Executing Brilliant Business Ideas - with Partnership & Profit Strategist Roberto Candelaria

He's doing cool things in the AI space .

And the other link is where you can find out more about me , as he Rick , the former host and my former boss I used to work with him interviews me and , speaking of interviews , we have Roberto back , and when I say we have him back , it's because he also was on another segment where we just got to know each other , and that's titled Before we Hit Record .

You can find that link in the show notes below . You can really get to just know him and me , but you're going to want to listen to what we have in store . He's going to talk about a summit that he's put together . It's a really cool concept and a twist , because I know you've probably heard about summits before , but this one does have something special .

And Roberto , he's a partnership and collab strategist . He's a master certified business coach . I mean , he started his business on an $832 social security disability check and $104 a month in food stamps . People of color be able to build businesses that they love while also creating a life that they love and enjoy , and to be able to do that with partnerships .

He's a specialist when it comes to partnerships and you're going to hear some good things in this episode . So , roberto , welcome back . Hey , good to be back . It is good to be back , and we did it again . We we had this previous episode where we hit record so that the listener could hear all that cool conversation before we hit record . And here we are .

It's been 20 minutes of us just talking and relating and catching up on life . So I'm going to start this episode off with a question and we'll see where the rest of the episode goes .

It's like , nah , the rent is due . Like , nah , I joke now about it . I didn't , it wasn't a joke back then . I often ask people like do you know the pink envelope dance and what the pink ?

We all know that when they send us our bills back , when they used to mail them to us , that the envelopes were white . But if you ever found yourself in some situation in life getting behind , either the envelope was pink or the letter inside was pink , and so I now lovingly call this thing .

I learned how to do the pink envelope dance , which was what do I pay when ? So that the shit can just stay on while I figure this out . And so I didn't have time to be like is this perfect ? Because if I was waiting for perfection , I didn't have lights . If I waited for perfection , I didn't have internet . It was like how do we just take action ?

And like it was more of a like just how do we take action ? It was years later . I was talking with a mentor . They're just like man that is the most powerful thought and I was like , what're ? Like ? You just really have this self-trust of how I do , it's how it's done , and I'm like , yeah , I do . But I couldn't see that in me at first .

I didn't see it as self-trust , I saw it as I want to keep the lights on , and so I've just really owned that as I step into things like , okay , how I do , it is how it's done , meaning it may not be perfect , it is most likely going to have typos .

If y'all know me , if I come up with ideas , sometimes I will go build an entire webpage , not tell my team . And they're like Roberto , the fonts don't match , the font sizes don't match . You have three different color palettes on there . Like nothing makes sense . I'm like but it's done and now we can help people .

And so I think that , like that's what it really is for me is that , like , I believe in branding . I believe that fonts and colors and the overall messaging of a brand matters , and I also won't allow that to slow me down from impacting the lives that were meant to impact . And so I just started to be like , okay , let's go .

So I don't know if that makes sense .

Okay , but along along the lines of what we were talking about earlier , before we record at the summit that you're going to put on or that's yeah , it's coming up soon at the time of the recording of this podcast episode , you are talking about marrying the two together , as in the ideas and concepts that allow people to have staying power for an online business

for like 30 years versus the bleeding edge strategy that people right now are doing to build their businesses up . And so , like I can , I can feel the listener asking okay , if I adopt let's call it this , let's call it this mantra or this or a creed , how I do it is how it's done .

going to come out , y'all , because we're just now talking about this , but I think , like how I do it now and how it's done now is different than how I did it in . You know , this is 2024 , 15 years ago , when I had this .

This is just how I do it , and so I think for me , like there will always be this element of just scrappy and just that it's a part of who we are . But I think that when you look at like how I do , it is how it's done , so it's like how I do it .

Well , like I guess the first part of that is like what is it Right , and so the first part of that how I do it could be it's just like I guess the first part of that would be like what is it Right , and so the first part of that how I do it could be it's just like how are you showing up for yourself , how are you allowing yourself the opportunity

to prove to yourself that you're the person that can start and finish something , and so maybe it's not like all pretty , maybe it's not like all done , and I think that the reason that I say that is I think there's so many people that are trying to overcome failure but they don't ever give themselves a chance to overcome it because they're too busy pre-planning

failure . And so that if we can stop and be like , okay , what is my definition of failure ? And if we just define it , whatever it may be , it may be like I didn't get the page up in time . It may be I didn't get 10 customers , I only got three , and but what's so fascinating about that ?

