Prepare to be whisked away on a journey through the niche world of food and beverage social media marketing with Duncan Alney, the maestro behind Fire Belly Marketing. Our fascinating discourse unpacks the seismic shift that occurs when an agency hones in on a specialty, changing the very fabric of competition and client dynamics. From the nostalgic days of social media's infancy to the pandemic's tumultuous waves, Duncan lays bare the triumphs and tribulations of catering to a particular palate...
Feb 25, 2024•46 min•Season 5Ep. 71
Embark with us on a riveting entrepreneurial odyssey as David Nilssen, CEO of Doxa Talent, traces his path from teenage Subway franchise manager to real estate maven, and then to the vanguard of remote hiring innovation. David's candid tales of founding Guidant Financial and later Doxa Talent offer an insider's view of the entrepreneurial spirit, coupled with a dash of audacity and a keen eye for opportunities amidst challenges. Our conversation digs into the birth of Doxa Talent, a company that...
Feb 11, 2024•40 min•Season 5Ep. 70
Ever felt trapped in a cycle of endless meetings, watching the clock tick away precious productivity? Ashish Fernandez, co-founder and CEO of Meetrics, joins us to share his inspiring leap from chemical engineer to tech innovator, tackling the very issue that drives professionals to the brink. His story, a tapestry woven with threads of passion and persistence, guides us through the landscape of tech entrepreneurship, from the oil fields of Northern Canada to the bustling innovation hubs that no...
Jan 28, 2024•43 min•Season 5Ep. 69
Embark on a journey with Joanna and me as we open the doors to the vibrant virtual halls of Socialistics and share the secrets to cultivating an online culture that's as rich and interactive as its brick-and-mortar counterpart. Miss those chance encounters by the watercooler and the buzz of office banter? We're right there with you. Tune in to hear how we've transformed longing for the physical workspace into pioneering a digital renaissance, complete with the unexpected perks of spontaneous vir...
Jan 14, 2024•37 min•Season 5Ep. 68
We're back and better than ever! In this episode I share some of the big things I learned in 2023 as a business and agency owner such as: AI is not to be feared, but embraced…strategically Automation can save you countless hours, and is dirt cheap Not everyone is cut out to work remotely If you’re good at what you do, you’ll survive economy downturns The best way to differentiate yourself in today’s world is to embrace traditional methods The agency game is changing. Consolidation, acquisitions ...
Dec 31, 2023•26 min•Season 5Ep. 67
Do you ever wonder how building a personal brand on social media differs from that of a larger brand? In this episode, Jason and Joanna tackle this exact topic. They discuss the importance being passionate, authentic and consistent in your message. Learn more: www.socialistics.com www.jasonyormark.com www.antiagencybook.com Hosted on Acast. See acast.com/privacy for more information....
Feb 06, 2023•29 min•Season 4Ep. 66
Your client calls you every day asking about results. Or maybe they are completely unresponsive during their time with you. There are so many red flags in client relationships that you often don't notice until you're deep in it. Jason and Joanna discuss red flags and green flags in client relationships this week in an attempt to save you some grief. Check it out and learn from their trials and tribulations with all sorts of clients! Learn more: www.socialistics.com www.jasonyormark.com www.antia...
Jan 30, 2023•39 min•Season 4Ep. 65
Are you interested in learning more about the current state of social media advertising? Join Jason and Joanna as they discuss the rewards, challenges, and realities of this ever-evolving profession. From strategizing the best campaigns to successfully dealing with the unpredictable comment sections, this episode will provide an informed look at both sides of the story. Tune in to hear their always candid perspective on the state of social media advertising. Learn more: www.socialistics.com www....
Jan 23, 2023•34 min•Season 4Ep. 64
Join Jason and Joanna as they explore the future of Artificial Intelligence in Social Media. Find out how AI is impacting our use of social media platforms, and what potential impacts will be made in the upcoming years. Learn more: www.socialistics.com www.jasonyormark.com www.antiagencybook.com Hosted on Acast. See acast.com/privacy for more information....
Jan 16, 2023•33 min•Season 4Ep. 63
Are you curious about the rewards and challenges of working in social media? Join Jason and Joanna as they explore the realities of the profession. From navigating client relationships to dealing with unpredictable comment sections, this episode will provide you with an honest look at both sides of the story. Learn more: www.socialistics.com www.jasonyormark.com www.antiagencybook.com Hosted on Acast. See acast.com/privacy for more information....
