¶ Intro / Opening
So how do you know if you're ready for Facebook and Instagram ads to run in your business and grow Like ,
¶ When Are You Ready for Paid Ads?
as I love to say , jesus saves ? Facebook and Instagram ads do not . And so if your offer isn't selling organically , putting money behind it will not magically fix it , because more eyeballs on a bad business or offer well does not a good business make .
So how do you know if you're ready for paid traffic , Jamie ?
Let's break it down .
Let's break it down .
Let's break it down . Let's break it down . The key here is how are you making sales now and how well is your offer selling organically ? Because too many times well . Back in the day , when I first started running ads , clients would reach out to me and or potential clients and I would end up trying to help them .
But I realized a similar trait among client ad accounts . It didn't go so well and it was the ones who were trying to use ads to prove their offer or develop their offer , rather than just using ads to add fuel to an offer . Fire that was already burning .
Right .
Right .
So are you consistently getting sales from your email list ? That would be a good place to start .
So this would be a scenario where yeah , right . This would be a scenario where you're growing your email list some way and you're selling to your email list , say every month , and are we getting sales ? Or you could be selling by Instagram stories right . And regularly converting customers you know into or leads to your dms right .
So that's the call to action the instagram story that in your dms you're selling right that's another way , or the more typical webinar right .
Are people actually a percentage of your webinar registrants or your challenges ? Whatever you're doing ? Are they actually buying ?
yeah , and so this isn't just about like I'm selling some of my program , kind of it's like this is selling well and like , if you're not watching , I look so short here .
If you're not watching on YouTube yet , well , click down in the show notes below and watch the Art of Online Business podcast on YouTube , or just search it , because I'm holding up two hands right here , one's at my forehead , one's at my my chest , and the goal is lots of profit .
So up here is how much I'm making per lead let's say in a webinar and then down here is inevitably how much I'm going to have to pay per lead when I start running Facebook and Instagram ads , and so you want your offer to be selling as profitably as possible . So , jamie , I got my calculator
¶ Calculating Your Profit Per Lead
here .
All right , and we're going to do a little math textbook super easy math you know , because this whole launch world is super straightforward and always the same .
Nothing ever goes wrong .
So let's say that I made that would be sarcasm , right yeah , so I got Just to make sure we're clear here .
So let's say , for a webinar , as we're looking into profit per lead , right , but I got 500 leads Okay cool , and I made a hundred grand for this webinar , so that could be a hundred grand , or one with five zeros after it , divided by 500 leads .
Yeah .
And that means each lead is 200 . Right . So that means I made $200 per lead . It's pretty nice . So I'll be up here and I'm probably going to be happy at this point . This is just a number , by the way , it's not like cause . I was giving a talk last week and somebody asked me is this number you give like the ideal number , like cost per lead ?
And I was like no , no number , it's just a round number . That makes sense , right ? So let's just say we got leads for twenty dollars , cool . Well then , that would mean that every lead would be 180 . Yes five because math . How well can our daughter subtract ? Can she do three digits ? Yet where is she at in math ?
school she should be able to . I mean , not in her head , okay , so she can't do this math .
Yet at least Our kids are in school . Down here in Mexico they're at a homeschool , not us homeschooling , but at another homeschool . That's a bit away from us , because , although we were teachers for quite a while in China , we're not teaching our own kids at home . That would be . Yeah that wouldn't work . It would not be , no , it wouldn't work .
So at this point then you calculate that leads are worth $180 , because I'm making you know , $100,000 launch Hooray 500 leads , $200 of revenue per lead , minus $20 per lead that you have to pay for Facebook and Instagram ads , so $180 per lead . If you have that kind of profit per lead , well , like not all the time , but in general , that's amazing .
Now , do you need to have that kind of profit per lead $180 ? Margin , margin , no , but you should run the numbers you know like right , and see how much your leads are worth and if they're worth , like personally I'm not happy if I'm paying for paying what Jamie per lead over what price per lead for our clients , what would you say ?
