IMPORTANT NOTE: I put together a Notion Card with an updated version of the document I shared in this video, including links to examples of different creative formats. You can access it free here: https://bit.ly/3ADsNWA As promised, get 50% off the first month of CreativeOS + a free 3-day trial: https://www.creativeos.com/creative-os-faris FERMAT Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af BEHIND THE SCENES STUDIO Work with the same Meta Ad...
Nov 14, 2024•32 min
BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai. // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // SUBSCRIBE TO MY CHANNEL: @andrewfarispodcast FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with A...
Nov 11, 2024•40 min
BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai. SUBSCRIBE TO MY CHANNEL: @andrewfarispodcast // Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // FOLLOW UP WITH ANDREW X: https://x.com/andrewjfaris Email: podcast@ajfgrowth.com Work with A...
Nov 08, 2024•31 min
SPONSORS Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af . Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // FOLLOW UP WITH ANDREW X: @andrewjfaris Email...
Nov 06, 2024•31 min
SPONSORS Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af Recruit, onboard, and train incredible virtual professionals in the Philippines with my friends at More Staffing by visiting https://morestaffing.co/af . Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // FOLLOW UP WITH ANDREW X: @andrewjfaris Email: podcas...
Nov 01, 2024•39 min
Rabah Rahil is the CMO at FERMAT. Follow him on X at @rabahrahil . Create funnels the same way you create ads with FERMAT by visiting https://fermatcommerce.com/af // FOLLOW UP WITH ANDREW X: @andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: ajfgrowth.com ....
Oct 30, 2024•47 min
Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai . Get the best media buying coaching on the Internet + when a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission: https://www.youradmission.co/andrew-faris-podcast FOLLOW UP WITH ANDREW Follow Andrew on X: @andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: ajfgrowth.com...
Oct 25, 2024•31 min
Recruit, onboard, and train incredible virtual professionals in the Philippines by visiting morestaffing.co/af . Create funnels the same way you create ads with FERMAT by visiting fermatcommerce.com/af . Get the best media buying training on the Internet + a free coaching call with an experienced manual bid media buyer when you sign up for ADmission at www.youradmission.co/andrew-faris-podcast // FOLLOW UP WITH ANDREW Follow Andrew on X: @andrewjfaris Email Andrew at podcast@ajfgrowth....
Oct 22, 2024•33 min
Pay less for COGS, get shorter lead times, and improve payment terms in your supply chain with help from Move Supply Chain at movesupplychain.com . Create funnels the same way you create ads with FERMAT by visiting fermatcommerce.com/af . Get the best media buying training on the Internet with ADmission from Common Thread Collective by visiting www.youradmission.co/andrew-faris-podcast . PREVIOUS EPISODES WITH JACK: "Jack Rubin's $50M Playbook? Extreme Focus." ( Spotify , Apple ) "J...
Oct 18, 2024•50 min
SPONSORS Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai . Get the best media buying coaching on the Internet + when a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission: https://www.youradmission.co/andrew-faris-podcast LIANNA'S PREVIOUS AFP EPISODE "Your Brand Is Too Boring. Lianna Can Help You Fix It." ( Spotify ; Apple ) FOLLOW UP WITH LIANNA F...
Oct 16, 2024•1 hr 1 min
Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai. Get the best media buying coaching on the Internet + when a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: https://bit.ly/3x99lip // FOLLOW UP WITH ANDREW Twitter: https://twitter.com/andrewjfaris Email: podcast@ajfgrowth.com Work with Andrew: https://ajfgrowth.com...
Oct 11, 2024•35 min
Recruit, onboard, and train incredible virtual professionals in the Philippines by visiting morestaffing.co/af . Create funnels the same way you create ads with FERMAT by visiting fermatcommerce.com/af . THE BEST MEDIA BUYING TRAINING ON THE INTERNET - Get a free coaching call when you sign up for ADmission at www.youradmission.co/andrew-faris-podcast Ash Melwani is the Co-Founder & CMO at Obvi and Chew On This DTC Follow Ash on X: @ashvinmelwani Listen to Ash's podcast and read his newsl...
