The Art of Online Business - podcast cover

The Art of Online Business

Kwadwo [QUĀY.jo] Sampany-Kessietheartofonlinebusiness.com

Welcome to The Art of Online Business podcast, your go-to source for practical tips and strategies to boost profits and impact in your online business, WITHOUT the hustle.


Join fellow online course creators and coaches as we dive into things like 
• sales and marketing optimization, 
• and systems and processes
• funnels and of course
• Facebook & Instagram ads for seamless scaling!


Hosted by Kwadwo – sounds like  [QUĀY.jo] – a  & Facebook Ads Strategist for 6 & 7-figure online course creators, membership owners and coaches.


Enjoy a mix of actionable solo episodes, interviews with online experts (serving course creators), coaching case studies, and more to elevate your business.


You’ll get weekly insights on FB & IG ads mastery, scaling courses and memberships, email marketing, evergreen funnels and more.


Hit "Subscribe" and let's gooooo!

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Episodes

Quick Tip: How to Get Over the Fear of Being On Camera

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In today’s Quick Tip I’m going to reveal how to get over the fear of being on camera! Also I’m giving myself a challenge starting February 1st, 2020, called The 60-Secon...

Jan 31, 202014 min

Blast from the Past: Jasmine Star's Facebook Video Ads Case Study

For today’s show I decided to reach back in the archives and share an encore of an episode from 2017, with my good friend Jasmine Star. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Jasmine is a marketing strategist and branding expert, and in this episode she shared a case study and gave us the 3 components of a Facebook Video Ad that had been giving her the best results for her online business. E...

Jan 29, 202044 min

Quick Tip: How to Create an Awesome Customer Experience

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m going to talk about how you can create an awesome customer experience! Let’s jump into it... ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review f...

Jan 24, 202013 min

Strategy Session: 90-Day Biz Building Plan w/ Lisa Richey

For today’s show I wanted to do something a bit different and take you behind the scenes of a hot seat that one of my Accelerator Mastermind members did during our recent live retreat in San Diego. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ She won’t be appearing on this episode with me, but you’ll be hearing a breakdown of what was covered during the hot seat, along my recommendations and key t...

Jan 22, 202034 minEp. 277

Quick Tip: Your Facebook/IG Ads ONE Thing...

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m going to talk all about your Facebook/IG Ads ONE Thing…Let’s jump into it... ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on i...

Jan 17, 202013 min

How to Be a Guest On Podcasts in 2020

Today I want to dive into a topic that I think is such a critical piece of growing an online business. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ If you’re looking to grow your brand and position yourself as a thought leader and authority in your space (plus grow your email list and sell more of your products and services), being a guest on other podcasts is a great way to do it! Podcasting is s...

Jan 15, 202046 minEp. 276

Quick Tip: Understanding Your Target Audience Is Everything When It Comes to Ads

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m revealing why your target audience is everything when it comes to ads. Let’s jump into it... ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review f...

Jan 10, 202013 min

[Case Study] How to OWN a Niche Slow & Steady w/ Kate Dillon

Today’s guest recently posted in the Foundations Facebook Group about the success she was having with her Facebook ads, and I knew that I had to feature her here on the podcast. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Kate Dillon is in a very niche market (in fact, she’s known as the “Girl Who Sells Race Car Parts") and she has an e-commerce business that will break 7-figures this year. What ...

Jan 08, 202059 minEp. 275

Quick Tip: The FASTEST Way to Grow Your Online Business

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m sharing the FASTEST way to grow your online business. Let’s jump into it... ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iT...

Jan 03, 202011 min

How to Win With Facebook & Instagram Ads in 2020

This has been a massive year of growth for the podcast, and I first want to thank you for this! ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I want 2020 to be a big year of growth in your business as well, which is why I’m bringing you tips and strategies for how to win with Facebook and Instagram Ads in the near year. On last Friday’s Quick Tip I talked about the 7 areas I recommend you focus on ...

Dec 23, 201932 minEp. 274

Quick Tip: 7 Areas of Your Business To Focus On In 2020

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m going to share the 7 areas of your business to focus on in 2020. Let’s jump into it... ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the...

Dec 20, 201928 min

How to Create Your "Perfect Week", w/ Craig Ballantyne

Today we’re going to continue with the productivity theme on the podcast, and if you missed the bonus episode from this past Monday with Neill Williams, you’re going to want to check that one out too! In this episode my good friend Craig Ballantyne is rejoining me (now as a guest for the third time!), to talk about his latest book called The Perfect Week Formula. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads hel...

Dec 18, 20191 hr 6 minEp. 273

BONUS: How to Get More Done In Less Time w/ Neill Williams

Are you looking to accomplish more and see bigger results in your personal life and business, but in less time? ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ This is something that I’ve really been working on since the birth of my daughter, which is why I was looking forward to bringing Neill Williams on to the podcast to talk about how it can actually be done. Neill is “The Feel Better Coach” and ...

Dec 16, 201956 min

Quick Tip: Pros & Cons of Boosting Posts

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m giving you the pros & cons of boosting posts. Let’s jump into it.. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes ...