Right , it's like , especially for the online business owner starting out , but what's so fascinating about that ? Right is like , especially for the online business owner starting out , I think it's so fascinating that we'll go straight to I didn't get 10 people and not celebrate that we got three or not celebrate that we got one . You

know , I don't . I don't know if we talked about this on the last recording , but I I tell people like who wants to know the secret to a 66% close rate on a webinar , and everybody's always like pick me . I tell them it's real easy have three people show up and have two buy . And that was my very first webinar , because 66% it's like 66% of what .

But we get so used to these online metrics of , oh , they have an 80% close rate , they have this versus just being like . To me , success was damn . I've got two new people that bought this online course off a webinar and now these two people get to go take this online course and now I'm going to be able to have a testimonial .

And again , only three people showed up . I did it like I was preaching to a stadium . It was all out , but that third person that was there and you and I briefly chatted about this individual before we hit record . I feel like that needs to be a whole podcast title , like before we hit record , like a whole show .

I didn't know what it was . I didn't even have an affiliate marketing system in place yet . Here , because I showed up again how I do . It is how it's done . I showed up for three people , Like I was talking to a hundred thousand people . two people bought and it was like $197 offer Y'all . He also was like 400 bucks . Let's be clear .

This wasn't like two $5,000 clients were talking like $400 . But that third person was just like . You've proven it works . Let's do one to my list . And they created the landing page . They did everything . They taught me how to set up my affiliate system . It's why I'm so passionate about affiliate marketing and partnerships and collaborations to this day .

And I remember he sent out the email . I'm just watching my email list like names are coming in and I'm like yeah , what the heck like what , and it was within the first few hours . we had over 200 people register and I like what is going on here ? And he was like , oh , this ain't nothing 300,000 person strong email list . Yeah , and that's around now .

I don't remember what it was at that time , right , but it was still over a hundred thousand at that time , and so I just see names rolling in and I'm just like what ?

Oh , I need to have the perfect landing page . Oh , I need to have the right swipe copy for them . Oh , I need the fancy system , oh , I was just like , no , this is what I got . And I just believed that it was enough . And he encouraged me that it was enough .

And I mean , I have German shepherds today because of this man and I just and that's what I mean by it is , I think that we think of obstacles that can lead to failure and then we are just like , okay , these are all the things that can lead to failure , so just let me avoid failure by not doing any of that , instead of saying , right , these are the

obstacles that can lead to failure and then writing them all down , whatever you think they are , like , seriously , write them all down and then be like , okay , now , if this were to really happen , then what ?

And what's fascinating is that when we live with the story in our head of like this is going to be a failure , at least for me versus writing the failure down that I think is going to happen , when it's on paper , I can just look at it and be like nobody will show up . Well , what's the plan for that ? Oh well , we just invite more people .

And it's just like just really write down like these are all the failures that I think that can happen , and here's my plan for that failure , versus just letting that failure like and I should not even say failure that potential failure , cripple us into not moving . That's a really long answer for that question .

It wasn't one that I could have guessed .

Never had had that volume at that time . At that time y'all this is probably 2012 , 2013 . It was around like 35 , $40,000 in an hour , like from this webinar , again like 197 offer , and it was off the dot net at the time .

I don't , we didn't use stripe at the time and they froze my merchant account and they froze it right , not because we were doing bad things , but it was abnormal activity . They were like you made too much money too fast , so we're going to hold your money while we do an investigation .

And it's when I learned right as an online business owner the importance of okay , I need more than one merchant account .

It's when I learned , oh , you know what , like as money's coming in and we're doing things , we should always start to create this additional reserve account so that we can always make sure that our affiliates are paid on time if something like this happens . I didn't have that .

That's why I say , that's why I learned that because I got to go to some of our affiliates and be like look , this happened , I don't have your money right now . Can we have a couple extra weeks while they do this investigation ? Because I didn't know .

