Tune in as I explore fresh strategies for brand photographers stuck in a booking rut. Have you ever considered the impact of revisiting potential clients who've shown interest but haven't yet committed? I'll explain why this could be your next smart move! I also share how to leverage social media not just for engagement, but to guide your audience towards your email list—where deeper relationships happen. Plus, we'll discuss the undeniable value of in-person networking. Cultivate those existing ...
May 09, 2024•12 min•Season 1Ep. 17
This is a special episode dedicated to branding photographers! I’m diving into effective marketing strategies for finding and connecting with potential branding photography clients. Marketing is my JAM, so listen in for ways to get VISIBLE and get BOOKED! Brand photographers, if your goal is to consistently book high-value clients and make this your most profitable year yet, let’s work together! I have a few spots open for 1:1 and small group coaching. Schedule a free 20‑minute call, and we'll c...
May 02, 2024•19 min•Season 1Ep. 16
Welcome back to part 2 of my conversation with Janine Mix, a powerhouse money coach, public speaker, and investor. If you haven't listened to part 1 (episode 14) yet, I recommend doing so before diving into this episode! Janine's incredible journey took her from being 6-figures in debt to achieving 7-figure success as an entrepreneur! In part 2 of our money series, Janine shares her 7-Step Prosper Path and the importance of understanding debt as a tool for building wealth! Download my Business T...
Apr 26, 2024•31 min•Season 1Ep. 15
In this episode, I'm joined by my friend Janine Mix, a money coach, public speaker, and investor and we're diving into all things MONEY. Janine went from being 6-figures in debt to becoming a 7-figure entrepreneur! In our conversation, she revealed that her success wasn't about cutting credit cards or skipping lattes—it was about mindset shifts, taking risks, and strategic actions. She now owns a multimillion-dollar real estate portfolio, retired at 33, travels all around the world, and is fierc...
Apr 18, 2024•55 min•Season 1Ep. 14
In this episode, I'm joined by my friend Shelby Clement, the owner of a thriving social media management company, a podcast host, and the creator of an annual marketing event in Louisiana. Today's episode revolves around the idea that everything is content, making content creation much more accessible than it may seem! We dive into the importance of using social media in building personal brands, the value of investing in face-to-face networking and educational events, as well as tips for produc...
Apr 11, 2024•41 min•Season 1Ep. 13
In this episode, we dive into legal protection for entrepreneurs with Michelle Wilson Murphy! Michelle is a trademark attorney and founder of The CEO Legal Loft, who guides entrepreneurs through the legal aspects of their businesses, including contracts, trademarks, and other essential legal resources. She's also a branding client I've worked with multiple times! Michelle shares invaluable insights as we explore topics such as protecting your intellectual property, the essential legal pages ever...
Apr 04, 2024•39 min•Season 1Ep. 12
Do you have a business bestie? Someone you can dive deep into business with, and share goals, wins, challenges, and dreams while supporting each other? In this episode, I'm joined by my biz bestie of 10+ years, Elizabeth Henson! We explore the importance of having a business bestie and discuss how our friendship has fueled our business growth and expanded our reach! We also share tips for finding your own business bestie and nurturing strong relationships. In this episode, you'll even hear about...
Mar 27, 2024•42 min•Season 1Ep. 11
In this episode, I'm excited to have the incredible Bernel Westbrook, a seasoned brand and web designer, podcast host, and the visionary behind Branded by Bernel, sharing her expertise! With her vast experience working with creative entrepreneurs, Bernel shares valuable insights including the four main components of a successful brand strategy (including one that is often overlooked)! Discover actionable strategies for elevating your brand at different business stages and gain clarity on the ide...
Mar 20, 2024•43 min•Season 1Ep. 10
Have you ever thought about taking the leap and relocating your business to a new area? In today's episode, my guest (and one of my closest friends), Amanda Hedgepeth, shares her journey of moving her photography business and her family of 5 to their dream town in the Outer Banks, North Carolina. And guess what? Her business is thriving! She offers valuable tips for those contemplating moving their business, and we dive into ways to make your current town FEEL like your dream location! I also sh...
