The Amy Porterfield Show - podcast cover

The Amy Porterfield Show

Amy Porterfieldamyporterfield.com
Getting real about what it takes. The Amy Porterfield Show is a podcast devoted to helping online business owners grow their revenue, audience, and team in a sustainable way that doesn’t just require more time and hustle. Host Amy Porterfield, New York Times bestselling author and $130MM online business owner, shares insights from her own 16+ years in business, as well as candid conversations with leaders in the industry, captivating experts, and the unexpected entrepreneurs who’ve cracked the code on financial and lifestyle freedom, so that you can go from struggling in your business to systemizing and growing your business with stronger marketing …more revenue… better help… more ease… and greater confidence.
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Episodes

ChatGPT Is Sending Your Clients to Someone Else

How to Get Found on ChatGPT Before Your Competitors Do A complete stranger asked ChatGPT how to explain binge eating to their partner. ChatGPT recommended one woman's podcast. That stranger listened, fell in love with her work, and showed up to the consult call already knowing the price and ready to sign. She made $3,500 from a conversation that happened without her. This is what's happening in search right now. AI tools are recommending specific businesses by name, and the businesses getting na...

Apr 21, 202633 min

I Raised My Price and Lost 49 Customers Overnight

What Actually Needs to Be True Before Your Higher Price Converts I went from 50 sales to one overnight. Same offer. Same audience. Same launch. The only thing that changed was my price. I blamed the number for months before I finally admitted what actually went wrong. It was me. I didn't believe in the price, and my audience could feel it. Every word I used to sell that offer was drenched in doubt. I over-explained. I piled on bonuses. I practically apologized for what I was charging. And here's...

Apr 14, 202624 min

Your Team Needs Your Armor, Not Your Feelings

How to Lead Under Pressure Without Losing Yourself in the Process There's a version of you that is not built to lead. And every time you drag her into a high-stakes meeting, a hard decision, or a moment where your team needs you to be their leader, you pay for it. Your team pays for it. Your business pays for it. You walk away exhausted and wonder why running a company you built feels so relentlessly heavy. That weight has a name, and this episode is where you finally figure out what to do about...

Apr 07, 20261 hr 2 min

Why the Women Winning Fastest Never Figure It Out Alone

A Look Into The Rooms That Build 7-Figure Businesses I've watched it happen over and over again. Smart, talented women putting in the hours, showing up, and still not seeing the growth they deserve. Almost every single time, what gets them to the next level is getting the right people around them. The biggest leaps I've made in 17 years of entrepreneurship came from being in rooms with people who could see what I couldn't see and who asked the questions I wasn't asking myself. One conversation s...

Mar 31, 202639 min

How to Cover Your Ad Spend Before Your Next Launch

Running ads shouldn’t feel like a money pit. I hear this all the time from six-figure founders. You know you need to run ads. You know that's how you're going to reach more people, grow faster, and stop relying on the algorithm to get in front of the right audience. But every time you think about actually doing it, you just don’t. Maybe you've lost money on ads before. Maybe you've heard horror stories. "Just test it and see what happens" feels reckless. So you put it off. I get it. And while I'...

Mar 24, 202633 min

How She Built a 7-Figure Business Without Ever Going Live Again.

Two years. That's how long it's been since Anna Konchar went live in front of an audience. No webinars. No launches. No "doors closing in 24 hours" panic. And she's built a seven-figure business in that time. I know a lot of you have tried evergreen. You set it up, you waited, and nothing happened. The same happened to Anna, her sales tanked in 2023. So I wanted to know exactly what she did to turn it around. And what she shared with me? It completely changed how I think about evergreen funnels....

Mar 17, 202648 min

Delete These Subscribers Now (Why a Smaller Email List Makes You More Money)

Delete These Subscribers Now Why a Smaller Email List Makes You More Money If you've followed me for any length of time, you know I've built my entire business on the fact that your email list is everything . I've been saying it for 17 years. Grow your list. Nurture your list. The money is in the list. So what I'm about to say might shock you. I want you to delete people from your email list. Not one or two. Hundreds. Maybe thousands. I know. Coming from me, that sounds almost blasphemous. But h...

