The Art Cake Coach - podcast cover

The Art Cake Coach

Cristina Arévalowww.theartcakecoach.com
Become a Paid Subscriber: https://creators.spotify.com/pod/show/theartcakecoach/subscribe The Art Cake Coach Podcast is the go-to show for cake artists ​aiming to boost their productivity and creativity and curate a successful business. Here is where the cake community comes together to sprinkle some magic ​on their baking adventures! Dive into the realm of cake artistry with me as I offer expert coaching, ​practical advice, and uplifting tales to make the most of your cake business without feeling overwhelmed and balancing your work and life. Subscribe for exclusive content here: https://theartcakecoach.ck.page/podcast
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Episodes

# 157: Stop the Overspending: How Smart Inventory Management Can Save Your Cake Business

Is your cake studio ( or even your home kitchen) overflowing with tools and supplies you rarely use? You’re not alone! In this episode, we’ll shine a light on the hidden costs of clutter and how simple inventory management can save you money, time, and stress. ✅ Why overspending on gadgets happens (and how to stop) ✅ A step-by-step system to audit and organize your tools and supplies ✅ What to invest in instead for bigger business growth ✅ A quick challenge to help you declutter this week And if...

Jul 08, 202541 minSeason 4Ep. 157

#156 Mid-Year Check-In: Review, Refocus, and Reignite Your Cake Business Goals

It’s time for a reset! In this episode, we’re pausing to reflect on the goals you set at the start of the year and making sure you’re still on the path that feels aligned and exciting. You’ll learn: ✨ Why mid-year reviews are essential for growth and confidence ✨ How to assess what’s working (and what isn’t) ✨ Simple steps to adjust and recommit to your biggest goals ✨ A live goal-audit exercise to help you finish the year strong Ready to reignite your motivation? Tune in now, and let’s refocus ...

Jul 01, 202545 minSeason 4Ep. 136

#155 Marketing & Selling with Confidence : marketing basics any cake artists need to know.

Are you avoiding marketing because it feels pushy or awkward? You’re not alone — many cake artists struggle with the idea of “selling.” But here’s the truth: marketing is just sharing your magic with the right people . In this episode, I’ll show you how to confidently promote your cake business online and offline, position yourself as the go-to baker, and use storytelling to connect with your dream clients. We’ll also reframe what visibility really means and why it’s an essential part of running...

Jun 24, 202539 minSeason 4Ep. 155

#154 Pricing Mindset: You're Not Charging for Cake, You're Charging for Value

Take the FREE quiz! What is your pricing mindset as a cake artist? : Take the Quiz here! Feeling stuck when it comes to pricing your cakes? You’re not alone. In this empowering episode, we dive into the emotional blocks behind undercharging and show you how to reframe your pricing mindset from fear to confidence. Get ready to learn simple tools that help you price with clarity, own your value, and build a business that supports your creativity, not drains it. Don’t forget to grab your FREE Money...

Jun 17, 202557 minSeason 4Ep. 154

#153 Time Management & Workflow: Bake Smart, Not Hard

Hello, my sweet friends. Are you feeling like you’re always racing against the clock in your cake business? well... You’re not alone, and it doesn’t have to be that way. In this episode of The Art Cake Coach Podcast , I am talking all about time: how to manage it, how to protect it, and how tomake it work for you, not against you.From batching your baking days to time-blocking like a pro, I’ll guide you through simple yet powerful strategies that will help you reduce stress and boost your produc...

Jun 10, 202532 minSeason 4Ep. 153

#152 Why Cake Business Management Matters More Than Ever

Hello, my sweet friends! Today, we’re digging into something that so many cake artists struggle with: why managing your business the wrong way can lead to burnout, chaos, and lost profit .And how flipping the script can actually give you more freedom, not less. I know what you’re thinking: I didn’t get into cakes to managespreadsheets! And I get it. You love the art, the flavors, the smiles on your clients’faces. But let’s be honest, creativity dries up when we’re overwhelmed, underpaid, and str...

Jun 03, 202545 minSeason 4Ep. 186

#151 The Importance of Networking as Cake Business Owners.

