All right, my brother is here at Swiss basins eyes Swiss, well Swiss and I. Today we are doing our show from Dubai because it's one hundred and fifty degrees in the studio right now. We're in Saudi. After this, we're gonna go watch Swiss's camel's race. Yes, because it's dumb hot in here. No so, I don't know why. So I'm sorry. It's hot. You a good temperature for right now? What do you mean, like right now at this moment? Yeah, good time, but maybe
fifteen more minutes, real quick, let's catch up real quick. First of all, the camel racing really does interest me. You should come and see it. I would love to do that because you know what it is, and you've always been good at this. You find yourself a way to kind of just create a new kind of interesting, like I don't know, a point of end tree into cultures that we don't always see within our own culture. Right when you do, whether it's with cars or art or camels or
I don't know, I just feel like you're really good at that. I love it. Um. I just you know, it comes from traveling, and that's why I try to tell people travel as much as possible because you get to see different things, and then you start wanting to try different things. And then before you know, you got like the know, the first camel raising team from America, Evan and GCC, and you're having fun and it's amongst other things that's that's building. But when you travel, you get
your confidence up. You know, you get your confidence up. Then you come back home and then you can use that confidence to do other things that they made feel like it was hard or told you that it was hard, but you just went way over there and seeing everybody doing it easy as hell. So it's just like, you know, it's just traveling so we can get the balance of the lay of the land and then apply because they can no longer say you can't do it. It's like, no, I did
it over there already. I did this over here, and I've seen them doing it. I definitely know I could do. It could be done. It could be done, It could be done. It does open up your mind to what's possible to also, especially if you if you want to block and you don't ever leave, or a neighborhood and you don't ever leave that neighborhood. Yeah, it's like the only perspective of the world is soul and it's so small. I remember when I remember when I was going to Atlanta
for the first time. I thought I was going to a farm. I was like, Yo, we're leaving the Bronx like it was. It was. It wasn't Google at that time, Like I had to look up Atlanta and like a textbook and I've seen like cows. I'm like, Yo, we're not gonna we were moving head. I don't know. I messed up in school, but god damn way, I work on a farm now. Man. I went to Atlanta and that thing opened you up. It was a whole others that it was. Yeah, no, that's great advice.
So people don't say enough trying new different things. So now, so what do we provoted provoting this? The is It mixtape is an EPs album?
Right? Um? I blame it on Nas, my virgo brother. Yes, Nas calls you himself and says less of this or I was actually with him and he's like, Yo, Swiss, Yo Braun working on this project out, you know, Massive Peal, and we're trying to do interesting things and I think we got the hip hop fifty If I think we're gonna be in charge of some things with the Hip Hop fifty if and I got this idea, I want you to be a part of man huh okay, and
he goes, I just want to celebrate and do something with the producers. I want Primo you dust one hit boy that one. And this is two years ago. So I'm like, he's like, nah, don't. Don't you know you could just get something off your drive and just just get just five songs, just like entry Point was great. So I said, okay, I got a thousands of song man, I tell you that was the
quickest two years of my life. He came back around with that no tell mote caused me and she's like, yo, um massive pill Hip Hop fiftieth. Nas. I'm like like that you turn, It's time for you to turn into I'm like, what I forgot the whole conversation with Nas. So I'm sitting there, like, the first thing I do is I go to uh to my drive, see what I got? What I gotta like? Okay, well this say go to the drive and grab anything. Then as
I'm scrolling through the drive, I'm putting songs inside. I'm like, oh, this one is. Then it just hit me. I was like, after drive man, because everything I do from this point on got to count, Like I can't get this far. I can't. It's no throw with I can't get this far to play around. Yeah, because because it was
easy lay up to play around. Yeah, you know, so I said, you know what if I'm gonna get in this mode and it's representing the hip Hop fiftieth anniversary, Yeah, let me use this as an engine to celebrate my brother and where he's doing and the hip Hop fiftieth and let me use this to get back in the ring as well, which is why I curated such a diverse group. You know, I didn't want to just have
it all nostalgic artists, you know. I wanted to you know, put Scarlet on their new artists from the Bronx, which you know I love her, you understand. And I was like, you know, for her to get on the track with Benny and kiss and then she going in do that thing. I just thought it was something specious about you just love a hard
ass raper love you do. I'm just saying you as a fan of music like you enjoy like I mean, look who you came up with like, but with Scarlet is different because that song was the first song I heard from from people sending it to me. And then X's fiance hit me and said, you know this girl Scarlet. I'm like what she's I was like yeah, and she was like, you should work with her like she she would love her and I was like, I gotta work. That was a sign.