Mar 13, 2024•47 min•Season 1Ep. 9
In this episode, I'm joined by the incredible Jera Bean, a renowned social media educator and TikTok expert with over 1.5 million followers. She's trained top brands like Estee Lauder, Adobe, AT&T, and TikTok itself. Jera has mastered crafting engaging content that grabs attention and converts followers into loyal customers. Consider this episode your personal masterclass in social media strategy, packed with actionable advice you can implement immediately! Plus, we play a fun game where Jer...
Mar 06, 2024•56 min•Season 1Ep. 8
I'm thrilled to chat with Akua Konadu, a storytelling strategist who helps entrepreneurs master the art of storytelling in their content strategy. Join us as we explore different storytelling techniques and trends to elevate your content strategy and connect with your audience. Akua shares her journey into storytelling strategy and we even play a game to uncover some top storytellers! Key episode insights: Authenticity is key in storytelling and sets you apart. Data-driven stories can drive conv...
Feb 28, 2024•51 min•Season 1Ep. 7
Part 2 is here! I’m picking up where we left off last week and sharing more reasons why I pivoted to branding photography and you should too if you’re a photographer! Photographers, this one’s for you! Ready to make 2024 your breakthrough year? I just opened up enrollment into the program that will transform you into the go-to personal branding photographer in your market called Mastering Personal Branding Photography! Visit https://angiemcpherson.com/join for all the details. Don’t miss out, do...
Feb 22, 2024•12 min•Season 1Ep. 6
This episode is for my fellow photographers! Fun fact: Did you know I spent many years shooting 20+ weddings annually before I pivoted to branding photography? In this episode, I'm sharing WHY I pivoted from weddings to branding (and why you should too!) along with how this shift has completely transformed my business! Ready to be seen as the ‘go-to’ branding photographer in your market? 📸 Save your seat for my upcoming free LIVE class: https://angiemcpherson.com/masterclass For full show notes...
Feb 14, 2024•9 min•Season 1Ep. 5
In this episode, I had the pleasure of chatting with Hannah Pobar, the CEO and founder of Home Studio List – the go-to platform for renting real homes by the hour for photo shoots and film productions. It's where I often book my client branding shoots! We had a blast discussing how Hannah went from 1 home to over 3,000 homes across the US and Canada – and get this, no investors or external funding involved! We even played a fun game where I asked her how she'd invest in her business, ranging fro...
Feb 07, 2024•33 min•Season 1Ep. 4
In this episode with Katelyn James, we dive into entrepreneurship, personal branding, and nurturing future entrepreneurs. Katelyn, a wife, mom to four kids and one in heaven, is a renowned and beloved photography educator with over 30,000 students in her online programs. She also co-owns an entrepreneurial-based micro-school. We discuss personal branding, highlighting the power of authentic storytelling, and overcoming limiting beliefs. Katelyn also shares practical ways to instill an entreprene...
Jan 31, 2024•1 hr 2 min•Season 1Ep. 3
Did you know I was a contestant on the game show, Let’s Make A Deal? It was a wild and fun experience, but also a learning one! In this episode, I share how I researched and prepared to increase my chances of standing out, getting selected, and winning prizes. The best part? I learned valuable marketing lessons during this process, and I'm excited to help you apply them to your business marketing! Key Episode Insights: Develop a strategic plan for business growth. Set clear and SMART goals. Embr...
Jan 31, 2024•13 min•Season 1Ep. 2
Welcome to the first episode of my new podcast! In this episode, I'm excited to share my 11-year journey as an entrepreneur and photographer, from my beginnings as a wedding photographer to my pivot into branding photography, which transformed my business! Key episode insights: Balancing a full-time job with a photography side hustle. The pivotal decision to quit my job and pursue photography full-time. My 3 pillars of success: vision, strategy, and consistent implementation. My heart behind sta...
Jan 31, 2024•14 min•Season 1Ep. 1
Introducing The Angie McPherson Show, your new favorite podcast for business, marketing, and a dash of fun! Host Angie McPherson, an industry-leading branding photographer, marketing strategist, and ultimate hype-woman for entrepreneurs, shares her wisdom gained from over a decade as an entrepreneur. Angie’s love for conversation and connection shines through in lively interviews with fellow movers and shakers, creating an atmosphere that feels like hangouts with your business BFFs. Join in as w...
Jan 20, 2024•1 min