As cake business owners, getting the word out there and finding new clients is vital to our business. Networking not only provides that, but also keeps us in touch and connected with our customers and peers. Today's episode is all about Networking, why it is important, and what prevents us from showing up, the fear of judgment, Imposter Syndrome, and it all comes down to self-worth. Remember that now you can watch this full episode on YouTube: https://youtu.be/SZUtgkh8z_U?si=BMV84kbyS-VB47Bg Tod...

May 27, 20251 hrSeason 4Ep. 151

#150 The secret of efective time management.

As busy cake artists, we are after the latest app, the ultimate tool, or the easiest way to manage our time so we don't have to think about it. I have news for you, none of the above will work unless you work on the basic principles or the real " secrets" to manage your time, and this is what I am sharing with you today on this podcast episode. Let me invite you to listen ( or watch on YouTube) and work on a time management technique that actually works for you. Remember that now you can watch t...

May 20, 202552 minSeason 4Ep. 150

# 149 Talking to Yvonne Donald about the future of our cake indusrty.

Let me invite you to listen to today´s episode as Yvonne and I talk about all the changes happening in our cake industry. From business closing down, AI, social media, pricing, and the economy, and clients´ preferences, things seem to be changing rapidly, and the question is, can we cope with it? Thank you Yvonne for being with me today, if you want to listen to Yvonne's podcast or follow her here are the links to her business: https://www.instagram.com/kakeandcupkakery/ https://www.instagram.co...

May 13, 20251 hr 13 minSeason 4Ep. 149

#148 Conversation with Bradley Rae Lamb

Hello, my sweet friends, let me invite you to listen to this candid and fun conversation with cake artist Bradley Rae Lamb. We talk all about starting his cake business, participating in TV cake competitions, and much more. This is the first episode ever to have a full video on all platforms! Thank you, Bradley, for being part of The Art Cake Coach podcast. If you want to know more about Bradley Rae Lamb and his cakes, click here: https://www.instagram.com/counterspell_cakes/ Remember that now y...

May 06, 202538 minSeason 4Ep. 148

#147 The Art Cake Coach Podcast 3rd anniversary!

I can't believe it's been 3 years since the podcast started, and today we are celebrating this 3rd anniversary and the end of season 3 of the podcast. Thank you to all my sponsors and guests for being part of this year, and thank you to all of you who listen ( and watch ) this podcast on your favorite platforms, including now on YouTube. Remember that now you can watch this full episode on YouTube: ⁠https://youtu.be/cgL-Rkgt3os?si=CBCUs3GAXIqNx3af⁠ Useful links: The Art Cake Coach Subscription C...

Apr 29, 202543 minSeason 3Ep. 147

#146 The AI doll trend and how our cake community got nuts with it!

Hello, my sweet friends! A couple of weeks ago, our cake community was victim of a new trend, this time the AI doll trend, where you ask an app or ChatGPT to make yourself into an action figure doll. Did you do it or did you survive it? Let me invite you to listen to this episode and hear the story of my AI doll and how I made it through this trend, also, how we can use trends on SM and AI for our benefit as cake artists and small business owners. Remember that now you can watch this full episod...

Apr 22, 202530 minSeason 3Ep. 146

#145 Back to basics about our cake decorating industry.

Hello, my sweet friends. Today´s episode is very special and personal. As our 3rd anniversary approaches, I believe it is time to refocus, rethink, and do some accountability on what´s coming for the podcast and our cake industry. This episode is packed with personal insights after a conversation with a fellow cake artist and friend that got me thinking about all that is going on, how much our industry has changed, how to embrace that change, and how or why we all started. Let me invite you to l...

Apr 15, 202544 minSeason 3Ep. 145

#144 Before You Manage Time, Manage Clarity: Define, Refine, and Dream Big

Many cake artists try to “get organized” without knowing what they’re organizing for . Every task feels urgent or important if you don’t know where you’re going. Productivity without clarity is just busyness with better stationery. In today´s episode, we explore some ideas to get some clarity about your cake business before moving on to managing your time. ✨ PLUS — I’ve created a free template just for you! Download it and get some clarity for your business today. Click here: ⁠⁠⁠ ⁠ https://www.t...

Apr 08, 202533 minSeason 3Ep. 144

#143 The Cake Business Survival Guide: 5 Mistakes That Will Break You (And How to Fix Them!)