But she can do get at me, dog and love is blind, and that's what That's what made me like the song, Uh that's out right now. It was because I've seen how the verse she was as a poet talking about beauty, talking about just real subjects. I'm like, nah, that's dangerous. She got depth. Yes, yeah, yes, that's got to attract me to her energy and she's from the bronze. So wait, are you not like is this like a because you said I had to get back in it? Have you not been in the studio? Are you not
like always creating? No? I don't know why. In my mind I just created, but I'm not. I'm not the studio junkie I used to be, really yeah, because you always always cooking something, whether it came out, it didn't come out. It with like I felt like I'm always cooking something. But you gotta understand, like I come from making fifty fifty beats a day, so like, if I'm not doing fifteen a day, then I don't feel I'm cooking. That's crazy, but I don't feel i'm
cooking. Like, so my level of cooking is we came from the goddamn training camp of rough Riders, right, so so you you had to work for real and and and it's just like right now, like I'm in mold, like I come with the Hip Hop fifty Volume two and I already got like five projects that that I didn't turn that into in my mind and really make it happen, because I'm like, yo, if we're gonna do it, let's do it. You're really working. I did a thousand drops there.
You know how that felt like you like he was just getting to you, a new artist, I promise you. I was like, I told you I supposed to your brother Jay to day, and I was like, yo, we really had to work, bro, Like just doing this run, I actually like it because it actually like reminds you range you back to like the real, the real shit, like how we did this? Why are you working so hard? Right? Now, like what is it?
Because I feel like you don't have to write. I feel like so you probably don't have to do anything, right, I always have to do something. Oh I don't creatively, I know your spirit has to do something. But like like what what is what is moving you right now? Like what is what is the thing that's like what's driving you? Um? My kids
are definitely driving me for sure. And then I'm I like to battle myself right like so, um I create like hard missions for me to accomplish, like camera racing right and and just different challenges like go to another country and like try to make that hot or get back in in music and actually give yourself a goal. You give yourself a goal or like a challenge, Yeah,
because like you can't get comfortable with what you've done already. Yeah, you know, like people they give you the love for it, but it's not as strong as what you're doing now, you know, Like like my my conversation, I just want to just keep like look at this room that you in in twenty three versus to hit the room that with the air conditioning that doesn't work, the TV is in that they got to stay of the art in this guy they spent the paper in here though. I can tell
you that right now that the papers in the head. Yeah yeah, but no, but I get you, I feel you. Yeah. No, it's the reinvention, it's the it's the um you know, it's the thing that the challenges Like you said, what are you trying to do? Like? What is the what is the challenge you on right now? Um? I just want to show people that they can make in any other places, you know, Like I want I want to show people. I want people
to say, damn swiss one overhand? Did what how? Like? And then when you're when you're saying this is going to spark you to immediately after you finished saying that, naturally you should think about what you want to do. Yeah, right, So I just wanted to be an example as much as possible and have fun as much as possible. I don't want to do I have fun. Yeah, Like I took all the things I wasn't having
fun I ticket off the table, right because it was messing up. Like even though I wasn't I wasn't having fun with that one thing, it mess up all the things I'm having fun with, right, Yeah, And that's even that's friends too. You see what I'm saying that that's friends too, right, because when we started, we came in with a different mentality, Like I came in with a cruel mentality, you know, a family mentality, which I still have. But like we we was taught to and whoever
had to carry all the bags, you know what I'm saying. And in one instance, like I respected it felt good when I was younger, I got five of my own kids. Those those bags as heavy as hell in themselves, right, And I just like I just rearranged like spending instead of spending times with my friends all the time, I spend time with my kids now, and I just like, I just like how I feel. I just like it's just the real, the realest thing to do because we can't
get that time back, you know what I'm saying. And like, and my friends shouldn't be free all the time to hang with me anyway, right, Like, So everybody that's around me now and got a goal, got a vision, got a job, and I don't. We barely even talk, yeah, but we love each other. But I like that right there,
because they're building their empire. I'm building my empire, and nobody's looking over here what I got going on and judging this and judging that because everybody's so busy focusing on their own that it makes for even a better friendship, right, and then that entitlement goes out the door. Did you still even at this girl age with kids, did you still have friends like that that you had to kind of like clean out? Yes? Really, yes?
