Got a Winning Facebook & Instagram Ad? Here’s How to Create More (and Maybe a Better One)

But a client recently came to me with a question and this client had a very good like honestly , a very good performing ad that like I'm running for the client and he was like what other videos should I create ? And my answer was like , let's not reinvent the wheel , here's some advice .

You're just going to iterate on what's already working , and so in this episode I'm going to give you some of the same advice that I gave

him . It's my step-by-step approach to maximizing an ad that's already working by testing different hooks , without rebuilding the entire ad from scratch .

And so what you want to do is think about what part of your video ad is really working , and then can you see or dive into that and look and kind of figure out why it's working , and then just create different little pieces of that portion and still keep the whole video largely the same .

And , by the way , if you have like a graphic text on an image and it's really working . The same technique applies what is really working about that ad . Just try changing . Keep the ad largely the same , but change different parts about it . Change different colors in it , for example , or maybe just change the wording in it , you know .

Or maybe change the types of images , but keep all the colors and the wording the same . So here's what most people do wrong . We already covered this One ad works . So we go way over and we try different other ads to work along with it . Okay , and the smarter approach is just to test different portions of the ad .

In this client's case , we just tested different pieces or different hooks . So let me go and look at an email that I sent to this client so I can tell you exactly the part

of the hook that we ended up changing . So , like in looking at this client's ad , I noticed that this one spoke to two pain points for their niche no time as in .

Not having enough time as in their clients or potential leads and potential clients were putting in work in their niche right , but super busy , and not having enough time to enjoy the fruits of their labor . Plus , this successful ad touched on that .

Like they're putting in the work and the business was growing , but they weren't seeing any extra money , like any extra cash in their business , so it felt like they were spitting their wheels . And so in this case , I said , why don't we pull out the no time pain point and pull out the no money pain point ?

And then why don't we , why don't we speak to that in different ways , like speak to the no time , you know , with a hook , in different ways and speak to the no money pain point in different ways ? And so I'll give you a couple of suggestions . I'm literally reading from the email right now . That's , I'm literally reading from the email right now .

That's why I'm kind of looking down at my monitor . So , for the no time , and basically , just so you know , what I did is I I used ChatGPT to give me potential hooks or talking points . I'm not a fan of using ChatGPT to write copy , but it does give you ideas , right .

And so , as I was doing this for this client and kind of mapping out some ideas for them , here's what I came up with . And the key here is that , since the video was working well , we didn't want to change the video .

So , as we're like thinking about these new hooks , we needed the hooks to tie into the current video so that we could just Effectively keep the same three-quarters of the video and just swap out the hook right ? So here's one feeling like there's never enough time , no matter how hard you work at your business , let's look at what's really going on .

All right , another one for time . Ever wonder why the longer you work at your business , the less time you seem to have ? I'll show you why , and then that naturally goes into the video . All right , so for no money , I'll skip the third time one . Working harder than ever on your business but not seeing the money . Here's the real reason .

And then we jump into the video . Another hook feel like your hard work isn't paying off . Let's uncover the missing piece and then we continue into the rest of the video . Now , when my Facebook and Instagram ads coaching clients ask me , or if I'm being interviewed on another podcast , and they ask me okay , quajo , like , is it video , is it graphics ?

I will always say test first with graphics , because video has a lot more variables in it , a lot more moving pieces . You got to have a strong hook . You got to make sure that you can speak coherently for the length of the video . You got to make sure that either the way

you're delivering your message or the visuals keep viewer retention , otherwise nobody will make it to the end of your video . By the way , where are you going to put that call to action ? At the beginning , the middle , the end ? I like to put mine as a text overlay throughout the whole video , by the way , and I like to have captions on my video too .

And so , with all these video elements , having a simple graphic that's consumable in like two seconds delivers the value of whatever you're talking about the lead magnet , or maybe you're running ads to your low ticket offer .

So when you make these hooks , you really want to focus on the first three to five seconds , because that decides whether somebody will keep watching . And , of course , a strong hook can really lower your cost per lead because it increases engagement .

And then people are kind of driven , compelled , to go get your lead magnet or to go take a look at your sales page for your low ticket offer .