And it was fascinating how , just talking with people , they were like oh yeah that happened to me too , when I got started , and then I was like why isn't anybody telling anybody this ? And it was a lesson I got to learn .

He's like I made it all up and he's like I made it all up . And he was like if I'm thinking about a scenario or some facts and the positive side of those facts , then I'm exhibiting faith and that creates anticipation which creates belief . But if I'm thinking about the negative side of that , then I'm exhibiting doubt , which creates anxiety .

And he was like anxiety is the thief of our dreams and I was like I had to write that down .

But essentially you said paraphrased y'all something along the lines of like when you're really passionate about something like you , just make it happen .

saying that's like you know , motivation is like a shower . You need it daily and it's .

It's really , I'm gonna say , for me sometimes hard to motivate myself for things that I'm not excited about , and so I think that when you have these ideas that you're passionate about , you're just like , oh my God , this needs to happen , this is the best thing in the world , this is going to go out there , it's going to help all these people .

And then you go do the webinar for all three people . You go to the landing page , you write the emails , you do all of that , and then it's three people and you're just like , oh my God , three whole people showed up and like , would I have loved more ? Yes , but for me .

I was just like damn , like I could have served zero people but I got to serve three because I decided just to show up and do it . Now it's it's still kind of the same and a little bit different .

Where I say it's a little bit different is as I'm doing more in the business , I realize and this is hard for me , y'all , because I love being in the trenches , like I love having an idea and going and running with it .

Then I don't love when the my assistant and other people on our team are just like when are you going to let us do what you , what you pay us to do ? Like you can't , like , like you need to stop having ideas and then starting on them before you tell us .

And so I would say the second part of this is like you still be extremely passionate , but become equally as passionate that the people around you that support you when you let them do that job .

It lets you make a bigger impact and a bigger difference and find people that also have something that they're so passionate about , that their belief and their product , their service , helps you get there faster . So , example we came up with this idea .

I'm like , okay , we're going to do this summit and most people will tell you , you should take anywhere from four to nine months to plan a virtual summit .

You are you were ?

If we go on the cruise , it's May 5th through the 18th , but then my birthday's the 19th , so I couldn't do it after that , It'd have to be before that and I just literally when did ? You have to do it after that May 18th .

And then I opened my project management system and I was like , oh crap , these are like literally the 400 things that have to happen for a virtual summit to happen . Like you to pick the name , you have to pick the theme , you have to get the domain , you have to recruit speakers like like there's a lot of steps .

And I was like , okay , I really want to do this . Who do I know that can help me get there faster ?

She sent me the link , I bought it and then I was like , okay , but now I need this other thing with our speaker images because we're redoing a logo and we don't have that design company anymore . I literally on the weekend , I sent a Slack message to my VA and I was like you may not get this till Monday . On Monday , here's priority number one .

I don't have the old files . Here's the Kajabi thing to the last summit in 2020 . So it's been four years since we've done one this way . Y'all . I'm so excited . I need you to take this logo , get it to the creatives team , remake it in different colors , different formats . Once they do that , get it back to me .

And then what I need you to do also is I never wrote down all the image sizes . Can you go through Kajabi and then , through this old folder , write down all the image sizes and then get it to the creatives team and have them start working on that .

And so I started delegating , now that I have resources , now that I have a team , so that I could focus on what I'm best at in this case , which is this . So y'all , quite joking , tell y'all I literally started jumping in DMs of people that I know . I'm like look y'all , we doing the summit . It's going to be a quick turnaround .

Here's the speaker application . Like I love you . You're already pre-approved , but you need to fill this out so that my team can do their part . Because , again , I didn't want to break a process , because if I break the process , I create more work for me and for the people that are supporting me , which then causes way more issues .

And I think one of the things I've learned over the years is like and I think one of the things I've learned over the years is I'm really good at what I do .

I'm not really good at what I don't do , and when I try to do those things that I'm not the best at , now that I have a team , I often become the bottleneck in the business when I didn't have a team .

When I did not have a team , because I was just like nobody will do it better than me , or I don't have money , or how am I supposed to spend money to make money if there is no money I became the bottleneck in the business , and so , whether you have a team or you don't have a team , you can be the bottleneck in the business If you're spending time and

energy on things that are not the highest and best use of my , of your time . I remember Chalene Johnson . I was at Marketing Impact Academy , I don't remember when , but there I think she calls it the Inez effect Cause I think Inez was her first like person that she hired .