I cleaned out early Swiss. I cleaned, I clean I made a nice, little quiet tight see early because like the cleanout came in different states agents as well, right, because some people can blend very well, and then they'll do something silly and they'd be like, Okay, see that move right there, I can't do it, clean it out, clean it out. Yeah, you know what I'm saying, and still maintain the friendship. Your wife seems to be really good at keeping a tight, clean tight. We're
celebrating thirteen years this year of being married, Is that right? I was trying to tell you y'all that thirteen years thirteen under the zion congratulations, just moves so fast. Thirteen years of marriages. That's too fast. That's amazing. God bless, where is the time going? You make? You chose good? Huh? Facts I'm not gonna lie like this is different. What
is the greatest thing you've learned? The best advice of you wish you would have knew at the beginning of the first year that you know now as a married man for thirteen years, so many things I've learned so much, you know, like when you actually listen to your partner, you can learn like we don't we don't really listen to each other. And relationships most of the times, like an argument, every everything flies over each other's head and you
still have that problem next week. But when you actually sit down and communicate, you can solve problems and move forward. You can understand feelings and move forward. You could disagree or agree to disagree and move forward and complete that closure at that moment instead of letting like things build up, build up, build I used to let things build up and then like I just be on some vibe and then when I decided to talk about I'm talking about ten things.
You know what I'm saying is just like why I wait till it's ten things that you're not cool with? If you plan on being with this person for the rest of your life, Like that's crazy, Let's get to it. Yeah, and the ego is a killer. Like the ego make you not want to talk, you know, and this tough guy thing is just stupid, you know what I'm saying. Like, bro, Like, if you want to cry, crap, you want to say you upset, say you upset, it's gonna just make it stronger and it's gonna make it better.
And you know, this is my second marriage, so I learned a lot um by being married early on what not to do and take accountability myself, right, because instead of just looking at what's being wrong on that side, let me look at what's wrong on my side and use that to move forward and and and just build something beautiful. But like, we got to accept the accountability. Yeah, you were young too, I feel like also age experience, all of that probably helps. And but thirteen years it's real
Sor that's amazing, God bless And she's on tour now. We actually we got tickets, Alicia. July twelfth, Is that right? Did I just remember that out of nowhere with no paper? That's crazy? July twelfth, Brooklyn. Wow, July twelfth, Brooklyn, you want to see Swiss's wife of thirteen years? I wrote that down at the bark leg. Do you enjoy seeing her perform still? Like do you still have you seen every You've seen her perform every song and like this is it new to you still?
