Before We Hit Record With Sales & Offer Coach, Tracie Patterson

Before we hit record to record , like the typical guest expert podcast , we have these great conversations just getting to know each other , and I thought and enough of you listeners and other people that I asked , including my wife , thought with me that what if I made a new segment called Before we Hit Record ?

So will this be long or will it be around for a year ?

I don't know , but right now it's a thing , and you can expect that all of the future guests on the podcast will have two episodes one where we're getting to know each other , and thus you , the listener , are getting to know both of us as we banter and have exciting fun , which I could already tell with Tracy .

This episode will be pretty cool and full of random facts . We've already been chatting , as I've been , as you , graciously , graciously or gracefully both . I'll take both , I'll give you both .

You've let me input my data into my weekly check-in for this body transformation challenge that I entered and am doing quite well , and I should add , and will add , to toot my own horn , I'm quite proud of myself . But , tracy , welcome to the episode . How would you introduce yourself ?

But before I was like , hmm , curious , curious , cause I'm , I'm not one who you , you know , tells the whole world where I am , what I'm doing , I , I love to think of myself as , as a I'm like I'm a speakeasy , not an LA nightclub , right , like people who , who need me , they know how to get to me and everybody is invited , everybody's welcome .

But it's just kind of this yeah , when you need me , you find me .

I didn't know what speakeasy was until was it we're in 2024 , so fall of 2022 when I went to Europe to visit my sister and then we both went to Paris and that's where I went to like my very first speakeasy bar and it was so cool , but it was like a restaurant but then we had to queue up in line and we had to wait and then we could go in through ,

like this kitchen , and it was like down a set of stairs and then we were in this whole another like secret spot . I was like this is and it was one of the coolest . They just had a really cool dj , really cool drinks and yeah .

You know a lot of hotels will have extra bars and places that you can go to if you ask people Right . Ask people right , and that's just kind of how I've always seen what I do . You know I'm there if you're seeking . I just don't make giant billboards of myself and all that kind of good stuff . So yes , I was very curious .

I was like how did you find .

Finding you wasn't part of that challenge , but one of the things that I had to do was really really dial in on activities in my business that could generate revenue , and so for me , one of those activities is finding people to be on the podcast , and so I was on Instagram and all I did was I figured , if I'm gonna have to DM people to like get to know

people , right , because it's , it's weird , it feels weird and contrived contrived might not be the right word online when I'm talking about like sliding into someone's DMs to get to know them so they could be on the podcast .

But then it comes so naturally if I'm at like a party and I want to meet people , so like I'm not just talking to myself , you know , the whole evening . So , anyway , I was on Instagram and I'm like what would be the easiest way ? Like who would talk to me ?

So I looked at all the people I follow and then I just started looking for people who we , who mutually follow us . Is that the right way ? So I think we have in common who we have mutually follow us is that the right way ?

And I think at that time , well , that's how I found you . And then I think I had asked you if you wanted to do one of those Q&A video collabs , right ?

Okay , right , like I know I am the bottleneck , right . So , like , I have a reel in there with one of our also like mutual friends with Emily , and she's the one that did it and it's beautiful and it's wonderful and it's like , but I am a zero contributor to anything useful when it comes to like content .

Oh gosh , go and subscribe to the YouTube channel if you want to see Tracy's Instagram . There's me , there's me . There you are , and I didn't notice that you didn't post for the past year .

And since that's what I live , I'm not someone who likes to say , hey , come over here .

Yet I have clients , I have things that I then that's you know what I get to like teach people and show people by doing yeah wow , can we do like the next expert guest expert episode on that sure , yeah , whatever you want well , I mean that that's the very intriguing topic how to attract sales , how to make sales without being like hey , hey , hey , buy my

stuff , buy my stuff , Like I don't know .

That whole idea of business versus hobby , and how do we take it from , like , passion to profit ? Right , it's like , how do we do these things without emulating the stuff that we don't want ?

How are we able to be like intentional and purposeful , to not accidentally copy and paste all of that , that shtick and all that that we don't want to bring in there , and that's that's that world , that that I live in and that I kind of geek out on , yeah , Okay , all right .

And like we were talking about before we hit record on the before we hit record episode that , like you hide your metadata and all this , yeah , and it really it does come from , like my own lived experience .

. So I am a corporate dropout . I am someone who was like you know what I'm done , I've done this , I have reached these levels that I was supposed to . I didn't like it , and something that I kept seeing over and over again were these little places where even these huge businesses just kind of kept fumbling over themselves .

And as I was doing this work , I even transitioned quasi-transitioned out of corporate into consulting and I was a consultant for over a decade . And at one time when I was a consultant , I was what's called a turnaround consultant , which meant I went into other people's businesses and I either fixed them or I got them ready to sell . Oh so , yeah , so I'm .