Mar 10, 202626 min

Stop Overthinking. Write Instead.

Why High Performers Swear By Journaling Your brain never stops. Emails, decisions, fires to put out, ideas that won't leave you alone at 2 am. And most of that thinking? It stays trapped in your head, never actually going anywhere. What if there was a way to get it out? To think more clearly, make better decisions, and finally feel like you're operating from a place of clarity instead of chaos? That’s what this episode is about. I'm sitting down with Laura L. Rubin, creative coach and author of ...

Mar 03, 202647 min

The Truth About the 4-Day Workweek

The Truth About What It Takes (And What No One Tells You) Everyone talks about the four-day workweek like it's some magical finish line. Work less, live more, finally breathe. But nobody talks about what it actually takes to make it work when you're running a real business with real responsibilities and a team that's counting on you. I've been doing this for years now, and I'm going to tell you exactly what it looks like. Some Fridays I work and some Fridays my team does too. There are seasons w...

Feb 24, 202640 min

Why Your Launch Feels So Hard (And What You're Missing Before Cart Open)

The Pre-Launch Strategy That Changes Everything What if your audience was already excited to buy before you ever opened the cart? That's the dream, right? No scrambling in the final hours. No sending more emails than you planned. No pushing harder than feels good and still wondering why it's not converting. I'm sitting down with Brenna McGowan, launch strategist and creator of Anticipation Marketing®, to talk about the phase of launching most people skip over entirely. And honestly, it's the pha...

Feb 17, 202639 min

I Had A $100K Month And Still Lost Money

The Profit Lesson I Learned Way Too Late I had a $100K month and couldn't pay myself. And the worst part? I didn't even know until it was too late. I was out celebrating what I thought was a massive win, telling myself I'd finally made it. And the whole time, I was actually in the red. Moving backward. I didn't find out until weeks later when I finally sat down and looked at the real numbers. How did this happen? I was so focused on revenue that I never stopped to ask what I was actually keeping...

Feb 10, 202635 min

How to Build Wealth Without Sacrificing Your Life

The Money Mindset Shift Every Woman Entrepreneur Needs There are more men named John running Fortune 500 companies than there are women. Total. Let that sink in for a second. That's just one of the things Vivian Tu, aka Your Rich BFF, dropped in this episode that made me go, wait, what? She went from being told she was "too girly for Wall Street" to becoming one of the most trusted voices in personal finance. And the way she breaks down money will make you rethink everything you thought you knew...

Feb 03, 20261 hr 4 min

Why Your Health Is the Ceiling on Your Success

The Mindset Shift That Separates Burnout from Breakthrough You've been told self-care is bubble baths and boundaries. But what if the real self-care is becoming the kind of person who doesn't need to recover from their own emotions every week? That's exactly what Dr. Gabrielle Lyon and I dig into in this episode. Dr. G is a board-certified physician and New York Times bestselling author who has worked with some of the most successful entrepreneurs in the world. And she says the ones who sustain ...

Jan 29, 20261 hr

Why I’m Betting Big on YouTube in 2026

The Visibility Shift That Can Fast-Track Your Business Growth I’ve said it for years: I don’t like recording video.And yet… I’m officially going all in on YouTube. After looking at our analytics, I saw a discoverability gap I couldn’t ignore. Podcasting still nurtures beautifully, but it’s no longer the growth engine it once was. And if the people who need your message can’t find you, none of it matters. In this episode, I’m breaking down why I’m betting big on YouTube in 2026, what finally chan...

Jan 28, 202636 min

Why Women Are Falling Behind on AI (and How to Catch Up Without Selling Your Soul)

The Ethical, Time-Saving AI Framework Every Woman Entrepreneur Needs I'll be honest… I've had at least three separate panic spirals about whether using AI makes me less authentic. Turns out, I'm not the only one losing sleep over this. That's why I brought in AI expert Natalie MacNeil for a conversation about how women can use AI in a way that protects their voice, values, and integrity. In this episode, Natalie breaks down why so many women feel resistance around AI, and why that hesitation is ...