Like for some reason like she rehearsed like like she never did these songs before. I'm like, you're stealing rehearses like yes, oh you just came off of the leg of the tour. What Like she's working right now. It's because she loves this thing. She's not. She takes it very serious. It's a different it's not a joke for her. Let's get tickets away right now here they are July twelfth, caller, one oh five. They're gonna see Alicia Keys. The show's gonna be crazy. Ye give a little self,
give a little show. This show was called Keys to the Summer, Keys to the Summer. Is she coming out with the big Alicia Keys black? Does she still wear this? Or that was just for like a season? You know, as much as I pay for that is all the seasons. Yeah, she got another one. She got the neff for TV, that one for Alicia Keys Records, and then the piano one. She pulled those out in the show. She might pull it out. We might see that, okay, and and doing classic hits of course, classic hits,
um, new songs and special guests, special guests, special guests. Boom, there it is calling one on five right now. We're gonna give you tickets to see Alicia Keys at the Barclay Center July twelfth. Um, and good luck with that. And what about you, sir? You're gonna special guests? Are you're gonna pop up? What are you doing when she's performing? Like? What's your vibe? Are you in? Like the husband section? Like? What are you doing? There were a husband section? Do
you get like a rider for the husband's Like? What do you do? I play many roles at the shows. I'm just a super perfectionists. And I you know, I'm a fan of hers as well as her husband. Like so when I'm listening to her shows and I'm listening to a sound check, I'm listening like as a fan, and I'm like, all right, if I'm coming to see a k I want to hear this song. I
wanted to sound like this that beat me to come in high. So I do a little critique in here and then does she enjoy your critiques or did she tell you leave me? Alone, because it takes a lot for me to say something, So I will really have the facts before I'm saying something, because I don't I don't want to just she's a master of her craft already, right, so I gotta give it a chance, to give a chance to work out the kings. Now I say, is this I got my entry point? Now, hey, babe, so this is this is
the final this is you guys, this is where we at. And she's say like, no, that's just a sketch. Tomorrow we're gonna do that. And I know, the shut up and until tomorrow and listen again. And if I hear the same thing, I go, so this is the one that you're using. Yeah, this is the one. I got a couple of notes. Okay, let me see those notes. Uh. And she's doing that's a good work relationship, just like that. That's pretty good. What about you? What about if she critiques you? You take it
good? Yeah? Because she the only thing is like, um, I have to ask to ask her to critique me because she's about me having like my creative freedom. And sometimes like, babe, why you ain't saying that this was corny? See, Like I don't know you was in love with it. I loved it because she gotta keep it a buck. She gotta keep it a buck. Who call me swiss? If she's being too nice that you need somebody to time's too nice. I think she knows that I'm
crazy as hell and she loves me. Yeah, and and I do crazy things like you're not afraid to do something about the box. So I think she's more so giving me the chance to. Even if she's thinking it's crazy and corny, She's like, well, maybe it's gonna work. Let me see. Yeah, this guy talking camels and all. I was like, what's up? What's next? Is she gonna pull up in the U? I saw, we saw the Virgil You got her the Virgil car, which is nuts the kids. That was a gift from her with the kids.
I don't think she liked the goddamn car. It's flashy for her. I wondered, we actually see Alicia Keys in that car driving around? She I don't think it's still at the dealership. Shut up, I swear to god, it's still at the dealership. Like, um, it's a beautiful car, content as ready, and this is you know, and she loves driving, you know, like she loves driving, but I think when everybody else started posting the cars, she was seeing that and so on her mind.
I don't I know she's I know she should already thinking like, are they gonna be on? Men? If I bring the kids to school in this, people going to like know I'm moving like she started thinking that way with and she's being very polite because we're doing and you know, she's the first female with it. What's up? We're in there? Where am I going in this? Interesting? You know, when the word interesting and all that stuff started coming out, she hit me with the interesting. So this is
the Virgil? Or is this I'm trying to the kids of school for the kids? She's like, and Genesis gassing up. He just want the toy car to go with it. We need to we need to bring this home. Now. I'm like, relax, yeah, yeah, he but I know what he's scheming on. He's scheming on. It comes to a toy model of the car. Oh it does. That's all he cared about, you know what I'm saying. So I'm like, with, damn, maybe the kids would have got the toy model and she could put it on a
dress of weed have been good have been it. You gotta get the car out the dealership. It's your car. You should just drive it around, pull it up. I'm just driving that car. That's her car. Why you can't drive it. It's the Virgil car. That First of all, I feel that that car should be put up anyway like a museum. Yeah.
I think it's an art piece. Yeah, I think it's an art piece like And that's why I thought that it was a good gift for her, because she she collects Benzes, right, and so I felt that this was a great addition to a collection. But I think when everybody started posting, she started way wait a minute, I'd explained his car again. She started getting into the white side. I'm like, Blaeve, you gotta understand
this is good for the white side and the black side. But I'm not mad at that idea of them putting it in the museum and letting it rock for Virgil like that. Well, I'm thinking, I'm sure they got one for the misset. You say, these Benz museum, But what I'm saying is just for her personal collection. Just post it away and keep the miles low on it and and and put it with her other collectibles because I think it's something sexy about women collecting cars. So I'm building a car collection.
