Which Product Should You Advertise Next?
Episode description
It's not just about sales velocity.
What happens if you've got a product that isn't selling much, but you think has potential? Should you put time and money into running ads against it?
Or what about the opposite? What about if you have a high sales velocity product, but it's lower margin and lower LTV? Then what?
In this episode I'm walking you through a 5-part framework on how to think about the next base products for you to put resources into advertising.
EPISODE SPONSOR
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EPISODE HIGHLIGHTS
- [00:00:45] Creative effort prioritization.
- [00:04:24] 1. Gross margin
- [00:07:22] 2. Lifetime value
- [00:12:10] 3. Total addressable market
- [00:20:15] 4. Inventory position
- [00:25:09] 5. Operational lift
- [00:28:23] Upcoming content
THE BEST DTC EDUCATIONAL RESOURCE ON THE INTERNET:
- Learn More About ADmission: https://bit.ly/3x99lip
FOLLOW UP WITH ANDREW
- Follow Andrew on Twitter: @andrewjfaris
- Email Andrew: podcast@ajfgrowth.com
- Work with Andrew: www.ajfgrowth.com
EPISODE MUSIC
- Music Intro: "Tell Me Mama" by The Devious Means
- Music Outro: "Rusty Little Scissors" by The Devious Means