What was that ?

So I noticed these trends from when I was in these massive corporations , of just being a regular plebeian , just kind of hanging out in this corporate world and advancing with titles and all that kind of stuff into this . Consultancy and finding patterns is just it's a natural thing of mine . I love reading mysteries and doing puzzles . I'm one of those people .

So , I started kind of putting these things together , so I started kind of putting these things together and aside from that , I also do a lot of nonprofit work and I was on boards and the person I was with he was also on boards and you kind of have to do these networking go and enjoys it and talks to the people and gets really energized .

I'm the one who stands there in the corner drinking my bourbon , watching everybody yeah , that's me . So , if you come over and talk to me , we will have a fantastic time , but we will go deep right .

We will have like a thorough conversation about something and there usually ends up being kind of like a handful of people that hang around me , but I don't like hummingbird around to lots of groups . Yeah , so that that's just a personality trait that you can actively see in the wild right , that you can watch how , how people work with all these things .

But as I was doing these and as we were like going to weddings and doing all these kinds of functions where people were in the same kind of social element , I again started seeing patterns and that had me start asking questions and I would ask people what jobs did they do ? What were they doing currently ? And then , where did they start ?

And the people that had these kind of who are you ? What can you do for me ? Okay , you can't answer this , thanks , I'm moving on kind of attitudes .

Yeah , they tended to have very similar early jobs and that tended to be in a business development which is just a corporate word for sales , and so that had me thinking back to my corporate experience and it had me thinking back to what cause I was still in consulting at the time and I started to see how these businesses were treating these people and for the

most part , they're getting people fresh out of business school who are really excited . You know , they're like this is my , this is my grownup job .

I've been doing interns maybe maybe not , you know but I've been doing like all these these fancy internships and then now here I am going and working at these at these businesses and they don't really understand that business development is just another name for sales and they're excited at all these things and they're basically treated like a number .

It's like if you don't perform , if you don't get these other people that you have zero connection with to do exactly what I want you to do for me , then I'm going to get rid of you and get somebody else .

So whether they move on to another department , or whether they keep growing and developing in this , this is that , oh , this is how it's supposed to be .

If I'm to be successful , I need to emulate this , and it's like no , you don't , and it doesn't need to keep being this way , and those are the kinds of things that make me mad , because I started to see these same humans do these same patterns . They would treat the white staff certain ways .

They would teach the people that they would meet at a wedding reception , at a networking event .

These certain ways you ways you know , and and a lot of times , when you would meet them , say , 20 years later , they would start to kind of notice how they did these things wrong , you know , or it would kind of bite them in the butt at this point , yeah , but it's like , let , I mean , it was learned behavior .

They didn't start out this way , they adapted to it in order to survive , right ? So that is a cultural problem within these corporations . That is them . Yeah , yeah , you know , and that that is very , very it's , it's just dirty , it's just wrong , and so it's like what can I do about it ?

level , I'm actually doing this foundational change . Then that's what I'm going to teach , and at this point , this was 2019 .

And I was like I bet I could do a lot of this same kind of teaching but in a recorded format , and then that would also give multiple price points , right , so I could make more impact and , you know , reach more people .

I could offer a different affordability for different levels of businesses so I could physically be there or they could do like a digital version , etc . Etc .

I would work on you know the money like the finance accounting , like the money side in operations , which is what I did my the concentration of my MBA was in operations and strategy and then we would also work like on that front facing side of the business .

So it was the backend , it was the front facing , it was all around Wow , whenever it was consulting , it was in in every single part of the business .

So you , in that context , you were helping businesses transform in various different areas . Yes , I really am looking at your Instagram account inside . I'm chuckling because I remember I asked you what an H so it says offer and sales coach for HSP and I asked you and I totally forgot what is an HSP First question .

Second question is how did you go from impeccable timing quitting corporate and then becoming a forced early adopter to this to being an offer and sales coach for HSPs , introverts and rebels ?

Are you someone who gets energized by being around people or by being , you know , with

no one ?

And then that full spectrum in between , yeah , then on top of that , you can have different variations of insecurity , different variations of shyness , and , and then , on top of that , you have different variations of neurodivergent , which is everything from genius to highly sensitive , to ADHD , to autism , like everything in between that , that is , anything that is

technically outside of the range of norm is neurodivergent , yeah , Thanks for educating me , because I keep seeing that word and I'm like I need to understand what this is . Yeah , and this is norm , not in like the colloquial norm . This is norm in terms of scientific , medical version of norm , right ?