Running a cake business is like being on a realityshow—there’s drama, deadlines, and the occasional cake disaster. If you’ve ever felt exhausted, overworked, or on the verge of quitting, this episode is for you! Today, we’re talking about the five biggestmistakes that can make your cake business a nightmare—and, more importantly, how to fix them so you can thrive (and maybe even sleep once in a while) ✨ PLUS — I’ve created a free Cake Business Survival Checklist just for you! Download it and sta...

Apr 01, 202530 minSeason 3Ep. 143

#142 Cake Business Management: Essentials, Easy Steps & Why It Matters!

Running a cake business isn’t just about beautiful designs and yummy cakes — it’s also about keeping things organized behind the scenes! This is many times overlooked by cake artists that later wonder, why is my business not profitable, or why did it die? In this episode, I’ll show you: ✔️ Why business management mattersfor your creative success ✔️ The simple essentials everycake artist needs ✔️ Easy step-by-step actions tofeel less overwhelmed and more in control ✨ PLUS — I’ve created a free Ca...

Mar 25, 202537 minSeason 3Ep. 142

#141 Cake Friends Stay Creative's 5th anniversary!

Our dear cake community is truning 5 and as last year I shared four take aways from my dear Cake Friends Stay Creative, this year I am adding one more. Listen to how we celebrated and what I have learned in these past five years! Today´s episode is sponsored by The Sweet Challet Shoppe link here: https://www.thesweetchalet.com/ Use the exclusive discount code for the listeners of The Art Cake Coach Podcast: CAKECOACH25 and get 20% off on your next purchase. Useful links: The Art Cake Coach Subsc...

Mar 18, 202542 minSeason 3Ep. 141

#140 Cake Pricing: What NOT to Do (Unless You Want to Cry in Buttercream)

Ever feel like you’re working for free? Do you break out in a cold sweat when someone asks, ‘How much for a cake?’ Today, we’re tackling pricing—the fun way! Yep, we’re talking about the biggest pricing mistakes cake artists make...and roasting them (lightly, like a good sponge cake) Today´s episode is sponsored by Saracino on their online magazine " We Love Pastry" link here: https://www.saracinodolci.co.uk/category/saracino-magazines/ Useful links: The Art Cake Coach Subscription Channel: ⁠⁠⁠⁠...

Mar 07, 202544 minSeason 3Ep. 140

#139 Not Every Cake is for Everyone: How to Attract the Right Clients

DISCLAIMER: I apologize for the sound of today´s episode. It seems that my Mic setting was off, and I sounded like I was inside a bottle. However, bear with me as the content is on point!. Thanks, my sweet friends. Do you want clients who pay and stay? Don´t we all! Isn´t that a cake artist's dream? Well, let me invite you to listen to today´s episode and find out how to attract the right client for your cake business. Today´s episode is sponsored by Creative by Margherita Ferrara link here: htt...

Feb 28, 202549 minSeason 3Ep. 139

# 138 Back from the DMA´s , all about the D´licious Magazine Awards 2024

I am back from the DMA´s and ready to tell you all about it. Today's episode is from the heart, no script, just all the fun stories and lots of reflections about winning, losing, and the future of our cake communities. Let me invite you to listen to today´s episode. Thanks, Cristina Useful links: The Art Cake Coach Subscription Channel: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/theartcakecoach/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Feb 21, 202549 minSeason 3Ep. 138

# 137 Stop Wasting Time! The Art of Prioritization for Cake Business Success

Feeling overwhelmed with a never-ending to-do list? As cake artists, we juggle orders, social media, admin tasks, and personal life—so how do we know what to focus onfirst? In this episode, we’re diving into the art of prioritization. I’ll share simple but powerful strategies, like the Eisenhower Matrix and the 80/20 Rule, to help you get more done without the stress. You’ll learn how to stop wasting time on low-impact tasks and start focusing on what truly grows your cakebusiness. Plus, stick a...

Feb 14, 202533 minSeason 3Ep. 137

#136 Conversation with Aimée Ford and Debbie Lock .