And so , yeah , to sum up this section of the podcast , before I tell you how to go test your different videos that you're making right now , as you're listening to this , a second time , look at whatever is successful . Right , your best video , your runaway video , and really ask what pain point is it addressing ?

And then ask yourself what frustrations come from that pain point and what is that main problem that the pain point solves ? Okay , what's keeping your audience stuck ? And then you're going to think about brainstorm , use your favorite AI if you need to . What kind of hooks could address those frustrations ?

Okay , and so then you'll create different hooks for each frustration and you'll focus the whole time on how can I keep most of this video the same , but change up

the hooks . And then you can systematically , inside of your meta ad manager , test the videos against each other , knowing that the ad copy is the same , the headlines are the same and the video largely is the same .

It's just the beginning hook is different , and then that will show you which hook , which messaging , is resonating the best with your potential leads and clients . And you can also take this research once you do it , and that can benefit your Sales pages . If you're having conversations , that can benefit the conversations , like the discovery calls .

You're having Everything , and so I'm gonna take this testing framework so you can test your ad straight out of my ad , testing cheat code and what that is . It's , it's my Olympic gold medal framework for lowering your lead cost while still having the highest quality lead .

Okay , and this is the thing I do in every client account , and I've had students go through this mini course and chop their lead cost by up to 60% . You know plenty . Get like 30 40 percent lead cost Reduction . The link to the full course is in the description below , by the way .

And so this ad testing , this Olympic gold testing framework if you think of track and field , right at the time I'm recording this video , last year it was the Olympics in Paris , and I'm thinking of the men's 100 meter sprint okay , and so to get the fastest people in the world first , second , third , you know there was a bunch of heats qualifying heats , if

you will and then people race and they got into the semi-finals and you know the fastest runners , move on until you have the finals , and that's how you want to think about testing your video this time .

Now , my Olympic gold framework it has three phase , well , four phases , where you just systematically test ad copy against the other versions to figure out which one's the best , and then you test your visuals right , and then you can go ahead and test headlines and audiences , but I'm gonna focus on the visuals because you already have a great ad .

So keep everything the same ad copy , headlines , right . But then test three . If you're running like $30 a day , I like to spend $10 a day per ad in an ad set .

So if you just take three of your different videos and now you know that the videos are largely the same except for the hook , then drop three of those in with your already best performing headlines and ad copy and let those run for a handful of days and you'll see which is the winner , alright .

And so you keep the winner on and then you turn off two losers . So now , out of six videos , you've already tested three , right , and so you're going to bring in two more , okay . So now you've already tested five . Keep the winner running , bring in the two new contestants , let those run for another handful of days , and what's going to happen ?

You're going to see that the two new contestants bested the previous winner , or maybe they didn't . Either way , you can keep like two winners running , all right , and you can test the third one . And if your budget's a little smaller than $30 a day , fine .

Test two videos against each other , turn off the loser , keep the runner going , bring in a new contestant , but at the end of this process what you can do is you'll want to have two or three of these winning videos running , and that's how it works . Two or three will work better than the other three or four if only two are working , and that's fine .

And just because you've done that work now you get to experience

lower lead costs . I like this system because it takes out all the guesswork and it means that you can win , and smart course creators are testing like this , because when you get better lead costs , then you're able to serve more people with the gifts and passions that you are put here on this earth with , and so it's worth the work .

If you want that ad testing cheat code , it's normally $37 . You can get it for $17 now . That is in the link in the show notes below .

And then also , what I love about this is it's not just me teaching you my framework , which I do in the first portion , but in the second portion I've actually taken the time to record kind of document myself putting that framework into practice in client accounts , so that you can actually see me dodging curve balls that meta ads throws at me , right ?

Because it's never just oh , do this and do that and do that , and do that and do that and you get the result . It's do this and do this and then go back and try this again and it's okay . We got to shut this whole ad , set down and relaunch , and that's the thing . I'm just a bit further down the ads management road than you are .

I have a few more arrows in my quiver , if you will , arrows being different ads strategies than you if you're just now starting , and I recorded some of those in that course too . So until the next time you see me or hear from me , take care , be blessed , and I'll see you in the next one . Bye .