Oct 09, 2024•58 min
Jacob Posel is a Senior Software Engineer at Common Thread Collective . Follow him on X at @dtcjacob . EPISODE SPONSORS BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai . THE BEST MEDIA BUYING TRAINING ON THE INTERNET Get a free coaching call when you sign up for ADmission here: https://bit.ly/3x99lip FOLLOW UP WITH ANDREW Follow Andrew on Twitter: @andrewjfar...
Oct 04, 2024•50 min
In the 30 days leading up to me recording this episode, my team made 2,358 still image ads and 1,063 video ads for my 5 clients. That's a level of output we've been building towards for a long time, and in this episode I'm breaking down why and how we build so much creative, what I'm learning about the process, and how I intend to keep making it better (in both quality and quantity). EPISODE SPONSORS BEHIND THE SCENES STUDIO Work with the same Philippines-based creative team that I do with Behin...
Oct 01, 2024•36 min
Think big tech companies are squeezing money from you while over-reporting results? You might be right sometimes. But you're probably wrong with Meta. If you're measuring your performance on a click-only basis, your spend is almost definitely creating more value than you think. In this episode I explain exactly why and how that's true. EPISODE SPONSORS BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting ...
Sep 26, 2024•39 min
I talk about media buying methodology and the importance of Cost Controls a lot. Some might even say "too much." But then, over and over and over again, I get access to ad accounts that are blowing huge amounts of money on ads—gigantic, ridiculous, easily-solvable amounts of money. So I'm not going to shut up about it. Your media buying is a problem, and you need to know it. EPISODE SPONSORS BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate...
Sep 20, 2024•21 min
So Shopify Capital (or someone else) offered you $250,000 in exchange for 17% of daily revenue for 90 days. The best part? You can get the money with just a few clicks. Should you take it? In one of my most popular episodes ever, Natural Dog Co CEO and former investment banker Bill D'Alessandro said, "Absolutely not. You're paying an absurd APR and these lenders know you don't understand the math." But Drew Fallon, co-founder and CEO of Iris Financial, says that these are borderline-miraculous p...
Sep 17, 2024•1 hr
If you want a growing, profitable brand, you have to get noticed. That starts at the brand level and works all the way through your ads. Lianna Patch is my favorite copywriter around. She's the founder of Punchline Conversion Copywriting, and she's relentlessly good at one thing: she's interesting. Her copy is eye-catching, clear, and above all, funny. In this episode, I pick Lianna's brain to learn more about how she does it—and how you should do the same. EPISODE SPONSORS BILY Get enhanced Met...
Sep 09, 2024•54 min
AI is revolutionizing the way we make ads. Right? Yes. Definitely. But I'm sure I'm like many people in that, at least so far, the promise of AI for ad creative is both tantalizing and frustrating. In this episode I'm registering my initial reflections on trying to use AI to streamline my process for making great ads, including what I think AI is good at, what it's bad at, and what I just can't stand about it. EPISODE SPONSORS BILY Get enhanced Meta Ads event tracking on your store with 100% ser...
Sep 06, 2024•38 min
There are parts of your process for generating new ad creative that are time-consuming and, therefore, expensive. Good. That's how it should be. But not for everything. To build better performing creative in a more cost effective way, you need to understand the differences between which parts should be which. On this episode of the podcast, I'm explaining exactly how to do that. EPISODE SPONSORS MORE STAFFING • Virtual assistants can be helpful, but virtual professionals can change your business...
Sep 03, 2024•27 min
EPISODE SPONSORS MORE STAFFING Virtual Assistants can be helpful, but Virtual Professionals can change your business. Hire incredible ecom talent from the Philippines with my friends at More Staffing at https://morestaffing.co/af. BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest rate in all of ecom with Bily by visiting https://bily.ai . THE BEST MEDIA BUYING TRAINING ON THE INTERNET: Get a free coaching call when you s...
