In this episode of the Apparel Entrepreneurship Podcast, we dive into a big one - Digital Product Passports (DPPs). They’re going to be mandatory for all fashion brands selling in the EU starting in 2027, so it’s time to get familiar.Ana and Klas break down what DPPs actually are, why they matter for sustainability and transparency, and how they can help build real trust with customers. We also get into the practical side - the data you’ll need, the risks of not being ready, and the major opport...
Apr 22, 2025•39 min•Season 5Ep. 88
🎙️ The Ultimate Guide to Fashion Retail Success – Featuring Flying Solo’s Co-FounderIn this powerhouse episode of the Apparel Entrepreneurship Podcast, we sit down with Elizabeth Solomeina, co-founder of Flying Solo—one of the most influential retail platforms for independent designers.Whether you're just starting out or looking to level up your fashion brand, this episode is your step-by-step guide to thriving in fashion retail. Elizabeth shares real-world insights and hard-earned wisdom on wh...
Mar 24, 2025•1 hr 20 min•Season 5Ep. 87
Claudia Glass, the founder of a female-specific sportswear brand, shares her journey from being a high school teacher to creating a unique sports bra designed for swim runners, now worn by some of the world's best professional athletes. She discusses the challenges of entering the apparel industry, the importance of understanding customer needs, and the innovative design and manufacturing processes involved in creating her product. Claudia emphasizes the significance of sustainability and circul...
Mar 13, 2025•1 hr 29 min•Season 5Ep. 85
In this episode of the Apparel Entrepreneurship Podcast, Pamela Morris James, founder of Paloma St. James, discusses her journey in building a modular fashion business and sustainability. She shares insights on her entrepreneurial path, the concept of modular clothing, and the importance of consumer engagement. Pamela emphasizes the need for quality materials and the challenges of educating consumers about her innovative approach. The conversation also touches on the intersection of art and fash...
Feb 19, 2025•1 hr 7 min•Season 5Ep. 85
In this episode of the Apparel Entrepreneurship Podcast, Ed Bartlett, founder of Kostüme, shares his journey from a diverse background in gaming and art to creating a successful cycling apparel brand. He discusses the challenges and triumphs of building a brand without paid advertising, focusing on community engagement, innovative design, and sustainability. Ed emphasizes the importance of solving real problems for cyclists and creating high-quality products that resonate with consumers. The con...
Feb 10, 2025•1 hr 13 min•Season 5Ep. 84
In the 83rd episode of the Apparel Entrepreneurship Podcast, we interview Sam Matanle, the founder of Batch London. He shares his journey of starting a made-to-order fashion brand focused on redefining the suit. The brand aims to provide a comfortable and versatile alternative to traditional suits while addressing the sustainability issues in the fashion industry. Sam discusses the challenges of starting a clothing brand without a background in fashion and how they approached the design and manu...
Jan 23, 2025•1 hr 12 min•Season 5Ep. 83
In this Apparel Entrepreneurship Podcast episode, Nick Hussey, founder of Frahm Jacket, shares his journey of creating a brand that emphasizes quality, mental health, and sustainability. He discusses the challenges he faced in his previous business, the importance of a pre-order model, and his unique marketing strategies. Nick also delves into his design philosophy, the significance of mental health in entrepreneurship, and his vision for the future of Frahm Jacket. He offers valuable insights f...
Jan 14, 2025•1 hr 19 min•Season 5Ep. 82
In this episode of the Apparel Entrepreneurship Podcast, we speak with Richard Sutcliffe, founder of Passenger Clothing, based in the UK. Passenger started 12 years ago and is now approaching £100 million in sales. They are all about capturing that spirit of escape and adventure, through sustainable products. It's not just clothing; it's about crafting a way of life that aligns with our deep respect for the outdoors. Since the start, they have been on a mission to use eco-friendly materials to l...
Jun 10, 2024•53 min•Season 4Ep. 81
In this episode of the Apparel Entrepreneurship Podcast we talk with former Olympic athlete Peter Häggström Lindecrantz, the visionary founder and CEO of YMR Track Club. The brand started to commemorate the 100th anniversary of his old track club and it’s also deeply rooted in the rich textile heritage of Sweden. We talk about how his experience in track and field has infused discipline and a unique aesthetic into his fashion enterprise, emphasizing sustainability and local production. Episode H...
