The AMPA Podcast

Alberta Magazine Publishers Association•www.albertamagazines.com

Conversations with magazine editors, designs and publishers from around the world, presented by the Alberta Magazine Publishers Association.

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Episodes

Popular Science's Amy Schellenbaum on Cutting Quantity and Adding Value

As the online director at Popular Science, Amy Schellenbaum oversees all things digital, including editorial, social media, video, ecommerce and emerging platforms. Since joining the team in 2016, she has transformed the popsci.com editorial strategy, relaunched the website, established a growing affiliate revenue program, launched a sub-brand on Facebook and retooled the brand’s presence on every social platform. Before PopSci, Amy overhauled the online editorial at Travel + Leisure and headed ...

Feb 12, 2018•27 min

MagCulture's Jeremy Leslie on the Modern Magazine

Walk the streets of downtown London and eventually you'll find yourself on the doorstep of Jeremy Leslie's embodiment of his love for magazines. What started as a blog in 2003, magCulture is now a retail shop and studio where Leslie sells, studies and champions magazines. In any given year, he'll have more than 600 titles from around the world go in and out of the store. In this podcast, he chats with host Omar Mouallem about the content and design trends he's seeing in the modern magazine, the ...

Jan 22, 2018•29 min

Melanie Deziel on Raising the Branded-Content Bar

Branded-content strategist Melanie Deziel chats with host Omar Mouallem about how she got started, industry trends, and how to be a worthy competitor for a reader's time and attention. Melanie Deziel is an award-winning branded-content strategist, consultant and speaker who travels the world educating marketing, sales and editorial teams on branded-content best practices. She started The Overlap League native ad newsletter, writes the New Media Navigator column for Inc., teaches social media for...

Jan 22, 2018•32 min

John Bennet: What I Learned After 40 Years With the New Yorker

John Bennet started at the New Yorker’s copy desk in 1975 and retired as a senior editor in late 2016. As a guest of the 2017 Alberta Magazines Conference, he’ll discuss how to be a better editor. In this episode he discusses what he learned from legendary editors like William Shawn, and argues why a writer’s best work happens when they’re on the verge of a meltdown. The Alberta Magazines conference takes place on March 16 & 17 in Calgary, Alberta. To learn more and register, visit http://co...

Mar 01, 2017•20 min

The World Report on Magazine Innovation with Andrew Rolf

How can magazines embrace media innovations without being seduced by flashes in the pan? Consultant Andrew Rolf, former head of commercial delivery at the Guardian, brings the "Good News" from the Innovative Magazine 2017-18 World Report, and discusses the potential of technologies like augmented reality and in-car media with host Omar Mouallem.

Feb 14, 2017•23 min

Publishing in Real Time with Chatelaine's Haley Overland

Haley Overland, senior editor of social media for Canada's preeminent women's magazine, Chatelaine, discusses what social media can and can't do for magazines. She joined host Omar Mouallem just days after the Women's March on Washington and reveals how a legacy magazine covered it in real time and pulled off an epic live operation. At the 2017 Alberta Magazines Conference, Overland will speak on how brands can use social media to reach more readers, engage audiences and give stories new life. F...

Jan 30, 2017•28 min

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