How a Copywriter Turns $200 Into $350 Daily With a Facebook Ads Funnel featuring Elise Hodge

Truth be told , it started off as a standard interview episode and as soon as I got in to interviewing Elise Hodge and we talked about ads , I lit up and I knew this was the episode for you . I do not think in all of the podcast episodes I've recorded that I have ever gotten to do such an episode .

So if you have technical questions about the things that go into running ads profitably to a low ticket offer in the way that can change your business because look at the numbers you're going to love this episode . A quick intro about Elise Hodge . She's a funnel strategist who helps coaches and course creators make daily sales in their businesses .

She , since 2017 , has helped business owners launch six-figure offers , build simple and high-converting funnels , and she's a mom of two toddlers actually , she has her at the time that we recorded this at least . Her third child is well gonna be on the scene in about three weeks here .

She's passionate about helping folks create flexible , profitable businesses that fit their lives . We're gonna jump straight into the part of the episode where we talked about Facebook and Instagram ads , as she is running them to her profitable low ticket offer funnel , and let me define that for you really quick .

This , in her case , is a $7 offer that has a order bump and also has an upsell . I'll let her explain to you the details in a moment .

My last request before we start is that if you want me to interview more people like this I know a lot of them Simply go down to the show notes and DM me on my Instagram account or leave a review on Apple Podcasts stating Quajo , I want you to bring more guests on here who are running successful ads so you can pick their brain and thus I , as a listener

, can learn what it takes to run these kind of ads the holy grail , if you will , of profitable ads that make you money and grow your list in the most profitable way possible

. Let's jump into the episode with Elise . I'm always intrigued at how one would set up their business to run while you're on maternity leave , or you taking maternity leave . How , what's ? What are you planning ?

But I think the beauty of selling you know , information , products and courses is that there are a lot of things you can set up to work for you , and that's like the whole what I really care about . For other people too , because I work in part-time hours , there's a lot you can set up to work for you .

Obviously , I would never say you know it's passive , because we all know it's not passive , right , because you've got the things like . You know ads , obviously , which is your realm , and you know the marketing side of things . But there still are a lot of things you can schedule , you can set up .

I think for me , the bulk of it is making sure I have email automations on the back end . That's the most important thing . So there's so much I can automate there in terms of automations , which we might talk a bit about in the next sort of episode .

But then I guess the stuff that is more real-time or scheduled Things that I've got to do is the traffic generating things . The traffic doesn't just generate itself . Obviously , ads are great , but you need to keep an eye on your ads and if you don't , that's bad .

So yeah , for me it's really important to have all the automation set up and then schedule or create content in advance that can be either scheduled or for ads , it's like okay or no . I'll test this , you know , in a few weeks time , or I'll test this next month , or I'll test this when I need to like . You know you're an ads pro .

You have more to say on that . I'm sure you'd have tips for me on that , but that's just . My thinking is , in terms of the traffic generation , I want to like I've actually already built out a big calendar that goes through March .

I've still got to fill out April , but I'm wanting to try and get as far along as I can in terms of content , even in terms of my emails . So not just like Instagram content , but like I've got emails scheduled out for the next few weeks and I want to schedule out emails like those ones that go to my list that aren't in automations .

I'd love to schedule them out through April and maybe into May .

I'm actually intrigued .

Let's say , but my low ticket offers , like that , I get an immediate return on ad spend with that and I mean I could look at the data right here , so ask any questions you like . Okay , what is it called ? Yeah , so I have . So I have two that I'm two different like offers . One is my 52 email templates . These are actually templates .

There's a story about this , I don't need to go into it all , I created these as like prompts . I think it was 2018 or again , way back when I created that initial email marketing program . So that was one thing that I thought , oh , what do I have that I could sell as a low ticket offer , when I thought , you know , this could be a good entryway .

Turns out it worked quite well . Interesting fun side note fact I originally in the messaging called them prompts and they were just prompts . They weren't actually . They were like this it was great , but it was , you know , for seven dollars and they didn't convert that well .

And then I was thinking about the messaging and I turned every single one into a template and then I called them templates and they've converted great ever since , because I mean , 52 templates like it's actually 52 templates for seven dollars is kind of a no-brainer .