Jan 20, 202655 min

Create a Personal Curriculum (Without Turning It Into Homework)

How to Design Intentional Self-Learning That Actually Sticks Sometimes the best ideas don’t come from articles or books. They come from scrolling TikTok late at night and thinking, wait… that’s actually really smart. That’s exactly what happened when I stumbled across the idea of a personal curriculum. At its core, a personal curriculum is about intentional self-learning. Instead of consuming random podcasts, books, and content and hoping it all adds up, you decide what you want to learn, why it...

Jan 14, 202641 min

Getting Paid to Speak: How to Land Stages, Set Your Fee, and Use Speaking to Grow Your Business

What Most People Get Wrong About Public Speaking (And How to Do It Strategically) What’s the secret to getting paid for your perspective? From virtual events to in-person stages, paid speaking is an incredible way to grow your authority, gain visibility, and win over new subscribers and customers. But how do you land a quality gig? In today’s episode, I’m sitting down with Jess Ekstrom, bestselling author, professional keynote speaker, and founder of Mic Drop Workshop to talk about just that. Je...

Jan 08, 202647 min

The Pivot: Why I’m Closing the Doors to Digital Course Academy

How to Know If You’ve Earned Your Next Big Move I’m about to share something I never thought I’d say out loud. After nearly a decade of launching Digital Course Academy, I’ve decided to retire the program. That’s right. I am no longer launching a product that has helped over 28,000 business owners and earned my business $54 million. In this episode, I’m sharing the full story behind this pivot, the moment I knew it was time, and the framework I used to decide whether this big move was the right ...

Jan 06, 202621 min

Webinars Aren’t Dead: How I 2x’d Conversions

The Webinar Strategy That's Boosting Sales (Even in a Trust Recession) If you've been hearing that webinars are dead or that they don't work anymore, I'm here to tell you that's absolutely not true! In fact, webinars are working better than ever, and I just saw that firsthand during my Digital Course Academy launch. In this episode, I’ll pull back the curtain on what worked (and what didn't) during my recent launch, and share the exact webinar strategies that made all the difference. From perfec...

Nov 25, 202535 min

LLC vs. S-Corp: The $10K Decision Every Entrepreneur Faces

Before You Close Your Books This Year, Make These 3 Tax-Saving Moves When it comes to taxes, most entrepreneurs are winging it and paying the price. I’m joined by my friend and tax attorney, Braden Drake, who breaks down the must-know tax strategies that can save you thousands and help you feel confident about your business accounting. Whether you’re already making six figures or simply want to feel prepared when it comes to bookkeeping, Braden is here to demystify LLC vs. S Corps, deductions, a...

Nov 20, 202534 min

How to Plan Your Next 12 Months (And Stop Winging Your Revenue)

Map Out Your Most Profitable Year Yet When I started planning my year 12 months in advance, everything changed. I finally knew where my revenue was coming from, my team knew exactly what we were doing, and I stopped feeling like I was constantly scrambling. Today, I'm sharing the six-step process I swear by for planning your year… from choosing your revenue drivers to getting every launch date on the calendar. And the best part? You can plan ahead and still stay flexible! You don't need to know ...

Nov 18, 202537 min

Tiny Offers, Big Results: How to Sell in a Trust Recession

The Low-Ticket Strategy That’s Quietly Powering High-Ticket Sales In this episode, I’m joined by Tiny Offer® expert Allie Bjerk to uncover why small, low-ticket digital products are one of the smartest ways to grow a warm, buying audience in 2025. If your sales funnels aren’t converting like they used to (or you’ve noticed your launches feel harder), it’s not just you. Allie breaks down how the trust recession is changing the online marketing landscape and how Tiny Offers can help rebuild connec...

