The Allplane Podcast #13 - Conversion Optimization for Airlines with Iztok Franko

In this podcast we talk about the research he has conducted in the field of conversion optimization for airlines as well as some underlying trends, such as the effort some airlines are doing to prop up their non-ticket business with different sorts of digital offerings and the always constant threat of disruption that airlines face from major digital platforms.

If you are into digital marketing and commercial aviation, block some time and get ready to listen to this episode of the podcast!