E291 Gabriel Nipote and Henry Michaelson, Co-Founders at Halla

Today's guests are Gabriel Nipote, Chief Operating Officer and Henry Michaelson, Chief Technology Officer at Halla. Founded in 2016, Halla is The Taste Intelligence Company, redefining what personalization means for grocery as the world’s only human preference engine designed specifically and exclusively for grocery. Halla has developed the only technology on the market that can accurately predict shopper intent and recommend the grocery item a person will want to buy next.

This provides grocers with the ability to offer personalization on a truly one-to-one level never before experienced across the entire digital store. Coupled with real-time capabilities, plug & play API integration and AI that leverages over 100 billion grocery-specific shopper and product data points, Halla’s created the most powerful and flexible personalization engine now available for grocers through its proprietary suite of services: Halla Recommend, Halla Substitute and Halla Search.

In the episode, Gabriel and Henry talk about:

Halla, the taste intelligence company,

The role of data science and ML in their platform,

Building a data science team from the ground up,

Main takeaways from their journey with Halla so far,

What they enjoy most about their work and

Future plans for hiring into the team