You know , like if a doctor were to give a test , there's certain parameters that they're looking for right Versus if , like , a kid is calling someone normal or not normal , yeah , that has like different connotations .

So for HSP , these are people who get overstimulated quickly , so everything can be a bit much , whether's light , sounds , textures like those kind of like five senses , and so the world kind of seems a bit much , it's a bit more than it than it can be for other people .

So you need different levels of like , different ways to kind of of find that places of stillness , find those things . So if you have someone who is already introverted and then has , like you know , their own personal levels of insecurity and also have a have a range of neurodivergence on top of it , it's like , oh my God , what am I going to do today ?

I don't know .

There was a little too much conflict if you did try to fit into like a box of , like a corporate .

But I also was like , yeah , I just don't care , I just I don't , I don't like it . You know , it's like I don't . I never wanted a normal life , you know .

So international marketing , and from that I actually I didn't want to ever feel like I got a car loan or a mortgage or wouldn't understand my retirement plans . So I really wanted to learn finance . I wanted to understand what these contracts were that were being put in front of me and all that kind of stuff .

So I very intentionally took a lot of classes that were finance related and my advisor was like well , you know , you take this many more and you got a degree in it . Oh , okay , so I did corporate finance and then it was like well , you know , if you actually take two more , then you'll have one in accounting .

So accounting was the accidental one , because ledgers and spreadsheets are not fun for me . I enjoy finance because finance takes all that information and makes decisions from it . Accounting is more like accumulating all that information .

Yeah , so I would rather take all that information and do something with it than be the one who , like , acquires all that information . So that one , I would say , is the accidental one . And then , like a good girl , I went and got my MBA . Because you should . You know , if you're dreading the corporate world , then you should .

And that was when I discovered the strategy that puts everything together and operations , and I was like , oh , this is the part I've been missing . And that was the concentration that I did , like the extra classes that I took , yeah , and that was where I really geeked out .

And if you know your marketing , you know your operations , you know your finances , bam , there you go , you've got the core of every single business right there . I guess , so , and I guess I'm not counting right , I counted five . Did you say sociology ?

Oh , this and that you know , and I was sharing what I was making and people were like this sounds amazing , why don't you make a version for us ? I was like , why would I ? You don't need it , but you know it's your own business . You don't have to deal with any of this crap .

Like you don't have a board of advisors or 200 years of history telling you what you have to do .

Yeah , and then I started seeing it was as you brought up the real marketing messages and all these kinds of things and I was like , oh my God , like you are basically being told to take all this stuff that everybody hates about the corporate world and put it into your online business and you don't have to do that .

So , okay , if all , right , fine , I will make a version for you . And that is how I did it .

But you're like , well , let me help you actually make money . Oh , okay , yeah , I need to do that . Okay , well , guess what ? Sunshine , it's the same thing Great .

It's just how I do it and it's , you know , that classic saying , or now classic saying of you know good copy will never sell a bad offer , right ? Not saying people out there don't do it . But that's how you end up making people mad . That's how you end up getting a bad reputation .

That's how you end up getting tons of people , you know , calling you out or asking for refunds . Or you know having all of this stuff out there because it's like you can glitz it up all day long . You know you can do every single ad trick out there to make stuff buy it . And then people are like what is this ? Right ?

That that's what makes that that bamboozled , that swindled , bait and switch sort of feelings , yeah .

What happened and that's what I do with the clients , with the people that I come in and guest coach with , with all these kinds of pieces it's like they can accidentally end up in this space and they're like wait , what happened ?

It's like that's okay , let's just go back and let's figure this out , right , and let's see where you copy and pasted these things into your business from other places . Yeah , because we all get emotionally , you know , tied up in this and we're like , oh , I don't trust myself , or I'm not sure what to do , or I'm so scared .

So this expert that I just bought this thing from told me I had to do it this way . So , even if I don't want to , I'm going to . So let me just do it . And then we end up with these results and we're like wait , what ? Even if it did make us a bunch of money , we still feel very disconnected from it .

Or , of course , when it doesn't work , we're like wait , why didn't this work ? All these kind of variations of results happen , and it all came back to not using those pieces that actually worked for us and that we understood and that matched what it was we were wanting to create .

So , listener , if you want to see about how to attract people to you and we're not talking like woo woo , we're talking actually bring in sales and not be the person who's like it's me , come bye and then continuation of what we just started talking about , what Tracy just introduced here . Then stay tuned for the next episode .

It'll come out on Wednesday , it's just one day away , and as far as you and me , we're just going to hop out of this studio and hop into the next studio . Sound good .

Well , I've linked up your information in the show notes below , so you , the listener , if you want to find out more about Tracy or see her Instagram account , then you can head down there .