I've been feeling for her. Um, I know she really like one. Uh, I gotta, I gotta got. This feels like for you. This feels like for you, not for her. But okay, it did feel like it was for me. It's starting to feel like it's for me. I'm not gonna lie. It's starting to feel like it is gorgeous though. I saw you post um the Harry Belafonte photo yesterday. Yeah, did you did you know him? Well? Did you spend time with him? Well? Him and Aka very close. She's very close to the family and
Harry and mister Belafonte and Egypt was very close. How is that he came to a house and Egypt just always gravitate to older people. I love old people too. Yeah, he just I mean, do you need anything to eat? Uh? Do do you want this? He was just so caring to him, and then they just connected and he would Egyt would write him
letters and he would see him. Last time it was him my daughter a k. They was with him like two months ago, I believe recently, Yeah, recently, And I remember Egypt calling him what did you call him? Okay, see you later, mister Delaca Pante. I'm like, that's not his name, man, He's like he said, yes it is. He was arguing. But for Egypt to get to meet that amazing icon and for us to know him, it's just I mean, it was a blessing. Like he lived amazing, amazing life and you know he's going on to
live another amazing life. I'm sure condolencence to the family. He lived a full, beautiful saying like, that's a bar. That's how you do it. That's a bar, that's how you do it. Yeah, what are you trying to do? Still Swiss? Like that's on the bucket list for you? Still? Oh man, I almost set. I'm gonna set. Why because I don't like, I'm don't want to say the universe man,
like I'm big on the universe, don't do it. But what I want to do is I want to I want to create opportunities for people that come from where we come from, for them to get the confidence to get up and go do it like the best the biggest way they can right, like and and and and have a variety of options, you know, and in case studies that they could pull from that they could relate to, right, Like, if if you want to be a watch designer, if you want
to like we we consume so much stuff. We're the biggest consumers in the world, but we don't have no educational information on the things that's being built that we love that we consume. Right, So yeah, it's just like I got designed for for deepa Thune, which is an independent watch company, but it's super unique. You know, I have one on that actually,
and you know it's it's it's Um. We should we should, we should know what we're buying, and we should be trying to be involved in what we love and be educated on as much as possible, because you know, you might be the next company that you're wearing. This is the watch. Yeah, this is the one you helped design. Oh, this is gorgeous. That's the company right there, that Betune flipping. It is this flipping keep it on the others, keep it on the other side and then push
it down. Oh I see wyeah, right like gorgeous. Um, has anybody ever done this like a flip like this? Yeah, you gotta reverse, so we have to. But but this this, this one right, his is unique, super nice, but just going against the grain, just having a conver to go against the grain. So what are you gonna do is like a program or something, or you're just giving this, you're just dropping a little seed. What you're thinking, I'm just dropping the seed.
But but at the end of the day, but that's where you're that's what you're thinking towards. Yeah, because I speak to so many artists, you know, they call me for so much information. So I know that people want to do different things, they just don't have the entry point to get involved in it. Yeah, is the one thing is the entry point. But then you have to have the patience as well. Ready, Like you can't just skip the line if you want to be great. You can.
You can skip the line if you're playing around, but if you actually want to change some shit and be great, like, you got to put your time in, you know. And that educational part is key. And that's why I like, I had to go back to school because I knew I was maxing out. I was like, oh this ain't I'm going crazy,
Like I can't even I can't even get I can't even print. But I'm thinking in my brain into reality, and I know what I have in my brain can change reality in a great way, you know, and a positive way. So imagine being stuck in your own box and then you go to school, you unlock that box and then you're seeing m versus being built with a strategy plan. You're seeing me go to another country and when people were scared to go to that place and be a part of the change and educating
people and the same thing with the art. But like always having h this mindset, but now knowing how to produce the mindset. It's a it's powerful when you could produce your brain, you know, into reality, and we just got to invest that time into it. And now with the technology, the information is so easy to get. Like what I went to Harvard to get you can get from your phone. The only thing is just not a
professor sitting in front of you with an IVY League background. Right, So I went I chose that challenge is because none of my teachers from the Bronx start I could do it. So for me going to that particular school meant a variety of things. Right, But your education is your education. It don't matter if you get it from the basement of your house or if you go all the way to a Harvard or something like that, you know, try to get as much education and information on what you love as possible.