So with anything that I have been , like testing with ads and stuff I'm just thinking what's a no-brainer ? So with anything that I have been , like testing with ads and stuff , I'm just thinking what's a no-brainer ? I just want to bring people into my world and if that means giving away all the value , let's go .

So so that's one of them , and then the other one that I'm doing is actually a course launch planner . I mean , I like , um , you mentioned I'm a funnel strategist . I worked in the past you know copy all the launch things with clients , coaches and course creators . So I sort of put together when I've created like strategies for people , all of that stuff .

So I put together the sort of guidelines that I would give people in terms of creating their own launch strategy into a planner . It's 90 pages , it's super comprehensive , it's like what you would get in a course but it's in a planner . And again , that's $7 . That one is actually quite , quite profitable .

And then with each of those I have like a bump offer and an upsell offer and things like that .

At least I have a friend who her name is Elsie , and she is from Taiwan but grew up in Belize and she goes to church with us here in Mexico . And actually I'll keep the tangent short , but her and her boyfriend sought out me and my wife because we got married and then moved overseas right away a month after we got married .

And then they're thinking about doing the same thing , except for he's from Mexico and she's really from Taiwan , and they're thinking about going to Ireland .

And I have sitting on my phone a text message because I was introducing them to a book that basically helps people from different cultures learn to understand each other , and so that's where Elsie is popping out of my brain and it doesn't help that , like your name is at least two , but I do remember and know your name and there was a tangent .

So I was like got this thing 52 email prompts , tweaked and played with . It worked as templates started converting , bump off . Ah , I think it was like an alt , I can't be sure it was something like an ultimate welcome email sequence or something like that , but that , whatever it initially was , it didn't convert as well as I would have liked .

So again , I just asked myself what can be the most no brainer offer ? And honestly , it's like it's just . It's just it's thinking very differently . Because when you've been a service provider and you're charging $5,000 plus for your services to write a sales page and then you're like giving away templates , you know for $37 . It's like a big switch in your brain .

But you know , for 37 . It's like a big switch in your brain . But you know , again , there's a service they're getting you . So but I had to just ask myself what would make this a no-brainer offer . So I made this bundle , so it's an ultimate email marketing bundle .

It includes a welcome email sequence , a re-engagement email sequence , a sales email sequence and it includes a pre-launch sequence . So it's literally four email sequences as well and that's 37 . That converts pretty nicely . Looks like 35 whoa , that's nice .

, and then I do have like a lookalike is cold still , I guess , and then I have a warm as well , but yeah , yeah , it's to cold traffic , so that actually really helps make it profitable . That was the piece that I just really wanted my order bump to convert super well . And then , oh my gosh , I've got something exciting to share about the other one .

But then I have the upsell , the upsells and membership . Now that one does not immediately convert as well as I would like , I have testing different things . I'm currently testing like an annual offer . It like only converts it maybe two to 3% , like on that upsell page , which is not good . It's still profitable regardless .

I bring people into my world , they do warm up and I know that they convert like , say , six months down the track . But I'm working on just like testing different things to get them , to get them into that offer or if it's not the right offer , I'll change that . So but regardless it is profitable , which is nice .

And then my other low ticket funnel , like I said , is that course , course launch planner . That one is like really going very beautifully right now and then it's . I'm trying to find it so I can tell you the data on its conversion rate . The conversion rate , like on the initial offer , is about nine to 10% . Yeah , 9% , and then .

But the bump conversion rate is so fun , it's , oh my gosh . I think it went up to it was like around 22% and I wasn't happy with that and it is . The bump is a . It was a pre-launch email sequence and then I thought , oh , you know how can I make this even more no brainer Again .

I made a pre-launch , made it a pre-launch bundle , so it was like email sequence , like these Instagram prompts , like just all these different things in a little bundle . I increased the price . The conversion rate went down to 12 because I was like it should be 37 for a bundle , and then I was like , okay , again , asked myself , how can I make a no-brainer ?

I decreased it back down to 27 and kept it , as with all the things , and it started converting at 50 . What ? Yeah , and this is just in the last week and a half , so I'm watching it , but it is . It is yeah , and this is just in the last week and a half , so I'm watching it , but it is .

Fine . It's something like something like yeah , 6% , I'd like it to convert , convert higher , but I'm playing around with that too . All to say , though , it's profitable and it's pretty cool to be able to bring people into my world while I , like I , actually make profit every single week from these funnels . Yeah , okay .

