you should be thinking about when running a launch . Can you break down this complex term called prompt engineering and what it actually means and how it relates to getting chat GPT to give you a better response ?

It's kind of like ordering at a restaurant . See , when you put an order in at a restaurant , let's say you order the , you know , penne alla vacca , right , right , it tells the chef exactly what you want to eat , the ingredients are there , right , and it shows him what he needs to prep it . And he knows .

When they order a penne alla vodka , right , then I'll make a penne alla vodka . And that's the same thing with Chad GPT . So when I think of your prompt engineering , your prompts , right , prompt engineering is just the art of writing prompts .

So , like the prompts that you're putting in , you want to think of it as like your order at a restaurant , and so the better your order , the more specific the result that comes out .

And so with ChatGPT , a lot of people just go up to it and say , hey , let me get a pasta , and it's like well , oh , chatgpt sounds robotic , it doesn't sound like me , it pumped out something generic and it's like , yeah , no , duh , you put in something generic into it .

But if you say , hey , you know , put in a penne alla vodka , you know I want substitute . You know , penne with something else , with you know a different type of noodle and I'm also allergic to seafood . So no shrimp and all this stuff .

Now the chef knows that when he's cooking all these different preparations that he has to take into consideration , right when he's cooking up the food . Same thing with chat GBT the more specific you are with your order into it , the better results that will come out of it .

So prompt engineering is a super techie term but if you really break it down to its fundamentals , it's just pretty much the art of writing good prompts . And the more specific your prompt , the better outcome you'll get .

And I think where I'm going with this is like when I talk to Siri and she sucks hopefully they'll upgrade her soon , but when I talk to her , I feel like I have to use like these very canned robotic statements to get her to do what I want . Is it like that with ChatGPT ?

I was using ChatGPT for my business and had a lot of time to just BS with it , and after a long time of BSing , you eventually stumble across a few tricks right , a few tools , and you start adding that to your tool belt and after about a year of BSing right A little over a year actually , to be exact , my tool belt is pretty full .

Now , right , I got something , a chat GPT ticker strategy for everything . And so , when it comes to writing prompts , the best framework that I found , it's called the race framework .

It's something that's super simple and easy to remember and it's called race right , like you're running a race or you're in a car race , and it stands for role , action , context , expectation . For anyone listening , write that down . If you're writing it , if you can , at least If you're driving , don't Action content , expectation , expectation . Okay , all right .

So let me break it down for you guys . So we have the role you want ChatGPT to act as , if it's something so ChatGPT is trained on over a trillion data points . That's a lot of data right there and not all of it is necessary and even relevant to whatever it is that you're using it for .

So giving it a role allows it to give it a certain frame to look at your prompt through , right , whatever you input into it .

And so if you tell someone , if you ask , for example , a doctor , you know what's the best thing to do to stay healthy , and then you ask a nutritionist and then you ask a football player right , three different people you're going to get three different answers . Same thing with ChatGPT .

So giving it a role helps frame it in a proper context that you need so it can give you the answer you're looking for , at least something that's relevant to what you're looking for . And I always say that there's three levels to this right . There's three levels to giving ChatGPT a role .

So I remember when I first started using ChatGPT and I figured out kind of this framework and I would just be like , hey , imagine you're a social media marketer and then from there , chatgpt will act as if it's a social media marketer and , as I said , with a lot of time BSing , you let a curious guy start testing some things out .

I was like , all right , this is cool and all , but like what if it could like be somebody ? Like what if we can mimic somebody ?

And so one of the guys that I follow is dan kennedy , a big time direct response marketer , old school guy before my time , way before my time , but he's someone that russell brunson looks up to , and so I was like , well , if russell looks up to him , he clearly has to know something pretty well , right ?

So , quick , sidebar , chad gbt is trained , I think , as of right now , up until like april 2023 . Yeah , but these guys were big long before then . So , like , there's already tons of you know information on them already out on the internet . Perfect , right , if you got someone that just got big last year , it's probably not gonna work .

But so I was thinking I was like you know what if I told chad gpt to activate it's ? It's dan kennedy . And boom , and then next thing , you know , it started putting out you know responses and dan kennedy's style he's a little bit direct .