May 30, 2024•1 hr 48 min•Season 4Ep. 80
In this episode of The Apparel Entrepreneurship, Ana & Klas interview Pascale Moreau, Founder and Managing Director of Ohana Public Affairs, and discuss the importance of understanding and complying with the upcoming legislation and regulations in the textile industry. The industry is experiencing a shift towards sustainability and circularity, and brands need to be prepared for the changes. There is a need for companies to gather data and implement traceability strategies to comply with the...
Apr 25, 2024•1 hr 24 min•Season 4Ep. 79
We’ve worked with hundreds of brands and many of them have this in common 👇 ONE problem we see all the time: They are unable to communicate clearly and concisely on who they are and what they are about. In this episode, we talk about the importance of figuring out what your clothing brand is about. Apparel Entrepreneurship: https://www.apparelentrepreneurship.com/ Desinder: https://www.desinder.com/
Mar 18, 2024•14 min•Season 4Ep. 78
If you're aiming to elevate your clothing brand, this episode "How To Grow Your Clothing Brand - Part 2 - Collection & Product" is a must-listen. Ana & Klas from Apparel Entrepreneurship and Desinder talk about: ✅ Emphasizing sustainability is non-negotiable. With 67% of consumers prioritizing eco-friendly purchases, it's clear that environmental consciousness is central to your brand's appeal. ✅ Adopting a quality-over-quantity approach to your product line is crucial. Remember, a signi...
Mar 13, 2024•29 min•Season 4Ep. 77
In this episode "Why You Should Build a Collection with an Outfit Perspective," we talk about why you should look at your fashion collection through the lens of complete outfits rather than individual pieces. This perspective shift not only aligns more closely with consumer behavior but also offers invaluable insights into the cohesion of your collection, optimizing material use, and streamlining marketing and sales efforts. See the impact this strategy can have on your brand's aesthetic appeal,...
Mar 06, 2024•10 min•Season 4Ep. 76
Welcome to the first part of our series dedicated to growing your clothing brand. This episode focuses on the foundational elements of business and operations, crucial for navigating the complexities of today's fashion industry. In this episode of the Apparel Entrepreneurship Podcast, we provide a comprehensive look into the strategies and practices essential for the growth and sustainability of your apparel brand. With a focus on addressing current global challenges and the importance of a soli...
Mar 04, 2024•30 min•Season 4Ep. 75
In this episode of the Apparel Entrepreneurship Podcast, we talk about how to start and run a sustainable clothing brand. You'll learn the fundamentals of starting and running a sustainable and responsible apparel business. We cover what it means and how to implement sustainability in: ✅ Brand values & mission ✅ Marketing ✅ Collection & design ✅ Sourcing & manufacturing ✅ Packaging ✅ Logistics ✅ Product care & afterlife ✅ Sales & communication Sustainability is becoming incre...
Oct 17, 2023•1 hr 33 min•Season 3Ep. 74
In this video podcast , Ana Kristiansson from Desinder and Apparel Entrepreneurship presents the Masterclass: How To Design A Clothing Line. You’ll learn how to create a cohesive collection that speaks your unique values and language. An apparel brand's design language is like a person’s personality. It makes your brand UNIQUE! This strengthens your brand and it keeps it cohesive for customers to recognize you. It will help you attract new customers who can identify & relate to your brand. I...
Mar 15, 2023•1 hr•Season 3Ep. 73
There are many roles that need to be filled in your clothing business. As a small clothing brand, you can and probably will take on several of them. But ask yourself which roles you actually can fill and which ones you need to outsource. In this podcast, we are going over the typical roles you need to fill in an apparel business. Apparel Entrepreneurship Courses...
Mar 13, 2023•18 min•Season 3Ep. 72
In this episode, we delve into the world of clothing manufacturing and provide you with all the information you need to successfully find and work with a manufacturer. Before even beginning your search, there are important factors you need to consider, and we cover these in detail to ensure you are fully prepared. We then move onto the nitty-gritty of finding a manufacturer, from where to look to the steps you need to take to ensure you find the right one for you. Once you have found a potential...
Mar 02, 2023•41 min•Season 3Ep. 71
In this episode, we go over 5 of the most common mistakes clothing brands make regarding the design and product development phase. Apparel Entrepreneurship
Feb 14, 2023•11 min•Season 3Ep. 70
In this episode of the Apparel Entrepreneurship Podcast, we have the honor of speaking with the founder and CEO of MAES London, Diana Kakkar. MAES London is a luxury womenswear manufacturer located in North London, launched by Diana in 2018. In this fantastic conversation, we get a behind-the-scenes look at creating luxury garment manufacturing, and what a successful partnership between a brand and manufacturer looks like. We talk about MAES’s selection process for new partnerships and what clot...
