From Cold Lead to Raving Customer: A 3-Step Facebook Video Ads Strategy
Episode description
If you’ve been listening to the podcast for any period of time now, you know that video is where it’s at -- especially on Facebook.
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In 2016, Facebook made it a huge priority to show more video in the News Feed and it became a massively effective advertising strategy to build trust, relationships and sell.
Video in 2017 is shaping up to be no different. With Facebook’s ability to retarget people based on their engagement with your videos, the reporting capabilities… I think we’re still in the infancy stages of how we use video in our traffic strategy.
That’s why on today’s show, I asked my friend Brandon Lucero from soldwithvideo.com to join me to share a case study of how he used a 3-part Facebook video ad strategy for a 6-figure product launch. Specifically, we get into how Brandon used Facebook videos to create a customer journey -- building relationships with people, moving them from being a cold lead all the way through to being raving customers.
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