Jan 09, 2023•39 min•Season 4Ep. 62
Have you ever wondered what makes influencers so powerful for brands? Join Jason and Joanna as they discuss the importance of influencers in today's society. From how they reach an audience, to the impact they can have, this episode will help you understand why influencers are so influential and how you can make the most of them. Learn more: www.socialistics.com www.jasonyormark.com www.antiagencybook.com Hosted on Acast. See acast.com/privacy for more information....
Jan 02, 2023•36 min•Season 4Ep. 61
If you're online, more than likely you've experienced haters and trolls. Jason and Joanna break down some strategies to deal with the hate that brands often receive. Learn more: www.socialistics.com www.jasonyormark.com www.antiagencybook.com Hosted on Acast. See acast.com/privacy for more information....
Dec 26, 2022•37 min•Season 4Ep. 60
Jason and Joanna double down on what it really takes to measure social media efforts including seeing beyond the vanity metrics, and how they have found the right formula for success to earn their clients' confidence when it comes to managing their social media. Learn more: www.socialistics.com www.jasonyormark.com www.antiagencybook.com Hosted on Acast. See acast.com/privacy for more information....
Dec 19, 2022•54 min•Season 4Ep. 59
There's not shortage of clickbait articles titled 'Is Social Media Dying?'. We'll save you a click and then some. Jason and Joanna discuss the reason why these articles make their rounds from time to time. Learn more: www.socialistics.com www.jasonyormark.com www.antiagencybook.com Hosted on Acast. See acast.com/privacy for more information....
Dec 12, 2022•30 min•Season 4Ep. 58
This week, Jason and Joanna talk about the culture of agency and do's and don'ts for a stellar culture. They've learned by trial & error and share their discoveries. Learn more: www.socialistics.com www.jasonyormark.com www.antiagencybook.com Hosted on Acast. See acast.com/privacy for more information....
Dec 05, 2022•35 min•Season 4Ep. 57
Lysa Miller is the founder and CEO of Ladybugz, an Interactive agency based out of Boston, MA and we sat down to talk about how she has been able to build a unique agency model powered primarily by a team of freelancers that she’s been able to scale the business with. It’s a new day and age of workforce, and Lysa has capitalized on this with some great tactics and strategies we discuss in depth. About: Lysa Miller is the founder and CEO at the award-winning web design + digital growth agency, La...
Oct 09, 2022•27 min•Season 3Ep. 56
This week I sit down with Melissa Mellor, the CEO at Hey U Human, a mental health and human wellness company. We dig in to the power of emotional intelligence and how mental health for you and your team can set you up for incredible success personally and professionally. About: Melissa Mellor is the CEO of Hey U Human globally recognized mental health and human wellness company. They serve corporations and individuals in over 80 countries around the world and within over 15 different application...
Sep 25, 2022•24 min•Season 3Ep. 55
I had the pleasure of sitting down with Austin & Monica from A&M Digital Design who run their own web and brand design agency and do it in style by traveling the world. We discuss the advantages and challenges of running an agency while on the road, and what to think about before considering the lifestyle. About Austin & Monica: Austin and Monica are college sweethearts who built a design business centered around helping creative online business owners and couples find the confidence...
Sep 12, 2022•23 min•Season 3Ep. 54
Today I sat down with Jeff Gargas from Teach Better Team who co-owns a very different business than most we’ve talked to over the years, but shares very similar tactics and strategies that can help you grow a sustainable business. We discuss the art and science of incorporating an educational approach to your sales and marketing efforts and how that can lead to a healthy pipeline of opportunities for your business. About Jeff: Jeff Gargas is the COO and Co-founder of the Teach Better Team (Creat...
Aug 28, 2022•27 min•Season 3Ep. 53
Tai Goodwin is the owner and founder of That Marketing Team and we sat down and talked about her journey to entrepreneurship and specifically how bringing her daughter into the mix not only helped grow the business, but give her daughter the life experiences that most can only dream of. About Tai: Tai Goodwin is a marketing strategist and the CEO of That Marketing Team, plus the creator of the Liberated CEO Accelerator. She's an award-winning instructional designer with 20+ years of experience c...
Aug 14, 2022•24 min•Season 3Ep. 52
Today I sat down with Ben Magnuson from Hive Growth Partners, a performance marketing agency which mixes things up by charging clients a commission or per lead fee vs. high monthly retainers. We talk about the benefits of incorporating such a model and the challenges he faces as well with the model, and as a relatively newer built agency. Ben’s Bio: Ben Magnuson is the founder of Hive Growth Partners, which kicked off at the start of 2022. He has 5 years of sales experience in an agency setting ...
