The Andrew Faris Podcast

Andrew Faris has been growing ecommerce brands since 2014 as everything from a media buyer to the head of strategy at Common Thread Collective to the CEO of 4x400, a DTC aggregator. Join him every week to learn the nuts & bolts of how to grow ecommerce brands, always shared with refreshing candor.

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Episodes

BFCM 5: Sean Frank From The Ridge

It's Day 2 of my weeklong BFCM special: 5 very short episodes with super ecom experts giving you ONE (and only one!) tip to maximize Black Friday/Cyber Monday. The best part? They're ALL still actionable for your teams, even this late in the game. This time we've got Sean Frank, founder and CEO of The Ridge, a 9-figure ecommerce brand run by absolute DTC marketing assassins. Sean has arguably the most actionable tip of the bunch for the week, and it caught Andrew totally by surprise. If you love...

Nov 08, 2022•5 min

BFCM 5: Jess Bachman From Fire Team

So begins a BFCM special: 5 very short episodes with super ecom experts giving you ONE (and only one!) tip to maximize Black Friday/Cyber Monday. The best part? They're ALL still actionable for your teams, even this late in the game. First up: Jess Bachman from Fire Team, an ecom agency that has seen a whole lot of Black Fridays. Jess has killer advice about how to think about the relationship between Black Friday vs. Cyber Monday and what kinds of customers you should be targeting with each. Re...

Nov 07, 2022•7 min

Want Ads To Perform? Be More Specifc.

Who are your ads talking to? If you can't answer that question with real specificity, it's pretty unlikely that those ads will perform well. And in this episode, Andrew explains how to connect the specific value your product provides with the specific customers you're trying to sell to. Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris). Work with Andrew: www.ajfgrowth.com

Nov 01, 2022•25 min

Mandi Moshay Has A Bone To Pick With Me

Mandi Moshay knows more than Andrew about retention marketing. It's that simple. So after Andrew told everyone "just send more email" back on The Ecommerce Playbook Podcast, Mandi responded with a, "Not so fast, pal" and they decided to have it out in a public format for the benefit of retention marketers and brand operators everywhere. To work with Mandi, visit www.residentconsulting.com. You can also follow her on Twitter @mandimoshay (www.twitter.com/mandimoshay). Follow Alex P (@heyitsalexp)...

Oct 25, 2022•47 min

The Business Case For Relationship Building

Does it REALLY matter if companies spend time and money on meals, outings, parties, and retreats? Andrew thinks it REALLY does, and has some practical suggestions for how to invest in building relational capital in you organization and what those investments will yield when you do. This episode is brought to you by Kynship. Learn more about Kynship by clicking here: https://bit.ly/3EbogtK Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris) Email Andrew about the podcast: podca...

Oct 18, 2022•35 min

Bonus: Bryan Porter's New Channel Growth Framework

In today's short bonus follow-up with Bryan Porter from Simple Modern, Andrew wanted to hear more about the "new to mature" framework Bryan uses to analyze and strategize Simple Modern's approach to new revenue channels. So he asked him about it. You can see the Boston Consulting Group's "Growth Share Matrix" by clicking here: https://www.smartinsights.com/marketing-planning/marketing-models/use-bcg-matrix/ Follow Bryan Porter on Twitter: @jbryanporter (www.twitter.com/jbryanporter) Follow Andre...

Oct 13, 2022•12 min

Simple Modern Is An Omnichannel Monster

Andrew is joined by Mike Beckham (CEO) and Bryan Porter (CEcomO), cofounders of Simple Modern to talk about how they built a 9-figure omnichannel drinkware behemoth. Andrew and the SM guys talk Amazon (where Bryan has led SM to be the #1 seller of drinkware on AMZ), wholesale strategy, and a whole bunch more. Since recording this episode, Andrew had Bryan come back to talk specifically about Simple Modern's Amazon strategy. Listen on Apple , Spotify , or anywhere else you listen to podcasts. Thi...

Oct 11, 2022•1 hr 6 min

The Black Friday Episode

You can't have an ecommerce podcast without having a dedicated Black Friday/Cyber Monday episode, so here it is. Andrew talks about the offer, email, and ads strategy that drives BFCM success. Listen for a clear, practical, highly actionable episode approach to the most important weekend in the DTC calendar. This episode is brought to you by Kynship. Learn more about Kynship by clicking here: https://bit.ly/3CsZROZ Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris) Email Andr...

Oct 06, 2022•29 min

Bonus: Patrick's Insights On The Market For Ecom Brands

Bonus episode! Andrew grabs Patrick for an extra few minutes to talk specifically about the transaction process for Supply and his read on the current M&A market for pureplay DTC ecommerce businesses. Follow Patrick on Twitter: @soundslikecanoe (www.twitter.com/soundslikecanoe) Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris) Email Andrew about the podcast: podcast@ajfgrowth.com Work with Andrew: www.ajfgrowth.com Intro & Outro Music: "Holiday" by The Devious Means...

Sep 29, 2022•5 min

Patrick Coddou Sold Supply

After founding the business with his wife in 2015 and grinding his way to high 7 figures this year, Patrick Coddou has sold Supply. Patrick & Andrew talk about the journey, the exit, and what it's really like to bootstrap your from a side gig to a sale. Follow Patrick on Twitter: @soundslikecanoe (www.twitter.com/soundslikecanoe) Follow Andrew on Twitter: @andrewjfaris (www.twitter.com/andrewjfaris) Email Andrew about the podcast: podcast@ajfgrowth.com Work with Andrew: www.ajfgrowth.com Int...

Sep 26, 2022•39 min

Welcome To The Andrew Faris Podcast

Andrew has a new podcast to go with his new business, and for the first episode, he's telling you all about both with the candor you've come to expect if you listened to "The Ecommerce Playbook" before. Follow Andrew on Twitter @andrewjfaris (www.twitter.com/andrewjfaris) Email Andrew about the podcast: podcast@ajfgrowth.com Work with Andrew: www.ajfgrowth.com. Intro music: "Tell Me, Mama" by The Devious Means Outro music: "Rusty Little Scissors" by The Devious Means

Sep 23, 2022•14 min

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