I don't really think it's Inez , but it's the somebody effect , and what it was is her and her husband were talking , her and Brett , and they were saying , like we need help , we need help , we need help , but they're like but we don't have money to get help , and then they really asked themselves the question if somebody came to help us at the house three

hours a week , whether it be cleaning , doing laundry , whatever . What could we do in those three hours ? That would make us more money than if we were doing those things . And so for those of you that don't have a team yet , I want to invite you to start thinking about that . And another unpopular thing here , too , is like it's okay to hire offshore teams .

Most of my team is offshore .

I love offshore teams , and they're one of the things that have allowed me to grow faster , because we can get so much more done quicker and efficiently . When I say efficiently , I even mean cost-wise , and I know that there are some people that would say well , I can only hire people from my country . Wherever that is , you work .

If that's one of your beliefs , I want to invite you to ask yourself why . And if you really love the reason , love the reason . And if you really love the reason , love the reason . If you're one of those people that say I can never work overseas because of da-da-da-da-da-da , ask yourself where did I get that belief and is that still true for me ?

And whatever the answer is , as long as you love it , love it . You can build your team in your city , in your state , in your country . You can build it offshore . You'll find what works for you , but love the reason you do it . Personally , I love offshore teams . We do have people here in the United States . I love offshore .

One of the things that I love about my assistant , john G , is he works central time with me , but then we also have other people offshore with the agency that we work with at work at night is that I can give John G a task . He does them . He's extremely proficient , extremely efficient . And then he is now project managing the rest of our overseas team .

What I loved starting out with overseas teams earlier in my journey is that I could give them stuff to do . I would fall asleep , I would wake up and I'd wake up to all this work that was done and then I could make some stuff done , and so it actually increased productivity because I wasn't giving edits during the day real time . I was giving edits .

They were being done overnight and the next morning . I got to start that way , and so it's a long way to say is like ask yourself if you are the bottleneck , and if you are , what's maybe one thing you can do to kind of relieve some of the pressure so there can be a little bit more flow .

If they're going from solopreneur to team like , rethink where they , what a team is . If they could offshore my team most of them are in the Philippines , so I contract with , like somebody from Canada , people from Canada , but yeah , to rethink their time and rethink what are some tasks that they could get off of their plate .

But then also take that new free time and go put that towards what's most productive .

know if y'all do this , it seems to happen a lot around here . There's this magic that happens when you do laundry and you move it to the dryer and then move it to the couch and it just sits there Like there's not a disappearing act .

That just makes it end up in your closet and in your drawers and we learned very quickly that if we have a lot of that , because clearly , oh my God , especially socks , socks are the worst .

We have somebody regular that we found and she's been with us , gosh , probably a year and a half , almost two years now .

It comes to clean our house , like I think it's like every other week she comes now , but now it's just kind of a routine and for what it takes her time-wise , versus what we pay for her to do it , she's here for about two and a half to three hours when she does it . I can make four or five times that easily .

If I were just to send an email to our email list in the time that she's doing that that I normally wouldn't because I'm doing that .

Or if I were to take a sales call or in this case , now that we're leading up to the summit , I'll be able to record two or three summit sessions with somebody in the time I wouldn't do before because somebody's doing that , and then just about one to one and a half all access pass sales would cover what it takes for our place to be cleaned , and so when

we can start really learning the value of our time . That said , there's going to be things that you just love to do and ask yourself , like I know I could pay someone else to do this . I know it's probably more efficient to do that , but I love writing copy .

I know we could hire somebody to do it , but I absolutely love it and I'm just not willing to get rid of it yet .

It's a side project , it's not my core business , but I do these hiring projects just because for people who need to find a VA you know , maybe in the Philippines , like where mine are , but they just don't know where to start , and so , like they hire me and I go and find them and use all my systems and processes because I've hired like at least 16 people

now to help them find somebody . And it's always so intriguing when I hear oh wait , I can hire somebody part-time . Oh wait , that part-time doesn't have to be like 20 hours a week , it's like you're a business owner .