Jul 31, 2022•22 min•Season 3Ep. 51
This week I sat down with Brian Bogert, an incredibly well spoken performance coach, motivational speaker and business strategist focusing on helping entrepreneurs reach their full potential. It’s a fascinating conversation that any aspiring or current business owner should listen into to learn more about how to get out of your own way to reach untapped levels of success. You can learn more about Brian at www.brianbogert.com , and be sure to take him up on his free offer at www.nolimitsprelude.c...
Jul 17, 2022•29 min•Season 3Ep. 50
This week I sit down with Max Sher from Sher Agency who specializes in designing and developing websites. It's an interesting story as I got to learn about Max's journey from freelancer to full-fledged agency full of employees, processes, and the journey from doing everything for everyone to niching down. Learn more about Sher Agency: www.sheragency.com Learn more about Socialistics: www.socialistics.com And don't forget to help support this month's Socialistics Cares charity Northwest Harvest: ...
Jun 30, 2022•29 min•Season 3Ep. 49
This week I sit down with Chris Williams from Group Coach Nation and we discuss the power of Mastermind groups. No matter what industry you are in, chances are there is a mastermind group that you should be participating. In addition, Chris and I talk about why you should actually consider starting your own mastermind group and how it can revolutionize the way you think about your entrepreneurial path. More about Chris: Chris spends most of his time raising his five kids exploring world communit...
Jun 20, 2022•28 min•Season 3Ep. 48
This week I sit down with Shelby Dash & Kristina Clifford from Take 2 Content, and we discuss their agency story and how they tap into comedy to deliver sticky, viral, memorable content for their clients, and how you can tap into your funny to do the same. Learn more about Shelby & Kristina at www.take2content.com Learn more about Socialistics: www.socialistics.com Learn more: www.socialistics.com www.jasonyormark.com www.antiagencybook.com Hosted on Acast. See acast.com/privacy for more...
Jun 05, 2022•26 min•Season 3Ep. 47
Yep, I said it. Most agency award shows are nothing but a cash grab, and in this episode I share my experiences with them, what they are really all about, and more authentic ways to build your reputation. I also include a killer tactic I'm sure you haven't thought much of a the end of the episode! Learn more: www.socialistics.com www.jasonyormark.com Learn more: www.socialistics.com www.jasonyormark.com www.antiagencybook.com Hosted on Acast. See acast.com/privacy for more information....
May 22, 2022•26 min•Season 3Ep. 46
We're back and better than ever and with a new name. Welcome to The Anti Agency Podcast: Stories of Doing Business Differently. With our new approach we'll be focusing on stories from within and from guests about the tactics, strategies and disruptive ideas that can help you grow or start your own businesses more efficiently and successfully. This week we get caught up on where we are at as an agency, the upcoming Anti Agency book launch and summit, and what's coming up next! Learn more: www.soc...
May 08, 2022•14 min•Season 3Ep. 45
For the last episode of the year I wanted to break down the top 4 things I learned as an agency owner and how they have impacted my life and the business. To learn more about our agency visit: www.socialistics.com Learn more: www.socialistics.com www.jasonyormark.com www.antiagencybook.com Hosted on Acast. See acast.com/privacy for more information....
Dec 26, 2021•19 min•Season 2Ep. 44
We brought back Wayne Mullins from Ugly Mug Marketing and this time we share similar stories as we both took on the daunting task of writing and publishing a book for our marketing agencies. Wayne's book, Full Circle Marketing is already out in the wild, while mine, The Anti-Agency: A Realistic Path To A $1,000,000 Business hits the shelves in January 2022. Both of us share our journeys to writing and publishing our books...the hardships, the successes, and most important the why, and how doing ...
Dec 12, 2021•31 min•Season 2Ep. 43
Kaitlyn is the owner and creative director of South Street & Co. She started the company as a side-hustle after helping her prior company, a local dermatology practice, double in size in the two and a half years she was there. Now, 6 years later, she and her team specialize in helping small to medium sized service-based businesses grow their reach online. Kaitlyn has been featured in podcasts, publications and her agency has won multiple awards for their marketing efforts. Learn more about K...
Nov 28, 2021•22 min•Season 2Ep. 42