He's actually pretty , you know , pretty slick , like he has a way with words , he knows what he's doing when it comes to writing copy , and so Chad Chibutu would kind of mimic his style . I was like , okay , that's dope . So I started using like hey , act as if you're Dan Kennedy , right , and it started giving me better responses .

And then one day I'm like all right , it's cool to know that I can act as Dan Kennedy , but I'm not sure why it's making any of the changes or tweaks that it's doing . I don't really understand why they're saying things a certain way . So I was like , all right , this is what I typed in .

I like , imagine you were Dan Kennedy and I paid you a hundred thousand dollars for one-on-one consulting , and at that time I was writing I think I was writing an email sequence , if I'm not mistaken , I I was writing an email sequence , if I'm not mistaken .

I was like you know what tweaks , you know suggestions or critiques that would you have to make this email click-through rate conversions you know a click-through rate go through the loop or something along those lines . And so from there , not only did it tweak and adjust the email sequence that I was working on , but it also gave me the reasons as to why .

So now I was able to start kind of understanding the lens that ChatGPT was looking through and why it was making the suggestions that it did . Right .

For me personally , I've gotten better results that way and when I said it to imagine it's someone versus act as someone , and so that's what I do now is I imagine you're Dan Kennedy and like , sometimes I'll just write up whatever I'm working on and then I'll say , say , imagine you're Dan Kennedy , what changes would you make ?

And sometimes I'll just say , hey , imagine you're Dan Kennedy , create this . And then have it , tweak it , right , depending on how I'm feeling and where my creative energies are going .

Sometimes I have like creative block , like all of us , but that's essentially the role , right , there's three levels to it , right , there's the act as a role , which is like a position , social media marketer . Then you want to act as , like your favorite person Hopefully they were bigger than you know before April 2023 . And then the third level to it .

It's like I imagine you're this person and like kind of break it down for me why are you doing everything that you're doing and making the suggestion that you're making ? Right , and it's kind of like the three levels to giving chat GPT a role . So that's just the first letter , right R road , right , all

right . Now the A is action and , fortunately for everyone listening , this one is super straightforward Like , what do you actually want ChatGPT to do ? Like you know , just tell it to it straight , give it to it straight . Right , what do you want ChatGPT to do ? Write an email sequence . Write three social media posts .

Write , you know , a blog post , whatever it is . Write three social media posts , right , write , you know , a blog post , whatever it is . What do you actually want chat GPT to do ? What is the task that you want to accomplish ? Simple , straightforward , no ninja level strategies attached to that one . Right , that's role action , right .

So now I'll give an example at the end . Right , the C is context . Right . So chat GPT , as I said , is trained on a trillion data points . It is not trained on you . So whenever you're putting in a prompt , let's say you're starting a new conversation and you're doing a new task right .

You want to tell ChatGPT about who you are and what you do right and who you serve . That way , chatgpt can personalize its responses to whatever you got going on . And now ChatGPT , that whole like oh , it sounds like a robot , it doesn't sound like me . Slowly but surely that starts to disappear when you actually know how to use this tool properly .

But the thing that was super annoying to me because as I was doing this , it's just like every time I started a new conversation I would have to come out . You know , I had to tell ChatGPT about myself over and over again and it gets very time consuming .

It's like how many times am I going to tell ChatGPT that I'm a business owner and I help people with AI and yada , yada . It gets annoying right After a while . And so about a year ago back in , if I'm not mistaken , may or June of last year I think it's June .

I think , yeah , I think it was the third week of June where ChatGPT actually announced a blog post they put out on their website and they announced what's called custom instructions . Now , custom instructions is a feature in the settings where you can have ChatGPT store information on you already . And so I use what's called the interview method .

Right , it's a little strategy I came up with , and so I tell ChatGPT to ask me a series of questions , one at a time , and interview me . So , to follow the race framework , imagine you are an interviewer .

I want you to ask me a series of questions , one at a time , around like 10 to 15 , to get a deep understanding as to who I am , my values , my business and who I serve . Right , we will begin by you asking me the first question . I will respond and then I'll say continue and we'll go on to the next one . Do you understand ?