Like we just the only thing we're missing is the information from education. Right the music business, the art business, the fashion business. We only hear the highlights or that's fashion or that's or that's music. But these people handle the business. Why are you letting them handle the business? You're not gonna let them watch your kids, you know what I'm saying, Like, these are our babies that we put so much time into this to not know the
business or what we're into. So we're gonna even gonna pay with time or we're gonna pay with money, meaning we're gonna waste our time and we're gonna pay with money to make up for that time. You understand. So these are the different things that I just want to tell the listeners and creatives. It's like, Yo, the best investment I ever did was investing in my
brain. You know what I'm saying. Yeah, I'm telling you, Yeah, I can't even stress it enough like I'm talking, but like it's just like no, you're inspiring me. Shit, I'm like I'm ready to go do everything that I keep complaining that somebody can't do for me that I'm trying to get done. I'm like, if y'all need to just go ahead and learn to do the ship myself. You go take a class called Launching New Ventures. What's that? It's a class you could take an online. I
suggest you go on campus for the focus. Focus is this from at Harvard? Okay, it's called Launching New Ventures? Yeah, AK did it as well? This this is going to change your life. Did you write that down? Britt You did it too, launching Launching New Ventures. Okay, I got it. And anybody can sign up for the no I can get you on Launching New Ventures. You can sign up for no I know. But for other people who are watching people, people can sign up for it.
There's tons of I'm sure there's tons of things like that. If not that for someone there's information. I'm telling you to do that because of where you're adding your career. Yeah, right, Like if it's somebody else, that's that's because you at a certain point where you you put on a lot of time, you paid a lot of dudes, you have a lot of experience. Now you just need to unlock the penthouse. So that's launching new
ventures, right. So what that class is doing is showing you how to launch the ventures that's in your mind to go to the next level, very simple. Like what I learned in three years on Harvard, I probably learned. I learned how to do it in three weeks and launching new ventures, right, So so that three weeks told me how to build a business plan for versus and actually take it from an Instagram to IPO and shares and all
of these different things. And because when we when we think about business, we think that we got to pay everybody to build it for us, right, Like, you don't have to spend none of your money for any business if you know how to structure the right business. Right. So when you when you take launching new ventures, you're gonna when you when you're going through the case study and the professor's talking, you're gonna be like, God,
damn it, you're gonna be upset. Yeah, And I was just gonna ask you that I was gonna ask number one of you were upset about the things you didn't know, and then number two is there some of you it's like it's like, um, survivor's remorse. Does it make you angry that most people like you do not have this information? You know what I'm saying, Like, sometimes I feel like, man, like, I'm so grateful to get this and know this, but it makes me mad that people like
me can't get this or no this easily. You know what I'm saying, Like, does it piss Did you have some of that going on? Also? When you got all that information and access, Man, I just feel like they set us up. I was like, they gotta It's like giving you the keys to a robotic car with the when the dashboard is like an airplane cockpit, but you don't have the man. You these people were competing with and still winning, have the goddamn manual, right, so they we're
thinking they're smart. No, I got the manual. They got the same goddamn manual to the car, and they't know how to drive. We're put in the car with no man and talking about good luck. No, not only drive, but drive faster than everybody. Right. But the other part that upsets me is us admitting what we don't know. I think us not accepting what we don't know and admitting what we don't know is the biggest thing
that holds our culture back. Break that down. If I sit in the room and I talked to you about um ipo, for instance, and I'm you know, um or or merging, acquisition, or just just something that's just sounds that's like that, and I'm talking to you as an artist, and you know you don't know what I'm talking about, you will sit there instead of saying, okay, well let me get more information on that.