Like you've been blessed with the opportunity to have this passion that is making money as you serve people like how about go do what you do better and this task that you loathe or that just takes up so much of your time , let it be somebody else's blessing . Like you can hire somebody who just does Canva design for you for like five hours a week .

You're like you don't . You're not super good in the spreadsheets , you know your inbox is like just kind of strangling you . It's . It's typoing how many emails are stacking up in there . Let somebody who actually enjoys that go and like further themselves while they help you . It's like let's go ?

They're making more work for me is how I would have seen it . And now , like at the beginning of every day , john G does something that we call the start of day report and he literally sends me a Slack message and in that Slack message it's here's my priorities for the day .

Here are the emails that I don't know how to respond to them , and he'll link them in the Slack message straight to the inbox . Here are the things that need your action , like you need to go pay this invoice , you need to do whatever . Here are the things that are like like he calls them block . We call them like blocks .

Okay , these are the things that are blocking me , aka janji , that I need from you so I can go do my job . Yeah , and let me know if there's anything else I can help you with .

Today and so every morning , that's the first slack message I see from janji is like okay , he needs , and I literally can just get in slack and be like this morning it was like reply to so-and-so , we're not interested right now . Reply to so-and-so , thanks for this opportunity , and then can you schedule it ? You have my credit card pay these two things

. In terms of the blocks on our weekly call , we meet every Monday y'all . So Monday at 11 am Central is about when he and I meet every Monday . We'll discuss that during our weekly call and it takes me like 10 minutes max every single day and I don't have to be in my inbox anymore and I go my gosh y'all . Do you know how much time that frees up ?

Some of you know that and so , like , I love my inbox now because it's sorted for me . But again , that was something that I had to say like this is not the best use of my time . It is not the best use of my time to go through the hundreds of emails we get a day . It is not this .

And now this lovely human , john G , gets to be like hey , let me help you with this , here's what you need a response on . We've created a spreadsheet that has sample responses . He can reply back if it requires someone else on our team . He knows who to send it to .

And so , like I've learned that the more that I empower other people to help me , the more I empower other people to do things within the business , the more that we as a whole can help more people . But I can't want to help people if I'm not willing to receive help myself , and that was a lesson that I had to learn over the years .

So he's John G , but I'm like , well , he's a video editor and the second . Thing was a joke that is ongoing between me and my wife that so far everyone on the team that I've hired this past year their names start with J or the J sound .

So there's Joyce , there's Giselle , there's John and there was somebody named Jaira , but she is now just working with us part-time .

What is your structure so like for me ? I know people that love to go to like online jobs , ph , go to Upwork , go to I think it's free up some of these other things , fiverr those aren't my strength . I do very well because of my the background that I had in advertising , strategic partnerships .

I do very well in structure and for some of the stuff we were doing , I didn't know what that structure was because I lived in structure but I hadn't created it , and so I have two agencies that I work with . I love working with agencies .

You oftentimes will pay a little bit more than if you hire somebody directly , but for me , I love knowing I don't need to hire a podcast person and a Canva person and a Kajabi and a WordPress person . I learned . For me , I love having a point of contact that's a project manager and going like here's what I need .

They go , do whatever , and then I get the work back and that works beautiful for us . And so now John G , who's my executive assistant he works actually for that same agency assistant , he works actually for that same agency .

And so now what's great is he's now become kind of the project manager and the intermediary between the rest of the creatives team and the development team at this agency for me . So now I don't even talk to the project managers like John G does at all . And so like , ask yourself , like , do I want to go into a structure that's already here ?

Do I want to hire ? Do I want to create my own structure ? Both can be amazingly well , both have their downsides and really begin to explore , like , like , what is it that I want ? And like , so , yeah , but like it helped , yeah , yeah get help .

If you're really good at hiring and you already have systems hiring and you already have systems , you may want your own people , and so I think it's really cool to allow yourself the opportunity to explore it either way Agreed .

So the summit you've talked about how you had the idea , believed in yourself , took the action and you've practiced believing in yourself and taking action on your ideas enough to do this confidently and how you've delegated with your team

. Tell us a bit about the summit .