If so , begin with the first question . I will respond , and then I'll say continue and we'll go on to the next one . Do you understand ? If so , begin with the first question , and so I'll type that into chat GPT .

And then now chat GPT and me are having a conversation and starting to know a little bit about my life and what I got going on and that'll take you about 30 minutes or an hour . So if you could block off like an evening , let's say , one day you get done with work earlier . It's like you just banged out all your busy work and got some free time .

You got some free time during lunch . I'd say block off like 30 minutes to an hour , put some thought behind it . Right , start answering these questions , have Chad GPT interview you , right , and then from there this part is important , right , so everyone pay attention . Right , you want to tell at the end of it .

You want tell chat gpt now summarize everything that I spoke on yeah in 1500 characters or less , right , not words , right , not sentences . 1500 characters , right , and from there chat gpt will take all your responses and summarize it .

You will then copy that , go into your custom instructions , which is literally in your settings , right , and then you will paste this and then you'll make sure to hit now this is another important part when you're on chat gpt , make sure to hit enable for new conversations and make sure to hit save and then from there , every time you start a new chat , chat gpt

, whatever hat well , will already have some level of context on your business . So now every time you start a new chat . You don't have to constantly tell it over and over again to get ChatGPT to be personalized . It's already trained on you now .

So I had that there , but I was pasting that into every new chat GPT chat to train it . But what you're saying I like that . I'm going to have to actually have my team look at that so that they can just click a few buttons rather than having them copy and paste the summaries that you're having chat GPT remember in the settings Cool , okay .

Are you looking to get more people to click on it to go back to your newsletter and sign up for your newsletter ? Are you looking to get people to book a call with you ? Are you looking just to slip in your business so that you can just stay top of mind ? What is the actual expectation that you have ?

So , for example , let's go back to the food and sorry for anyone that's hungry right now , I'm using a lot of food analogies . But let's say you're at a restaurant again , right , and they have a steak , they have a New York strip , right . And you go and you get your New York strip , you put an order in and it comes back well done .

Now , anyone with class would know that a well done New York strip is absolutely offensive .

I had people order extra well done and they would get like extra well done hanger steak . Like you might as well just bite a tire at that point . Like that is absolutely insane . But essentially , let's say you order your New York strip . Let's say , let's say you ordered it Right and you got a . You got a , a rare New York strip .

Now can you get mad at the server If you didn't tell it how you want your steak cooked ? No , because you didn't tell him , you didn't give it your expectation .

Same thing with chat GPT .

When you're putting in your prompts you want to make sure you tell it what you're expecting to get out of it , so that ChatGPT doesn't do what's called a hallucinate , which is when ChatGPT kind of goes haywire and starts generating responses that you're not even asking for , like that's a quick , easy way to do that and like a quick little ninja tip that I always

do is , when I'm writing these more complicated prompts , at the very end I always say do you understand ? If so , please provide an example . And that way , before ChatGPT starts generating a massive list of whatever , who knows what , it gives me an example of what I asked for and if I got it right , I'd say perfect , let's continue .

So tell ChatGPT your expectation so that you don't order a steak and get the wrong temperature right . Essentially is what I'm saying so that's the whole framework , right , role , action , context , expectation , and you can take that framework and just fill in the blank for whatever you need in your business .

I'm like that is so cool things you may have forgotten or prompt you with things that you should consider . I'm like that is so cool . Well , actually , let's go back a step . You started by saying that you use ChatGPT in this way to plan out your in-person event and I was like most listeners don't have an in-person event .

How can we apply this to a launch ?

I also had to do a lot less work than what I did the first time around . I still did a lot more work . I did a lot of work just because I did more stuff that I didn't do the first time around . But had I just kept the playbook the exact same , I barely would have had to do anything , and so what I did was was I started planning around .

My launch was in January . I started planning around like October , november , and so what I was doing is like I helped Chad GPT kind of create like a theme for the launch , and so I had this little saying right , it's AI won't replace you . Someone using AI will . That's my catchphrase that I always say .

If you hear anyone else say it , they copied me , I don't care , but I had Chad GPT kind of create a challenge based around that theme . That saying so I came up with the AI won't replace me challenge , right .