Nov 11, 202529 min

How I Turned My Newsletter Into $300K

How I Use Storytelling And AI To Build A Newsletter That Converts You know that moment when something in your business just clicks , like you’ve finally found your thing? That’s exactly how I feel about my newsletter right now. What used to be a quick weekly email to promote my podcast has become one of my favorite (and most profitable) parts of my business. And trust me, as someone who never considered herself a “storyteller,” I did not see this coming. In this episode, I’m pulling back the cur...

Nov 04, 202538 min

Mastermind Moves: The 4-Question Fit Test

Step Into the Room That Elevates How You Think, Lead, and Grow In this episode, I break down how to confidently decide if a mastermind or high-level program is the right investment for your next stage of business growth. I share the exact questions to ask before saying “yes,” how to spot the right community for you, and why proximity to powerful peers can accelerate your business and your mindset in ways no course or checklist ever could. I also share what separates truly transformational master...

Oct 28, 202540 min

Profit > Revenue: Tiny Tweaks, Bigger Take‑Home

Find The Hidden Profit Potential That Already Exists In Your Business Hot take? Revenue is a vanity metric. Because if you’re not actually taking home the income (and freedom) you dreamed of, you’ve got a profit problem. In this special bonus episode, I sit down with financial literacy coach and CPA Jamie Trull to talk about one of the most overlooked aspects of online business: sustainable profit. Together, we unpack the hidden profit levers inside your business, how to identify which offers ar...

Oct 23, 202546 min

Transformational > Transactional: Sell Identity, Not Steps

Change Your Message, Attract and Book Your “Highest Self” Buyer Content feeling forced lately? It’s likely a signal that your message needs to change. In this episode, I sit down with powerhouse business coach Julie Solomon to unpack how to refine your message so it reflects who you are now (and attracts the clients you actually want to work with). Julie breaks down her Identity Elevation Framework, revealing how to move from marketing to your “former self buyer” to speaking directly to your “hi...

Oct 21, 202556 min

Solopreneur to Six Figures: The Simple Plan That Scales

The Solopreneur Blueprint I Wish I Had 16 Years Ago If I had to start my online business all over again today with no team, just me, I wouldn’t chase more. I’d double down on simplicity, one signature offer, and AI as my secret sidekick. This episode is your shortcut to avoid the trial-and-error that cost me years of confusion and wasted effort. In this episode, I take you behind the curtain and share exactly what I’d do if I were building as a solopreneur in today’s world. From how to find your...

Oct 14, 202531 min

The $15 Experiment That Generated 6-Figures with Sarah Williams

Coaching Week Converts Better Than Webinars...Here’s How To Do It What if you could run one simple event that builds trust, delivers quick wins, and brings hundreds of new members into your program? I know it sounds too good to be true, but my friend Sarah Williams is here to share the exact formula! Sarah is the founder of Launch Your Box, and she’s mastered a strategy she calls Coaching Week. After adding over 1,000 members in just one launch using this framework, Sarah has perfected the art o...

Oct 07, 202544 min

5 Things I Quit to Hit My First Million

How to Do Less and Earn More Sometimes the fastest way to grow your business isn’t about adding more — it’s about letting go. In this episode, I’m outlining the five specific things I quit that unlocked my path to sustainable seven-figure growth. Each quit felt uncomfortable in the moment, but it was exactly what I needed to step into my CEO role and finally scale with confidence. If you’ve ever felt maxed out, stuck in the weeds, or afraid to let go of something that feels “safe,” this episode ...

Sep 30, 202534 min

The Brutally Honest Evolution of My Courses

The Part of Course Creation No One Talks About (And Why You Need to Start Anyway) Ever think that a messy first course and a few failed launches could eventually lead to your signature program? In this episode, I’m taking you behind the scenes of my journey with digital courses—from my very first $267 launch to creating Digital Course Academy—and showing you how every single step (even the missteps) led me to finding and perfecting the offer I’ve become known for. You’ll hear about the pivotal s...

Sep 23, 202533 min
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