Nov 09, 2022•1 hr 3 min•Season 3Ep. 69
Early on in your clothing business, you need to work on your brand identity. Branding is the process of building a product image based on associations, feelings, lifestyle, and identity that is projected by a label. You need to think about the meaning of your brand to your customers. Encapsulate that meaning in your brand name. Choosing a great brand name is not easy, we know that. In this episode, we give you clear guidelines for coming up with a name for your clothing brand. The clothing brand...
Oct 27, 2022•15 min•Season 3Ep. 68
In this episode of the Apparel Entrepreneurship Podcast, we have the honor of speaking with Tony McWilliam, a seasoned brand founder, entrepreneur, designer, agency owner, publisher, business leader, sustainability advocate, and much more. We are talking about building a successful clothing business, and discussing how to grow a clothing brand from $0 to $45 million. Not only do we talk about Tony’s story and listen to how he has succeeded in the business, but he also talks about how he had to l...
Oct 18, 2022•1 hr 37 min•Season 3Ep. 67
In this episode, we are going through 14 mistakes you should avoid when running your clothing brand. We have worked with hundreds of clothing brand startups around the world and helped them start and run their own businesses, through Apparel Entrepreneurship and Desinder. These 14 mistakes that we've seen brands make, will be devastating for your business growth. Don't do the same mistakes when running your clothing brand.
Oct 11, 2022•17 min•Season 3Ep. 66
In this episode, we are covering 13 huge mistakes that are being made when clothing brands are starting out. We have worked with hundreds of clothing brand startups around the world and helped them start and run their own businesses, through Apparel Entrepreneurship and Desinder. Are there any lessons learned from the mistakes made? To make it a bit easier for you, we have examined the mistakes that we've seen most often, and present them in this episode. Learn how to start and run a clothing br...
Oct 04, 2022•17 min•Season 3Ep. 65
Can you start a clothing brand with little money? Absolutely, but there are a few things to consider. In this episode, you will learn what to do if you have a limited budget when starting a clothing brand. Ana and Klas have been working in the apparel industry for 20 years, helping clothing brands through Apparel Entrepreneurship as well as through the leading apparel strategy, branding, and design agency Desinder. In this episode, they are using this experience to explain what you can do, when ...
Sep 30, 2022•13 min•Season 3Ep. 64
If you haven't been running a clothing brand before, it may be difficult to know what to expect. We are walking you through what to expect when launching a fashion business. We are also explaining what the most important thing is to figure out when starting your clothing brand.
Sep 27, 2022•14 min•Season 3Ep. 63
In this episode of The Apparel Entrepreneurship Podcast, we are answering questions from apparel entrepreneurs. We will cover four topics that our community has requested, which are all very relevant today. The four topics we talk about in this episode are: How to find your brand aesthetic. How to be authentic with your message. The difference between going to college and online education. How to handle complaints
Sep 15, 2022•23 min
In this episode of the Apparel Entrepreneurship Podcast, we cover a specific set of questions to better prepare yourself and your family & friends for what it will take to get your brand going. Working through these questions before you start your brand will make you better prepared to run your business in a successful way. Enjoy episode 61! Show notes Course: How To Start A Profitable Clothing Brand Course: How To Grow Your Fashion Brand Online The Apparel Entrepreneurship Members' Club...
Nov 17, 2020•43 min•Season 2Ep. 61
In this episode of the Apparel Entrepreneurship Podcast, we talk about what the reality of the apparel industry looks like today, and common mistakes you definitely want to avoid. Put on your headset and enjoy episode 60. Show notes Sign up for the waitlist to the: 6-Week Sustainable Clothing Brand Launch Accelerator
Oct 14, 2020•17 min
The fashion industry has grown with 21% over the past 3 years. It's a 3 trillion dollar industry. So there are huge opportunities for brands to succeed. Unfortunately, most startups fail and the most common reason is cash-flow problems. In this episode, we want to help you improve your chances of succeeding by preparing you for what to expect. We give you a list of things you need to know before launching your fashion brand. When you are prepared you can make a better plan and more easily handle...
Sep 22, 2020•24 min•Season 2Ep. 59
