Back To Basics: Facebook Custom Conversions vs Standard Events
Apr 24, 2020•15 min
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Episode description
One of the most asked questions I get when it comes to tracking the success of Facebook and Instagram ads is "What's the difference between a custom conversion and a standard event?"
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On today’s quick tip episode, I am going to get back to the basics and break down the difference between these two ways to track your ads.
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