The DMA´s are coming soon, and I had the chance to sit down with Aimèe Ford owner of Aimee Ford Ltd, and Debbie Lock owner of Little Bran Cakes to talk about this upcoming event. We talk about cake competitions, the importance of business knowledge, imposter syndrome, winning and losing, and much more. Come with me and listen to this fun episode with these two amazing ladies! You con find the here: Aimèe Ford: https://www.facebook.com/aimeefordltd Debbie Lock: https://www.facebook.com/littlebarn...

Feb 07, 20251 hr 4 minSeason 3Ep. 136

# 135 Conversation with Savanna Timofei from The Cake Business Academy

Let me invite you to this conversation with Savanna Timofei from The Cake Business Academy where we chat about the " Noise" that most cake makers have to navigate around ideas, advice and information on how to run their cake businesses. We had a lot of fun on this first interview of 2025, hope you enjoy it as much as me! Here are Savannas SM links: https://www.instagram.com/thecakebusinessacademy/ https://open.spotify.com/show/2WhlFAn1DfTxiOLuxQDO2g?si=7be2d7ab804748c1 Useful links: The Art Cake...

Jan 31, 202559 minSeason 3Ep. 135

#134 Is your cake business a " Lemonade Stand" or a Business?

Do you see your cake business as a serious endeavor or as a " Lemonade Stand"? If you want to know what I mean by this, you have to listen to today´s episode. I also discuss community, cake events, and profit from your cake business. Useful links: The Art Cake Coach Subscription Channel: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/theartcakecoach/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Goal Setting FREE Webinar: ⁠⁠https:...

Jan 24, 202541 minSeason 3Ep. 134

#133 Gratitude and Goal Setting: A Winning Recipe for Cake Artists

Gratitude is the act of focusing on the positives—what you have, rather than what you lack. For us cake artists, it could be our loyal clients, the joy our creations bring, or simply the fact that we get to work in a field we love. Come with me today as I share with you how by starting your goal-setting process with gratitude can actually change the outcome of your goals and projects. Useful links: The Art Cake Coach Subscription Channel: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠htt...

Jan 17, 202532 minSeason 3Ep. 133

#132 Resolutions vs. Goals: Setting Yourself Up for Success in 2025

Are you the cake artist who has New Year´s resolutions? Or do you set Goals for your cake business? What is the difference between resolutions and goals? Do they work? Can it make a difference to set one or the other? Let me invite you to listen to today´s episode and find out how to set achievable goals for your cake business. Useful links: The Art Cake Coach Subscription Channel: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://podcasters.spotify.com/pod/show/theartcakecoach/subscr...

Jan 07, 202537 minSeason 3Ep. 132

#131 Happy New Year!

Come with me down memory lane, let´s remember our bests moments, the greatest guests, and how much our podcast has grown, and let me share with you a beautiful story before the year ends. Wishing you all the best year to come! Love, Cristina

Dec 31, 202423 minSeason 3Ep. 131

#130 The Art Cake Coach Podcast Christmas Special

Yes, it is Christmas Eve morning on December 24th, 2024 and today´s episode is here to wish you all a Merry Christmas. My message to you this Christmas, for yourself and your cake business is: Be proud Balance Keep it simple Show up Define success Enjoy each moment Happy Holidays my sweet friends. Love, Cristina

Dec 24, 202438 minSeason 3Ep. 130

#129 Your Sweet Success Plan: A Simple Business and Selling Strategy for 2025

Is your cake business ready for 2025? In this episode, I guide you step-by-step through creating a simple yet effective business and selling plan to set yourself up for success in the new year. Learn how to clarify your business goals, outline your offerings, plan your marketing, and price with confidence. Plus, I share practical tips and a downloadable template to help you map out your strategy with ease. Let’s make 2025 the year your cake business thrives! Download your Business Plan Template ...

Dec 17, 202437 minSeason 3Ep. 129

#128 Your End-of-Year Time Management Playbook, time mastery for cake artists.

As the year comes to a close, it’s the perfect time to step back and reflect on how you managed your time. 🎯✨ In this episode, we guide you through a comprehensive yearly audit designed specifically for cake artists. Discover how to evaluate your wins, tackle bottlenecks, and align your time management strategies with your goals for the year ahead. With practical exercises and a free downloadable worksheet, this episode will help you create a clearer, more productive roadmap for 2025. Tune in t...

Dec 10, 202448 minSeason 3Ep. 128
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