One of the reasons I say tentatively y'all is because of this is I realize , once we get into it , it may turn into four days .

I realize , as we get into it , before we do all the public promotion for it , it may turn into April 30th to May 4th , and so I allow myself the flexibility , until we actually set the promo dates , that the dates might shift by a day or two .

So what it really is is we're working with speakers , coaches , people that would identify as a online business owner , how to better be able to position themselves , to partner with other people and then ultimately to profit .

And I say position right Because positioning is one of those things that I think people are like oh my God , you need to build a platform , you need to do this , but we don't really have conversations with what people are positioning for right .

So like if you write a book and you're just like , oh my gosh , I need to become a bestselling author , how you position to become a bestselling author and sell those books is one thing versus how you leverage the title of best-selling author is something completely different , and so we're going to be talking about positioning .

We're talking about partnerships , so collaborations , jvs , affiliates , how you create your own affiliate program , how you find affiliates for your programs , how you find offers that you can create .

And then day three is really all about profit , and this is fun , because one of the things that I see happen in the coaching world is so many people just want to do one-on-one coaching or they've been told that , in order to become a successful online business owner , you have to start as a one-on-one coach or one-on-one service provider , and I just really don't

believe that . I started with online courses , so I'm just like ha-ha , I proved you all wrong . I didn't know any better either . So we're going to be talking about what are some of the different profit centers or revenue centers that you create in your business . Do you want to do events ? Do you want to do retreats ? Do you want to do VIP days ?

Will it be online courses ? Will it be group coaching programs ? You know , these are different ways that , as an online business , as a service provider , as a coach , that you could make profit in your business , and that's what we're going to talk about for three days . It's going to be fun .

It's going to be a blast , and I can't even tell y'all who's speaking , because I have no idea yet .

I don't even know who's going to teach it to you . I may have to teach it if we don't find anybody , but what's so cool about that is that I've done those things .

I know we're going to find the people , but I want to invite you to have that level of belief and that level of excitement for something that you're doing , even when you don't know how it's going to happen yet .

That's what came to mind as I was saying that I'm like this thing's less than 60 days away and I'm like and this is going to happen , and this is going to happen , and I don't even know who's going to teach it yet , but I'm so excited that they're going to get this .

I want , want you to have that belief in your product , in your service , in the transformation that your community gets to have because they got to work with you , so that's what I was thinking about .

I hate that people like I'm not selling in my business and people like so many coaches and , yes , so many coaches be like oh well , maybe if you just change the thought on that , that you'll be able to just like okay , cool , so why aren't you selling ? Do you not like your offer ? Do you not like the way that it's priced ?

Like , do you not have access to the people ? Like what's the real reason you're not selling ? Like let's figure it out . Like it takes action to grow a business . And while sometimes we don't take action based on , like , our belief or lack of belief , it takes action .

And so sometimes , if we can just be really raw and really real with ourselves about okay , here's what's going on and just lay it on the table , we can move forward versus being hyped up or gaslit by people just being like . You just need to change the way you think about it . It's like no , sometimes you need to change your offer . The offer sucks .

so true . Who was I interviewing ? Dallas Travers . Have you heard of her ? No , a coach for coaches . Really cool lady . What she was saying was her hot take on that is so many of us . Well , I'm not a certified life coach , but so many coaches do their clients a disfavor because they only coach them .

And she's like no , you provide coaching , you know , you help them .

Like you reflect questions back at them , you help them really think about , like where they're coming from with various mindsets , but once they get to like the path they want to go on , you need to consult them and tell them this is the right thing to do Because otherwise , like you said , like your offer could just suck and it needs to be repositioned , or

maybe you need to spend a little more time hopping on like 15 minute calls and asking some questions and doing some market research . So thanks for saying that .

In consulting , we're very much like hey , here's the plan , here's how to build the plan based on what you say .

And then there's this other area I like to say like mentorship , which is here's how I did it , here's how my other people I'm working with are doing it , and based on what you've told me in my experience , in your experience , this may be the path for you and so I .

Can I come and join you behind the scenes ?