We can usually get cost per lead under usually in general under 10 , under 10 all right , cool . So then if you calculate , like , if the listener calculates what 20 profit per lead , 30 profit per lead , like that's a very strong sign that you can . They can run instagram and facebook ads right and so the key here is is the offer converting right ?
how do you know your numbers Right ?
So the key here is is offer converting Right , so you know your numbers . So Yep , yep , yep , yep , yep , yep , yep . And if you are doing a webinar and you want to lower your lead cost as low as possible while getting the highest quality lead still , then that's what my ad testing cheat code is for .
Right , it is the way that I lower cost per lead in all my client accounts and I walk you step by step through it and , like Jamie , here sees me actually doing the work in the accounts daily and dealing with the curve balls that Meta throws me , because it's never just straightforward , although I teach it in a straightforward , easy to understand framework .
Right , right , very systematic .
I've also added into this course video of me rolling with the punches . Yeah troubleshooting , troubleshooting , yeah , and continuing the framework so you can see what it's actually like and how I deal with different situations , thus teaching you how to deal with the inevitable curveballs that meta will throw at you . That is $37 normally for you at 17 .
You deserve to be getting the highest quality lead at the lowest cost possible , because that means your business is making more profit , which means you are serving more of the people we're meant to serve , because you've been blessed with skills and passions .
Right . So , quasar , I have a question for you then . What if you're still in that early stage with not so many sales
¶ Ad Testing Cheat Code Offer
yet ? You're like I'm getting some sales , but I don't think . Based on what we've been saying , it doesn't seem like we're ready to run ads yet . So what do we do ?
Well , you don't run ads .
Okay , but what do we do instead ?
Well , let's see , I'm trying to get the ad testing cheat code and if you're doing it yourself .
But if we're not running ads , then what do we do ?
Well , I , you could do what I did . Dear listener , I remember back when I was in China and I flew myself all the way across the seas to San Diego to participate in a mastermind , and they were like , kwejo , you need to launch a group coaching program
¶ Alternatives If You're Not Ready
. And I was like , how ? And they're like you're going to do it to your organic Instagram audience . And they made me . Thank god they did , but they made me .
I was so scared at the time yeah , but go out into the deck before this two-day mastermind was over and I had to like pull out my instagram stories , record something saying like you know , I've heard what you needed .
And because I've heard what you needed , I and they made me like make a promise for my group coaching so I was like this is the promise , and then , if it sounds like something you need , dm me and they're like and then you're gonna sell it in your DM . So I was like , oh , yeah and yeah .
Like two and a half weeks later I had like my first nine people right in my like I don't know $800 seven-week group coaching program and I just proceeded to do that over and over again . So that's one way .
But like , look , if you don't have a big Instagram audience or a big email list , you could team up with somebody who's if you have a podcast , who's been a guest on your podcast , and do cross promotion .
One week you promote their lead magnet , the next week they promote your lead magnet to their email list and you can just find people who serve your niche in a complimentary , non-competitive way and hook up with them . Team up , I should say , and , from across , promote collab , collab , collab , collab , collab . Yeah , you have to reach out to people .
You know cold write that email that's what you do , right yeah , yeah , yeah , absolutely .
That's one of the best ways to be able to find more audiences , people who you can both serve each other . I mean , you're doing it .
And because of it I'm guesting on more podcasts . People who I've never met before , but cool folks .
I like it when you do it , Jamie .
I like it when you do it , because then I don't get super outreach at least I don't get super . I don't know , I don't worry so much about oh , should I reach out to this person ? And what if I don't write the email more ? It's kind of like you just go and write the emails and it's nice when you have someone else promoting you , so to speak .
Yeah , yeah , you're like the person right , I'm your biggest fan all right .
so before you run Facebook and Instagram ads , two numbers are important how much you earn per lead and how much it costs to get that lead your cost per lead .
So if that gap is big , then ads can scale that up . But if you don't know either number yet , then it's not time for you
¶ Final Key Takeaway and Conclusion
to run ads . So make sure you know your numbers .
I think that's a key takeaway here that is the key takeaway , and look at the short episode . Take care until the next time that you see us or hear from us , be blessed , and we'll see you in the next one .