I don't I have no idea. You know, we think that because we don't know something that we shouldn't ask, we're not as big as who we say we are. We try to play this role, and we lose so much by just simply saying, man, I don't I don't know. You understand it's okay not to know. You know, we're students, like we're students. The minute that we stop learning is when we stop living. That's why you see when people they stop learning, they get stuck in their old
ways and they can't they trapped right there where they stop learning. You gotta always continue your education. I don't care how wise you think that the world is changing every second, But in our culture, I see us play this type of role, Like you know, you don't know what you're talking about with the art. I don't care that you just spent two hundred thousand, spent two hundred thousand on something that you will never be able to self attend.
But you're sitting up here instead of asking you could come and ask me. I'm gonna tell you now, I don't get this. You're thinking we compete and I'm not even thinking about you right like, And it's the mentality that our culture have. It's like we get a drive of um competing with each other. You know what I'm saying. It's cool to compete in a creative way. That's that's gonna help you make a better song and things like
that. But like for me, the information should be for all of us, you know, Like if I got the information, you asked me, so I'm gonna tell it to you. I even had people calling like Swiss, why did you you told this person? You told this person to asked me this? Yes, man, I told that person the truth on business and you should want me to tell them the truth. But you my guy,
and I'm not your guy no more. Like you know what I'm saying, Like fun all that shit, like give people the real deal, like like we're not even supposed to be here, and we get here and we want to play around like this, this thing ain't hip hop is fifty years old. That's as young as hell Jay's fifty. Yeah, yeah, hip
hop is young. We didn't even start chet, you know what I'm saying, Like we got the world to compete with for real, for it, like us as a culture, like we gotta we gotta come together and then still start shopping still, man, you know I need some information on that. I really don't know about that, right thing. How are we looking with this? Man? You see this car overhead or this and that whatever, like be more fluent, you know what I'm saying, Like, don't
get caught in the box of this. Do you see that for us changing as a culture? I mean, if I can make one wish it to definitely be wanted, that to be on the top because it's everybody's laughing at us why we're doing it, you know what I'm saying. And then we take those ways and then we travel with them as well, and then and
then other people look at us crazy, you know what I'm saying. So like even like with Saudi, like when people come into Saudi, they think just because you're charging a little higher more than what you get paid, you think you're taking advantage these people. Like, you're not taking advantage these people.
They're very smart and the smallest thing you could talk to him about his money, right, Like, so let's start being so transactional and let's go in and actually try to learn something and develop something that can help both ways. You know, like we just got to get out of that that mentality of like man, I I just I just got the bag right, all right, Well, if you fit in a bag, it ain't enough.
What's the bigger picture? Right? You always always been like that Swiss man, always looking for the bigger picture and the bigger idea, the bigger this bigger right that defines all of us. Stuff that's define all of us. I see, I see that and everybody. You know. It's just unlocking those doors to let you have the confidence to to go do it. You know, like I've seen I've seen your growth, seeing how you move, and you just every time I'm talking to you, you got another bar that
you sat. Like even like when I came in, was like, yeah, we gotta sitt and I got the stuff to talk to you about immediately. You know what I'm saying, Like, that's that's because that's who you are and that's where we are. We just got to get our our own way. That's an excellent advice for everybody. I'm talking too much. No, you're I never know that what everybody's like giving me? Give me more of the people need that. By the way, who's gonna Who's gonna tell
them that? If you don't tell them that, you know what I'm saying, I'm not scared to tell them. I swear because it drives me crazy when I see it. A small minded right, what do you see for hip hop? Let's do it. Let's end it on that. Since we're since we're doing the mixtape and the hip Hop fifty what do you see for the next fifty years? What do you see for us? And from Swiss lenses, like best version of what hip hop looks like in the next fifty
years? Um? See, hip hop is hip hop is something that's unique. You know, it's not like any other genre in the world. You know, the actual artists that that that come from hip hop, such as myself, you as well, we actually been through like real serious things growing up, Like we're cut from a different survival cloth. Now, the growth of that is going to be based on the hunger of those artists and um
how easy or how hard it is for them to get it. Now we're going through a little easy phase because of um algorithms and different things like that. But it's going to come a time where you're gonna have to pipe up.