I am targeting like three different audiences it's like a coaching one , one's like a software interest and the other one's a look-alike audience , which is that's been going quite solid , yeah do you like to use a lookalike of your email list ?

I know that the people who got that and I track like people who come into my membership so many people come into my membership got that freebie which you know I still promote organically . I just am not running ads to right now . But even if they came from ads , they will convert into the membership , say , in like four months , six months , nine months time .

And I could see that so many of them had gotten that free welcome email template . So that's what I was running . That's what I will probably run again . I was running it as a with the tripwire of the 52 email templates behind it . So my I ran it two different ways . I was doing like lead formats and then I found the quality was just

frustrating to get like quality leads who would even open the emails . And then I was running it with like a sales goal , I guess , but with it with the tripwire on the back end .

I'm not sure if I should just run it for leads and keep a trap tripwire on the back end , if that would be cheaper or I don't know , because my whole thinking was I want to make sure I'm attracting people who will buy , but did you say that you were running at first using Meta's instant forms , or I was ? I'll tell you why I was doing that .

Yeah , because I use show it and convert kid and for some reason it wasn't tracking . And I know other people have the same problem that with show it .

Your you know , if you were doing like leads to website leads , it just it wasn't tracking , so I just I couldn't but I have heard that that may have been fixed or , like , I know someone who's created a new pixel and then the new pixel started tracking .

So I don't know if that was like a meta issue or show it issue or what , but it just wasn't like tracking properly . So that's why I was running it would only track if it was a sale , not a lead . Does that make sense ? Like yeah , it's super weird , but yeah yeah , that is super weird .

But yeah , the lead quality was frustrating and I'd like to get a return on my ad send quickly , ad spend quickly , although I I know you know it's still valuable in the long term , etc .

The right word would be I became their ad manager after they already were running ads successfully in their funnel and they explained to me that , yes , they had used the lead objective , because when I see this in an account , I'm like why , are we using the sales objective for a free lead magnet ?

You know I ask a lot of questions because the last thing I want to do is hop into an account that already has ads running and then mess it up , right . And so they said the same thing that they had tried . You know , their previous ad manager had tried the leads objective and it was converting okay .

But then they wanted to try to get more sales of the tripwire offer and they experimented with the sales objective and , most importantly , they tracked the data . Yeah , so right on , Okay .

So that's also one of the reasons why , yes , I was running that sales objective because I was like it's the only way it works apart from running instant form . So I feel like I didn't have that option to just do leads to my website and get that tracked nicely .

So I'm going to try a few things and see if I can get that going and just like test that again . But we'll see . But I mean , I know anyone who gets this particular freebie . Again , it's like tracking data whether they get it organically , whether they get it from an ad .

had ? Oh , so , anecdotally yes , datally and anecdotally I have a client who we actually , last August , looked at the ad spend and we shut off her free lead magnet because she has still has , as of today , profitable funnel , powered by meta ads , of course . And so we decided you know what , like , we'll just grow the email list with buyers .

And so we kept scaling up and scaling up ad spend straight to the self liquidating offer funnel hers is , hers is . It doesn't start with a seven dollar offer , it starts with a 67 offer . Oh , cool and then currently we're using a not she doesn't have an order bump . Actually she , she would be the exception to the rule .

Usually , like I say you must have an order bump , actually she , she would be the exception to the rule . Usually , like I say , you must have an order bump and an upsell . She uses shop of shopify and so she has a pre-checkout offer , not quite an order bump . That's 17 and it just worked yeah nice it just . It just works . Not as well as yours , though .

Most of her profit just comes from the initial sell and , yes , her uptake on her order bump .

Let's just call it an order bump yes it's pretty low , like two super low , so she's still working on that , but it's quite profitable because we're growing her list that way and I didn't ask you how much you're spending on ads each day , but , like with her , we're right almost at $400 a day yeah , I , okay , I was last month and then I reviewed some things

and then this month's actually a bit lower .

I define e-comm as lots of products you know , like 20 or more , usually physical products . So I have a good number of ads clients and it's not quite a secret .

But , like , the way to have an ad client forever is to work with ad clients that have like low ticket offer funnels right , because then we're not just running ads something free , but we're generating profit and it's very easy to see like , oh , the ads manager can manage this huge budget and generate this profit .