And then from there , the big thing where it helped out was my nurture email sequence , which is something that I didn't do the first time around my launch . My first launch is you have to prep people .

You kind of almost have to like pre-frame them , pre-indoctrinate them so that they're in the state of mind where they're even going to be receptive of whatever you're going to launch , right ? So I created like a almost like a , I think was four or five week nurture email sequence with three emails a week getting people to start planting seeds .

So that would be more receptive to like how AI actually is important and can help their business . So I had AI write all of those . Now I revise them , not because they're horrible , they're just not me , right . And even though I personalize it as well , it's just not me , and so I put my little flair on it .

But for the most part , chatgpt generated all the nurture email sequence . I may have just tweaked a couple of lines . That's about it , right . So total time spent maybe 10 minutes , 15 minutes or so , creating a six week , you know , five week email nurture sequence , right .

Then the next thing I did is I had Chad GPT create the actual registration emails Right , and so from there , as I said , I got quite a bit of people registered and that's all organic as well . That wasn't with any paid traffic . I put 20 to ads but I didn't get anyone to sign up , so I just turned them off .

So that's all organic traffic that I got with . From there , I had chad gpt help out with all the follow-up emails for .

So I had a separate email sequence going live at the same time for people who didn't register for the challenge during the challenger's playing , which led to more people signing up because it was like , oh , like , oh , my goodness , this is like he has this thing going on .

I got to , I got to sign up Right , so that was like the first thing that I had chat GPT use it for Right . So that saved me a bunch of time . Now for my actual sales email , I haven't used chat GPT form . Primarily for me is because one , I already had a pretty decent launch email sequence from my first , my last launch to .

I didn't want to reinvent the wheel . Three , when it comes to like anything that involves money , I'd rather bet on me than chat GPT . Okay , like anything that involves money , I'd rather bet on me than chat gpt .

Okay , and not because chat gpt isn't better than me , but like people also buy because of it's you , and so it's like I'd write the , the sales emails .

So , like my , my closed cart email sequence , my open cart email sequence I write myself and I take inspiration from , like other people like Russell Brunson and Dana Kennedy and all these other people who have like challenges and stuff like that , and that's where I kind of mimic .

But you could easily take those emails and feed it into chat GPT and say write an email in this in this style . Right , I just didn't do that , I came up with that on the spot .

I also had like after I finished generating the emails and I said like hey , write email one and turn it into a condensed like facebook post oh , it's like , yeah , so then it'll take , because usually emails are a little longer , so so to put in a Facebook post is a little , you know , a little difficult .

And then from there , boom , now I have a Facebook email sequence going out at the same time , then at the same time . This is where I said like I kind of I definitely overcomplicated my launch . I shouldn't have all these missing pieces , because it's just me and the editor , right , so he edits my videos .

He didn't help with the launch , so it was pretty much just me handling all that stuff . I also had a WhatsApp chat group where I had ChatGPT then turn the Facebook post into text , little text , so I had a WhatsApp campaign going out at the same time , essentially for the people in the WhatsApp . That all stemmed from the emails that ChatGPT generated .

And so now I have this three-way in unison sequence going out through the entire challenge , Right In terms of the actual presentation , I pretty much I use Russell Brunson's Expert Secret Books and that's kind of how I structured the presentation with like the perfect webinar framework from there , and then that was for the most part .

That was pretty much because , like once I me teaching , I was live , it was a live challenge . So that did live . But ai definitely , without a doubt , helped get the , the registration up and helped me all that busy work . Like I could just show up and teach . I know my emails were scheduled . I know my posts were scheduled .

I know the you know the text chat were scheduled . I just had to show up and do what I do best , which is presenting and it allowed me to take off all that excess busy work that still needs to get done right and get that off my plate .

And in terms of like creating , I had hired a , a funnel builder to help me build out the actual funnel for my presentation . I had chat , gpt , like there are a couple of the videos . I said I just funnel hacked a lot of it , so there wasn't me coming up from scratch as well . So that was pretty much the launch and then that's shell ish that makes sense

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with ideas but we might feel like we need a lot of help making the course module structure follow alongable . Yeah , and so you had told me you use chat gbt to help you do that , and I did too .