You're gonna have to pipe up to survive in this and we've we've seen this before and so I think hip hop is gonna go through different waves and I think that we're just gonna end up where we belong, you know, with more artists owning their rights, with more artists getting the majority of the money, because the technology is going going definitely catch up, and it's it's gonna be so out of control, that is, it's gonna be a different
business as we know it. And I would say thank god, although I do salute the business for getting me about the streets and different things like that.
I love it, but that don't mean that I'm comfortable with the penny rate that they still doing what that's with streams and I'm just not cool with a lot of shit, you know what I'm saying as far as that it's the worst business in the world for the artists financially, and then people could challenge that because they say, Okay, well the artists make this, and
the artists make that, but it's still not enough. Just because these artists a millionaires that don't that don't mean that they got all of their money or the money that they deserve. You know. I just feel like there's so many things that's going to change, you know what I'm saying, Like like it's so many things that I have to change, and I think naturally will change. And I mean and even like with the AI coming in and uh taking people's voices and stuff at that it's a toy. I look at it
as a toy, dangerous toy if there is no regulation on it. There ain't no regulation on none of that stuff. Like I don't see like for me, like, um, I think it's gonna make the artist more valuable. Why because like people are gonna play with this toy for a minute, and then when that artists for real, for real do what they do,
I think it's gonna have more value. This is what I feel, because like one thing that people are gonna always go back to and everybody in this room or we do, we're gonna go back to the quality and the the authentic zone of that person, of that sound like you. That's the same reason you're going back and collecting records. That's the same reason why you know you're looking for a vintage shirt, you're looking for something like you. You're
gonna always have to go back to that. And it's gonna take a little time because people gonna play around with this album is gonna come out all type of stuff. They're gonna put the labels. You know, they're gonna be in a frenzy trying to sue the AI which don't exist as a human um. And then and then it's gonna swing back around. I think, uh, to the artists that's really putting in the craft and not playing with it. It's gonna go to the artists that take their music serious, that people
get substance from. They you know, they get poetry from, they get real live versus over the quality. Yeah, yeah, that's gonna be like I feel like it's gonna be like a toy, But I don't know. It might wipe the whole thing out there. It also could wipe the whole thing, the whole So the good thing we had the first fifty. First fifty were pretty great. First fifty hip Hop were pretty great. Yeah uh.
And then we got a new mixtape by the Swiss to celebrate the Momentutes EP first single, first single was um say Less Dirt featuring a Boogea my brothers, both of those of my brothers. Um, I think they're they're they're very talented artists and actually good people, you know, and um, I just I just like the variety, you know, like and then going to jail, like trying to guy like at the end of the album, just like, oh yeah, by the way, just because just because for
fun. Yeah, but that that that verse took a took a year. I don't know what else you would expect from jail. Yeah, I'm cool with it. Long you know, it made the date. He kept his word and got it done. I was happy with it. Um yeah, all right, well, well everybody could of course check the EP. Now, Happy anniversary, Happy anniversary to hip hopat happy birthday? Is it birthday? Happy birthday? Right? An anniversary birthday. It's kind of crazy,
right, it's crazy. It's amazing. Fifty years and happy anniversary to you in Akage on thirteen. That's amazing too, and we'll see you in BAM. Yeah that's crazy. What no, it's my it's my twenty fifth anniverse and hip Hop's fifty. That's crazy as hell. It's your twenty fifth. Yeah. As as a producer, what now I think? So? Yeah, so you've been making beats for half of hip hop's life. That's it's crazy than me. Yes, that's nuts. What was the first one?
Um? The first, first one with the first mainstream Yeah, the first one we knew stop drying, stop trying, no no band from TV, oh from TV. And then the last one you made from the EP? Yeah? Yeah, like what's what was the last song? I say? I say the last one, UM that I would stand on because this is still new. This is still new, the last charting up up up ro Wayne up Wayne Yo. That yeah, that's pretty great. Yeah, I'm not mad at it. I mean, that's it still going, man,
that's crazy and fifty is still going for hip hop. You guys could check out the EP. We love you Swist. Thank you for always sharing, always for giving us the info when they give it to you share with us. Yes, so we can share it with the people I don't know. When I come on your show, I like, I want to talk about talk, I talk. Let me talk about everything, Like I'm long winded. So it's beats everybody's zon