It makes sense to continue paying the retainer fee and so . But I just have been feeling like my retargeting game needs to just be leveled up , and so I was like who better to hire to teach me the latest and greatest like retargeting secrets ?

Because , just like my students , I always update my course , because meta ads manager is changing all the time , so are the best practices . Those are always changing too . And so , yeah , I just hired somebody and our consult is next week and I'm going to learn everything I don't know about retargeting and then apply that to my clients . So we're always learning .

It's always that question , so you've got to really keep a pulse on it , and it's not easy , but it's I mean , it's worth trying to understand for yourself for sure .

I just like that when it has music for a static post , because I feel like when a post has music , I stop and look at it . So I don't know , maybe it's bad , but that's one that I was testing . And then what else ?

But I can see visual touch-ups , I can see text improvements , I can see video effects , I can see enhance CTA and they're always so sneaky they have some hidden below . I can see relevant comments and there's some other ones too . So yeah , I'm curious .

And right now I just saw that I mean it's converting , it's fine , whatever , but like why is that on ? So I've got visual touch-ups on . I have enhanced cta on for one of my ads . I usually turn that off , though , because I don't . I don't like that , unless I mean I'd be curious to hear your thoughts on that , because I just thought that's a bit .

It's deciding for me , which can be good and bad , but I don't know , I don't

have site links . I don't really understand that . Relevant comments no . Text improvements no . I've had that before . And then it just did something weird and I was like no I don't like you deciding how to use my copy , but that I mean again , it's everything's testing .

So but visual touch-ups , yes , especially for I think like because I run a few like reels types of ads and then it kind of like resizes it and makes it fit nicely yeah , not too fancy .

I usually test through ad copy first and then I test through best ad copy and visuals and I like what you said about how you're just not comfortable with having meta take bits and pieces of your ad copy and jumble it around , especially because , you are skilled at ad copy and the way you wrote it is the way you'd like it to appear right .

So much for text improvements . I will say , though , that after I test ad copy variations , and then visuals and headlines , I usually jump and just start testing different advantage plus creative options , one by one , to see if I can get a better result .

And , in line with what you were saying , almost all the time now , by default , I'll just turn on visual touch-ups and relevant comments . Well , relevant comments all the time .

But I would encourage you , try it , because I have some clients who , through testing , I leave on the text improvement option too and that one is performing better .

Not on all accounts , it's definitely the exception when it performs better , but it actually does , and I'm still I'm getting comfortable with yeah let it go and let god know the brawl jokes that anybody who ?

goes to church will understand , but but let it go and just letting that one adjust yeah my well-designed ad copy , as it pleases , or the headlines , but yeah , that's . That's what I'm seeing yeah , cool very interesting fun .

I I don't think I've gotten to like nerd out with somebody who's running a successful like self-liquidating offer , like low ticket ad funnel ever you .

But I think actually , dear listener , if you're watching on YouTube or if you're just listening watching on YouTube or if you're just listening , please leave a review or just DM me and tell me if this kind of thing is more useful , because I know plenty of people who are running successful , even themselves , low ticket offer ads , funnels , and I can easily bring

more guests like Elise on . So my last question yes . And this is purely a lifestyle question . But once I get my clients like ad funnels , profitable to low ticket offer , I say hook up your favorite credit card . You know that fits your lifestyle . Me , I use TravelPoint .

I have another client who they just use the money back thing every year because they live in the States and they just like that money back option . And another client has a hotel card for their favorite hotel chain . What kind of credit card do you have hooked up to your ? ads now that you've unlocked the infinite money glitch , so to speak .

I mean it's not just rads , but I'm like we've got half a million points and nowhere to go because we have nearly three kids , but they're not , they don't expire .

So I'm like let's keep saying to my husband we can have the best trip when we go on our trip or when we go away by ourselves , for , like , we're gonna fly business , it's gonna be amazing , but yeah , so airline points or we can fly the whole family . Now I'm like we could go , you know to .

I mean we live in australia , we go to like sydney or melbourne or somewhere like even domestically , and we could fly all of us and it's really fun . So I mean we have have not done much of that because , again , little children , but it's fun it's nice to just stack it all up , and one day it'll be awesome .

Thank you for being here , elise , and we'll see you in the next one . Bye .