7 Meta Ads Tactics I've Changed My Mind About

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In this tactical solo episode, Andrew Faris breaks down 7 updated Meta ad buying strategies that are shaping how top brands scale in 2025. Based on personal account data, Meta Performance Summit insights, and conversations with reps, Andrew shares what’s actually working—including why he’s now running 15–20 ads per ad set, how he’s avoiding the learning phase trap, and his new take on creative testing campaigns.

Whether you're managing $5K or $500K/month in spend, this episode is packed with non-obvious tactics that can unlock growth and reduce wasted spend.

Topics Covered:

- How many ads to run per ad set

- Why learning phase really matters now

- The truth about creative testing campaigns

- Manual bidding vs automated budgets

- How to relaunch an underperforming ad (Thumbnail Trick)

- Why iterative creative is dead (and what to do instead)

- Data quality, Elevar, and pixel hygiene tips

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CHAPTER TITLES:

00:01:21 - Machine Learning & Meta Ads

00:05:56 - Get Your Ads Out of Learning Phase

00:14:22 - Wasting Money On Test Ads

00:22:26 - Creative Testing Campaign

00:35:57 - Importance of Thumbnails & Creative Swap Outs

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ADMISSION

Get the best media buying training on the Internet + a free coaching call with Common Thread Collective's media buyers when you sign up for ADmission here: ⁠https://www.youradmission.co/andrew-faris-podcast⁠

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FOLLOW UP WITH ANDREW

X: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://x.com/andrewjfaris ⁠

Email: podcast@ajfgrowth.com

Work with Andrew: ⁠https://ajfgrowth.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