Ads to your SLO Funnel Losing Money? Try this!

money , or even a lot of money . Well , that's exactly what happened on a recent call with someone that I had , and they were spending like $1,000 on ads but had only made $600 back .

At least they were quite accurate in their data tracking , so that would be a 0.6 ROAS return on ad spend not exactly a winning funnel , but after diving in with them , I found a few key issues and simple fixes that should completely change their results , and so you can implement these same fixes in your SLO offer , if you will , in your self liquidating offer .

So in this episode , I'm gonna break down the tweaks that I recommended , including the pricing strategy and upsells , and also I made a recommendation about how to make money from the email list . You can apply these to your offer too .

So this person was running their ads to a $19 mini course with a $9 order bump , but they're only making back 60% of their ad spend , and I asked what the order bump conversion rate was and they said 80% , which sounds great . Actually , that is amazing , but it's it's too high . Remember , they came to me cause they weren't breaking even

, and so you know what I told them . Well , I'll tell you later in the episode , but also what else . The other problem I noticed was that there was no upsell and so they weren't capturing additional revenue from buyers .

Remember that if you're running cold traffic to your SLO funnel and you know the messaging is right , you know the order bump has allows you to obtain a result that the first offer works towards , but in a more quick way , saving you time , and the upsell does the same thing .

You should see somewhere around 15% , maybe 20% , if you're doing good of the people who get the first offer , let's call it the $19 offer , also buy the order bump , and then another five to 10% of the people who buy your first offer should buy the upsell . So if you're way better than those stats , then awesome Congratulations .

You know your client , but you're leaving money on the table and you could increase your prices . So why is 80% too high

on the order bump ? Well , typically , like I said , 15 to 20% conversion is solid . 80% , the price is too low . So that's where you want to test price elasticity , and what I had recommended to this person is that they increase their order bump price from $9 to $15 and even $17 . And you're probably thinking okay , quajo , how long do I test this for ?

Well , just do it for like two weeks , right ? All you want to see is you would expect that the conversion rate drops a good amount , but if it's at 80% it can drop a lot , right , until you hit like 15 , 20% , and so then you're just running the numbers and making sure .

But the idea is that , and what I've seen , is that when you increase the price , then your conversion rate might drop some , but you want your average order value , aov average order value , to increase .

So maybe fewer people get the order bump , but because a fewer percentage of people are getting the order bump , but it's more expensive the order bump , then you're actually seeing a net gain in the amount of money you make

. Okay , now upsell time , super key to a profitable funnel , Like I heavily recommend . In fact , I never recommend running ads to an SLO funnel that does not have an order bump and an upsell . I know current or past clients come to mind that have ever had successful SLO ads .

First , when you're thinking about an upsell , the price in general should be higher than the main offer . And I say in general , because I've seen exceptions and you're like Quajo . Don't tell me there's exceptions to the rule . There are always exceptions to the rule . I am just some Facebook ad manager with four years of experience .

Yes , I have managed like close to $4 million in Facebook and Instagram ads , but I am not your Facebook ad manager and I'm just giving you my experience . You have to test what works for your offer . Okay , usually an order bump is higher price than the core offer . So with a $19 core offer , you could expect like a $57 , $97 order bump to maximize revenue .

The key here is what is the value that you're offering inside of your order bump . It should be a steal whatever price you set . And can we just enough with was $997 , only now $27 . Let's go ahead and be honest , especially because I think it's the FTC can come after you . As in , you want to make sure that you're not making claims that are not true .

So whatever the original price that has a strikethrough , want to make sure that you're not making claims that are not true . So whatever the original price that has a strike through is , make sure that you have evidence that you've actually sold like people have actually bought at that price .

Otherwise , please rethink putting that on your upsell page or sales page even right . So an example of an order bump yeah , could be a done-for-you solution . It could be a discount off of your membership if you have one . It could just be another course . I had told this person on the call if they are selling a mini course as the regular first offer

and then they have the order bump is marketing right , that teaches people how to market Then what is the very next immediate need ? That could be the upsell . Your upsell could be an exclusive offer only available on that upsell page . It could also be an exclusive discount .

Maybe the upsell is just a course that for some reason you decided to sunset in the past , but actually there was high demand for . You just want to make sure that the upsell is aligned with that first low ticket offer . Okay , now something else I had suggested to this person is that they monetize their email list .

Right Now you might be running ads to your SLO funnel and almost breaking even , but before you decide to shut off those ads , like , maybe you're getting 0.9 ROAS almost one , right ? Remember these are amazing people to add to your list and if you have a huge list , like this person I was talking to had 17,000 people .

What if you decided to monetize your email list , especially if you're in a niche that you know can get good money for ads ? You know , like you know , you could be in the online business niche , just to give one example . Okay , so all that means is I know somebody who has a large email list and what they do is they sell ad space on their email list .

Now I don't know specifics if that's like a banner at the bottom of their emails or if it's like for every you know certain period of time , they send out an email that specifically promotes the company that's buying ad space in their email list .

But they do monetize and they make a good amount of money somewhere around I think the number I was quoted was $2,500 a month , right , pretty good in my book . So also think of any kind of affiliate software that aligns with the results that you're getting in your low ticket offer that somebody's buying for that customer .

You could sign up for that affiliate software and then offer that software you know in the follow-up email sequence to , or even inside of the mini course or your load .

Whatever your low ticket offer is , you could offer that software right because it helps your customer get their result , and it makes you affiliate revenue , maybe even recurring affiliate revenue , and so there are quite a few ways to monetize . What you really want to do , though , is make sure that you do have that order bump and you do have that upsell .

This is essential to running a success , like as to a successful self-liquidating offer funnel , and then you got to do the due diligence to lower your ad costs

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Too many times I see somebody show up or they are on a call with me , right , because I do Facebook ads coaching calls one-on-one and they had like one piece of ad copy and one or two graphics , and that is not enough to test to get good results , and so , if you need a good framework to lower your lead costs by up to 60% even , which will change the

game , change the game Ah , that's such a weird cliche this will increase the odds of you getting your low ticket offer funnel ROAS positive , as in making you money and not costing you money . I have that course . It shows you the exact step-by-steps that I take , step-by-steps .

I take them in every client account to cut down cost per lead while still getting the highest quality of client or customer possible , and you get to follow that and you get to see me pre-recorded doing the same steps inside of client accounts too , so that you can see real life how this plays out . That is normally $37 for you if you go get it now .

It is $17 in the show notes below . And with that , take care , be blessed and I will , or you will see me in the next one .