But I would love for you to share , like roughly , what your prompt was to have that gbt take knowledge and then make it into a really great course outline and lesson modules and lessons yeah .

Someone that's highly skilled in a specific field or area or whatever , and they're good at what they do , and a lot of those people that are good at what they do , they try to turn that into a business . But a technician isn't a business owner , right ?

Just because you're good at what you do doesn't mean you're going to be good at making a business out of what you do , and so I say that .

To say that for me , I was making my course around content creation for real estate agents , right , and so for me it was difficult to take what I knew how to do already , like being charismatic and showing up on confidence and just not caring about what people think online , like stuff that comes natural to me , that doesn't come natural to everyone , and it was

hard for me to kind of get my knowledge out in a way that is duplicatable , that's systematized , that's operationalized or whatever . Like it was very difficult .

And so , although I know what they needed , you know help with , I know what they were struggling with , I knew the overall vision of where I wanted to get them to , it was hard to kind of put that into and I already had the course out .

It was hard to kind of really make that like super , like step by step and systematic , and it was difficult for me because my brain doesn't actually work in that way and even if I tried it , just like I can't , you , you don't know what , you know what you don't know type of thing , and it's like for me , instead of having to keep on smashing my head into

a wall , what I had chat gpt do is pretty much , I gave it all the information , did a bunch of surveys on realtors and what they're struggling with , and had it read that information , analyze all of it , and so it's like struggling with and had it read that information , analyze all of it , and so it's like Chad .

I think there's only six steps to content creation , right as there's . You have to , you know , come up with a strategy . You have to , you know , come up with things to talk about . You have to record it , you have to edit it , you have to post it and then , once you get some more money right , leverage out , right .

And it was like all right , can you kind of create a curriculum based around that ? And so , like , it helped me come up with a script method . So that's now my , my coin term is like strategy , concept , record , improve , post , team up .

So now it's like you know , I can tell people , hey , I have my systematic script method to help you with content creation . But then I was like , how do I get even simpler ? And I was like , all right , let's separate these into three phases , right . And so now it's PCD you got to plan , create , distribute .

And so , like , what was like this kind of very complex idea of content creation helped me pretty much put in a way that's simple enough that anyone you got to plan , create , distribute Doesn't get any more complex than that . Right , it's super simple .

And then my course now became something that's more step-by-step , because I'm taking people through the three phases of planning , creating and distributing content . Right , and before that I didn't have a very clear way to kind of describe that process . It's like , hey , you got to do this right .

And it's like coming out of my mouth it's like blah , blah , blah , blah , blah , but in my head it all makes sense . And so I was having trouble for people getting that end goal , end result . Not because the content wasn't there , it's just because I didn't take into account the skills that I have naturally .

And so ChatGPT helped me revise my curriculum , revamp the curriculum so that , no matter where anyone is , if they follow everything along step by step and don't skip , they can get to where I'm at .

The listener who's listening right now is like John . You have taught me ChatG , gpt and prompting and this race model , role , action , context , expectation to get a better response from chat , gpt and even plan out a launch , possibly or revamp a course curriculum .

So your course has , let's call it , a higher finish rate because it's more followable and they want to know more from you , like where can they go ? And I'll link that up in the descriptions below yeah , so one man .

And for anyone that , with technology , struggles keeping up with all the innovations in AI , it's like almost impossible to keep up with , and I understand that , and it's okay , right . You just need the right person to explain it and break it down for you .

And so for anyone that's struggling with AI and wants to leverage it in their business to save two to five hours per week , probably even more , right , so we can work smarter , not harder I want to give you guys all a free 30 day trial to my community that I'm launching soon , and it's if you go to . Ai won't replace mecom .

Again , that's AI won't replace mecom . You can all get a 30 day trial . I said I'm still launched . I'm in the process of launching this right now , so I'm using AI to help me plan this while I'm currently launching .

It's still going to be in about a week and a half from the day where we're actually recording this live , so I'll let you know how I get you know how that goes on the . You know the next conversation we have .

So , listener , please head over there if you need help and you want to save time and be more faster and more efficient . More faster , the fastest . Until the next time that you see me or hear me be blessed , and we'll talk soon . Bye .