Dec 13, 201911 min

How She Did It: From $10K/mo to $30K/mo In 5 Months w/ Ashley Shaw

Today’s guest is an Accelerator Mastermind member who has come a long way in her business in a relatively short amount of time, and I’ve really wanted to introduce you to her. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Ashley Shaw helps top-tier social sellers and entrepreneurs eliminate the overwhelm in their marketing efforts so they can have the business of their dreams, and doesn’t just show...

Dec 11, 20191 hr 3 minEp. 272

Quick Tip: You Are Responsible TO Your Students, Not FOR Them

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s Quick Tip I’m explaining why you are responsible TO your students, not FOR them. Let’s jump into it... ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for t...

Dec 06, 201911 min

Overwhelmed In Your Business? You’re Not Alone, with Greg Hickman

My guest today is my good friend Greg Hickman, who is the founder and CEO of System.ly. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Their mission is to enable and support entrepreneurs to amplify their best so they can spend their time on the things that matter most. Why I really wanted to have Greg on the show today is because a couple months ago he posted something on his Facebook page that rea...

Dec 04, 20191 hr 5 minEp. 271

Quick Tip: How to Set Yourself Up for a Productive Day

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips.In today’s Quick Tip I’m going to show you how to set yourself up for a productive day.Let’s jump into it... ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show...

Nov 29, 201912 min

How to Overcome the Limiting Beliefs that Are Stopping You, with Dr. Shannon Irvine

Regular listeners of the podcast will know that I’ve been on a journey to discover more about how success comes from taking an inside-out approach, which is why I’m so excited to geek out with today’s guest. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ My friend Dr. Shannon Irvine helps entrepreneurs train their brains to transform their businesses, and it may take listening to this episode a coup...

Nov 27, 20191 hr 10 minEp. 270

Quick Tip: Do You Know How “Healthy” Your Business Is?

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is asking the question, do you know how “healthy” your business is? Let’s jump into it... ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the sho...

Nov 22, 201913 min

Defining YOUR Version of Business (and Life) Success, with Mel Abraham

Today you’re going to hear a conversation that I had with my very good friend Mel Abraham, and this might be the most important podcast interview I’ve ever done. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I’ve known Mel for several years now and he’s a brilliant entrepreneur, amazing person and mentor to me on so many different levels. Not only is Mel a CPA with multiple online businesses, a bes...

Nov 20, 20191 hr 7 minEp. 269

Quick Tip: Facebook/IG Ad Stats Deep Dive (Part 2)

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is the second of a two-part series where I do a Facebook/IG ads stats deep dive. Let’s jump into it... ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Revie...

Nov 15, 201920 min

How to Create Massive Pre-Launch Buzz with Facebook/IG Ads

This past August I was a guest on my friend Amy Porterfield’s Marketing Made Easy podcast, where I discussed 3 different strategies (plus a bonus!) for using Facebook ads in your pre-launch, or that crucial 60 to 90 days timeframe leading up to cart open. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ I wanted to share part of this conversation with Amy here today, because we covered a lot of things...

Nov 13, 201944 minEp. 268

Quick Tip: Facebook/IG Ad Stats Deep Dive (Part I)

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is the first of a two-part series where I do a Facebook/IG ads stats deep dive. Let’s jump into it... ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review...

Nov 08, 201921 min

The Secret to Improving Your Facebook/IG Ad Targeting & Copy

Today I want to take you through an exercise that can drastically improve the results you’re getting with your Facebook and Instagram ads. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ This is an exercise that I’ve gone through with quite a few people in the trainings that I do, including at a recent live retreat for my Accelerator Mastermind - and it blew them away! This exercise is really the upf...

Nov 06, 201925 minEp. 267

Quick Tip: How to Allocate Your Facebook/IG Ads Budget

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. Today’s quick tip is about how to allocate your Facebook/IG ads budget. Let’s jump into it... ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on iTunes ! ...

Nov 01, 201912 min

How I Did It: LiveStream Launch Formula

Last year I was looking for a new way to launch my Facebook Ad Manager program, and I just didn’t feel like doing a webinar launch, even though it’s something I like to do and have had lots of success with. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ In the past I’ve also used a traditional video series to launch, where I scripted and recorded the videos over the course of a few weeks, but to be ...

Oct 30, 201946 minEp. 266

Quick Tip: Why Comparing Stats Is a Disservice to Your Business

Welcome to another Quick Tip episode! This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s quick tip I look at why comparing stats is doing a disservice to your business. Let’s jump into it... ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for th...

Oct 25, 201913 min

How to Increase Sales By Understanding Your Buyer’s Journey

You’ve likely heard the concept of building the “know-like-trust” factor in order to convert leads into sales. ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ As a business owner you have to have some sort of strategy for getting someone from the place of not even knowing who you are, to becoming a paying customer. Understanding your customer journey is critical for your business, which is why I want...

Oct 23, 201941 minEp. 265

Quick Tip: Facebook/Instagram Ads Getting Disapproved? This Might Be Why…

Welcome to another Quick Tip episode!This is where I share a quick tip with you each week that’s related to Facebook ads or online marketing or just general growing your business tips. In today’s quick tip I look at why your Facebook ads may be getting disapproved. Let’s jump into it... ‍‍ Cut your lead gen costs in HALF with my $37 mini-course–NOW only $17! Visit The Art of Online Business website for Facebook Ads help ‍‍ ‍‍ ‍‍ Please click here to give an honest Rating/Review for the show on i...

Oct 18, 201910 min
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