Aug 29, 2024•1 hr 17 min
Sarah Levinger spends most of her time thinking about what people REALLY want. Then she makes ads that talk about that. Sarah is a Consumer Behavior Strategist, working with DTC brands to think more about what's really motivating their customers, then build their brand and advertising to communicate about those things effectively. Learn that, she says, and your creative will reach whole new levels of performance. EPISODE SPONSORS MORE STAFFING Virtual Assistants can be helpful, but Virtual Profe...
Aug 23, 2024•52 min
Here's one of the most common patterns I see for DTC brands: They switch to Cost Controlled media buying. Everything goes great at first. Then things slow down and they scramble. Part of the scramble is a return to automated bidding, on the assumption that the Cost Controls are the problem. Performance only gets worse. Today on the show, I'm talking you through why its so common to step in that trap, and how to avoid it. EPISODE SPONSORS BEHIND THE SCENES STUDIO Build your ad creative team in th...
Aug 20, 2024•42 min
Colab with The Ecommerce Playbook! Taylor and Andrew do our second Tim Ferris-inspired "Random Show." In this episode, we talk about: What the heck is Andrew's business and why is he thinking about it so badly? Why is Taylor tweeting and talking so much about incrementality? How much should you spend on ad creative relative to your Meta Ads budget? What's the best way to leave money to your kids when you die? What's the point of watching a movie like Deadpool vs. Wolverine? And much more. Enjoy!...
Aug 14, 2024•1 hr 56 min
It's my second ever AMA! This time I'm talking about all things creative strategy for your Facebook Ads account. Want to make ads that sell products? Here's how. EPISODE SPONSORS MORE STAFFING Virtual Assistants can be helpful, but Virtual Professionals can change your business. Hire incredible ecom talent from the Philippines with my friends at More Staffing at https://morestaffing.co/af. BILY Get enhanced Meta Ads event tracking on your store with 100% server side tracking at the lowest...
Aug 01, 2024•55 min
Mehtab Bhogal is obsessed with growing profitable DTC brands. His team at Karta Ventures own majority stakes in 2 ecommerce brands and minority positions in 8 more. They see a LOT of brands and have big incentives to grow them profitably. In this episode, Mehtab explains how to negotiate your shipping rates, save big on Google Ad spend without sacrificing growth, how to capture more of the money your customers came to spend by thinking like a hotel, and much, much more. If you don't pause this e...
Jul 24, 2024•1 hr 3 min
Nate Lagos is one of my favorite thinkers in DTC. That's because he thinks as well or better than anyone I know about how to do "brand building" in a way that actually generates profit. Put another way, "brand building" doesn't have to = "money burning." At least not for Nate. On this episode we talk about how Original Grain (where Nate is the CMO) is generating huge growth and profits via brand colabs, working with YouTube creators, and more. EPISODE SPONSORS MORE STAFFING: Virtual assistants c...
Jul 18, 2024•42 min
Am I embracing creative testing campaigns? Am I going all ABO? Am I ditching manual bids? No. No. And no. But I've nonetheless made a significant change to my approach to media buying, and so far, it has worked well for every client with whom I work. Today on the show I explain the best argument against my media buying approach (that no one ever makes) and the change I've made because of it. This episode is extremely actionable and I hope it helps you as much as it has helped my clients. EPISODE...
Jul 10, 2024•27 min
Gregg Carey felt overwhelmed by the number of things he had to do in his 7-figure ecommerce business. Anyone who has been in that phase knows the feeling: there's too much to do, not enough time to do it, and not enough money to hire help. Except that last part isn't true: Gregg hired Lara Guevara to take over his supply chain from her home in the Philippines, and the result was growth, profit, time, more Filipino employees, and eventually, a Filipino staffing agency that the two co-founded so o...
Jul 03, 2024•53 min
Riley Stricklin had a question for me. He had left his role as CEO of Lume Cube, a mid-8-figure DTC brand that he co-founded and I'd worked on briefly a number of years ago, and was thinking about what he wanted to do next. One idea he had: start an ecom HoldCo and try to spin up multiple new brands. When he reached out to ask for my input (as a former aggregator CEO myself), I told him, "Let's talk. And how about we record it?" And Riley agreed to it. Come for the conversation about the good, b...
Jun 26, 2024•1 hr 2 min