And so she's doing our speaker interviews , she's helping with different summits and so she's getting the real life , hands-on application of this is what it takes , because I also want to do this in the future and so I think that , like , coaching is amazing and like , understand the difference between coaching , consulting , mentorship , as you make your offers and let

people know , like , hey , I'm just going to ask you some questions about your head or I've lived this . Let me help you figure out what's working , what's not , based on what you say you want , because everything's not a mindset issue , y'all . I'm just going to say that Like , not everything's a mindset issue .

One of the very first things when we're helping somebody build their business , whether it's an online business or a service provider . I've worked with attorneys , with CPAs , with candle shop owners , with Shopify store owners . I just love business . I love online business , but I start with what are your goals ? What is it that you want ?

Because when I sit and I talk with the mom who's like , I want to be in the driveline every morning . I want to pick them up every day after school . What that means is I have between 10 and two .

I want to make this much money , and when they get home from school , I want to be able to focus on homework and be mom and not worried about the business Like this is how much money that I want to make . What do we think that I can do in 20 hours a week to make this much money .

That's a fun puzzle to figure out , but I think that so , and that's more the consulting side , right , you know . But I think that so many people are like just create a three month coaching package , charge $5,000 , or just it's like we customize to where people are , based on what they want .

I had , I have an amazing client that , like one of her big business goals it wasn't even monetary , it was how do I build a business that can let me have my daughter , have her own bedroom ? And you know , like that's that's a different problem , it's a different puzzle per se . It's like okay , so now we're not solving for how do I make $5 million ?

We're solving for . Okay , how much is that place going to cost ? When do you want to do it ? And sometimes I think one of the things that has happened in the coaching world and the coaching world is like it is this microwave success has been taught Like you just put it in , you hit 60 seconds and ta-da , it's done .

And what I think happens is that we're losing the art of the relationship , we're losing the art of humanity , we're losing the ability for people to have their micro wins right , not microwave their micro win , because sometimes that very first win , like this person may have this goal of like I want my daughter to have their own bedroom , but that may be the goal

over here . But that means that the very first win is . I made my offer . The very next one is oh my gosh , I love the price of this offer . The third one is like oh my God .

The third win is like , oh my God , I got my first client and that there's all these wins on their ways to our goals and that , as entrepreneurs , we don't stop and celebrate those little wins .

What people do is like but I'm not at the big one yet , and that when we can stop and celebrate these small things along the way , that's where , to me , the real magic happens . Oh my gosh , it's going to turn into a three hour episode . We got to go for it .

You want more of this , but like I read off the website , the real , unfiltered truth of what works and kind of like this , seeing these two concepts married of like the strategies that give businesses staying power , but then also the bleeding end strategies of people like right now that are using to build up their businesses .

Then head to the show notes below and click on the link , because platformandprofitcom right , the platform and profit . That's what it is right now Is coming , it's coming , if you're listening to this , before May . What are the dates ?

You know your parents tell you , cause you're a Disneyland guy , you , you , because you're a Disneyland guy , you're going to Disneyland . It's like kids just all of a sudden start asking so many questions about what it's going to be like . You know , and will there be this and will there be that ?

And I can remember I never got to go to Disneyland when I was little , but I can remember the first time that I had a trip abroad , outside of the US , and I was just thinking it's going to be so cool .

And like I was looking on the beginnings of the internet , at various pages , you know pre-Instagram and just like wondering what will this be like to be there and walking down the street . It's like we got to remember to put that same sort of like imagination and then like let's call it positive questioning to work for these business ideas that we have .

No , probably thought like I got in business and I'm going to help whoever . I'm going to help these women , I'm going to help these men , I'm going to help these coaches , I'm going to help these business owners accomplish this goal .

Because of my experience and like you , had this audacity and this belief that you could be a business owner and make that happen . Like when that doubt creeps in , go back to that version of you that was like we're gonna make this happen and it's gonna be amazing . Because there's a version of you that thought that otherwise you wouldn't have gotten business .

And so when you were talking about like that trip , like it's gonna be amazing and we're gonna get there and we're gonna do this , like have that same childlike wonder and we're going to get there . And we're going to do this Like have that same childlike wonder in your business journey , because sometimes you get lost but then you can find your way again .

But find that wonder again , because if you really thought that everything was doom and gloom , you probably wouldn't have started a business in the first place .